---
title: "Hair styling tool brands in Australia: Which are searched most?"
description: "Compare the hair dryer, straightener and styler brands Australians buy. Share of Search among Dyson, ghd, Shark Beauty, Remington, Cloud Nine, Mermade Hair, BaByliss, VS Sassoon and Silver Bullet, the hair styling tool brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-hair-styling-tool-brands"
publisher: "Brandwave"
---

# Hair styling tool brands in Australia: Which are searched most?

Compare the hair dryer, straightener and styler brands Australians buy. Share of Search among Dyson, ghd, Shark Beauty, Remington, Cloud Nine, Mermade Hair, BaByliss, VS Sassoon and Silver Bullet, the hair styling tool brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hair styling tool brands
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dyson, 66.8%

## Which brand is most popular in search among hair styling tool brands in Australia?

- In September 2026, Dyson was the most searched among hair styling tool brands in Australia, with an estimated 131K branded searches, 66.8% of all searches for the nine we track.
- ghd is in 2nd place, 49.9 percentage points behind at 16.9%.
- Across the 12 months ending September 2026, ghd’s share of searches among hair styling tool brands in Australia increased from 15.4% to 16.9%.
- Across the 12 months ending September 2026, Shark Beauty’s share of searches among hair styling tool brands in Australia decreased from 10.3% to 9.2%.
- Across the 12 months ending September 2026, Mermade Hair’s share of searches among hair styling tool brands in Australia decreased from 2% to 1.2%.
- Across the 12 months ending September 2026, Dyson’s share of searches among hair styling tool brands in Australia peaked at 68.4% in December 2025 and was lowest at 62.5% in March 2026.
- Across the 12 months ending September 2026, ghd’s share of searches among hair styling tool brands in Australia peaked at 22.1% in March 2026 and was lowest at 12.2% in November 2025.
- Across the 12 months ending September 2026, Shark Beauty’s share of searches among hair styling tool brands in Australia peaked at 12.3% in December 2025 and was lowest at 8.1% in March 2026.
- Across the 12 months ending September 2026, Remington’s share of searches among hair styling tool brands in Australia peaked at 2.1% in August 2026 and was lowest at 1.1% in November 2025.
- Across the 12 months ending September 2026, Cloud Nine’s share of searches among hair styling tool brands in Australia peaked at 2% in November 2025 and was lowest at 0.97% in June 2026.
- Across the 12 months ending September 2026, Mermade Hair’s share of searches among hair styling tool brands in Australia peaked at 2.5% in May 2026 and was lowest at 1.2% in August 2026.
- Across the 12 months ending September 2026, Remington rose from 6th to 4th among hair styling tool brands in Australia.
- Across the 12 months ending September 2026, Mermade Hair fell from 4th to 6th among hair styling tool brands in Australia.
- Across the 12 months ending September 2026, BaByliss rose from 8th to 7th among hair styling tool brands in Australia.
- Across the 12 months ending September 2026, VS Sassoon fell from 7th to 8th among hair styling tool brands in Australia.
- Across the 12 months ending September 2026, Dyson, Cloud Nine and Silver Bullet held steady: their share of searches among hair styling tool brands in Australia each moved less than 0.5 percentage points.

## Top hair styling tool brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Dyson, ghd and Remington appeared every time. ghd was recommended most often, coming first in two out of five answers. Remington was second, and Dyson was third. Mermade Hair, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| ghd | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Remington | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Dyson | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| VS Sassoon | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| Cloud Nine | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Silver Bullet | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Shark Beauty | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Mermade Hair | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| BaByliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about hair styling tool brands

- Asked ChatGPT "What's the best hair straightener in Australia?": 1. ghd, 2. Cloud Nine, 3. Remington, 4. Dyson
- Asked ChatGPT "Which hair dryer is best for frizzy hair?": 1. Dyson, 2. ghd, 3. Remington
- Asked ChatGPT "Which hair styling tool is best for curls?": 1. ghd, 2. Dyson, 3. Shark Beauty, 4. Remington
- Searched Google, AI Overview "hair straightener": 1. Remington, 2. VS Sassoon, 3. Silver Bullet, 4. ghd, 5. Dyson
- Searched Google, AI Overview "hair dryer": 1. Remington, 2. VS Sassoon, 3. Dyson, 4. ghd

Not named in any answer: Mermade Hair and BaByliss.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Dyson vs ghd: compare search popularity](/demand/au/compare/dyson-vs-ghd-hair): 66.8% against 16.9% Share of Search.
- [Dyson vs Shark Beauty: compare search popularity](/demand/au/compare/dyson-vs-shark-beauty): 66.8% against 9.2% Share of Search.
- [ghd vs Shark Beauty: compare search popularity](/demand/au/compare/ghd-hair-vs-shark-beauty): 16.9% against 9.2% Share of Search.

## How did search popularity change for Australia hair styling tool brands in September 2026?

- In September 2026, Dyson gained share of searches among hair styling tool brands in Australia, from 64% to 66.8%.
- In September 2026, ghd lost share of searches among hair styling tool brands in Australia, from 19.8% to 16.9%.
- In September 2026, BaByliss rose from 8th to 7th among hair styling tool brands in Australia.
- In September 2026, VS Sassoon fell from 7th to 8th among hair styling tool brands in Australia.
- Estimated monthly branded searches for Remington in Australia rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
- Estimated monthly branded searches for Silver Bullet in Australia rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.
- Estimated monthly branded searches for Mermade Hair in Australia fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.
- Estimated monthly branded searches for Cloud Nine in Australia fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dyson | 66.8% | 131K | 0.0% | Dyson |
| 2 | ghd | 16.9% | 33.1K | -18.3% | ghd |
| 3 | Shark Beauty | 9.2% | 18.1K | 0.0% | SharkNinja |
| 4 | Remington | 1.8% | 3.6K | -18.2% | Remington |
| 5 | Cloud Nine | 1.2% | 2.4K | 0.0% | Cloud Nine |
| 6 | Mermade Hair | 1.2% | 2.4K | 0.0% | Mermade Hair |
| 7 | BaByliss | 0.97% | 1.9K | 0.0% | BaByliss |
| 8 | VS Sassoon | 0.97% | 1.9K | -20.8% | VS Sassoon |
| 9 | Silver Bullet | 0.82% | 1.6K | 0.0% | Silver Bullet |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dyson | 143K | 66.6% | 1 |
| Oct 2025 | ghd | 33.1K | 15.4% | 2 |
| Oct 2025 | Shark Beauty | 22.2K | 10.3% | 3 |
| Oct 2025 | Mermade Hair | 4.4K | 2% | 4 |
| Oct 2025 | Cloud Nine | 3.6K | 1.7% | 5 |
| Oct 2025 | Remington | 2.9K | 1.3% | 6 |
| Oct 2025 | VS Sassoon | 2.4K | 1.1% | 7 |
| Oct 2025 | BaByliss | 1.9K | 0.88% | 8 |
| Oct 2025 | Silver Bullet | 1.3K | 0.6% | 9 |
| Nov 2025 | Dyson | 275K | 68.1% | 1 |
| Nov 2025 | ghd | 49.5K | 12.2% | 2 |
| Nov 2025 | Shark Beauty | 49.5K | 12.2% | 3 |
| Nov 2025 | Mermade Hair | 9.9K | 2.4% | 4 |
| Nov 2025 | Cloud Nine | 8.1K | 2% | 5 |
| Nov 2025 | Remington | 4.4K | 1.1% | 6 |
| Nov 2025 | VS Sassoon | 2.9K | 0.72% | 7 |
| Nov 2025 | BaByliss | 2.4K | 0.59% | 8 |
| Nov 2025 | Silver Bullet | 2.4K | 0.59% | 9 |
| Dec 2025 | Dyson | 226K | 68.4% | 1 |
| Dec 2025 | ghd | 40.5K | 12.3% | 2 |
| Dec 2025 | Shark Beauty | 40.5K | 12.3% | 3 |
| Dec 2025 | Mermade Hair | 6.6K | 2% | 4 |
| Dec 2025 | Cloud Nine | 5.4K | 1.6% | 5 |
| Dec 2025 | Remington | 4.4K | 1.3% | 6 |
| Dec 2025 | VS Sassoon | 2.9K | 0.88% | 7 |
| Dec 2025 | BaByliss | 1.9K | 0.58% | 8 |
| Dec 2025 | Silver Bullet | 1.9K | 0.58% | 9 |
| Jan 2026 | Dyson | 124K | 67.8% | 1 |
| Jan 2026 | ghd | 27.1K | 14.9% | 2 |
| Jan 2026 | Shark Beauty | 18.1K | 9.9% | 3 |
| Jan 2026 | Mermade Hair | 3.6K | 2% | 4 |
| Jan 2026 | Remington | 2.9K | 1.6% | 5 |
| Jan 2026 | Cloud Nine | 2.4K | 1.3% | 6 |
| Jan 2026 | VS Sassoon | 1.9K | 1% | 7 |
| Jan 2026 | BaByliss | 1.6K | 0.88% | 8 |
| Jan 2026 | Silver Bullet | 1K | 0.55% | 9 |
| Feb 2026 | Dyson | 101K | 62.6% | 1 |
| Feb 2026 | ghd | 33.1K | 20.5% | 2 |
| Feb 2026 | Shark Beauty | 14.8K | 9.2% | 3 |
| Feb 2026 | Cloud Nine | 2.9K | 1.8% | 4 |
| Feb 2026 | Mermade Hair | 2.9K | 1.8% | 5 |
| Feb 2026 | Remington | 2.4K | 1.5% | 6 |
| Feb 2026 | BaByliss | 1.6K | 0.99% | 7 |
| Feb 2026 | VS Sassoon | 1.6K | 0.99% | 8 |
| Feb 2026 | Silver Bullet | 1K | 0.62% | 9 |
| Mar 2026 | Dyson | 115K | 62.5% | 1 |
| Mar 2026 | ghd | 40.5K | 22.1% | 2 |
| Mar 2026 | Shark Beauty | 14.8K | 8.1% | 3 |
| Mar 2026 | Cloud Nine | 2.9K | 1.6% | 4 |
| Mar 2026 | Mermade Hair | 2.9K | 1.6% | 5 |
| Mar 2026 | Remington | 2.9K | 1.6% | 6 |
| Mar 2026 | BaByliss | 1.9K | 1% | 7 |
| Mar 2026 | VS Sassoon | 1.6K | 0.87% | 8 |
| Mar 2026 | Silver Bullet | 1.3K | 0.71% | 9 |
| Apr 2026 | Dyson | 107K | 63.6% | 1 |
| Apr 2026 | ghd | 33.1K | 19.6% | 2 |
| Apr 2026 | Shark Beauty | 14.8K | 8.8% | 3 |
| Apr 2026 | Cloud Nine | 2.9K | 1.7% | 4 |
| Apr 2026 | Mermade Hair | 2.9K | 1.7% | 5 |
| Apr 2026 | Remington | 2.9K | 1.7% | 6 |
| Apr 2026 | VS Sassoon | 1.9K | 1.1% | 7 |
| Apr 2026 | BaByliss | 1.6K | 0.95% | 8 |
| Apr 2026 | Silver Bullet | 1.3K | 0.77% | 9 |
| May 2026 | Dyson | 115K | 64.3% | 1 |
| May 2026 | ghd | 33.1K | 18.6% | 2 |
| May 2026 | Shark Beauty | 14.8K | 8.3% | 3 |
| May 2026 | Mermade Hair | 4.4K | 2.5% | 4 |
| May 2026 | Remington | 3.6K | 2% | 5 |
| May 2026 | Cloud Nine | 2.9K | 1.6% | 6 |
| May 2026 | VS Sassoon | 1.9K | 1.1% | 7 |
| May 2026 | BaByliss | 1.6K | 0.9% | 8 |
| May 2026 | Silver Bullet | 1.3K | 0.73% | 9 |
| Jun 2026 | Dyson | 131K | 66.9% | 1 |
| Jun 2026 | ghd | 33.1K | 16.9% | 2 |
| Jun 2026 | Shark Beauty | 18.1K | 9.2% | 3 |
| Jun 2026 | Remington | 3.6K | 1.8% | 4 |
| Jun 2026 | Mermade Hair | 2.9K | 1.5% | 5 |
| Jun 2026 | BaByliss | 1.9K | 0.97% | 6 |
| Jun 2026 | Cloud Nine | 1.9K | 0.97% | 7 |
| Jun 2026 | VS Sassoon | 1.9K | 0.97% | 8 |
| Jun 2026 | Silver Bullet | 1.3K | 0.66% | 9 |
| Jul 2026 | Dyson | 131K | 65.5% | 1 |
| Jul 2026 | ghd | 33.1K | 16.5% | 2 |
| Jul 2026 | Shark Beauty | 22.2K | 11.1% | 3 |
| Jul 2026 | Remington | 3.6K | 1.8% | 4 |
| Jul 2026 | Cloud Nine | 2.4K | 1.2% | 5 |
| Jul 2026 | Mermade Hair | 2.4K | 1.2% | 6 |
| Jul 2026 | BaByliss | 1.9K | 0.95% | 7 |
| Jul 2026 | VS Sassoon | 1.9K | 0.95% | 8 |
| Jul 2026 | Silver Bullet | 1.6K | 0.8% | 9 |
| Aug 2026 | Dyson | 131K | 64% | 1 |
| Aug 2026 | ghd | 40.5K | 19.8% | 2 |
| Aug 2026 | Shark Beauty | 18.1K | 8.8% | 3 |
| Aug 2026 | Remington | 4.4K | 2.1% | 4 |
| Aug 2026 | Cloud Nine | 2.4K | 1.2% | 5 |
| Aug 2026 | Mermade Hair | 2.4K | 1.2% | 6 |
| Aug 2026 | VS Sassoon | 2.4K | 1.2% | 7 |
| Aug 2026 | BaByliss | 1.9K | 0.93% | 8 |
| Aug 2026 | Silver Bullet | 1.6K | 0.78% | 9 |
| Sep 2026 | Dyson | 131K | 66.8% | 1 |
| Sep 2026 | ghd | 33.1K | 16.9% | 2 |
| Sep 2026 | Shark Beauty | 18.1K | 9.2% | 3 |
| Sep 2026 | Remington | 3.6K | 1.8% | 4 |
| Sep 2026 | Cloud Nine | 2.4K | 1.2% | 5 |
| Sep 2026 | Mermade Hair | 2.4K | 1.2% | 6 |
| Sep 2026 | BaByliss | 1.9K | 0.97% | 7 |
| Sep 2026 | VS Sassoon | 1.9K | 0.97% | 8 |
| Sep 2026 | Silver Bullet | 1.6K | 0.82% | 9 |

## What is being compared

- **BaByliss**: Measured on the search term “babyliss”.
- **Cloud Nine**: Measured on the search term “cloud nine straightener”.
- **Dyson**: Measured on the search terms “dyson airwrap” and “dyson hair dryer”, summed into one figure.
- **ghd**: Measured on the search term “ghd”.
- **Mermade Hair**: Measured on the search term “mermade hair”.
- **Remington**: Measured on the search term “remington hair dryer”.
- **Shark Beauty**: Measured on the search term “shark flexstyle”.
- **Silver Bullet**: Measured on the search term “silver bullet straightener”.
- **VS Sassoon**: Measured on the search term “vs sassoon”.

- [BaByliss](/demand/au/brands/babyliss)
- [Cloud Nine](/demand/au/brands/cloud-nine)
- [Dyson](/demand/au/brands/dyson)
- [ghd](/demand/au/brands/ghd-hair)
- [Mermade Hair](/demand/au/brands/mermade-hair)
- [Remington](/demand/au/brands/remington-grooming)
- [Shark Beauty](/demand/au/brands/shark-beauty)
- [Silver Bullet](/demand/au/brands/silver-bullet)
- [VS Sassoon](/demand/au/brands/vs-sassoon)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hair styling tool brands in Australia?

In September 2026, Dyson was the most searched among hair styling tool brands in Australia, with an estimated 131K branded searches, 66.8% of all searches for the nine we track.

## Cite this page

Brandwave. "Hair styling tool brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-hair-styling-tool-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-hair-styling-tool-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.