---
title: "Holiday parks in Australia: Which are searched most?"
description: "Compare the holiday park groups people book cabins and caravan sites with. Share of Search among BIG4 Holiday Parks, Discovery Parks, Tasman Holiday Parks, Reflections Holiday Parks, Ingenia Holidays and NRMA Parks and Resorts, the holiday parks Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-holiday-parks"
publisher: "Brandwave"
---

# Holiday parks in Australia: Which are searched most?

Compare the holiday park groups people book cabins and caravan sites with. Share of Search among BIG4 Holiday Parks, Discovery Parks, Tasman Holiday Parks, Reflections Holiday Parks, Ingenia Holidays and NRMA Parks and Resorts, the holiday parks Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Holiday parks
- **Market**: Australia
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: BIG4 Holiday Parks, 63.1%

## Which brand is most popular in search among holiday parks in Australia?

- In September 2026, BIG4 Holiday Parks was the most searched among holiday parks in Australia, with an estimated 74K branded searches, 63.1% of all searches for the six we track.
- Discovery Parks is in 2nd place, 44.2 percentage points behind at 18.9%.
- Across the 12 months ending September 2026, BIG4 Holiday Parks’ share of searches among holiday parks in Australia increased from 53.5% to 63.1%.
- Across the 12 months ending September 2026, Discovery Parks’ share of searches among holiday parks in Australia decreased from 19.6% to 18.9%.
- Across the 12 months ending September 2026, Reflections Holiday Parks’ share of searches among holiday parks in Australia decreased from 8.8% to 4.6%.
- Across the 12 months ending September 2026, Ingenia Holidays’ share of searches among holiday parks in Australia decreased from 7.2% to 3.8%.
- Across the 12 months ending September 2026, NRMA Parks and Resorts’ share of searches among holiday parks in Australia decreased from 2.1% to 1.1%.
- Across the 12 months ending September 2026, BIG4 Holiday Parks’ share of searches among holiday parks in Australia peaked at 63.1% in September 2026 and was lowest at 52.9% in April 2026.
- Across the 12 months ending September 2026, Discovery Parks’ share of searches among holiday parks in Australia peaked at 24.7% in June 2026 and was lowest at 17.5% in February 2026.
- Across the 12 months ending September 2026, Tasman Holiday Parks’ share of searches among holiday parks in Australia peaked at 11.1% in January 2026 and was lowest at 8.4% in August 2026.
- Across the 12 months ending September 2026, Reflections Holiday Parks’ share of searches among holiday parks in Australia peaked at 8.8% in October 2025 and was lowest at 4.6% in August 2026.
- Across the 12 months ending September 2026, Ingenia Holidays’ share of searches among holiday parks in Australia peaked at 7.2% in November 2025 and was lowest at 3.8% in September 2026.
- Across the 12 months ending September 2026, NRMA Parks and Resorts’ share of searches among holiday parks in Australia peaked at 2.1% in October 2025 and was lowest at 1% in August 2026.
- Across the 12 months ending September 2026, Tasman Holiday Parks rose from 4th to 3rd among holiday parks in Australia.
- Across the 12 months ending September 2026, Reflections Holiday Parks fell from 3rd to 4th among holiday parks in Australia.

## Top holiday parks in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, BIG4 Holiday Parks appeared every time. BIG4 Holiday Parks was recommended most often, coming first in three out of four answers that gave a list. Discovery Parks was second, and NRMA Parks and Resorts was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| BIG4 Holiday Parks | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Discovery Parks | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| NRMA Parks and Resorts | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Ingenia Holidays | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Tasman Holiday Parks | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Reflections Holiday Parks | 6th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about holiday parks

- Asked ChatGPT "Which holiday park chain should I book for a family trip in Australia?": 1. BIG4 Holiday Parks, 2. Discovery Parks, 3. Ingenia Holidays
- Asked ChatGPT "What are the best holiday park groups in Australia?": 1. BIG4 Holiday Parks, 2. Discovery Parks, 3. NRMA Parks and Resorts, 4. Ingenia Holidays, 5. Tasman Holiday Parks, 6. Reflections Holiday Parks
- Asked ChatGPT "Which caravan park chain in Australia has the best cabins?": 1. BIG4 Holiday Parks, 2. Discovery Parks, 3. NRMA Parks and Resorts
- Searched Google, AI Overview "caravan parks": 1. Discovery Parks, 2. BIG4 Holiday Parks
- Searched Google, AI Overview "holiday parks": 1. BIG4 Holiday Parks

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [BIG4 Holiday Parks vs Discovery Parks: compare search popularity](/demand/au/compare/big4-vs-discovery-parks): 63.1% against 18.9% Share of Search.
- [BIG4 Holiday Parks vs Tasman Holiday Parks: compare search popularity](/demand/au/compare/big4-vs-tasman-holiday-parks): 63.1% against 8.4% Share of Search.
- [BIG4 Holiday Parks vs Reflections Holiday Parks: compare search popularity](/demand/au/compare/big4-vs-reflections-holiday-parks): 63.1% against 4.6% Share of Search.
- [BIG4 Holiday Parks vs Ingenia Holidays: compare search popularity](/demand/au/compare/big4-vs-ingenia-holidays): 63.1% against 3.8% Share of Search.
- [Discovery Parks vs Tasman Holiday Parks: compare search popularity](/demand/au/compare/discovery-parks-vs-tasman-holiday-parks): 18.9% against 8.4% Share of Search.
- [Discovery Parks vs Reflections Holiday Parks: compare search popularity](/demand/au/compare/discovery-parks-vs-reflections-holiday-parks): 18.9% against 4.6% Share of Search.
- [Discovery Parks vs Ingenia Holidays: compare search popularity](/demand/au/compare/discovery-parks-vs-ingenia-holidays): 18.9% against 3.8% Share of Search.
- [Tasman Holiday Parks vs Reflections Holiday Parks: compare search popularity](/demand/au/compare/reflections-holiday-parks-vs-tasman-holiday-parks): 8.4% against 4.6% Share of Search.
- [Tasman Holiday Parks vs Ingenia Holidays: compare search popularity](/demand/au/compare/ingenia-holidays-vs-tasman-holiday-parks): 8.4% against 3.8% Share of Search.
- [Reflections Holiday Parks vs Ingenia Holidays: compare search popularity](/demand/au/compare/ingenia-holidays-vs-reflections-holiday-parks): 4.6% against 3.8% Share of Search.

## How did search popularity change for Australia holiday parks in September 2026?

- In September 2026, Ingenia Holidays lost share of searches among holiday parks in Australia, from 4.6% to 3.8%.
- BIG4 Holiday Parks’ share of searches among holiday parks in Australia has gained ground for 3 months in a row, from 55.3% to 63.1% in September 2026.
- In September 2026, Reflections Holiday Parks rose from 5th to 4th among holiday parks in Australia.
- Estimated monthly branded searches for NRMA Parks and Resorts in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | BIG4 Holiday Parks | 63.1% | 74K | +22.3% | BIG4 Holiday Parks |
| 2 | Discovery Parks | 18.9% | 22.2K | +22.7% | Discovery Parks |
| 3 | Tasman Holiday Parks | 8.4% | 9.9K | +22.2% | Tasman Holiday Parks |
| 4 | Reflections Holiday Parks | 4.6% | 5.4K | +22.7% | Reflections Holiday Parks |
| 5 | Ingenia Holidays | 3.8% | 4.4K | 0.0% | Ingenia Holidays |
| 6 | NRMA Parks and Resorts | 1.1% | 1.3K | +30.0% | NRMA Parks and Resorts |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | BIG4 Holiday Parks | 60.5K | 53.5% | 1 |
| Oct 2025 | Discovery Parks | 22.2K | 19.6% | 2 |
| Oct 2025 | Reflections Holiday Parks | 9.9K | 8.8% | 3 |
| Oct 2025 | Tasman Holiday Parks | 9.9K | 8.8% | 4 |
| Oct 2025 | Ingenia Holidays | 8.1K | 7.2% | 5 |
| Oct 2025 | NRMA Parks and Resorts | 2.4K | 2.1% | 6 |
| Nov 2025 | BIG4 Holiday Parks | 60.5K | 53.6% | 1 |
| Nov 2025 | Discovery Parks | 22.2K | 19.7% | 2 |
| Nov 2025 | Tasman Holiday Parks | 12.1K | 10.7% | 3 |
| Nov 2025 | Ingenia Holidays | 8.1K | 7.2% | 4 |
| Nov 2025 | Reflections Holiday Parks | 8.1K | 7.2% | 5 |
| Nov 2025 | NRMA Parks and Resorts | 1.9K | 1.7% | 6 |
| Dec 2025 | BIG4 Holiday Parks | 74K | 54.5% | 1 |
| Dec 2025 | Discovery Parks | 27.1K | 20% | 2 |
| Dec 2025 | Tasman Holiday Parks | 14.8K | 10.9% | 3 |
| Dec 2025 | Reflections Holiday Parks | 9.9K | 7.3% | 4 |
| Dec 2025 | Ingenia Holidays | 8.1K | 6% | 5 |
| Dec 2025 | NRMA Parks and Resorts | 1.9K | 1.4% | 6 |
| Jan 2026 | BIG4 Holiday Parks | 90.5K | 55.3% | 1 |
| Jan 2026 | Discovery Parks | 33.1K | 20.2% | 2 |
| Jan 2026 | Tasman Holiday Parks | 18.1K | 11.1% | 3 |
| Jan 2026 | Reflections Holiday Parks | 12.1K | 7.4% | 4 |
| Jan 2026 | Ingenia Holidays | 8.1K | 4.9% | 5 |
| Jan 2026 | NRMA Parks and Resorts | 1.9K | 1.2% | 6 |
| Feb 2026 | BIG4 Holiday Parks | 60.5K | 58.4% | 1 |
| Feb 2026 | Discovery Parks | 18.1K | 17.5% | 2 |
| Feb 2026 | Tasman Holiday Parks | 9.9K | 9.6% | 3 |
| Feb 2026 | Reflections Holiday Parks | 8.1K | 7.8% | 4 |
| Feb 2026 | Ingenia Holidays | 5.4K | 5.2% | 5 |
| Feb 2026 | NRMA Parks and Resorts | 1.6K | 1.5% | 6 |
| Mar 2026 | BIG4 Holiday Parks | 60.5K | 55.2% | 1 |
| Mar 2026 | Discovery Parks | 22.2K | 20.3% | 2 |
| Mar 2026 | Tasman Holiday Parks | 12.1K | 11% | 3 |
| Mar 2026 | Reflections Holiday Parks | 8.1K | 7.4% | 4 |
| Mar 2026 | Ingenia Holidays | 5.4K | 4.9% | 5 |
| Mar 2026 | NRMA Parks and Resorts | 1.3K | 1.2% | 6 |
| Apr 2026 | BIG4 Holiday Parks | 49.5K | 52.9% | 1 |
| Apr 2026 | Discovery Parks | 22.2K | 23.7% | 2 |
| Apr 2026 | Tasman Holiday Parks | 9.9K | 10.6% | 3 |
| Apr 2026 | Reflections Holiday Parks | 6.6K | 7.1% | 4 |
| Apr 2026 | Ingenia Holidays | 4.4K | 4.7% | 5 |
| Apr 2026 | NRMA Parks and Resorts | 1K | 1.1% | 6 |
| May 2026 | BIG4 Holiday Parks | 40.5K | 54% | 1 |
| May 2026 | Discovery Parks | 18.1K | 24.1% | 2 |
| May 2026 | Tasman Holiday Parks | 6.6K | 8.8% | 3 |
| May 2026 | Ingenia Holidays | 4.4K | 5.9% | 4 |
| May 2026 | Reflections Holiday Parks | 4.4K | 5.9% | 5 |
| May 2026 | NRMA Parks and Resorts | 1K | 1.3% | 6 |
| Jun 2026 | BIG4 Holiday Parks | 40.5K | 55.3% | 1 |
| Jun 2026 | Discovery Parks | 18.1K | 24.7% | 2 |
| Jun 2026 | Tasman Holiday Parks | 6.6K | 9% | 3 |
| Jun 2026 | Ingenia Holidays | 3.6K | 4.9% | 4 |
| Jun 2026 | Reflections Holiday Parks | 3.6K | 4.9% | 5 |
| Jun 2026 | NRMA Parks and Resorts | 880 | 1.2% | 6 |
| Jul 2026 | BIG4 Holiday Parks | 49.5K | 58.5% | 1 |
| Jul 2026 | Discovery Parks | 18.1K | 21.4% | 2 |
| Jul 2026 | Tasman Holiday Parks | 8.1K | 9.6% | 3 |
| Jul 2026 | Reflections Holiday Parks | 4.4K | 5.2% | 4 |
| Jul 2026 | Ingenia Holidays | 3.6K | 4.3% | 5 |
| Jul 2026 | NRMA Parks and Resorts | 880 | 1% | 6 |
| Aug 2026 | BIG4 Holiday Parks | 60.5K | 62.7% | 1 |
| Aug 2026 | Discovery Parks | 18.1K | 18.8% | 2 |
| Aug 2026 | Tasman Holiday Parks | 8.1K | 8.4% | 3 |
| Aug 2026 | Ingenia Holidays | 4.4K | 4.6% | 4 |
| Aug 2026 | Reflections Holiday Parks | 4.4K | 4.6% | 5 |
| Aug 2026 | NRMA Parks and Resorts | 1K | 1% | 6 |
| Sep 2026 | BIG4 Holiday Parks | 74K | 63.1% | 1 |
| Sep 2026 | Discovery Parks | 22.2K | 18.9% | 2 |
| Sep 2026 | Tasman Holiday Parks | 9.9K | 8.4% | 3 |
| Sep 2026 | Reflections Holiday Parks | 5.4K | 4.6% | 4 |
| Sep 2026 | Ingenia Holidays | 4.4K | 3.8% | 5 |
| Sep 2026 | NRMA Parks and Resorts | 1.3K | 1.1% | 6 |

## What is being compared

- **BIG4 Holiday Parks**: Measured on the search term “big4”.
- **Discovery Parks**: Measured on the search term “discovery parks”.
- **Ingenia Holidays**: Measured on the search term “ingenia holidays”.
- **NRMA Parks and Resorts**: Measured on the search term “nrma parks”.
- **Reflections Holiday Parks**: Measured on the search term “reflections holiday parks”.
- **Tasman Holiday Parks**: Measured on the search term “tasman holiday parks”.

- [BIG4 Holiday Parks](/demand/au/brands/big4)
- [Discovery Parks](/demand/au/brands/discovery-parks)
- [Ingenia Holidays](/demand/au/brands/ingenia-holidays)
- [NRMA Parks and Resorts](/demand/au/brands/nrma-parks)
- [Reflections Holiday Parks](/demand/au/brands/reflections-holiday-parks)
- [Tasman Holiday Parks](/demand/au/brands/tasman-holiday-parks)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among holiday parks in Australia?

In September 2026, BIG4 Holiday Parks was the most searched among holiday parks in Australia, with an estimated 74K branded searches, 63.1% of all searches for the six we track.

## Cite this page

Brandwave. "Holiday parks in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-holiday-parks

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-holiday-parks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.