---
title: "Hand tool brands in Australia: Which are searched most?"
description: "Compare the hand tool brands Australian tradies and DIYers buy. Share of Search among Kincrome, Knipex, GearWrench, Sidchrome, Wera, Bahco, Stanley, Teng Tools and Wiha, the hand tool brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-hand-tool-brands"
publisher: "Brandwave"
---

# Hand tool brands in Australia: Which are searched most?

Compare the hand tool brands Australian tradies and DIYers buy. Share of Search among Kincrome, Knipex, GearWrench, Sidchrome, Wera, Bahco, Stanley, Teng Tools and Wiha, the hand tool brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hand tool brands
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Kincrome, 48.9%

## Which brand is most popular in search among hand tool brands in Australia?

- In September 2026, Kincrome was the most searched among hand tool brands in Australia, with an estimated 14.8K branded searches, 48.9% of all searches for the nine we track.
- Knipex is in 2nd place, 34.4 percentage points behind at 14.6%.
- Across the 12 months ending September 2026, Kincrome’s share of searches among hand tool brands in Australia decreased from 51% to 48.9%.
- Across the 12 months ending September 2026, Knipex’s share of searches among hand tool brands in Australia increased from 12.4% to 14.6%.
- Across the 12 months ending September 2026, GearWrench’s share of searches among hand tool brands in Australia increased from 10% to 11.9%.
- Across the 12 months ending September 2026, Wera’s share of searches among hand tool brands in Australia decreased from 6.5% to 5.3%.
- Across the 12 months ending September 2026, Kincrome’s share of searches among hand tool brands in Australia peaked at 51.3% in November 2025 and was lowest at 44.1% in March 2026.
- Across the 12 months ending September 2026, Knipex’s share of searches among hand tool brands in Australia peaked at 16.5% in August 2026 and was lowest at 10.2% in November 2025.
- Across the 12 months ending September 2026, GearWrench’s share of searches among hand tool brands in Australia peaked at 13.7% in February 2026 and was lowest at 10% in October 2025.
- Across the 12 months ending September 2026, Sidchrome’s share of searches among hand tool brands in Australia peaked at 10.9% in May 2026 and was lowest at 7.7% in July 2026.
- Across the 12 months ending September 2026, Wera’s share of searches among hand tool brands in Australia peaked at 7.2% in December 2025 and was lowest at 5.3% in September 2026.
- Across the 12 months ending September 2026, Bahco’s share of searches among hand tool brands in Australia peaked at 4.9% in February 2026 and was lowest at 3.3% in September 2026.
- Across the 12 months ending September 2026, Stanley’s share of searches among hand tool brands in Australia peaked at 4.9% in December 2025 and was lowest at 2.8% in July 2026.
- Across the 12 months ending September 2026, Sidchrome, Bahco, Stanley, Teng Tools and Wiha held steady: their share of searches among hand tool brands in Australia each moved less than 0.5 percentage points.

## Top hand tool brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Kincrome and Stanley were mentioned most often, in three of the five answers. Kincrome was recommended most often, coming first in two out of three answers that gave a list. Knipex was second, and Sidchrome was third. Teng Tools, which ranked eighth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Kincrome | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Knipex | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Sidchrome | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Stanley | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Wera | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bahco | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Wiha | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| GearWrench | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Teng Tools | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about hand tool brands

- Asked ChatGPT "Which hand tool brand should I buy in Australia?": 1. Kincrome, 2. Sidchrome, 3. Stanley, 4. Knipex, 5. Bahco
- Asked ChatGPT "What are the best hand tool brands for tradies in Australia?": 1. Knipex, 2. Wera, 3. Wiha, 4. Bahco, 5. Sidchrome, 6. Stanley, 7. Kincrome, 8. GearWrench
- Asked ChatGPT "What's the best spanner set for the money?": 1. Kincrome, 2. GearWrench
- Searched Google, AI Overview "spanner set": 1. Stanley
- Searched Google, AI Overview "tool set": named none of the brands we track

Not named in any answer: Teng Tools.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Kincrome vs Knipex: compare search popularity](/demand/au/compare/kincrome-vs-knipex): 48.9% against 14.6% Share of Search.
- [Kincrome vs GearWrench: compare search popularity](/demand/au/compare/gearwrench-vs-kincrome): 48.9% against 11.9% Share of Search.
- [Kincrome vs Sidchrome: compare search popularity](/demand/au/compare/kincrome-vs-sidchrome): 48.9% against 7.9% Share of Search.
- [Kincrome vs Wera: compare search popularity](/demand/au/compare/kincrome-vs-wera-tools): 48.9% against 5.3% Share of Search.
- [Knipex vs GearWrench: compare search popularity](/demand/au/compare/gearwrench-vs-knipex): 14.6% against 11.9% Share of Search.
- [Knipex vs Sidchrome: compare search popularity](/demand/au/compare/knipex-vs-sidchrome): 14.6% against 7.9% Share of Search.
- [Knipex vs Wera: compare search popularity](/demand/au/compare/knipex-vs-wera-tools): 14.6% against 5.3% Share of Search.
- [GearWrench vs Sidchrome: compare search popularity](/demand/au/compare/gearwrench-vs-sidchrome): 11.9% against 7.9% Share of Search.
- [GearWrench vs Wera: compare search popularity](/demand/au/compare/gearwrench-vs-wera-tools): 11.9% against 5.3% Share of Search.
- [Sidchrome vs Wera: compare search popularity](/demand/au/compare/sidchrome-vs-wera-tools): 7.9% against 5.3% Share of Search.

## How did search popularity change for Australia hand tool brands in September 2026?

- In September 2026, Kincrome gained share of searches among hand tool brands in Australia, from 45.1% to 48.9%.
- In September 2026, GearWrench gained share of searches among hand tool brands in Australia, from 11% to 11.9%.
- In September 2026, Knipex lost share of searches among hand tool brands in Australia, from 16.5% to 14.6%.
- In September 2026, Sidchrome lost share of searches among hand tool brands in Australia, from 8.8% to 7.9%.
- In September 2026, Wiha lost share of searches among hand tool brands in Australia, from 3.1% to 2.4%.
- In September 2026, Bahco lost share of searches among hand tool brands in Australia, from 4% to 3.3%.
- In September 2026, Wera lost share of searches among hand tool brands in Australia, from 5.8% to 5.3%.
- In September 2026, Teng Tools rose from 9th to 8th among hand tool brands in Australia.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kincrome | 48.9% | 14.8K | 0.0% | Kincrome |
| 2 | Knipex | 14.6% | 4.4K | -18.5% | Knipex |
| 3 | GearWrench | 11.9% | 3.6K | 0.0% | GearWrench |
| 4 | Sidchrome | 7.9% | 2.4K | -17.2% | Sidchrome |
| 5 | Wera | 5.3% | 1.6K | -15.8% | Wera |
| 6 | Bahco | 3.3% | 1K | -23.1% | Bahco |
| 7 | Stanley | 3.3% | 1K | 0.0% | Stanley |
| 8 | Teng Tools | 2.4% | 720 | -18.2% | Teng Tools |
| 9 | Wiha | 2.4% | 720 | -28.0% | Wiha |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kincrome | 14.8K | 51% | 1 |
| Oct 2025 | Knipex | 3.6K | 12.4% | 2 |
| Oct 2025 | GearWrench | 2.9K | 10% | 3 |
| Oct 2025 | Sidchrome | 2.4K | 8.3% | 4 |
| Oct 2025 | Wera | 1.9K | 6.5% | 5 |
| Oct 2025 | Bahco | 1K | 3.4% | 6 |
| Oct 2025 | Stanley | 1K | 3.4% | 7 |
| Oct 2025 | Teng Tools | 720 | 2.5% | 8 |
| Oct 2025 | Wiha | 720 | 2.5% | 9 |
| Nov 2025 | Kincrome | 18.1K | 51.3% | 1 |
| Nov 2025 | GearWrench | 3.6K | 10.2% | 2 |
| Nov 2025 | Knipex | 3.6K | 10.2% | 3 |
| Nov 2025 | Sidchrome | 2.9K | 8.2% | 4 |
| Nov 2025 | Wera | 2.4K | 6.8% | 5 |
| Nov 2025 | Bahco | 1.6K | 4.5% | 6 |
| Nov 2025 | Stanley | 1.3K | 3.7% | 7 |
| Nov 2025 | Teng Tools | 880 | 2.5% | 8 |
| Nov 2025 | Wiha | 880 | 2.5% | 9 |
| Dec 2025 | Kincrome | 12.1K | 45.6% | 1 |
| Dec 2025 | GearWrench | 3.6K | 13.6% | 2 |
| Dec 2025 | Knipex | 2.9K | 10.9% | 3 |
| Dec 2025 | Sidchrome | 2.4K | 9.1% | 4 |
| Dec 2025 | Wera | 1.9K | 7.2% | 5 |
| Dec 2025 | Stanley | 1.3K | 4.9% | 6 |
| Dec 2025 | Bahco | 1K | 3.8% | 7 |
| Dec 2025 | Wiha | 720 | 2.7% | 8 |
| Dec 2025 | Teng Tools | 590 | 2.2% | 9 |
| Jan 2026 | Kincrome | 12.1K | 48% | 1 |
| Jan 2026 | GearWrench | 2.9K | 11.5% | 2 |
| Jan 2026 | Knipex | 2.9K | 11.5% | 3 |
| Jan 2026 | Sidchrome | 2.4K | 9.5% | 4 |
| Jan 2026 | Wera | 1.6K | 6.3% | 5 |
| Jan 2026 | Bahco | 1K | 4% | 6 |
| Jan 2026 | Stanley | 1K | 4% | 7 |
| Jan 2026 | Teng Tools | 720 | 2.9% | 8 |
| Jan 2026 | Wiha | 590 | 2.3% | 9 |
| Feb 2026 | Kincrome | 12.1K | 45.9% | 1 |
| Feb 2026 | GearWrench | 3.6K | 13.7% | 2 |
| Feb 2026 | Knipex | 2.9K | 11% | 3 |
| Feb 2026 | Sidchrome | 2.4K | 9.1% | 4 |
| Feb 2026 | Wera | 1.6K | 6.1% | 5 |
| Feb 2026 | Bahco | 1.3K | 4.9% | 6 |
| Feb 2026 | Stanley | 1K | 3.8% | 7 |
| Feb 2026 | Teng Tools | 720 | 2.7% | 8 |
| Feb 2026 | Wiha | 720 | 2.7% | 9 |
| Mar 2026 | Kincrome | 12.1K | 44.1% | 1 |
| Mar 2026 | Knipex | 4.4K | 16.1% | 2 |
| Mar 2026 | GearWrench | 3.6K | 13.1% | 3 |
| Mar 2026 | Sidchrome | 2.4K | 8.8% | 4 |
| Mar 2026 | Wera | 1.6K | 5.8% | 5 |
| Mar 2026 | Bahco | 1K | 3.6% | 6 |
| Mar 2026 | Stanley | 1K | 3.6% | 7 |
| Mar 2026 | Teng Tools | 720 | 2.6% | 8 |
| Mar 2026 | Wiha | 590 | 2.2% | 9 |
| Apr 2026 | Kincrome | 12.1K | 45.3% | 1 |
| Apr 2026 | GearWrench | 3.6K | 13.5% | 2 |
| Apr 2026 | Knipex | 3.6K | 13.5% | 3 |
| Apr 2026 | Sidchrome | 2.4K | 9% | 4 |
| Apr 2026 | Wera | 1.6K | 6% | 5 |
| Apr 2026 | Bahco | 1K | 3.7% | 6 |
| Apr 2026 | Stanley | 1K | 3.7% | 7 |
| Apr 2026 | Teng Tools | 720 | 2.7% | 8 |
| Apr 2026 | Wiha | 720 | 2.7% | 9 |
| May 2026 | Kincrome | 14.8K | 44.8% | 1 |
| May 2026 | GearWrench | 4.4K | 13.3% | 2 |
| May 2026 | Knipex | 4.4K | 13.3% | 3 |
| May 2026 | Sidchrome | 3.6K | 10.9% | 4 |
| May 2026 | Wera | 1.9K | 5.8% | 5 |
| May 2026 | Bahco | 1.3K | 3.9% | 6 |
| May 2026 | Stanley | 1K | 3% | 7 |
| May 2026 | Teng Tools | 880 | 2.7% | 8 |
| May 2026 | Wiha | 720 | 2.2% | 9 |
| Jun 2026 | Kincrome | 14.8K | 45.6% | 1 |
| Jun 2026 | GearWrench | 4.4K | 13.6% | 2 |
| Jun 2026 | Knipex | 4.4K | 13.6% | 3 |
| Jun 2026 | Sidchrome | 2.9K | 8.9% | 4 |
| Jun 2026 | Wera | 1.9K | 5.9% | 5 |
| Jun 2026 | Bahco | 1.3K | 4% | 6 |
| Jun 2026 | Stanley | 1K | 3.1% | 7 |
| Jun 2026 | Teng Tools | 880 | 2.7% | 8 |
| Jun 2026 | Wiha | 880 | 2.7% | 9 |
| Jul 2026 | Kincrome | 14.8K | 47.7% | 1 |
| Jul 2026 | Knipex | 4.4K | 14.2% | 2 |
| Jul 2026 | GearWrench | 3.6K | 11.6% | 3 |
| Jul 2026 | Sidchrome | 2.4K | 7.7% | 4 |
| Jul 2026 | Wera | 1.9K | 6.1% | 5 |
| Jul 2026 | Bahco | 1.3K | 4.2% | 6 |
| Jul 2026 | Stanley | 880 | 2.8% | 7 |
| Jul 2026 | Teng Tools | 880 | 2.8% | 8 |
| Jul 2026 | Wiha | 880 | 2.8% | 9 |
| Aug 2026 | Kincrome | 14.8K | 45.1% | 1 |
| Aug 2026 | Knipex | 5.4K | 16.5% | 2 |
| Aug 2026 | GearWrench | 3.6K | 11% | 3 |
| Aug 2026 | Sidchrome | 2.9K | 8.8% | 4 |
| Aug 2026 | Wera | 1.9K | 5.8% | 5 |
| Aug 2026 | Bahco | 1.3K | 4% | 6 |
| Aug 2026 | Stanley | 1K | 3.1% | 7 |
| Aug 2026 | Wiha | 1K | 3.1% | 8 |
| Aug 2026 | Teng Tools | 880 | 2.7% | 9 |
| Sep 2026 | Kincrome | 14.8K | 48.9% | 1 |
| Sep 2026 | Knipex | 4.4K | 14.6% | 2 |
| Sep 2026 | GearWrench | 3.6K | 11.9% | 3 |
| Sep 2026 | Sidchrome | 2.4K | 7.9% | 4 |
| Sep 2026 | Wera | 1.6K | 5.3% | 5 |
| Sep 2026 | Bahco | 1K | 3.3% | 6 |
| Sep 2026 | Stanley | 1K | 3.3% | 7 |
| Sep 2026 | Teng Tools | 720 | 2.4% | 8 |
| Sep 2026 | Wiha | 720 | 2.4% | 9 |

## What is being compared

- **Bahco**: Measured on the search term “bahco”.
- **GearWrench**: Measured on the search term “gearwrench”.
- **Kincrome**: Measured on the search term “kincrome”.
- **Knipex**: Measured on the search term “knipex”.
- **Sidchrome**: Measured on the search term “sidchrome”.
- **Stanley**: Measured on the search term “stanley tools”.
- **Teng Tools**: Measured on the search term “teng tools”.
- **Wera**: Measured on the search term “wera”.
- **Wiha**: Measured on the search term “wiha”.

- [Bahco](/demand/au/brands/bahco)
- [GearWrench](/demand/au/brands/gearwrench)
- [Kincrome](/demand/au/brands/kincrome)
- [Knipex](/demand/au/brands/knipex)
- [Sidchrome](/demand/au/brands/sidchrome)
- [Stanley](/demand/au/brands/stanley-tools)
- [Teng Tools](/demand/au/brands/teng-tools)
- [Wera](/demand/au/brands/wera-tools)
- [Wiha](/demand/au/brands/wiha-tools)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hand tool brands in Australia?

In September 2026, Kincrome was the most searched among hand tool brands in Australia, with an estimated 14.8K branded searches, 48.9% of all searches for the nine we track.

## Cite this page

Brandwave. "Hand tool brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-hand-tool-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-hand-tool-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.