---
title: "Hay fever and allergy brands in Australia: Which are searched most?"
description: "Compare the hay fever and allergy relief brands Australians buy at the pharmacy. Share of Search among Zyrtec, Telfast, Claratyne, Nasonex and Flixonase, the hay fever and allergy brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-hayfever-and-allergy-brands"
publisher: "Brandwave"
---

# Hay fever and allergy brands in Australia: Which are searched most?

Compare the hay fever and allergy relief brands Australians buy at the pharmacy. Share of Search among Zyrtec, Telfast, Claratyne, Nasonex and Flixonase, the hay fever and allergy brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hay fever and allergy brands
- **Market**: Australia
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Zyrtec, 32.5%

## Which brand is most popular in search among hay fever and allergy brands in Australia?

- In September 2026, Zyrtec was the most searched among hay fever and allergy brands in Australia, with an estimated 40.5K branded searches, 32.5% of all searches for the five we track.
- Telfast is in 2nd place, 5.9 percentage points behind at 26.5%.
- Across the 12 months ending September 2026, Zyrtec’s share of searches among hay fever and allergy brands in Australia decreased from 36.6% to 32.5%.
- Across the 12 months ending September 2026, Telfast’s share of searches among hay fever and allergy brands in Australia increased from 24.4% to 26.5%.
- Across the 12 months ending September 2026, Claratyne’s share of searches among hay fever and allergy brands in Australia decreased from 24.4% to 21.7%.
- Across the 12 months ending September 2026, Nasonex’s share of searches among hay fever and allergy brands in Australia increased from 13.4% to 17.8%.
- Across the 12 months ending September 2026, Zyrtec’s share of searches among hay fever and allergy brands in Australia peaked at 36.9% in May 2026 and was lowest at 31.2% in July 2026.
- Across the 12 months ending September 2026, Telfast’s share of searches among hay fever and allergy brands in Australia peaked at 26.5% in September 2026 and was lowest at 20.2% in May 2026.
- Across the 12 months ending September 2026, Claratyne’s share of searches among hay fever and allergy brands in Australia peaked at 27.5% in March 2026 and was lowest at 21.7% in September 2026.
- Across the 12 months ending September 2026, Nasonex’s share of searches among hay fever and allergy brands in Australia peaked at 20.8% in July 2026 and was lowest at 13.3% in December 2025.
- Across the 12 months ending September 2026, Telfast rose from 3rd to 2nd among hay fever and allergy brands in Australia.
- Across the 12 months ending September 2026, Claratyne fell from 2nd to 3rd among hay fever and allergy brands in Australia.
- Across the 12 months ending September 2026, Flixonase held steady: its share of searches among hay fever and allergy brands in Australia moved less than 0.5 percentage points.

## Top hay fever and allergy brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Zyrtec, Telfast and Claratyne were mentioned most often, in three of the five answers. Telfast was recommended most often, coming first in all three answers that gave a list. Claratyne was second, and Zyrtec was third. Flixonase, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Telfast | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Claratyne | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Zyrtec | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Nasonex | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Flixonase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about hay fever and allergy brands

- Asked ChatGPT "Which hay fever tablets should I take in Australia?": 1. Telfast, 2. Claratyne, 3. Zyrtec, 4. Nasonex
- Asked ChatGPT "What are the best antihistamines for hay fever in Australia?": 1. Telfast, 2. Claratyne, 3. Zyrtec
- Asked ChatGPT "What's the best nasal spray for hay fever?": 1. Nasonex
- Searched Google, AI Overview "antihistamine": named none of the brands we track
- Searched Google, AI Overview "hay fever tablets": 1. Telfast, 2. Claratyne, 3. Zyrtec

Not named in any answer: Flixonase.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Zyrtec vs Telfast: compare search popularity](/demand/au/compare/telfast-vs-zyrtec): 32.5% against 26.5% Share of Search.
- [Zyrtec vs Claratyne: compare search popularity](/demand/au/compare/claratyne-vs-zyrtec): 32.5% against 21.7% Share of Search.
- [Zyrtec vs Nasonex: compare search popularity](/demand/au/compare/nasonex-vs-zyrtec): 32.5% against 17.8% Share of Search.
- [Telfast vs Claratyne: compare search popularity](/demand/au/compare/claratyne-vs-telfast): 26.5% against 21.7% Share of Search.
- [Telfast vs Nasonex: compare search popularity](/demand/au/compare/nasonex-vs-telfast): 26.5% against 17.8% Share of Search.
- [Claratyne vs Nasonex: compare search popularity](/demand/au/compare/claratyne-vs-nasonex): 21.7% against 17.8% Share of Search.

## How did search popularity change for Australia hay fever and allergy brands in September 2026?

- In September 2026, Telfast overtook Claratyne to rank 2nd among hay fever and allergy brands in Australia, with 26.5% of the searches.
- In September 2026, Claratyne lost share of searches among hay fever and allergy brands in Australia, from 26.5% to 21.7%.
- Estimated monthly branded searches for Nasonex in Australia rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
- Estimated monthly branded searches for Flixonase in Australia rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
- Estimated monthly branded searches for Zyrtec in Australia fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Zyrtec | 32.5% | 40.5K | +49.4% | Zyrtec |
| 2 | Telfast | 26.5% | 33.1K | +82.9% | Telfast |
| 3 | Claratyne | 21.7% | 27.1K | +22.1% | Claratyne |
| 4 | Nasonex | 17.8% | 22.2K | +50.0% | Nasonex |
| 5 | Flixonase | 1.5% | 1.9K | +18.8% | Flixonase |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zyrtec | 49.5K | 36.6% | 1 |
| Oct 2025 | Claratyne | 33.1K | 24.4% | 2 |
| Oct 2025 | Telfast | 33.1K | 24.4% | 3 |
| Oct 2025 | Nasonex | 18.1K | 13.4% | 4 |
| Oct 2025 | Flixonase | 1.6K | 1.2% | 5 |
| Nov 2025 | Zyrtec | 40.5K | 36.6% | 1 |
| Nov 2025 | Claratyne | 27.1K | 24.5% | 2 |
| Nov 2025 | Telfast | 27.1K | 24.5% | 3 |
| Nov 2025 | Nasonex | 14.8K | 13.4% | 4 |
| Nov 2025 | Flixonase | 1.3K | 1.2% | 5 |
| Dec 2025 | Zyrtec | 33.1K | 36.4% | 1 |
| Dec 2025 | Claratyne | 22.2K | 24.4% | 2 |
| Dec 2025 | Telfast | 22.2K | 24.4% | 3 |
| Dec 2025 | Nasonex | 12.1K | 13.3% | 4 |
| Dec 2025 | Flixonase | 1.3K | 1.4% | 5 |
| Jan 2026 | Zyrtec | 27.1K | 36.5% | 1 |
| Jan 2026 | Claratyne | 18.1K | 24.4% | 2 |
| Jan 2026 | Telfast | 18.1K | 24.4% | 3 |
| Jan 2026 | Nasonex | 9.9K | 13.3% | 4 |
| Jan 2026 | Flixonase | 1K | 1.3% | 5 |
| Feb 2026 | Zyrtec | 22.2K | 33.6% | 1 |
| Feb 2026 | Claratyne | 18.1K | 27.4% | 2 |
| Feb 2026 | Telfast | 14.8K | 22.4% | 3 |
| Feb 2026 | Nasonex | 9.9K | 15% | 4 |
| Feb 2026 | Flixonase | 1K | 1.5% | 5 |
| Mar 2026 | Zyrtec | 27.1K | 33.5% | 1 |
| Mar 2026 | Claratyne | 22.2K | 27.5% | 2 |
| Mar 2026 | Telfast | 18.1K | 22.4% | 3 |
| Mar 2026 | Nasonex | 12.1K | 15% | 4 |
| Mar 2026 | Flixonase | 1.3K | 1.6% | 5 |
| Apr 2026 | Zyrtec | 27.1K | 35.3% | 1 |
| Apr 2026 | Claratyne | 18.1K | 23.6% | 2 |
| Apr 2026 | Telfast | 18.1K | 23.6% | 3 |
| Apr 2026 | Nasonex | 12.1K | 15.8% | 4 |
| Apr 2026 | Flixonase | 1.3K | 1.7% | 5 |
| May 2026 | Zyrtec | 27.1K | 36.9% | 1 |
| May 2026 | Claratyne | 18.1K | 24.7% | 2 |
| May 2026 | Telfast | 14.8K | 20.2% | 3 |
| May 2026 | Nasonex | 12.1K | 16.5% | 4 |
| May 2026 | Flixonase | 1.3K | 1.8% | 5 |
| Jun 2026 | Zyrtec | 22.2K | 32.4% | 1 |
| Jun 2026 | Claratyne | 18.1K | 26.4% | 2 |
| Jun 2026 | Telfast | 14.8K | 21.6% | 3 |
| Jun 2026 | Nasonex | 12.1K | 17.7% | 4 |
| Jun 2026 | Flixonase | 1.3K | 1.9% | 5 |
| Jul 2026 | Zyrtec | 22.2K | 31.2% | 1 |
| Jul 2026 | Claratyne | 18.1K | 25.4% | 2 |
| Jul 2026 | Nasonex | 14.8K | 20.8% | 3 |
| Jul 2026 | Telfast | 14.8K | 20.8% | 4 |
| Jul 2026 | Flixonase | 1.3K | 1.8% | 5 |
| Aug 2026 | Zyrtec | 27.1K | 32.3% | 1 |
| Aug 2026 | Claratyne | 22.2K | 26.5% | 2 |
| Aug 2026 | Telfast | 18.1K | 21.6% | 3 |
| Aug 2026 | Nasonex | 14.8K | 17.7% | 4 |
| Aug 2026 | Flixonase | 1.6K | 1.9% | 5 |
| Sep 2026 | Zyrtec | 40.5K | 32.5% | 1 |
| Sep 2026 | Telfast | 33.1K | 26.5% | 2 |
| Sep 2026 | Claratyne | 27.1K | 21.7% | 3 |
| Sep 2026 | Nasonex | 22.2K | 17.8% | 4 |
| Sep 2026 | Flixonase | 1.9K | 1.5% | 5 |

## What is being compared

- **Claratyne**: Measured on the search term “claratyne”.
- **Flixonase**: Measured on the search term “flixonase”.
- **Nasonex**: Measured on the search term “nasonex”.
- **Telfast**: Measured on the search term “telfast”.
- **Zyrtec**: Measured on the search term “zyrtec”.

- [Claratyne](/demand/au/brands/claratyne)
- [Flixonase](/demand/au/brands/flixonase)
- [Nasonex](/demand/au/brands/nasonex)
- [Telfast](/demand/au/brands/telfast)
- [Zyrtec](/demand/au/brands/zyrtec)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hay fever and allergy brands in Australia?

In September 2026, Zyrtec was the most searched among hay fever and allergy brands in Australia, with an estimated 40.5K branded searches, 32.5% of all searches for the five we track.

## Cite this page

Brandwave. "Hay fever and allergy brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-hayfever-and-allergy-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-hayfever-and-allergy-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.