---
title: "Home builders in Australia: Which are searched most?"
description: "Compare the volume home builders people build a new house with. Share of Search among Metricon, G.J. Gardner Homes, Carlisle Homes, Clarendon Homes, McDonald Jones Homes, Simonds Homes, Henley and Burbank, the home builders Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-home-builders"
publisher: "Brandwave"
---

# Home builders in Australia: Which are searched most?

Compare the volume home builders people build a new house with. Share of Search among Metricon, G.J. Gardner Homes, Carlisle Homes, Clarendon Homes, McDonald Jones Homes, Simonds Homes, Henley and Burbank, the home builders Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Home builders
- **Market**: Australia
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Metricon, 22.9%

## Which brand is most popular in search among home builders in Australia?

- In September 2026, Metricon was the most searched among home builders in Australia, with an estimated 22.2K branded searches, 22.9% of all searches for the eight we track.
- G.J. Gardner Homes is in 2nd place, 4.2 percentage points behind at 18.7%.
- Across the 12 months ending September 2026, Metricon’s share of searches among home builders in Australia increased from 20.5% to 22.9%.
- Across the 12 months ending September 2026, G.J. Gardner Homes’ share of searches among home builders in Australia increased from 16.8% to 18.7%.
- Across the 12 months ending September 2026, Carlisle Homes’ share of searches among home builders in Australia decreased from 16.8% to 15.3%.
- Across the 12 months ending September 2026, Clarendon Homes’ share of searches among home builders in Australia decreased from 11.2% to 10.2%.
- Across the 12 months ending September 2026, McDonald Jones Homes’ share of searches among home builders in Australia decreased from 11.2% to 10.2%.
- Across the 12 months ending September 2026, Simonds Homes’ share of searches among home builders in Australia decreased from 11.2% to 10.2%.
- Across the 12 months ending September 2026, Henley’s share of searches among home builders in Australia decreased from 7.5% to 6.8%.
- Across the 12 months ending September 2026, Burbank’s share of searches among home builders in Australia increased from 5% to 5.6%.
- Across the 12 months ending September 2026, Metricon’s share of searches among home builders in Australia peaked at 33.2% in July 2026 and was lowest at 20.5% in October 2025.
- Across the 12 months ending September 2026, G.J. Gardner Homes’ share of searches among home builders in Australia peaked at 18.7% in September 2026 and was lowest at 14.8% in July 2026.
- Across the 12 months ending September 2026, Carlisle Homes’ share of searches among home builders in Australia peaked at 16.8% in October 2025 and was lowest at 14.6% in February 2026.
- Across the 12 months ending September 2026, Clarendon Homes’ share of searches among home builders in Australia peaked at 12.6% in November 2025 and was lowest at 8.1% in July 2026.
- Across the 12 months ending September 2026, McDonald Jones Homes’ share of searches among home builders in Australia peaked at 12% in February 2026 and was lowest at 8.1% in July 2026.
- Across the 12 months ending September 2026, Simonds Homes’ share of searches among home builders in Australia peaked at 12.6% in May 2026 and was lowest at 9.9% in July 2026.
- Across the 12 months ending September 2026, Henley’s share of searches among home builders in Australia peaked at 8.3% in March 2026 and was lowest at 6.5% in February 2026.
- Across the 12 months ending September 2026, Burbank’s share of searches among home builders in Australia peaked at 5.8% in April 2026 and was lowest at 4.4% in July 2026.
- Across the 12 months ending September 2026, G.J. Gardner Homes rose from 3rd to 2nd among home builders in Australia.
- Across the 12 months ending September 2026, Carlisle Homes fell from 2nd to 3rd among home builders in Australia.

## Top home builders in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Metricon and G.J. Gardner Homes were mentioned most often, in four of the five answers. Metricon was recommended most often, coming first in four out of five answers. G.J. Gardner Homes was second, and Simonds Homes was third. Burbank, which ranked eighth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Metricon | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| G.J. Gardner Homes | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Simonds Homes | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Carlisle Homes | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| McDonald Jones Homes | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Clarendon Homes | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Henley | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Burbank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about home builders

- Asked ChatGPT "Which home builder should I use to build a new house in Australia?": 1. Metricon, 2. G.J. Gardner Homes, 3. Carlisle Homes
- Asked ChatGPT "What are the best home builders in Australia?": 1. Metricon, 2. Carlisle Homes, 3. G.J. Gardner Homes, 4. Henley, 5. Clarendon Homes
- Asked ChatGPT "Which Australian home builder has the best value house and land packages?": 1. Simonds Homes, 2. G.J. Gardner Homes
- Searched Google, AI Overview "house and land packages": 1. Metricon, 2. Clarendon Homes
- Searched Google, AI Overview "home builders": 1. Metricon, 2. McDonald Jones Homes, 3. G.J. Gardner Homes, 4. Simonds Homes, 5. Carlisle Homes

Not named in any answer: Burbank.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Metricon vs G.J. Gardner Homes: compare search popularity](/demand/au/compare/g-j-gardner-homes-vs-metricon): 22.9% against 18.7% Share of Search.
- [Metricon vs Carlisle Homes: compare search popularity](/demand/au/compare/carlisle-homes-vs-metricon): 22.9% against 15.3% Share of Search.
- [Metricon vs Clarendon Homes: compare search popularity](/demand/au/compare/clarendon-homes-vs-metricon): 22.9% against 10.2% Share of Search.
- [Metricon vs McDonald Jones Homes: compare search popularity](/demand/au/compare/mcdonald-jones-homes-vs-metricon): 22.9% against 10.2% Share of Search.
- [G.J. Gardner Homes vs Carlisle Homes: compare search popularity](/demand/au/compare/carlisle-homes-vs-g-j-gardner-homes): 18.7% against 15.3% Share of Search.
- [G.J. Gardner Homes vs Clarendon Homes: compare search popularity](/demand/au/compare/clarendon-homes-vs-g-j-gardner-homes): 18.7% against 10.2% Share of Search.
- [G.J. Gardner Homes vs McDonald Jones Homes: compare search popularity](/demand/au/compare/g-j-gardner-homes-vs-mcdonald-jones-homes): 18.7% against 10.2% Share of Search.
- [Carlisle Homes vs Clarendon Homes: compare search popularity](/demand/au/compare/carlisle-homes-vs-clarendon-homes): 15.3% against 10.2% Share of Search.
- [Carlisle Homes vs McDonald Jones Homes: compare search popularity](/demand/au/compare/carlisle-homes-vs-mcdonald-jones-homes): 15.3% against 10.2% Share of Search.
- [Clarendon Homes vs McDonald Jones Homes: compare search popularity](/demand/au/compare/clarendon-homes-vs-mcdonald-jones-homes): 10.2% Share of Search each.

## How did search popularity change for Australia home builders in September 2026?

- In September 2026, G.J. Gardner Homes overtook Carlisle Homes to rank 2nd among home builders in Australia, with 18.7% of the searches.
- In September 2026, Clarendon Homes overtook Simonds Homes to rank 4th among home builders in Australia, with 10.2% of the searches.
- In September 2026, McDonald Jones Homes overtook Simonds Homes to rank 5th among home builders in Australia, with 10.2% of the searches.
- In September 2026, Burbank gained share of searches among home builders in Australia, from 5% to 5.6%.
- In September 2026, Metricon lost share of searches among home builders in Australia, from 24.9% to 22.9%.
- In September 2026, Carlisle Homes lost share of searches among home builders in Australia, from 16.7% to 15.3%.
- In September 2026, Simonds Homes lost share of searches among home builders in Australia, from 11.1% to 10.2%.
- In September 2026, Henley lost share of searches among home builders in Australia, from 7.5% to 6.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Metricon | 22.9% | 22.2K | -18.1% | Metricon |
| 2 | G.J. Gardner Homes | 18.7% | 18.1K | 0.0% | G.J. Gardner Homes |
| 3 | Carlisle Homes | 15.3% | 14.8K | -18.2% | Carlisle Homes |
| 4 | Clarendon Homes | 10.2% | 9.9K | 0.0% | Clarendon Homes |
| 5 | McDonald Jones Homes | 10.2% | 9.9K | 0.0% | McDonald Jones Homes |
| 6 | Simonds Homes | 10.2% | 9.9K | -18.2% | Simonds Homes |
| 7 | Henley | 6.8% | 6.6K | -18.5% | Henley |
| 8 | Burbank | 5.6% | 5.4K | 0.0% | Burbank |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Metricon | 27.1K | 20.5% | 1 |
| Oct 2025 | Carlisle Homes | 22.2K | 16.8% | 2 |
| Oct 2025 | G.J. Gardner Homes | 22.2K | 16.8% | 3 |
| Oct 2025 | Clarendon Homes | 14.8K | 11.2% | 4 |
| Oct 2025 | McDonald Jones Homes | 14.8K | 11.2% | 5 |
| Oct 2025 | Simonds Homes | 14.8K | 11.2% | 6 |
| Oct 2025 | Henley | 9.9K | 7.5% | 7 |
| Oct 2025 | Burbank | 6.6K | 5% | 8 |
| Nov 2025 | Metricon | 27.1K | 23.2% | 1 |
| Nov 2025 | Carlisle Homes | 18.1K | 15.5% | 2 |
| Nov 2025 | G.J. Gardner Homes | 18.1K | 15.5% | 3 |
| Nov 2025 | Clarendon Homes | 14.8K | 12.6% | 4 |
| Nov 2025 | McDonald Jones Homes | 12.1K | 10.3% | 5 |
| Nov 2025 | Simonds Homes | 12.1K | 10.3% | 6 |
| Nov 2025 | Henley | 8.1K | 6.9% | 7 |
| Nov 2025 | Burbank | 6.6K | 5.6% | 8 |
| Dec 2025 | Metricon | 18.1K | 20.5% | 1 |
| Dec 2025 | Carlisle Homes | 14.8K | 16.7% | 2 |
| Dec 2025 | G.J. Gardner Homes | 14.8K | 16.7% | 3 |
| Dec 2025 | Clarendon Homes | 9.9K | 11.2% | 4 |
| Dec 2025 | McDonald Jones Homes | 9.9K | 11.2% | 5 |
| Dec 2025 | Simonds Homes | 9.9K | 11.2% | 6 |
| Dec 2025 | Henley | 6.6K | 7.5% | 7 |
| Dec 2025 | Burbank | 4.4K | 5% | 8 |
| Jan 2026 | Metricon | 33.1K | 23.9% | 1 |
| Jan 2026 | Carlisle Homes | 22.2K | 16% | 2 |
| Jan 2026 | G.J. Gardner Homes | 22.2K | 16% | 3 |
| Jan 2026 | Clarendon Homes | 14.8K | 10.7% | 4 |
| Jan 2026 | McDonald Jones Homes | 14.8K | 10.7% | 5 |
| Jan 2026 | Simonds Homes | 14.8K | 10.7% | 6 |
| Jan 2026 | Henley | 9.9K | 7.2% | 7 |
| Jan 2026 | Burbank | 6.6K | 4.8% | 8 |
| Feb 2026 | Metricon | 27.1K | 21.9% | 1 |
| Feb 2026 | G.J. Gardner Homes | 22.2K | 17.9% | 2 |
| Feb 2026 | Carlisle Homes | 18.1K | 14.6% | 3 |
| Feb 2026 | McDonald Jones Homes | 14.8K | 12% | 4 |
| Feb 2026 | Simonds Homes | 14.8K | 12% | 5 |
| Feb 2026 | Clarendon Homes | 12.1K | 9.8% | 6 |
| Feb 2026 | Henley | 8.1K | 6.5% | 7 |
| Feb 2026 | Burbank | 6.6K | 5.3% | 8 |
| Mar 2026 | Metricon | 27.1K | 22.8% | 1 |
| Mar 2026 | Carlisle Homes | 18.1K | 15.2% | 2 |
| Mar 2026 | G.J. Gardner Homes | 18.1K | 15.2% | 3 |
| Mar 2026 | Simonds Homes | 14.8K | 12.5% | 4 |
| Mar 2026 | Clarendon Homes | 12.1K | 10.2% | 5 |
| Mar 2026 | McDonald Jones Homes | 12.1K | 10.2% | 6 |
| Mar 2026 | Henley | 9.9K | 8.3% | 7 |
| Mar 2026 | Burbank | 6.6K | 5.6% | 8 |
| Apr 2026 | Metricon | 27.1K | 23.7% | 1 |
| Apr 2026 | Carlisle Homes | 18.1K | 15.8% | 2 |
| Apr 2026 | G.J. Gardner Homes | 18.1K | 15.8% | 3 |
| Apr 2026 | Clarendon Homes | 12.1K | 10.6% | 4 |
| Apr 2026 | McDonald Jones Homes | 12.1K | 10.6% | 5 |
| Apr 2026 | Simonds Homes | 12.1K | 10.6% | 6 |
| Apr 2026 | Henley | 8.1K | 7.1% | 7 |
| Apr 2026 | Burbank | 6.6K | 5.8% | 8 |
| May 2026 | Metricon | 27.1K | 23.2% | 1 |
| May 2026 | Carlisle Homes | 18.1K | 15.5% | 2 |
| May 2026 | G.J. Gardner Homes | 18.1K | 15.5% | 3 |
| May 2026 | Simonds Homes | 14.8K | 12.6% | 4 |
| May 2026 | Clarendon Homes | 12.1K | 10.3% | 5 |
| May 2026 | McDonald Jones Homes | 12.1K | 10.3% | 6 |
| May 2026 | Henley | 8.1K | 6.9% | 7 |
| May 2026 | Burbank | 6.6K | 5.6% | 8 |
| Jun 2026 | Metricon | 27.1K | 24.4% | 1 |
| Jun 2026 | Carlisle Homes | 18.1K | 16.3% | 2 |
| Jun 2026 | G.J. Gardner Homes | 18.1K | 16.3% | 3 |
| Jun 2026 | Clarendon Homes | 12.1K | 10.9% | 4 |
| Jun 2026 | Simonds Homes | 12.1K | 10.9% | 5 |
| Jun 2026 | McDonald Jones Homes | 9.9K | 8.9% | 6 |
| Jun 2026 | Henley | 8.1K | 7.3% | 7 |
| Jun 2026 | Burbank | 5.4K | 4.9% | 8 |
| Jul 2026 | Metricon | 40.5K | 33.2% | 1 |
| Jul 2026 | Carlisle Homes | 18.1K | 14.8% | 2 |
| Jul 2026 | G.J. Gardner Homes | 18.1K | 14.8% | 3 |
| Jul 2026 | Simonds Homes | 12.1K | 9.9% | 4 |
| Jul 2026 | Clarendon Homes | 9.9K | 8.1% | 5 |
| Jul 2026 | McDonald Jones Homes | 9.9K | 8.1% | 6 |
| Jul 2026 | Henley | 8.1K | 6.6% | 7 |
| Jul 2026 | Burbank | 5.4K | 4.4% | 8 |
| Aug 2026 | Metricon | 27.1K | 24.9% | 1 |
| Aug 2026 | Carlisle Homes | 18.1K | 16.7% | 2 |
| Aug 2026 | G.J. Gardner Homes | 18.1K | 16.7% | 3 |
| Aug 2026 | Simonds Homes | 12.1K | 11.1% | 4 |
| Aug 2026 | Clarendon Homes | 9.9K | 9.1% | 5 |
| Aug 2026 | McDonald Jones Homes | 9.9K | 9.1% | 6 |
| Aug 2026 | Henley | 8.1K | 7.5% | 7 |
| Aug 2026 | Burbank | 5.4K | 5% | 8 |
| Sep 2026 | Metricon | 22.2K | 22.9% | 1 |
| Sep 2026 | G.J. Gardner Homes | 18.1K | 18.7% | 2 |
| Sep 2026 | Carlisle Homes | 14.8K | 15.3% | 3 |
| Sep 2026 | Clarendon Homes | 9.9K | 10.2% | 4 |
| Sep 2026 | McDonald Jones Homes | 9.9K | 10.2% | 5 |
| Sep 2026 | Simonds Homes | 9.9K | 10.2% | 6 |
| Sep 2026 | Henley | 6.6K | 6.8% | 7 |
| Sep 2026 | Burbank | 5.4K | 5.6% | 8 |

## What is being compared

- **Burbank**: Measured on the search term “burbank homes”.
- **Carlisle Homes**: Measured on the search term “carlisle homes”.
- **Clarendon Homes**: Measured on the search term “clarendon homes”.
- **G.J. Gardner Homes**: Measured on the search term “g.j. gardner homes”.
- **Henley**: Measured on the search term “henley homes”.
- **McDonald Jones Homes**: Measured on the search term “mcdonald jones homes”.
- **Metricon**: Measured on the search term “metricon”.
- **Simonds Homes**: Measured on the search term “simonds homes”.

- [Burbank](/demand/au/brands/burbank-homes)
- [Carlisle Homes](/demand/au/brands/carlisle-homes)
- [Clarendon Homes](/demand/au/brands/clarendon-homes)
- [G.J. Gardner Homes](/demand/au/brands/g-j-gardner-homes)
- [Henley](/demand/au/brands/henley-homes)
- [McDonald Jones Homes](/demand/au/brands/mcdonald-jones-homes)
- [Metricon](/demand/au/brands/metricon)
- [Simonds Homes](/demand/au/brands/simonds-homes)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among home builders in Australia?

In September 2026, Metricon was the most searched among home builders in Australia, with an estimated 22.2K branded searches, 22.9% of all searches for the eight we track.

## Cite this page

Brandwave. "Home builders in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-home-builders

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-home-builders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.