--- title: "Hearing clinics in Australia: Which are searched most?" description: "Compare the hearing test and hearing aid clinic chains people visit. Share of Search among Hearing Australia, Amplifon, Specsavers and Bay Audio, the hearing clinics Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-hearing-clinics" publisher: "Brandwave" --- # Hearing clinics in Australia: Which are searched most? Compare the hearing test and hearing aid clinic chains people visit. Share of Search among Hearing Australia, Amplifon, Specsavers and Bay Audio, the hearing clinics Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Hearing clinics - **Market**: Australia - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Hearing Australia, 60.9% ## Which brand is most popular in search among hearing clinics in Australia? - In September 2026, Hearing Australia was the most searched among hearing clinics in Australia, with an estimated 27.1K branded searches, 60.9% of all searches for the four we track. - Amplifon is in 2nd place, 27.6 percentage points behind at 33.3%. - Across the 12 months ending September 2026, Hearing Australia’s share of searches among hearing clinics in Australia increased from 60.1% to 60.9%. - Across the 12 months ending September 2026, Specsavers’ share of searches among hearing clinics in Australia increased from 2.9% to 3.6%. - Across the 12 months ending September 2026, Bay Audio’s share of searches among hearing clinics in Australia decreased from 4.2% to 2.2%. - Across the 12 months ending September 2026, Hearing Australia’s share of searches among hearing clinics in Australia peaked at 65.2% in August 2026 and was lowest at 60.1% in October 2025. - Across the 12 months ending September 2026, Amplifon’s share of searches among hearing clinics in Australia peaked at 33.5% in April 2026 and was lowest at 28.9% in February 2026. - Across the 12 months ending September 2026, Specsavers rose from 4th to 3rd among hearing clinics in Australia. - Across the 12 months ending September 2026, Bay Audio fell from 3rd to 4th among hearing clinics in Australia. - Across the 12 months ending September 2026, Amplifon held steady: its share of searches among hearing clinics in Australia moved less than 0.5 percentage points. ## Top hearing clinics in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Hearing Australia appeared every time. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Hearing Australia | 3 of 3 | 1 of 1 | 4 of 4 | | Amplifon | 1 of 3 | 0 of 1 | 1 of 4 | | Specsavers | 1 of 3 | 0 of 1 | 1 of 4 | | Bay Audio | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about hearing clinics - Asked ChatGPT "Where's the best place to get a hearing test in Australia?": 1. Hearing Australia - Asked ChatGPT "Which hearing clinic in Australia has the best hearing aids?": 1. Hearing Australia - Asked ChatGPT "What are the biggest hearing clinic chains in Australia?": 1. Amplifon, 2. Hearing Australia, 3. Specsavers, 4. Bay Audio - Searched Google, AI Overview "hearing test": 1. Hearing Australia Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## Compare search popularity between leading brands - [Hearing Australia vs Amplifon: compare search popularity](/demand/au/compare/amplifon-vs-hearing-australia): 60.9% against 33.3% Share of Search. - [Hearing Australia vs Specsavers: compare search popularity](/demand/au/compare/hearing-australia-vs-specsavers): 60.9% against 3.6% Share of Search. - [Hearing Australia vs Bay Audio: compare search popularity](/demand/au/compare/bay-audio-vs-hearing-australia): 60.9% against 2.2% Share of Search. - [Amplifon vs Specsavers: compare search popularity](/demand/au/compare/amplifon-vs-specsavers): 33.3% against 3.6% Share of Search. - [Amplifon vs Bay Audio: compare search popularity](/demand/au/compare/amplifon-vs-bay-audio): 33.3% against 2.2% Share of Search. - [Specsavers vs Bay Audio: compare search popularity](/demand/au/compare/bay-audio-vs-specsavers): 3.6% against 2.2% Share of Search. ## How did search popularity change for Australia hearing clinics in September 2026? - In September 2026, Amplifon gained share of searches among hearing clinics in Australia, from 29.1% to 33.3%. - In September 2026, Hearing Australia lost share of searches among hearing clinics in Australia, from 65.2% to 60.9%. - Estimated monthly branded searches for Specsavers in Australia rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026. - Estimated monthly branded searches for Bay Audio in Australia fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Hearing Australia | 60.9% | 27.1K | -18.1% | Hearing Australia | | 2 | Amplifon | 33.3% | 14.8K | 0.0% | Amplifon | | 3 | Specsavers | 3.6% | 1.6K | 0.0% | Specsavers | | 4 | Bay Audio | 2.2% | 1K | -23.1% | Bay Audio | Specsavers sells other things too, so only its searches that name this product count here, like “specsavers audiology”. ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hearing Australia | 27.1K | 60.1% | 1 | | Oct 2025 | Amplifon | 14.8K | 32.8% | 2 | | Oct 2025 | Bay Audio | 1.9K | 4.2% | 3 | | Oct 2025 | Specsavers | 1.3K | 2.9% | 4 | | Nov 2025 | Hearing Australia | 27.1K | 60.5% | 1 | | Nov 2025 | Amplifon | 14.8K | 33% | 2 | | Nov 2025 | Bay Audio | 1.6K | 3.6% | 3 | | Nov 2025 | Specsavers | 1.3K | 2.9% | 4 | | Dec 2025 | Hearing Australia | 22.2K | 60.7% | 1 | | Dec 2025 | Amplifon | 12.1K | 33.1% | 2 | | Dec 2025 | Bay Audio | 1.3K | 3.6% | 3 | | Dec 2025 | Specsavers | 1K | 2.7% | 4 | | Jan 2026 | Hearing Australia | 27.1K | 60.5% | 1 | | Jan 2026 | Amplifon | 14.8K | 33% | 2 | | Jan 2026 | Bay Audio | 1.6K | 3.6% | 3 | | Jan 2026 | Specsavers | 1.3K | 2.9% | 4 | | Feb 2026 | Hearing Australia | 27.1K | 64.8% | 1 | | Feb 2026 | Amplifon | 12.1K | 28.9% | 2 | | Feb 2026 | Bay Audio | 1.3K | 3.1% | 3 | | Feb 2026 | Specsavers | 1.3K | 3.1% | 4 | | Mar 2026 | Hearing Australia | 33.1K | 61.2% | 1 | | Mar 2026 | Amplifon | 18.1K | 33.5% | 2 | | Mar 2026 | Specsavers | 1.6K | 3% | 3 | | Mar 2026 | Bay Audio | 1.3K | 2.4% | 4 | | Apr 2026 | Hearing Australia | 27.1K | 61.3% | 1 | | Apr 2026 | Amplifon | 14.8K | 33.5% | 2 | | Apr 2026 | Specsavers | 1.3K | 2.9% | 3 | | Apr 2026 | Bay Audio | 1K | 2.3% | 4 | | May 2026 | Hearing Australia | 27.1K | 60.5% | 1 | | May 2026 | Amplifon | 14.8K | 33% | 2 | | May 2026 | Specsavers | 1.6K | 3.6% | 3 | | May 2026 | Bay Audio | 1.3K | 2.9% | 4 | | Jun 2026 | Hearing Australia | 27.1K | 61.3% | 1 | | Jun 2026 | Amplifon | 14.8K | 33.5% | 2 | | Jun 2026 | Specsavers | 1.3K | 2.9% | 3 | | Jun 2026 | Bay Audio | 1K | 2.3% | 4 | | Jul 2026 | Hearing Australia | 27.1K | 60.9% | 1 | | Jul 2026 | Amplifon | 14.8K | 33.3% | 2 | | Jul 2026 | Bay Audio | 1.3K | 2.9% | 3 | | Jul 2026 | Specsavers | 1.3K | 2.9% | 4 | | Aug 2026 | Hearing Australia | 33.1K | 65.2% | 1 | | Aug 2026 | Amplifon | 14.8K | 29.1% | 2 | | Aug 2026 | Specsavers | 1.6K | 3.1% | 3 | | Aug 2026 | Bay Audio | 1.3K | 2.6% | 4 | | Sep 2026 | Hearing Australia | 27.1K | 60.9% | 1 | | Sep 2026 | Amplifon | 14.8K | 33.3% | 2 | | Sep 2026 | Specsavers | 1.6K | 3.6% | 3 | | Sep 2026 | Bay Audio | 1K | 2.2% | 4 | ## What is being compared - **Amplifon**: Measured on the search term “amplifon”. - **Bay Audio**: Measured on the search term “bay audio”. - **Hearing Australia**: Measured on the search term “hearing australia”. - **Specsavers**: Measured on the search term “specsavers audiology”. - [Amplifon](/demand/au/brands/amplifon) - [Bay Audio](/demand/au/brands/bay-audio) - [Hearing Australia](/demand/au/brands/hearing-australia) - [Specsavers](/demand/au/brands/specsavers) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among hearing clinics in Australia? In September 2026, Hearing Australia was the most searched among hearing clinics in Australia, with an estimated 27.1K branded searches, 60.9% of all searches for the four we track. ## Cite this page Brandwave. "Hearing clinics in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-hearing-clinics This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-hearing-clinics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.