---
title: "Hardware stores in Australia: Which are searched most?"
description: "Compare the hardware and tool stores Australians shop at. Share of Search among Bunnings, Sydney Tools, Total Tools, Mitre 10 and Home Hardware, the hardware stores Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-hardware-stores"
publisher: "Brandwave"
---

# Hardware stores in Australia: Which are searched most?

Compare the hardware and tool stores Australians shop at. Share of Search among Bunnings, Sydney Tools, Total Tools, Mitre 10 and Home Hardware, the hardware stores Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hardware stores
- **Market**: Australia
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Bunnings, 79.1%

## Which brand is most popular in search among hardware stores in Australia?

- In September 2026, Bunnings was the most searched among hardware stores in Australia, with an estimated 3.4M branded searches, 79.1% of all searches for the five we track.
- Sydney Tools is in 2nd place, 70.4 percentage points behind at 8.7%.
- Across the 12 months ending September 2026, Bunnings’ share of searches among hardware stores in Australia decreased from 80.4% to 79.1%.
- Across the 12 months ending September 2026, Sydney Tools’ share of searches among hardware stores in Australia increased from 7.2% to 8.7%.
- Across the 12 months ending September 2026, Bunnings’ share of searches among hardware stores in Australia peaked at 81.5% in December 2025 and was lowest at 74% in June 2026.
- Across the 12 months ending September 2026, Sydney Tools’ share of searches among hardware stores in Australia peaked at 12.1% in June 2026 and was lowest at 7.2% in October 2025.
- Across the 12 months ending September 2026, Total Tools’ share of searches among hardware stores in Australia peaked at 9.9% in June 2026 and was lowest at 6% in December 2025.
- Across the 12 months ending September 2026, Mitre 10’s share of searches among hardware stores in Australia peaked at 4.9% in December 2025 and was lowest at 3.6% in June 2026.
- Across the 12 months ending September 2026, Total Tools, Mitre 10 and Home Hardware held steady: their share of searches among hardware stores in Australia each moved less than 0.5 percentage points.

## Top hardware stores in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Bunnings, Sydney Tools, Total Tools and Mitre 10 were mentioned most often, in three of the four answers. Bunnings was recommended most often, coming first in two out of three answers that gave a list. Total Tools was second, and Mitre 10 was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bunnings | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Total Tools | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Mitre 10 | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Sydney Tools | 4th | 3 of 3 | 0 of 1 | 3 of 4 |
| Home Hardware | 5th | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about hardware stores

- Asked ChatGPT "Where should I buy tools and hardware in Australia?": 1. Bunnings, 2. Total Tools, 3. Sydney Tools, 4. Mitre 10
- Asked ChatGPT "What are the best hardware stores in Australia?": 1. Bunnings, 2. Mitre 10, 3. Total Tools, 4. Home Hardware, 5. Sydney Tools
- Asked ChatGPT "What's the best store in Australia for power tools?": 1. Total Tools, 2. Bunnings, 3. Sydney Tools
- Searched Google, AI Overview "hardware store": 1. Mitre 10

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Bunnings vs Sydney Tools: compare search popularity](/demand/au/compare/bunnings-vs-sydney-tools): 79.1% against 8.7% Share of Search.
- [Bunnings vs Total Tools: compare search popularity](/demand/au/compare/bunnings-vs-total-tools): 79.1% against 7.1% Share of Search.
- [Bunnings vs Mitre 10: compare search popularity](/demand/au/compare/bunnings-vs-mitre-10): 79.1% against 4.7% Share of Search.
- [Sydney Tools vs Total Tools: compare search popularity](/demand/au/compare/sydney-tools-vs-total-tools): 8.7% against 7.1% Share of Search.
- [Sydney Tools vs Mitre 10: compare search popularity](/demand/au/compare/mitre-10-vs-sydney-tools): 8.7% against 4.7% Share of Search.
- [Total Tools vs Mitre 10: compare search popularity](/demand/au/compare/mitre-10-vs-total-tools): 7.1% against 4.7% Share of Search.

## How did search popularity change for Australia hardware stores in September 2026?

- In September 2026, Bunnings gained share of searches among hardware stores in Australia, from 76.4% to 79.1%.
- In September 2026, Sydney Tools lost share of searches among hardware stores in Australia, from 10.3% to 8.7%.
- In September 2026, Total Tools lost share of searches among hardware stores in Australia, from 8.4% to 7.1%.
- Mitre 10’s share of searches among hardware stores in Australia has gained ground for 3 months in a row, from 3.6% to 4.7% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bunnings | 79.1% | 3.4M | 0.0% | BUNNINGS (NZ) LIMITED |
| 2 | Sydney Tools | 8.7% | 368K | -18.2% | Sydney Tools |
| 3 | Total Tools | 7.1% | 301K | -18.2% | Total Tools |
| 4 | Mitre 10 | 4.7% | 201K | 0.0% | MITRE 10 (NEW ZEALAND) LIMITED |
| 5 | Home Hardware | 0.35% | 14.8K | 0.0% | Home Hardware |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bunnings | 4.1M | 80.4% | 1 |
| Oct 2025 | Sydney Tools | 368K | 7.2% | 2 |
| Oct 2025 | Total Tools | 368K | 7.2% | 3 |
| Oct 2025 | Mitre 10 | 246K | 4.8% | 4 |
| Oct 2025 | Home Hardware | 14.8K | 0.29% | 5 |
| Nov 2025 | Bunnings | 5M | 81.2% | 1 |
| Nov 2025 | Sydney Tools | 450K | 7.3% | 2 |
| Nov 2025 | Total Tools | 450K | 7.3% | 3 |
| Nov 2025 | Mitre 10 | 246K | 4% | 4 |
| Nov 2025 | Home Hardware | 14.8K | 0.24% | 5 |
| Dec 2025 | Bunnings | 5M | 81.5% | 1 |
| Dec 2025 | Sydney Tools | 450K | 7.3% | 2 |
| Dec 2025 | Total Tools | 368K | 6% | 3 |
| Dec 2025 | Mitre 10 | 301K | 4.9% | 4 |
| Dec 2025 | Home Hardware | 18.1K | 0.29% | 5 |
| Jan 2026 | Bunnings | 4.1M | 80.4% | 1 |
| Jan 2026 | Sydney Tools | 368K | 7.2% | 2 |
| Jan 2026 | Total Tools | 368K | 7.2% | 3 |
| Jan 2026 | Mitre 10 | 246K | 4.8% | 4 |
| Jan 2026 | Home Hardware | 14.8K | 0.29% | 5 |
| Feb 2026 | Bunnings | 3.4M | 79.2% | 1 |
| Feb 2026 | Sydney Tools | 368K | 8.7% | 2 |
| Feb 2026 | Total Tools | 301K | 7.1% | 3 |
| Feb 2026 | Mitre 10 | 201K | 4.7% | 4 |
| Feb 2026 | Home Hardware | 12.1K | 0.29% | 5 |
| Mar 2026 | Bunnings | 3.4M | 79.2% | 1 |
| Mar 2026 | Sydney Tools | 368K | 8.7% | 2 |
| Mar 2026 | Total Tools | 301K | 7.1% | 3 |
| Mar 2026 | Mitre 10 | 201K | 4.7% | 4 |
| Mar 2026 | Home Hardware | 12.1K | 0.29% | 5 |
| Apr 2026 | Bunnings | 3.4M | 79.1% | 1 |
| Apr 2026 | Sydney Tools | 368K | 8.7% | 2 |
| Apr 2026 | Total Tools | 301K | 7.1% | 3 |
| Apr 2026 | Mitre 10 | 201K | 4.7% | 4 |
| Apr 2026 | Home Hardware | 14.8K | 0.35% | 5 |
| May 2026 | Bunnings | 3.4M | 76.5% | 1 |
| May 2026 | Sydney Tools | 450K | 10.3% | 2 |
| May 2026 | Total Tools | 368K | 8.4% | 3 |
| May 2026 | Mitre 10 | 201K | 4.6% | 4 |
| May 2026 | Home Hardware | 12.1K | 0.28% | 5 |
| Jun 2026 | Bunnings | 3.4M | 74% | 1 |
| Jun 2026 | Sydney Tools | 550K | 12.1% | 2 |
| Jun 2026 | Total Tools | 450K | 9.9% | 3 |
| Jun 2026 | Mitre 10 | 165K | 3.6% | 4 |
| Jun 2026 | Home Hardware | 12.1K | 0.27% | 5 |
| Jul 2026 | Bunnings | 3.4M | 79.8% | 1 |
| Jul 2026 | Sydney Tools | 368K | 8.8% | 2 |
| Jul 2026 | Total Tools | 301K | 7.2% | 3 |
| Jul 2026 | Mitre 10 | 165K | 3.9% | 4 |
| Jul 2026 | Home Hardware | 12.1K | 0.29% | 5 |
| Aug 2026 | Bunnings | 3.4M | 76.4% | 1 |
| Aug 2026 | Sydney Tools | 450K | 10.3% | 2 |
| Aug 2026 | Total Tools | 368K | 8.4% | 3 |
| Aug 2026 | Mitre 10 | 201K | 4.6% | 4 |
| Aug 2026 | Home Hardware | 14.8K | 0.34% | 5 |
| Sep 2026 | Bunnings | 3.4M | 79.1% | 1 |
| Sep 2026 | Sydney Tools | 368K | 8.7% | 2 |
| Sep 2026 | Total Tools | 301K | 7.1% | 3 |
| Sep 2026 | Mitre 10 | 201K | 4.7% | 4 |
| Sep 2026 | Home Hardware | 14.8K | 0.35% | 5 |

## What is being compared

- **Bunnings**: Measured on the search term “bunnings”.
- **Home Hardware**: Measured on the search term “home hardware”.
- **Mitre 10**: Measured on the search term “mitre 10”.
- **Sydney Tools**: Measured on the search term “sydney tools”.
- **Total Tools**: Measured on the search term “total tools”.

- [Bunnings](/demand/au/brands/bunnings)
- [Home Hardware](/demand/au/brands/home-hardware)
- [Mitre 10](/demand/au/brands/mitre-10)
- [Sydney Tools](/demand/au/brands/sydney-tools)
- [Total Tools](/demand/au/brands/total-tools)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hardware stores in Australia?

In September 2026, Bunnings was the most searched among hardware stores in Australia, with an estimated 3.4M branded searches, 79.1% of all searches for the five we track.

## Cite this page

Brandwave. "Hardware stores in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-hardware-stores

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-hardware-stores. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.