---
title: "Hiking boot brands in Australia: Which are searched most?"
description: "Compare the hiking and walking boot brands Australians buy. Share of Search among Merrell, SCARPA, Salomon, KEEN, HOKA, LOWA, Columbia, Kathmandu, Altra, La Sportiva, Oboz and Meindl, the hiking boot brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-hiking-boot-brands"
publisher: "Brandwave"
---

# Hiking boot brands in Australia: Which are searched most?

Compare the hiking and walking boot brands Australians buy. Share of Search among Merrell, SCARPA, Salomon, KEEN, HOKA, LOWA, Columbia, Kathmandu, Altra, La Sportiva, Oboz and Meindl, the hiking boot brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hiking boot brands
- **Market**: Australia
- **Brands compared**: 12
- **Month measured**: Sep 2026
- **Highest Share of Search**: Merrell, 28.6%

## Which brand is most popular in search among hiking boot brands in Australia?

- In September 2026, Merrell was the most searched among hiking boot brands in Australia, with an estimated 4.9K branded searches, 28.6% of all searches for the 12 we track.
- SCARPA is in 2nd place, 14.1 percentage points behind at 14.6%.
- Across the 12 months ending September 2026, Merrell’s share of searches among hiking boot brands in Australia increased from 25.8% to 28.6%.
- Across the 12 months ending September 2026, SCARPA’s share of searches among hiking boot brands in Australia decreased from 15.3% to 14.6%.
- Across the 12 months ending September 2026, HOKA’s share of searches among hiking boot brands in Australia decreased from 8.4% to 7.4%.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among hiking boot brands in Australia decreased from 6.1% to 5.1%.
- Across the 12 months ending September 2026, Altra’s share of searches among hiking boot brands in Australia increased from 2.7% to 3.4%.
- Across the 12 months ending September 2026, Oboz’s share of searches among hiking boot brands in Australia decreased from 3.3% to 2.8%.
- Across the 12 months ending September 2026, Merrell’s share of searches among hiking boot brands in Australia peaked at 37.4% in May 2026 and was lowest at 23.7% in February 2026.
- Across the 12 months ending September 2026, SCARPA’s share of searches among hiking boot brands in Australia peaked at 16.3% in August 2026 and was lowest at 13% in May 2026.
- Across the 12 months ending September 2026, Salomon’s share of searches among hiking boot brands in Australia peaked at 13.2% in March 2026 and was lowest at 9.8% in April 2026.
- Across the 12 months ending September 2026, KEEN’s share of searches among hiking boot brands in Australia peaked at 10.2% in June 2026 and was lowest at 7.5% in March 2026.
- Across the 12 months ending September 2026, HOKA’s share of searches among hiking boot brands in Australia peaked at 9.7% in November 2025 and was lowest at 6% in August 2026.
- Across the 12 months ending September 2026, LOWA’s share of searches among hiking boot brands in Australia peaked at 7.6% in February 2026 and was lowest at 6.3% in April 2026.
- Across the 12 months ending September 2026, Columbia’s share of searches among hiking boot brands in Australia peaked at 8.2% in August 2026 and was lowest at 4.8% in March 2026.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among hiking boot brands in Australia peaked at 7.8% in November 2025 and was lowest at 4.2% in May 2026.
- Across the 12 months ending September 2026, Altra’s share of searches among hiking boot brands in Australia peaked at 3.7% in May 2026 and was lowest at 2.4% in November 2025.
- Across the 12 months ending September 2026, La Sportiva’s share of searches among hiking boot brands in Australia peaked at 3.2% in October 2025 and was lowest at 2% in March 2026.
- Across the 12 months ending September 2026, Oboz’s share of searches among hiking boot brands in Australia peaked at 4% in March 2026 and was lowest at 2.5% in May 2026.
- Across the 12 months ending September 2026, Altra rose from 11th to 9th among hiking boot brands in Australia.
- Across the 12 months ending September 2026, Oboz fell from 9th to 11th among hiking boot brands in Australia.
- Across the 12 months ending September 2026, Salomon, KEEN, LOWA, Columbia, La Sportiva and Meindl held steady: their share of searches among hiking boot brands in Australia each moved less than 0.5 percentage points.

## Top hiking boot brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Merrell appeared every time. Merrell was recommended most often, coming first in two out of four answers. Salomon was second, and LOWA was third. Altra, which ranked ninth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Merrell | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Salomon | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| LOWA | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| La Sportiva | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| SCARPA | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| KEEN | 6th | 2 of 3 | 0 of 1 | 2 of 4 |
| Kathmandu | 7th | 0 of 3 | 1 of 1 | 1 of 4 |
| HOKA | 8th | 1 of 3 | 0 of 1 | 1 of 4 |
| Columbia | 9th | 1 of 3 | 0 of 1 | 1 of 4 |
| Altra | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Oboz | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Meindl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about hiking boot brands

- Asked ChatGPT "Which hiking boots should I buy in Australia?": 1. Merrell, 2. La Sportiva, 3. SCARPA
- Asked ChatGPT "What are the best hiking boot brands?": 1. Salomon, 2. Merrell, 3. LOWA, 4. SCARPA, 5. La Sportiva, 6. KEEN, 7. Columbia
- Asked ChatGPT "What are the best waterproof hiking boots?": 1. Salomon, 2. LOWA, 3. Merrell, 4. KEEN, 5. HOKA
- Searched Google, AI Overview "walking boots": 1. Merrell, 2. Salomon, 3. Kathmandu

Not named in any answer: Altra, Oboz and Meindl.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Merrell vs SCARPA: compare search popularity](/demand/au/compare/merrell-vs-scarpa): 28.6% against 14.6% Share of Search.
- [Merrell vs Salomon: compare search popularity](/demand/au/compare/merrell-vs-salomon): 28.6% against 11.1% Share of Search.
- [Merrell vs KEEN: compare search popularity](/demand/au/compare/keen-footwear-vs-merrell): 28.6% against 9.3% Share of Search.
- [Merrell vs HOKA: compare search popularity](/demand/au/compare/hoka-vs-merrell): 28.6% against 7.4% Share of Search.
- [SCARPA vs Salomon: compare search popularity](/demand/au/compare/salomon-vs-scarpa): 14.6% against 11.1% Share of Search.
- [SCARPA vs KEEN: compare search popularity](/demand/au/compare/keen-footwear-vs-scarpa): 14.6% against 9.3% Share of Search.
- [SCARPA vs HOKA: compare search popularity](/demand/au/compare/hoka-vs-scarpa): 14.6% against 7.4% Share of Search.
- [Salomon vs KEEN: compare search popularity](/demand/au/compare/keen-footwear-vs-salomon): 11.1% against 9.3% Share of Search.
- [Salomon vs HOKA: compare search popularity](/demand/au/compare/hoka-vs-salomon): 11.1% against 7.4% Share of Search.
- [KEEN vs HOKA: compare search popularity](/demand/au/compare/hoka-vs-keen-footwear): 9.3% against 7.4% Share of Search.

## How did search popularity change for Australia hiking boot brands in September 2026?

- In September 2026, HOKA overtook Columbia and LOWA to rank 5th among hiking boot brands in Australia, with 7.4% of the searches.
- In September 2026, Merrell gained share of searches among hiking boot brands in Australia, from 27.2% to 28.6%.
- In September 2026, Kathmandu gained share of searches among hiking boot brands in Australia, from 4.3% to 5.1%.
- In September 2026, KEEN gained share of searches among hiking boot brands in Australia, from 8.7% to 9.3%.
- In September 2026, Columbia lost share of searches among hiking boot brands in Australia, from 8.2% to 5.8%.
- In September 2026, SCARPA lost share of searches among hiking boot brands in Australia, from 16.3% to 14.6%.
- In September 2026, Salomon lost share of searches among hiking boot brands in Australia, from 12.5% to 11.1%.
- Estimated monthly branded searches for Altra in Australia rose 51.3% over 12 measured months, from 390 to 590 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Merrell | 28.6% | 4.9K | -22.2% | Merrell |
| 2 | SCARPA | 14.6% | 2.5K | -34.1% | SCARPA |
| 3 | Salomon | 11.1% | 1.9K | -34.5% | Salomon |
| 4 | KEEN | 9.3% | 1.6K | -21.3% | KEEN |
| 5 | HOKA | 7.4% | 1.3K | -8.6% | HOKA |
| 6 | LOWA | 7.4% | 1.3K | -22.2% | LOWA |
| 7 | Columbia | 5.8% | 1K | -47.4% | Columbia |
| 8 | Kathmandu | 5.1% | 880 | -12.0% | KATHMANDU LIMITED |
| 9 | Altra | 3.4% | 590 | -18.1% | Altra |
| 10 | La Sportiva | 2.9% | 490 | -18.3% | La Sportiva |
| 11 | Oboz | 2.8% | 480 | -18.6% | Oboz |
| 12 | Meindl | 1.5% | 260 | -18.8% | Meindl |

Kathmandu sells other things too, so only its searches that name this product count here, like “kathmandu hiking boots”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Merrell | 3.7K | 25.8% | 1 |
| Oct 2025 | SCARPA | 2.2K | 15.3% | 2 |
| Oct 2025 | Salomon | 1.6K | 11.2% | 3 |
| Oct 2025 | KEEN | 1.3K | 8.9% | 4 |
| Oct 2025 | HOKA | 1.2K | 8.4% | 5 |
| Oct 2025 | LOWA | 1K | 7.1% | 6 |
| Oct 2025 | Columbia | 880 | 6.1% | 7 |
| Oct 2025 | Kathmandu | 880 | 6.1% | 8 |
| Oct 2025 | Oboz | 480 | 3.3% | 9 |
| Oct 2025 | La Sportiva | 460 | 3.2% | 10 |
| Oct 2025 | Altra | 390 | 2.7% | 11 |
| Oct 2025 | Meindl | 260 | 1.8% | 12 |
| Nov 2025 | Merrell | 4.2K | 25.3% | 1 |
| Nov 2025 | SCARPA | 2.5K | 15% | 2 |
| Nov 2025 | Salomon | 1.9K | 11.5% | 3 |
| Nov 2025 | HOKA | 1.6K | 9.7% | 4 |
| Nov 2025 | KEEN | 1.5K | 8.9% | 5 |
| Nov 2025 | Kathmandu | 1.3K | 7.8% | 6 |
| Nov 2025 | LOWA | 1.1K | 6.3% | 7 |
| Nov 2025 | Columbia | 880 | 5.3% | 8 |
| Nov 2025 | Oboz | 590 | 3.6% | 9 |
| Nov 2025 | La Sportiva | 430 | 2.6% | 10 |
| Nov 2025 | Altra | 390 | 2.4% | 11 |
| Nov 2025 | Meindl | 260 | 1.6% | 12 |
| Dec 2025 | Merrell | 3.4K | 25.1% | 1 |
| Dec 2025 | SCARPA | 2.1K | 15.4% | 2 |
| Dec 2025 | Salomon | 1.6K | 11.8% | 3 |
| Dec 2025 | KEEN | 1.4K | 10.1% | 4 |
| Dec 2025 | HOKA | 1.2K | 8.9% | 5 |
| Dec 2025 | LOWA | 890 | 6.6% | 6 |
| Dec 2025 | Kathmandu | 880 | 6.5% | 7 |
| Dec 2025 | Columbia | 720 | 5.3% | 8 |
| Dec 2025 | Oboz | 480 | 3.6% | 9 |
| Dec 2025 | Altra | 390 | 2.9% | 10 |
| Dec 2025 | La Sportiva | 350 | 2.6% | 11 |
| Dec 2025 | Meindl | 170 | 1.3% | 12 |
| Jan 2026 | Merrell | 4.2K | 26.6% | 1 |
| Jan 2026 | SCARPA | 2.4K | 15.1% | 2 |
| Jan 2026 | Salomon | 1.9K | 12% | 3 |
| Jan 2026 | KEEN | 1.5K | 9.3% | 4 |
| Jan 2026 | HOKA | 1.4K | 8.6% | 5 |
| Jan 2026 | LOWA | 1.1K | 6.6% | 6 |
| Jan 2026 | Columbia | 880 | 5.6% | 7 |
| Jan 2026 | Kathmandu | 880 | 5.6% | 8 |
| Jan 2026 | Altra | 480 | 3% | 9 |
| Jan 2026 | Oboz | 480 | 3% | 10 |
| Jan 2026 | La Sportiva | 460 | 2.9% | 11 |
| Jan 2026 | Meindl | 260 | 1.6% | 12 |
| Feb 2026 | Merrell | 3.2K | 23.7% | 1 |
| Feb 2026 | SCARPA | 2.1K | 15.4% | 2 |
| Feb 2026 | Salomon | 1.6K | 11.9% | 3 |
| Feb 2026 | KEEN | 1.3K | 9.4% | 4 |
| Feb 2026 | HOKA | 1.1K | 8.2% | 5 |
| Feb 2026 | LOWA | 1K | 7.6% | 6 |
| Feb 2026 | Kathmandu | 880 | 6.5% | 7 |
| Feb 2026 | Columbia | 720 | 5.3% | 8 |
| Feb 2026 | Altra | 480 | 3.6% | 9 |
| Feb 2026 | Oboz | 480 | 3.6% | 10 |
| Feb 2026 | La Sportiva | 430 | 3.2% | 11 |
| Feb 2026 | Meindl | 210 | 1.6% | 12 |
| Mar 2026 | Merrell | 5.8K | 31.9% | 1 |
| Mar 2026 | Salomon | 2.4K | 13.2% | 2 |
| Mar 2026 | SCARPA | 2.4K | 13.1% | 3 |
| Mar 2026 | HOKA | 1.4K | 7.5% | 4 |
| Mar 2026 | KEEN | 1.4K | 7.5% | 5 |
| Mar 2026 | LOWA | 1.2K | 6.4% | 6 |
| Mar 2026 | Kathmandu | 1K | 5.5% | 7 |
| Mar 2026 | Columbia | 880 | 4.8% | 8 |
| Mar 2026 | Oboz | 720 | 4% | 9 |
| Mar 2026 | Altra | 480 | 2.6% | 10 |
| Mar 2026 | La Sportiva | 370 | 2% | 11 |
| Mar 2026 | Meindl | 260 | 1.4% | 12 |
| Apr 2026 | Merrell | 6.5K | 33.7% | 1 |
| Apr 2026 | SCARPA | 2.6K | 13.6% | 2 |
| Apr 2026 | Salomon | 1.9K | 9.8% | 3 |
| Apr 2026 | KEEN | 1.6K | 8.2% | 4 |
| Apr 2026 | Columbia | 1.3K | 6.7% | 5 |
| Apr 2026 | HOKA | 1.3K | 6.6% | 6 |
| Apr 2026 | LOWA | 1.2K | 6.3% | 7 |
| Apr 2026 | Kathmandu | 880 | 4.6% | 8 |
| Apr 2026 | Altra | 590 | 3.1% | 9 |
| Apr 2026 | Oboz | 590 | 3.1% | 10 |
| Apr 2026 | La Sportiva | 530 | 2.7% | 11 |
| Apr 2026 | Meindl | 320 | 1.7% | 12 |
| May 2026 | Merrell | 9K | 37.4% | 1 |
| May 2026 | SCARPA | 3.1K | 13% | 2 |
| May 2026 | Salomon | 2.4K | 10% | 3 |
| May 2026 | KEEN | 1.9K | 7.9% | 4 |
| May 2026 | LOWA | 1.5K | 6.3% | 5 |
| May 2026 | HOKA | 1.5K | 6.2% | 6 |
| May 2026 | Columbia | 1.3K | 5.4% | 7 |
| May 2026 | Kathmandu | 1K | 4.2% | 8 |
| May 2026 | Altra | 880 | 3.7% | 9 |
| May 2026 | Oboz | 590 | 2.5% | 10 |
| May 2026 | La Sportiva | 560 | 2.3% | 11 |
| May 2026 | Meindl | 320 | 1.3% | 12 |
| Jun 2026 | Merrell | 6K | 26.4% | 1 |
| Jun 2026 | SCARPA | 3.1K | 13.7% | 2 |
| Jun 2026 | Salomon | 2.9K | 12.8% | 3 |
| Jun 2026 | KEEN | 2.3K | 10.2% | 4 |
| Jun 2026 | Columbia | 1.6K | 7% | 5 |
| Jun 2026 | HOKA | 1.6K | 7% | 6 |
| Jun 2026 | LOWA | 1.6K | 6.9% | 7 |
| Jun 2026 | Kathmandu | 1.3K | 5.7% | 8 |
| Jun 2026 | Altra | 720 | 3.2% | 9 |
| Jun 2026 | Oboz | 720 | 3.2% | 10 |
| Jun 2026 | La Sportiva | 560 | 2.5% | 11 |
| Jun 2026 | Meindl | 320 | 1.4% | 12 |
| Jul 2026 | Merrell | 6.3K | 27.1% | 1 |
| Jul 2026 | SCARPA | 3.6K | 15.6% | 2 |
| Jul 2026 | Salomon | 2.9K | 12.5% | 3 |
| Jul 2026 | KEEN | 2K | 8.7% | 4 |
| Jul 2026 | HOKA | 1.7K | 7.3% | 5 |
| Jul 2026 | Columbia | 1.6K | 6.9% | 6 |
| Jul 2026 | LOWA | 1.5K | 6.5% | 7 |
| Jul 2026 | Kathmandu | 1.3K | 5.6% | 8 |
| Jul 2026 | Altra | 720 | 3.1% | 9 |
| Jul 2026 | Oboz | 720 | 3.1% | 10 |
| Jul 2026 | La Sportiva | 560 | 2.4% | 11 |
| Jul 2026 | Meindl | 320 | 1.4% | 12 |
| Aug 2026 | Merrell | 6.3K | 27.2% | 1 |
| Aug 2026 | SCARPA | 3.8K | 16.3% | 2 |
| Aug 2026 | Salomon | 2.9K | 12.5% | 3 |
| Aug 2026 | KEEN | 2K | 8.7% | 4 |
| Aug 2026 | Columbia | 1.9K | 8.2% | 5 |
| Aug 2026 | LOWA | 1.6K | 7% | 6 |
| Aug 2026 | HOKA | 1.4K | 6% | 7 |
| Aug 2026 | Kathmandu | 1K | 4.3% | 8 |
| Aug 2026 | Altra | 720 | 3.1% | 9 |
| Aug 2026 | La Sportiva | 600 | 2.6% | 10 |
| Aug 2026 | Oboz | 590 | 2.5% | 11 |
| Aug 2026 | Meindl | 320 | 1.4% | 12 |
| Sep 2026 | Merrell | 4.9K | 28.6% | 1 |
| Sep 2026 | SCARPA | 2.5K | 14.6% | 2 |
| Sep 2026 | Salomon | 1.9K | 11.1% | 3 |
| Sep 2026 | KEEN | 1.6K | 9.3% | 4 |
| Sep 2026 | HOKA | 1.3K | 7.4% | 5 |
| Sep 2026 | LOWA | 1.3K | 7.4% | 6 |
| Sep 2026 | Columbia | 1K | 5.8% | 7 |
| Sep 2026 | Kathmandu | 880 | 5.1% | 8 |
| Sep 2026 | Altra | 590 | 3.4% | 9 |
| Sep 2026 | La Sportiva | 490 | 2.9% | 10 |
| Sep 2026 | Oboz | 480 | 2.8% | 11 |
| Sep 2026 | Meindl | 260 | 1.5% | 12 |

## What is being compared

- **Altra**: Measured on the search term “altra hiking boots”.
- **Columbia**: Measured on the search term “columbia hiking boots”.
- **HOKA**: Measured on the search terms “hoka anacapa” and “hoka hiking boots”, summed into one figure.
- **Kathmandu**: Measured on the search term “kathmandu hiking boots”.
- **KEEN**: Measured on the search terms “keen hiking boots” and “keen targhee”, summed into one figure.
- **La Sportiva**: Measured on the search terms “la sportiva boots” and “la sportiva hiking boots”, summed into one figure.
- **LOWA**: Measured on the search terms “lowa boots” and “lowa renegade”, summed into one figure.
- **Meindl**: Measured on the search term “meindl boots”.
- **Merrell**: Measured on the search terms “merrell hiking boots” and “merrell moab”, summed into one figure.
- **Oboz**: Measured on the search term “oboz”.
- **Salomon**: Measured on the search term “salomon hiking boots”.
- **SCARPA**: Measured on the search terms “scarpa boots” and “scarpa hiking boots”, summed into one figure.

- [Altra](/demand/au/brands/altra)
- [Columbia](/demand/au/brands/columbia)
- [HOKA](/demand/au/brands/hoka)
- [Kathmandu](/demand/au/brands/kathmandu)
- [KEEN](/demand/au/brands/keen-footwear)
- [La Sportiva](/demand/au/brands/la-sportiva)
- [LOWA](/demand/au/brands/lowa)
- [Meindl](/demand/au/brands/meindl)
- [Merrell](/demand/au/brands/merrell)
- [Oboz](/demand/au/brands/oboz)
- [Salomon](/demand/au/brands/salomon)
- [SCARPA](/demand/au/brands/scarpa)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hiking boot brands in Australia?

In September 2026, Merrell was the most searched among hiking boot brands in Australia, with an estimated 4.9K branded searches, 28.6% of all searches for the 12 we track.

## Cite this page

Brandwave. "Hiking boot brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-hiking-boot-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-hiking-boot-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.