---
title: "Handbag brands in Australia: Which are searched most?"
description: "Compare the handbag brands Australians shop for. Share of Search among Coach, Louis Vuitton, Gucci, Longchamp, Guess, Oroton, Mimco, Michael Kors, Prada, Kate Spade, Louenhide, Status Anxiety, Marc Jacobs, The Horse, St. Agni, Prene and Sans Beast, the handbag brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-handbag-brands"
publisher: "Brandwave"
---

# Handbag brands in Australia: Which are searched most?

Compare the handbag brands Australians shop for. Share of Search among Coach, Louis Vuitton, Gucci, Longchamp, Guess, Oroton, Mimco, Michael Kors, Prada, Kate Spade, Louenhide, Status Anxiety, Marc Jacobs, The Horse, St. Agni, Prene and Sans Beast, the handbag brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Handbag brands
- **Market**: Australia
- **Brands compared**: 17
- **Month measured**: Sep 2026
- **Highest Share of Search**: Coach, 33.4%

## Which brand is most popular in search among handbag brands in Australia?

- In September 2026, Coach was the most searched among handbag brands in Australia, with an estimated 165K branded searches, 33.4% of all searches for the 17 we track.
- Louis Vuitton is in 2nd place, 21.2 percentage points behind at 12.3%.
- Across the 12 months ending September 2026, Coach’s share of searches among handbag brands in Australia increased from 25% to 33.4%.
- Across the 12 months ending September 2026, Louis Vuitton’s share of searches among handbag brands in Australia decreased from 16.8% to 12.3%.
- Across the 12 months ending September 2026, Gucci’s share of searches among handbag brands in Australia decreased from 9.2% to 8.2%.
- Across the 12 months ending September 2026, Longchamp’s share of searches among handbag brands in Australia decreased from 9.2% to 8.2%.
- Across the 12 months ending September 2026, Guess’ share of searches among handbag brands in Australia increased from 6.1% to 6.7%.
- Across the 12 months ending September 2026, Oroton’s share of searches among handbag brands in Australia decreased from 7.5% to 6.7%.
- Across the 12 months ending September 2026, Mimco’s share of searches among handbag brands in Australia decreased from 6.1% to 5.5%.
- Across the 12 months ending September 2026, Coach’s share of searches among handbag brands in Australia peaked at 38.3% in June 2026 and was lowest at 25% in October 2025.
- Across the 12 months ending September 2026, Louis Vuitton’s share of searches among handbag brands in Australia peaked at 16.8% in October 2025 and was lowest at 11.5% in July 2026.
- Across the 12 months ending September 2026, Gucci’s share of searches among handbag brands in Australia peaked at 9.2% in October 2025 and was lowest at 6% in December 2025.
- Across the 12 months ending September 2026, Longchamp’s share of searches among handbag brands in Australia peaked at 10.4% in January 2026 and was lowest at 7.7% in April 2026.
- Across the 12 months ending September 2026, Guess’ share of searches among handbag brands in Australia peaked at 7.4% in December 2025 and was lowest at 5.1% in March 2026.
- Across the 12 months ending September 2026, Oroton’s share of searches among handbag brands in Australia peaked at 9% in December 2025 and was lowest at 6.3% in July 2026.
- Across the 12 months ending September 2026, Mimco’s share of searches among handbag brands in Australia peaked at 6.9% in November 2025 and was lowest at 4.8% in August 2026.
- Across the 12 months ending September 2026, Michael Kors’ share of searches among handbag brands in Australia peaked at 4.6% in November 2025 and was lowest at 2.8% in March 2026.
- Across the 12 months ending September 2026, Louenhide’s share of searches among handbag brands in Australia peaked at 3.9% in February 2026 and was lowest at 2.3% in July 2026.
- Across the 12 months ending September 2026, Guess rose from 6th to 5th among handbag brands in Australia.
- Across the 12 months ending September 2026, Oroton fell from 5th to 6th among handbag brands in Australia.
- Across the 12 months ending September 2026, Kate Spade rose from 11th to 10th among handbag brands in Australia.
- Across the 12 months ending September 2026, Louenhide fell from 10th to 11th among handbag brands in Australia.
- Across the 12 months ending September 2026, St. Agni rose from 16th to 15th among handbag brands in Australia.
- Across the 12 months ending September 2026, Prene fell from 15th to 16th among handbag brands in Australia.
- Across the 12 months ending September 2026, Michael Kors, Prada, Status Anxiety, Marc Jacobs, The Horse and Sans Beast held steady: their share of searches among handbag brands in Australia each moved less than 0.5 percentage points.

## Top handbag brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Coach and Oroton were mentioned most often, in three of the five answers. Oroton was recommended most often, coming first in two out of five answers. Louis Vuitton was second, and Status Anxiety was third. Michael Kors, which ranked eighth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Oroton | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Louis Vuitton | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| Status Anxiety | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| The Horse | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Coach | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Sans Beast | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Guess | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| St. Agni | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Louenhide | 9th | 2 of 3 | 0 of 2 | 2 of 5 |
| Prene | 10th | 2 of 3 | 0 of 2 | 2 of 5 |
| Gucci | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mimco | 12th | 1 of 3 | 1 of 2 | 2 of 5 |
| Longchamp | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Marc Jacobs | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Michael Kors | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Prada | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kate Spade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about handbag brands

- Asked ChatGPT "What are the best handbag brands in Australia?": 1. Oroton, 2. Status Anxiety, 3. Sans Beast, 4. Prene, 5. The Horse, 6. Louenhide, 7. St. Agni, 8. Mimco, 9. Coach
- Asked ChatGPT "Which designer handbag brand is worth buying?": 1. Louis Vuitton, 2. Coach
- Asked ChatGPT "What are good Australian handbag brands?": 1. Oroton, 2. Status Anxiety, 3. The Horse, 4. St. Agni, 5. Louenhide, 6. Sans Beast, 7. Prene
- Searched Google, AI Overview "handbags": 1. Guess, 2. Oroton, 3. Mimco
- Searched Google, AI Overview "designer handbags": 1. Louis Vuitton, 2. Gucci, 3. Coach, 4. Longchamp, 5. Marc Jacobs

Not named in any answer: Michael Kors, Prada and Kate Spade.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Coach vs Louis Vuitton: compare search popularity](/demand/au/compare/coach-vs-louis-vuitton): 33.4% against 12.3% Share of Search.
- [Coach vs Gucci: compare search popularity](/demand/au/compare/coach-vs-gucci): 33.4% against 8.2% Share of Search.
- [Coach vs Longchamp: compare search popularity](/demand/au/compare/coach-vs-longchamp): 33.4% against 8.2% Share of Search.
- [Coach vs Guess: compare search popularity](/demand/au/compare/coach-vs-guess): 33.4% against 6.7% Share of Search.
- [Louis Vuitton vs Gucci: compare search popularity](/demand/au/compare/gucci-vs-louis-vuitton): 12.3% against 8.2% Share of Search.
- [Louis Vuitton vs Longchamp: compare search popularity](/demand/au/compare/longchamp-vs-louis-vuitton): 12.3% against 8.2% Share of Search.
- [Louis Vuitton vs Guess: compare search popularity](/demand/au/compare/guess-vs-louis-vuitton): 12.3% against 6.7% Share of Search.
- [Gucci vs Longchamp: compare search popularity](/demand/au/compare/gucci-vs-longchamp): 8.2% Share of Search each.
- [Gucci vs Guess: compare search popularity](/demand/au/compare/gucci-vs-guess): 8.2% against 6.7% Share of Search.
- [Longchamp vs Guess: compare search popularity](/demand/au/compare/guess-vs-longchamp): 8.2% against 6.7% Share of Search.

## How did search popularity change for Australia handbag brands in September 2026?

- In September 2026, Gucci overtook Longchamp to rank 3rd among handbag brands in Australia, with 8.2% of the searches.
- In September 2026, Guess overtook Oroton to rank 5th among handbag brands in Australia, with 6.7% of the searches.
- In September 2026, Mimco gained share of searches among handbag brands in Australia, from 4.8% to 5.5%.
- In September 2026, Michael Kors gained share of searches among handbag brands in Australia, from 3.9% to 4.5%.
- In September 2026, Coach lost share of searches among handbag brands in Australia, from 35.3% to 33.4%.
- In September 2026, Louis Vuitton lost share of searches among handbag brands in Australia, from 13% to 12.3%.
- In September 2026, Kate Spade rose from 11th to 10th among handbag brands in Australia.
- In September 2026, Marc Jacobs rose from 14th to 13th among handbag brands in Australia.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Coach | 33.4% | 165K | -17.9% | Tapestry |
| 2 | Louis Vuitton | 12.3% | 60.5K | -18.2% | LVMH |
| 3 | Gucci | 8.2% | 40.5K | 0.0% | Kering |
| 4 | Longchamp | 8.2% | 40.5K | -18.2% | Longchamp |
| 5 | Guess | 6.7% | 33.1K | 0.0% | Guess |
| 6 | Oroton | 6.7% | 33.1K | -18.3% | Oroton |
| 7 | Mimco | 5.5% | 27.1K | 0.0% | Mimco |
| 8 | Michael Kors | 4.5% | 22.2K | 0.0% | Michael Kors |
| 9 | Prada | 3.7% | 18.1K | -18.5% | Prada |
| 10 | Kate Spade | 2.5% | 12.1K | 0.0% | Tapestry |
| 11 | Louenhide | 2.5% | 12.1K | -18.2% | Louenhide |
| 12 | Status Anxiety | 1.6% | 8.1K | 0.0% | Status Anxiety |
| 13 | Marc Jacobs | 1.3% | 6.6K | 0.0% | Marc Jacobs |
| 14 | The Horse | 1.3% | 6.6K | -18.5% | The Horse |
| 15 | St. Agni | 0.73% | 3.6K | 0.0% | St. Agni |
| 16 | Prene | 0.49% | 2.4K | -17.2% | Prene |
| 17 | Sans Beast | 0.39% | 1.9K | -20.8% | Sans Beast |

St. Agni sells other things too, so only its searches that name this product count here, like “st agni bag”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Coach | 110K | 25% | 1 |
| Oct 2025 | Louis Vuitton | 74K | 16.8% | 2 |
| Oct 2025 | Gucci | 40.5K | 9.2% | 3 |
| Oct 2025 | Longchamp | 40.5K | 9.2% | 4 |
| Oct 2025 | Oroton | 33.1K | 7.5% | 5 |
| Oct 2025 | Guess | 27.1K | 6.1% | 6 |
| Oct 2025 | Mimco | 27.1K | 6.1% | 7 |
| Oct 2025 | Michael Kors | 18.1K | 4.1% | 8 |
| Oct 2025 | Prada | 18.1K | 4.1% | 9 |
| Oct 2025 | Louenhide | 12.1K | 2.7% | 10 |
| Oct 2025 | Kate Spade | 9.9K | 2.2% | 11 |
| Oct 2025 | Status Anxiety | 8.1K | 1.8% | 12 |
| Oct 2025 | Marc Jacobs | 6.6K | 1.5% | 13 |
| Oct 2025 | The Horse | 6.6K | 1.5% | 14 |
| Oct 2025 | Prene | 3.6K | 0.82% | 15 |
| Oct 2025 | St. Agni | 2.9K | 0.66% | 16 |
| Oct 2025 | Sans Beast | 2.4K | 0.54% | 17 |
| Nov 2025 | Coach | 165K | 28% | 1 |
| Nov 2025 | Louis Vuitton | 74K | 12.5% | 2 |
| Nov 2025 | Longchamp | 49.5K | 8.4% | 3 |
| Nov 2025 | Oroton | 49.5K | 8.4% | 4 |
| Nov 2025 | Gucci | 40.5K | 6.9% | 5 |
| Nov 2025 | Guess | 40.5K | 6.9% | 6 |
| Nov 2025 | Mimco | 40.5K | 6.9% | 7 |
| Nov 2025 | Michael Kors | 27.1K | 4.6% | 8 |
| Nov 2025 | Louenhide | 22.2K | 3.8% | 9 |
| Nov 2025 | Prada | 22.2K | 3.8% | 10 |
| Nov 2025 | Kate Spade | 14.8K | 2.5% | 11 |
| Nov 2025 | Status Anxiety | 12.1K | 2% | 12 |
| Nov 2025 | Marc Jacobs | 9.9K | 1.7% | 13 |
| Nov 2025 | The Horse | 9.9K | 1.7% | 14 |
| Nov 2025 | Prene | 5.4K | 0.91% | 15 |
| Nov 2025 | Sans Beast | 3.6K | 0.61% | 16 |
| Nov 2025 | St. Agni | 3.6K | 0.61% | 17 |
| Dec 2025 | Coach | 201K | 29.9% | 1 |
| Dec 2025 | Louis Vuitton | 90.5K | 13.5% | 2 |
| Dec 2025 | Longchamp | 60.5K | 9% | 3 |
| Dec 2025 | Oroton | 60.5K | 9% | 4 |
| Dec 2025 | Guess | 49.5K | 7.4% | 5 |
| Dec 2025 | Gucci | 40.5K | 6% | 6 |
| Dec 2025 | Mimco | 40.5K | 6% | 7 |
| Dec 2025 | Michael Kors | 27.1K | 4% | 8 |
| Dec 2025 | Louenhide | 22.2K | 3.3% | 9 |
| Dec 2025 | Prada | 22.2K | 3.3% | 10 |
| Dec 2025 | Kate Spade | 14.8K | 2.2% | 11 |
| Dec 2025 | Status Anxiety | 12.1K | 1.8% | 12 |
| Dec 2025 | Marc Jacobs | 9.9K | 1.5% | 13 |
| Dec 2025 | The Horse | 9.9K | 1.5% | 14 |
| Dec 2025 | Prene | 4.4K | 0.65% | 15 |
| Dec 2025 | St. Agni | 3.6K | 0.54% | 16 |
| Dec 2025 | Sans Beast | 2.9K | 0.43% | 17 |
| Jan 2026 | Coach | 135K | 28.4% | 1 |
| Jan 2026 | Louis Vuitton | 74K | 15.5% | 2 |
| Jan 2026 | Longchamp | 49.5K | 10.4% | 3 |
| Jan 2026 | Gucci | 33.1K | 7% | 4 |
| Jan 2026 | Oroton | 33.1K | 7% | 5 |
| Jan 2026 | Guess | 27.1K | 5.7% | 6 |
| Jan 2026 | Mimco | 27.1K | 5.7% | 7 |
| Jan 2026 | Louenhide | 18.1K | 3.8% | 8 |
| Jan 2026 | Michael Kors | 18.1K | 3.8% | 9 |
| Jan 2026 | Prada | 18.1K | 3.8% | 10 |
| Jan 2026 | Kate Spade | 9.9K | 2.1% | 11 |
| Jan 2026 | Status Anxiety | 8.1K | 1.7% | 12 |
| Jan 2026 | The Horse | 8.1K | 1.7% | 13 |
| Jan 2026 | Marc Jacobs | 6.6K | 1.4% | 14 |
| Jan 2026 | Prene | 3.6K | 0.76% | 15 |
| Jan 2026 | St. Agni | 3.6K | 0.76% | 16 |
| Jan 2026 | Sans Beast | 2.9K | 0.61% | 17 |
| Feb 2026 | Coach | 110K | 28.7% | 1 |
| Feb 2026 | Louis Vuitton | 60.5K | 15.8% | 2 |
| Feb 2026 | Gucci | 33.1K | 8.6% | 3 |
| Feb 2026 | Longchamp | 33.1K | 8.6% | 4 |
| Feb 2026 | Oroton | 27.1K | 7.1% | 5 |
| Feb 2026 | Guess | 22.2K | 5.8% | 6 |
| Feb 2026 | Mimco | 22.2K | 5.8% | 7 |
| Feb 2026 | Louenhide | 14.8K | 3.9% | 8 |
| Feb 2026 | Prada | 14.8K | 3.9% | 9 |
| Feb 2026 | Michael Kors | 12.1K | 3.2% | 10 |
| Feb 2026 | Kate Spade | 8.1K | 2.1% | 11 |
| Feb 2026 | Status Anxiety | 6.6K | 1.7% | 12 |
| Feb 2026 | Marc Jacobs | 5.4K | 1.4% | 13 |
| Feb 2026 | The Horse | 5.4K | 1.4% | 14 |
| Feb 2026 | Prene | 2.9K | 0.76% | 15 |
| Feb 2026 | St. Agni | 2.9K | 0.76% | 16 |
| Feb 2026 | Sans Beast | 2.4K | 0.63% | 17 |
| Mar 2026 | Coach | 135K | 31.1% | 1 |
| Mar 2026 | Louis Vuitton | 60.5K | 14% | 2 |
| Mar 2026 | Longchamp | 40.5K | 9.3% | 3 |
| Mar 2026 | Gucci | 33.1K | 7.6% | 4 |
| Mar 2026 | Oroton | 33.1K | 7.6% | 5 |
| Mar 2026 | Mimco | 27.1K | 6.3% | 6 |
| Mar 2026 | Guess | 22.2K | 5.1% | 7 |
| Mar 2026 | Prada | 18.1K | 4.2% | 8 |
| Mar 2026 | Louenhide | 14.8K | 3.4% | 9 |
| Mar 2026 | Michael Kors | 12.1K | 2.8% | 10 |
| Mar 2026 | Kate Spade | 8.1K | 1.9% | 11 |
| Mar 2026 | Status Anxiety | 8.1K | 1.9% | 12 |
| Mar 2026 | The Horse | 6.6K | 1.5% | 13 |
| Mar 2026 | Marc Jacobs | 5.4K | 1.2% | 14 |
| Mar 2026 | Prene | 2.9K | 0.67% | 15 |
| Mar 2026 | Sans Beast | 2.9K | 0.67% | 16 |
| Mar 2026 | St. Agni | 2.9K | 0.67% | 17 |
| Apr 2026 | Coach | 135K | 31.4% | 1 |
| Apr 2026 | Louis Vuitton | 60.5K | 14.1% | 2 |
| Apr 2026 | Gucci | 33.1K | 7.7% | 3 |
| Apr 2026 | Longchamp | 33.1K | 7.7% | 4 |
| Apr 2026 | Oroton | 33.1K | 7.7% | 5 |
| Apr 2026 | Mimco | 27.1K | 6.3% | 6 |
| Apr 2026 | Guess | 22.2K | 5.2% | 7 |
| Apr 2026 | Prada | 18.1K | 4.2% | 8 |
| Apr 2026 | Louenhide | 14.8K | 3.4% | 9 |
| Apr 2026 | Michael Kors | 14.8K | 3.4% | 10 |
| Apr 2026 | Kate Spade | 9.9K | 2.3% | 11 |
| Apr 2026 | Status Anxiety | 8.1K | 1.9% | 12 |
| Apr 2026 | The Horse | 6.6K | 1.5% | 13 |
| Apr 2026 | Marc Jacobs | 5.4K | 1.3% | 14 |
| Apr 2026 | Prene | 2.9K | 0.67% | 15 |
| Apr 2026 | St. Agni | 2.9K | 0.67% | 16 |
| Apr 2026 | Sans Beast | 2.4K | 0.56% | 17 |
| May 2026 | Coach | 135K | 29.4% | 1 |
| May 2026 | Louis Vuitton | 60.5K | 13.2% | 2 |
| May 2026 | Gucci | 40.5K | 8.8% | 3 |
| May 2026 | Longchamp | 40.5K | 8.8% | 4 |
| May 2026 | Oroton | 40.5K | 8.8% | 5 |
| May 2026 | Guess | 27.1K | 5.9% | 6 |
| May 2026 | Mimco | 27.1K | 5.9% | 7 |
| May 2026 | Prada | 18.1K | 3.9% | 8 |
| May 2026 | Louenhide | 14.8K | 3.2% | 9 |
| May 2026 | Michael Kors | 14.8K | 3.2% | 10 |
| May 2026 | Kate Spade | 9.9K | 2.2% | 11 |
| May 2026 | Status Anxiety | 8.1K | 1.8% | 12 |
| May 2026 | Marc Jacobs | 6.6K | 1.4% | 13 |
| May 2026 | The Horse | 6.6K | 1.4% | 14 |
| May 2026 | St. Agni | 3.6K | 0.78% | 15 |
| May 2026 | Prene | 2.9K | 0.63% | 16 |
| May 2026 | Sans Beast | 2.4K | 0.52% | 17 |
| Jun 2026 | Coach | 201K | 38.3% | 1 |
| Jun 2026 | Louis Vuitton | 60.5K | 11.5% | 2 |
| Jun 2026 | Longchamp | 40.5K | 7.7% | 3 |
| Jun 2026 | Oroton | 40.5K | 7.7% | 4 |
| Jun 2026 | Gucci | 33.1K | 6.3% | 5 |
| Jun 2026 | Guess | 27.1K | 5.2% | 6 |
| Jun 2026 | Mimco | 27.1K | 5.2% | 7 |
| Jun 2026 | Michael Kors | 18.1K | 3.4% | 8 |
| Jun 2026 | Prada | 18.1K | 3.4% | 9 |
| Jun 2026 | Louenhide | 14.8K | 2.8% | 10 |
| Jun 2026 | Kate Spade | 12.1K | 2.3% | 11 |
| Jun 2026 | Status Anxiety | 8.1K | 1.5% | 12 |
| Jun 2026 | The Horse | 8.1K | 1.5% | 13 |
| Jun 2026 | Marc Jacobs | 6.6K | 1.3% | 14 |
| Jun 2026 | Prene | 3.6K | 0.69% | 15 |
| Jun 2026 | Sans Beast | 2.9K | 0.55% | 16 |
| Jun 2026 | St. Agni | 2.9K | 0.55% | 17 |
| Jul 2026 | Coach | 201K | 38.1% | 1 |
| Jul 2026 | Louis Vuitton | 60.5K | 11.5% | 2 |
| Jul 2026 | Longchamp | 49.5K | 9.4% | 3 |
| Jul 2026 | Gucci | 40.5K | 7.7% | 4 |
| Jul 2026 | Oroton | 33.1K | 6.3% | 5 |
| Jul 2026 | Guess | 27.1K | 5.1% | 6 |
| Jul 2026 | Mimco | 27.1K | 5.1% | 7 |
| Jul 2026 | Michael Kors | 18.1K | 3.4% | 8 |
| Jul 2026 | Prada | 18.1K | 3.4% | 9 |
| Jul 2026 | Louenhide | 12.1K | 2.3% | 10 |
| Jul 2026 | Kate Spade | 9.9K | 1.9% | 11 |
| Jul 2026 | Status Anxiety | 8.1K | 1.5% | 12 |
| Jul 2026 | Marc Jacobs | 6.6K | 1.3% | 13 |
| Jul 2026 | The Horse | 6.6K | 1.3% | 14 |
| Jul 2026 | St. Agni | 3.6K | 0.68% | 15 |
| Jul 2026 | Prene | 2.9K | 0.55% | 16 |
| Jul 2026 | Sans Beast | 2.4K | 0.46% | 17 |
| Aug 2026 | Coach | 201K | 35.3% | 1 |
| Aug 2026 | Louis Vuitton | 74K | 13% | 2 |
| Aug 2026 | Longchamp | 49.5K | 8.7% | 3 |
| Aug 2026 | Gucci | 40.5K | 7.1% | 4 |
| Aug 2026 | Oroton | 40.5K | 7.1% | 5 |
| Aug 2026 | Guess | 33.1K | 5.8% | 6 |
| Aug 2026 | Mimco | 27.1K | 4.8% | 7 |
| Aug 2026 | Michael Kors | 22.2K | 3.9% | 8 |
| Aug 2026 | Prada | 22.2K | 3.9% | 9 |
| Aug 2026 | Louenhide | 14.8K | 2.6% | 10 |
| Aug 2026 | Kate Spade | 12.1K | 2.1% | 11 |
| Aug 2026 | Status Anxiety | 8.1K | 1.4% | 12 |
| Aug 2026 | The Horse | 8.1K | 1.4% | 13 |
| Aug 2026 | Marc Jacobs | 6.6K | 1.2% | 14 |
| Aug 2026 | St. Agni | 3.6K | 0.63% | 15 |
| Aug 2026 | Prene | 2.9K | 0.51% | 16 |
| Aug 2026 | Sans Beast | 2.4K | 0.42% | 17 |
| Sep 2026 | Coach | 165K | 33.4% | 1 |
| Sep 2026 | Louis Vuitton | 60.5K | 12.3% | 2 |
| Sep 2026 | Gucci | 40.5K | 8.2% | 3 |
| Sep 2026 | Longchamp | 40.5K | 8.2% | 4 |
| Sep 2026 | Guess | 33.1K | 6.7% | 5 |
| Sep 2026 | Oroton | 33.1K | 6.7% | 6 |
| Sep 2026 | Mimco | 27.1K | 5.5% | 7 |
| Sep 2026 | Michael Kors | 22.2K | 4.5% | 8 |
| Sep 2026 | Prada | 18.1K | 3.7% | 9 |
| Sep 2026 | Kate Spade | 12.1K | 2.5% | 10 |
| Sep 2026 | Louenhide | 12.1K | 2.5% | 11 |
| Sep 2026 | Status Anxiety | 8.1K | 1.6% | 12 |
| Sep 2026 | Marc Jacobs | 6.6K | 1.3% | 13 |
| Sep 2026 | The Horse | 6.6K | 1.3% | 14 |
| Sep 2026 | St. Agni | 3.6K | 0.73% | 15 |
| Sep 2026 | Prene | 2.4K | 0.49% | 16 |
| Sep 2026 | Sans Beast | 1.9K | 0.39% | 17 |

## What is being compared

- **Coach**: Measured on the search term “coach bag”.
- **Gucci**: Measured on the search term “gucci bag”.
- **Guess**: Measured on the search term “guess bag”.
- **Kate Spade**: Measured on the search term “kate spade bag”.
- **Longchamp**: Measured on the search term “longchamp bag”.
- **Louenhide**: Measured on the search term “louenhide”.
- **Louis Vuitton**: Measured on the search term “louis vuitton bag”.
- **Marc Jacobs**: Measured on the search term “marc jacobs bag”.
- **Michael Kors**: Measured on the search term “michael kors bag”.
- **Mimco**: Measured on the search term “mimco bag”.
- **Oroton**: Measured on the search term “oroton bag”.
- **Prada**: Measured on the search term “prada bag”.
- **Prene**: Measured on the search term “prene bags”.
- **Sans Beast**: Measured on the search term “sans beast”.
- **St. Agni**: Measured on the search term “st agni bag”.
- **Status Anxiety**: Measured on the search term “status anxiety bag”.
- **The Horse**: Measured on the search term “the horse bag”.

- [Coach](/demand/au/brands/coach)
- [Gucci](/demand/au/brands/gucci)
- [Guess](/demand/au/brands/guess)
- [Kate Spade](/demand/au/brands/kate-spade)
- [Longchamp](/demand/au/brands/longchamp)
- [Louenhide](/demand/au/brands/louenhide)
- [Louis Vuitton](/demand/au/brands/louis-vuitton)
- [Marc Jacobs](/demand/au/brands/marc-jacobs)
- [Michael Kors](/demand/au/brands/michael-kors)
- [Mimco](/demand/au/brands/mimco)
- [Oroton](/demand/au/brands/oroton)
- [Prada](/demand/au/brands/prada)
- [Prene](/demand/au/brands/prene)
- [Sans Beast](/demand/au/brands/sans-beast)
- [St. Agni](/demand/au/brands/st-agni)
- [Status Anxiety](/demand/au/brands/status-anxiety)
- [The Horse](/demand/au/brands/the-horse)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among handbag brands in Australia?

In September 2026, Coach was the most searched among handbag brands in Australia, with an estimated 165K branded searches, 33.4% of all searches for the 17 we track.

## Cite this page

Brandwave. "Handbag brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-handbag-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-handbag-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.