---
title: "Guitar brands in Australia: Which are searched most?"
description: "Compare the guitar brands Australian players buy. Share of Search among Fender, Ibanez, PRS, Epiphone, Maton, Yamaha Guitars, Gibson, Martin, Taylor Guitars, Cort and Gretsch, the guitar brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-guitar-brands"
publisher: "Brandwave"
---

# Guitar brands in Australia: Which are searched most?

Compare the guitar brands Australian players buy. Share of Search among Fender, Ibanez, PRS, Epiphone, Maton, Yamaha Guitars, Gibson, Martin, Taylor Guitars, Cort and Gretsch, the guitar brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Guitar brands
- **Market**: Australia
- **Brands compared**: 11
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fender, 30.9%

## Which brand is most popular in search among guitar brands in Australia?

- In September 2026, Fender was the most searched among guitar brands in Australia, with an estimated 12.1K branded searches, 30.9% of all searches for the 11 we track.
- Ibanez is in 2nd place, 17.1 percentage points behind at 13.8%.
- Across the 12 months ending September 2026, Fender’s share of searches among guitar brands in Australia decreased from 32.6% to 30.9%.
- Across the 12 months ending September 2026, Ibanez’s share of searches among guitar brands in Australia increased from 11.9% to 13.8%.
- Across the 12 months ending September 2026, PRS’s share of searches among guitar brands in Australia increased from 7.9% to 9.2%.
- Across the 12 months ending September 2026, Epiphone’s share of searches among guitar brands in Australia decreased from 7.9% to 7.4%.
- Across the 12 months ending September 2026, Maton’s share of searches among guitar brands in Australia decreased from 7.9% to 7.4%.
- Across the 12 months ending September 2026, Yamaha Guitars’ share of searches among guitar brands in Australia increased from 6.4% to 7.4%.
- Across the 12 months ending September 2026, Taylor Guitars’ share of searches among guitar brands in Australia increased from 4.2% to 4.8%.
- Across the 12 months ending September 2026, Gretsch’s share of searches among guitar brands in Australia decreased from 5.3% to 4.1%.
- Across the 12 months ending September 2026, Fender’s share of searches among guitar brands in Australia peaked at 36.6% in July 2026 and was lowest at 28.7% in August 2026.
- Across the 12 months ending September 2026, Ibanez’s share of searches among guitar brands in Australia peaked at 16.4% in January 2026 and was lowest at 10.9% in July 2026.
- Across the 12 months ending September 2026, PRS’s share of searches among guitar brands in Australia peaked at 12.3% in June 2026 and was lowest at 6.8% in November 2025.
- Across the 12 months ending September 2026, Epiphone’s share of searches among guitar brands in Australia peaked at 9% in February 2026 and was lowest at 5.9% in July 2026.
- Across the 12 months ending September 2026, Maton’s share of searches among guitar brands in Australia peaked at 9% in February 2026 and was lowest at 6.8% in November 2025.
- Across the 12 months ending September 2026, Yamaha Guitars’ share of searches among guitar brands in Australia peaked at 8.5% in August 2026 and was lowest at 5.9% in January 2026.
- Across the 12 months ending September 2026, Gibson’s share of searches among guitar brands in Australia peaked at 6.8% in November 2025 and was lowest at 4.3% in June 2026.
- Across the 12 months ending September 2026, Martin’s share of searches among guitar brands in Australia peaked at 5.9% in January 2026 and was lowest at 4.3% in May 2026.
- Across the 12 months ending September 2026, Taylor Guitars’ share of searches among guitar brands in Australia peaked at 5.3% in December 2025 and was lowest at 4.2% in October 2025.
- Across the 12 months ending September 2026, Gretsch’s share of searches among guitar brands in Australia peaked at 5.3% in October 2025 and was lowest at 3.6% in June 2026.
- Across the 12 months ending September 2026, PRS rose from 5th to 3rd among guitar brands in Australia.
- Across the 12 months ending September 2026, Epiphone fell from 3rd to 4th among guitar brands in Australia.
- Across the 12 months ending September 2026, Maton fell from 4th to 5th among guitar brands in Australia.
- Across the 12 months ending September 2026, Yamaha Guitars rose from 7th to 6th among guitar brands in Australia.
- Across the 12 months ending September 2026, Gibson fell from 6th to 7th among guitar brands in Australia.
- Across the 12 months ending September 2026, Martin rose from 9th to 8th among guitar brands in Australia.
- Across the 12 months ending September 2026, Taylor Guitars rose from 11th to 9th among guitar brands in Australia.
- Across the 12 months ending September 2026, Gretsch fell from 8th to 11th among guitar brands in Australia.
- Across the 12 months ending September 2026, Cort held steady: its share of searches among guitar brands in Australia moved less than 0.5 percentage points.

## Top guitar brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Fender was mentioned most often, in three of the five answers. Yamaha Guitars was recommended most often, coming first in one out of two answers that gave a list. Fender was second, and Gibson was third. Maton, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Yamaha Guitars | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Fender | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Gibson | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Ibanez | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Cort | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Taylor Guitars | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Martin | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| PRS | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Epiphone | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Maton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Gretsch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about guitar brands

- Asked ChatGPT "Which guitar brand should I buy as a beginner in Australia?": 1. Yamaha Guitars, 2. Cort, 3. Ibanez, 4. Fender
- Asked ChatGPT "What are the best guitar brands?": 1. Fender, 2. Gibson, 3. Yamaha Guitars, 4. Taylor Guitars, 5. Martin, 6. PRS, 7. Ibanez, 8. Epiphone
- Asked ChatGPT "What's the best acoustic guitar for the money?": named none of the brands we track
- Searched Google, AI Overview "guitar": 1. Fender
- Searched Google, AI Overview "electric guitar": named none of the brands we track

Not named in any answer: Maton and Gretsch.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Fender vs Ibanez: compare search popularity](/demand/au/compare/fender-vs-ibanez): 30.9% against 13.8% Share of Search.
- [Fender vs PRS: compare search popularity](/demand/au/compare/fender-vs-prs-guitars): 30.9% against 9.2% Share of Search.
- [Fender vs Epiphone: compare search popularity](/demand/au/compare/epiphone-vs-fender): 30.9% against 7.4% Share of Search.
- [Fender vs Maton: compare search popularity](/demand/au/compare/fender-vs-maton): 30.9% against 7.4% Share of Search.
- [Ibanez vs PRS: compare search popularity](/demand/au/compare/ibanez-vs-prs-guitars): 13.8% against 9.2% Share of Search.
- [Ibanez vs Epiphone: compare search popularity](/demand/au/compare/epiphone-vs-ibanez): 13.8% against 7.4% Share of Search.
- [Ibanez vs Maton: compare search popularity](/demand/au/compare/ibanez-vs-maton): 13.8% against 7.4% Share of Search.
- [PRS vs Epiphone: compare search popularity](/demand/au/compare/epiphone-vs-prs-guitars): 9.2% against 7.4% Share of Search.
- [PRS vs Maton: compare search popularity](/demand/au/compare/maton-vs-prs-guitars): 9.2% against 7.4% Share of Search.
- [Epiphone vs Maton: compare search popularity](/demand/au/compare/epiphone-vs-maton): 7.4% Share of Search each.

## How did search popularity change for Australia guitar brands in September 2026?

- In September 2026, Epiphone overtook Maton and Yamaha Guitars to rank 4th among guitar brands in Australia, with 7.4% of the searches.
- In September 2026, Fender gained share of searches among guitar brands in Australia, from 28.7% to 30.9%.
- In September 2026, Ibanez gained share of searches among guitar brands in Australia, from 12.8% to 13.8%.
- In September 2026, PRS lost share of searches among guitar brands in Australia, from 10.4% to 9.2%.
- In September 2026, Maton lost share of searches among guitar brands in Australia, from 8.5% to 7.4%.
- In September 2026, Yamaha Guitars lost share of searches among guitar brands in Australia, from 8.5% to 7.4%.
- In September 2026, Martin lost share of searches among guitar brands in Australia, from 5.7% to 4.8%.
- In September 2026, Cort rose from 11th to 10th among guitar brands in Australia.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fender | 30.9% | 12.1K | 0.0% | Fender |
| 2 | Ibanez | 13.8% | 5.4K | 0.0% | Ibanez |
| 3 | PRS | 9.2% | 3.6K | -18.2% | PRS |
| 4 | Epiphone | 7.4% | 2.9K | 0.0% | Epiphone |
| 5 | Maton | 7.4% | 2.9K | -19.4% | Maton |
| 6 | Yamaha Guitars | 7.4% | 2.9K | -19.4% | Yamaha Guitars |
| 7 | Gibson | 6.1% | 2.4K | 0.0% | Gibson |
| 8 | Martin | 4.8% | 1.9K | -20.8% | Martin |
| 9 | Taylor Guitars | 4.8% | 1.9K | 0.0% | Taylor Guitars |
| 10 | Cort | 4.1% | 1.6K | 0.0% | Cort |
| 11 | Gretsch | 4.1% | 1.6K | -15.8% | Gretsch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fender | 14.8K | 32.6% | 1 |
| Oct 2025 | Ibanez | 5.4K | 11.9% | 2 |
| Oct 2025 | Epiphone | 3.6K | 7.9% | 3 |
| Oct 2025 | Maton | 3.6K | 7.9% | 4 |
| Oct 2025 | PRS | 3.6K | 7.9% | 5 |
| Oct 2025 | Gibson | 2.9K | 6.4% | 6 |
| Oct 2025 | Yamaha Guitars | 2.9K | 6.4% | 7 |
| Oct 2025 | Gretsch | 2.4K | 5.3% | 8 |
| Oct 2025 | Martin | 2.4K | 5.3% | 9 |
| Oct 2025 | Cort | 1.9K | 4.2% | 10 |
| Oct 2025 | Taylor Guitars | 1.9K | 4.2% | 11 |
| Nov 2025 | Fender | 18.1K | 34.4% | 1 |
| Nov 2025 | Ibanez | 6.6K | 12.5% | 2 |
| Nov 2025 | Epiphone | 4.4K | 8.4% | 3 |
| Nov 2025 | Gibson | 3.6K | 6.8% | 4 |
| Nov 2025 | Maton | 3.6K | 6.8% | 5 |
| Nov 2025 | PRS | 3.6K | 6.8% | 6 |
| Nov 2025 | Yamaha Guitars | 3.6K | 6.8% | 7 |
| Nov 2025 | Gretsch | 2.4K | 4.6% | 8 |
| Nov 2025 | Martin | 2.4K | 4.6% | 9 |
| Nov 2025 | Taylor Guitars | 2.4K | 4.6% | 10 |
| Nov 2025 | Cort | 1.9K | 3.6% | 11 |
| Dec 2025 | Fender | 14.8K | 32.6% | 1 |
| Dec 2025 | Ibanez | 5.4K | 11.9% | 2 |
| Dec 2025 | Epiphone | 3.6K | 7.9% | 3 |
| Dec 2025 | Maton | 3.6K | 7.9% | 4 |
| Dec 2025 | PRS | 3.6K | 7.9% | 5 |
| Dec 2025 | Gibson | 2.9K | 6.4% | 6 |
| Dec 2025 | Yamaha Guitars | 2.9K | 6.4% | 7 |
| Dec 2025 | Martin | 2.4K | 5.3% | 8 |
| Dec 2025 | Taylor Guitars | 2.4K | 5.3% | 9 |
| Dec 2025 | Cort | 1.9K | 4.2% | 10 |
| Dec 2025 | Gretsch | 1.9K | 4.2% | 11 |
| Jan 2026 | Fender | 14.8K | 30% | 1 |
| Jan 2026 | Ibanez | 8.1K | 16.4% | 2 |
| Jan 2026 | Maton | 4.4K | 8.9% | 3 |
| Jan 2026 | Epiphone | 3.6K | 7.3% | 4 |
| Jan 2026 | PRS | 3.6K | 7.3% | 5 |
| Jan 2026 | Gibson | 2.9K | 5.9% | 6 |
| Jan 2026 | Martin | 2.9K | 5.9% | 7 |
| Jan 2026 | Yamaha Guitars | 2.9K | 5.9% | 8 |
| Jan 2026 | Taylor Guitars | 2.4K | 4.9% | 9 |
| Jan 2026 | Cort | 1.9K | 3.8% | 10 |
| Jan 2026 | Gretsch | 1.9K | 3.8% | 11 |
| Feb 2026 | Fender | 12.1K | 30.1% | 1 |
| Feb 2026 | Ibanez | 5.4K | 13.4% | 2 |
| Feb 2026 | Epiphone | 3.6K | 9% | 3 |
| Feb 2026 | Maton | 3.6K | 9% | 4 |
| Feb 2026 | PRS | 2.9K | 7.2% | 5 |
| Feb 2026 | Yamaha Guitars | 2.9K | 7.2% | 6 |
| Feb 2026 | Gibson | 2.4K | 6% | 7 |
| Feb 2026 | Gretsch | 1.9K | 4.7% | 8 |
| Feb 2026 | Martin | 1.9K | 4.7% | 9 |
| Feb 2026 | Taylor Guitars | 1.9K | 4.7% | 10 |
| Feb 2026 | Cort | 1.6K | 4% | 11 |
| Mar 2026 | Fender | 14.8K | 35.1% | 1 |
| Mar 2026 | Ibanez | 5.4K | 12.8% | 2 |
| Mar 2026 | Maton | 3.6K | 8.5% | 3 |
| Mar 2026 | Epiphone | 2.9K | 6.9% | 4 |
| Mar 2026 | PRS | 2.9K | 6.9% | 5 |
| Mar 2026 | Yamaha Guitars | 2.9K | 6.9% | 6 |
| Mar 2026 | Gibson | 2.4K | 5.7% | 7 |
| Mar 2026 | Gretsch | 1.9K | 4.5% | 8 |
| Mar 2026 | Martin | 1.9K | 4.5% | 9 |
| Mar 2026 | Taylor Guitars | 1.9K | 4.5% | 10 |
| Mar 2026 | Cort | 1.6K | 3.8% | 11 |
| Apr 2026 | Fender | 12.1K | 30.1% | 1 |
| Apr 2026 | Ibanez | 5.4K | 13.4% | 2 |
| Apr 2026 | Epiphone | 3.6K | 9% | 3 |
| Apr 2026 | Maton | 3.6K | 9% | 4 |
| Apr 2026 | PRS | 2.9K | 7.2% | 5 |
| Apr 2026 | Yamaha Guitars | 2.9K | 7.2% | 6 |
| Apr 2026 | Gibson | 2.4K | 6% | 7 |
| Apr 2026 | Gretsch | 1.9K | 4.7% | 8 |
| Apr 2026 | Martin | 1.9K | 4.7% | 9 |
| Apr 2026 | Taylor Guitars | 1.9K | 4.7% | 10 |
| Apr 2026 | Cort | 1.6K | 4% | 11 |
| May 2026 | Fender | 14.8K | 33.6% | 1 |
| May 2026 | Ibanez | 5.4K | 12.2% | 2 |
| May 2026 | Epiphone | 3.6K | 8.2% | 3 |
| May 2026 | Maton | 3.6K | 8.2% | 4 |
| May 2026 | PRS | 3.6K | 8.2% | 5 |
| May 2026 | Gibson | 2.9K | 6.6% | 6 |
| May 2026 | Yamaha Guitars | 2.9K | 6.6% | 7 |
| May 2026 | Gretsch | 1.9K | 4.3% | 8 |
| May 2026 | Martin | 1.9K | 4.3% | 9 |
| May 2026 | Taylor Guitars | 1.9K | 4.3% | 10 |
| May 2026 | Cort | 1.6K | 3.6% | 11 |
| Jun 2026 | Fender | 14.8K | 33.7% | 1 |
| Jun 2026 | Ibanez | 5.4K | 12.3% | 2 |
| Jun 2026 | PRS | 5.4K | 12.3% | 3 |
| Jun 2026 | Maton | 3.6K | 8.2% | 4 |
| Jun 2026 | Epiphone | 2.9K | 6.6% | 5 |
| Jun 2026 | Yamaha Guitars | 2.9K | 6.6% | 6 |
| Jun 2026 | Gibson | 1.9K | 4.3% | 7 |
| Jun 2026 | Martin | 1.9K | 4.3% | 8 |
| Jun 2026 | Taylor Guitars | 1.9K | 4.3% | 9 |
| Jun 2026 | Cort | 1.6K | 3.6% | 10 |
| Jun 2026 | Gretsch | 1.6K | 3.6% | 11 |
| Jul 2026 | Fender | 14.8K | 36.6% | 1 |
| Jul 2026 | Ibanez | 4.4K | 10.9% | 2 |
| Jul 2026 | PRS | 3.6K | 8.9% | 3 |
| Jul 2026 | Maton | 2.9K | 7.2% | 4 |
| Jul 2026 | Yamaha Guitars | 2.9K | 7.2% | 5 |
| Jul 2026 | Epiphone | 2.4K | 5.9% | 6 |
| Jul 2026 | Gibson | 2.4K | 5.9% | 7 |
| Jul 2026 | Martin | 1.9K | 4.7% | 8 |
| Jul 2026 | Taylor Guitars | 1.9K | 4.7% | 9 |
| Jul 2026 | Cort | 1.6K | 4% | 10 |
| Jul 2026 | Gretsch | 1.6K | 4% | 11 |
| Aug 2026 | Fender | 12.1K | 28.7% | 1 |
| Aug 2026 | Ibanez | 5.4K | 12.8% | 2 |
| Aug 2026 | PRS | 4.4K | 10.4% | 3 |
| Aug 2026 | Maton | 3.6K | 8.5% | 4 |
| Aug 2026 | Yamaha Guitars | 3.6K | 8.5% | 5 |
| Aug 2026 | Epiphone | 2.9K | 6.9% | 6 |
| Aug 2026 | Gibson | 2.4K | 5.7% | 7 |
| Aug 2026 | Martin | 2.4K | 5.7% | 8 |
| Aug 2026 | Gretsch | 1.9K | 4.5% | 9 |
| Aug 2026 | Taylor Guitars | 1.9K | 4.5% | 10 |
| Aug 2026 | Cort | 1.6K | 3.8% | 11 |
| Sep 2026 | Fender | 12.1K | 30.9% | 1 |
| Sep 2026 | Ibanez | 5.4K | 13.8% | 2 |
| Sep 2026 | PRS | 3.6K | 9.2% | 3 |
| Sep 2026 | Epiphone | 2.9K | 7.4% | 4 |
| Sep 2026 | Maton | 2.9K | 7.4% | 5 |
| Sep 2026 | Yamaha Guitars | 2.9K | 7.4% | 6 |
| Sep 2026 | Gibson | 2.4K | 6.1% | 7 |
| Sep 2026 | Martin | 1.9K | 4.8% | 8 |
| Sep 2026 | Taylor Guitars | 1.9K | 4.8% | 9 |
| Sep 2026 | Cort | 1.6K | 4.1% | 10 |
| Sep 2026 | Gretsch | 1.6K | 4.1% | 11 |

## What is being compared

- **Cort**: Measured on the search term “cort guitar”.
- **Epiphone**: Measured on the search term “epiphone”.
- **Fender**: Measured on the search term “fender”.
- **Gibson**: Measured on the search term “gibson guitar”.
- **Gretsch**: Measured on the search term “gretsch”.
- **Ibanez**: Measured on the search term “ibanez”.
- **Martin**: Measured on the search term “martin guitar”.
- **Maton**: Measured on the search term “maton guitar”.
- **PRS**: Measured on the search term “prs guitar”.
- **Taylor Guitars**: Measured on the search term “taylor guitar”.
- **Yamaha Guitars**: Measured on the search term “yamaha guitar”.

- [Cort](/demand/au/brands/cort-guitars)
- [Epiphone](/demand/au/brands/epiphone)
- [Fender](/demand/au/brands/fender)
- [Gibson](/demand/au/brands/gibson)
- [Gretsch](/demand/au/brands/gretsch)
- [Ibanez](/demand/au/brands/ibanez)
- [Martin](/demand/au/brands/martin-guitars)
- [Maton](/demand/au/brands/maton)
- [PRS](/demand/au/brands/prs-guitars)
- [Taylor Guitars](/demand/au/brands/taylor-guitars)
- [Yamaha Guitars](/demand/au/brands/yamaha-guitars)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among guitar brands in Australia?

In September 2026, Fender was the most searched among guitar brands in Australia, with an estimated 12.1K branded searches, 30.9% of all searches for the 11 we track.

## Cite this page

Brandwave. "Guitar brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-guitar-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-guitar-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.