---
title: "Gin brands in Australia: Which are searched most?"
description: "Compare the gin brands people buy. Share of Search among Four Pillars, Archie Rose and Ink Gin, the gin brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-gin-brands"
publisher: "Brandwave"
---

# Gin brands in Australia: Which are searched most?

Compare the gin brands people buy. Share of Search among Four Pillars, Archie Rose and Ink Gin, the gin brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gin brands
- **Market**: Australia
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Four Pillars, 49%

## Which brand is most popular in search among gin brands in Australia?

- In September 2026, Four Pillars was the most searched among gin brands in Australia, with an estimated 9.8K branded searches, 49% of all searches for the three we track.
- Archie Rose is in 2nd place, 16 percentage points behind at 33%.
- Across the 12 months ending September 2026, Four Pillars’ share of searches among gin brands in Australia increased from 48.4% to 49%.
- Across the 12 months ending September 2026, Archie Rose’s share of searches among gin brands in Australia decreased from 39.9% to 33%.
- Across the 12 months ending September 2026, Ink Gin’s share of searches among gin brands in Australia increased from 11.7% to 18%.
- Across the 12 months ending September 2026, Four Pillars’ share of searches among gin brands in Australia peaked at 55.8% in January 2026 and was lowest at 43.4% in August 2026.
- Across the 12 months ending September 2026, Archie Rose’s share of searches among gin brands in Australia peaked at 43.8% in August 2026 and was lowest at 30.7% in February 2026.

## Top gin brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Four Pillars and Archie Rose appeared every time. Four Pillars was recommended most often, coming first in four out of five answers. Archie Rose was second. Ink Gin, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Four Pillars | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Archie Rose | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Ink Gin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about gin brands

- Asked ChatGPT "What's the best Australian gin brand?": 1. Four Pillars, 2. Archie Rose
- Asked ChatGPT "Which gin brand in Australia is best for a gin and tonic?": 1. Four Pillars, 2. Archie Rose
- Asked ChatGPT "What are the most popular gin brands in Australia?": 1. Four Pillars, 2. Archie Rose
- Searched Google, AI Overview "gin": 1. Four Pillars, 2. Archie Rose
- Searched Google, AI Overview "australian gin": 1. Archie Rose, 2. Four Pillars

Not named in any answer: Ink Gin.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## Compare search popularity between leading brands

- [Four Pillars vs Archie Rose: compare search popularity](/demand/au/compare/archie-rose-vs-four-pillars): 49% against 33% Share of Search.
- [Four Pillars vs Ink Gin: compare search popularity](/demand/au/compare/four-pillars-vs-ink-gin): 49% against 18% Share of Search.
- [Archie Rose vs Ink Gin: compare search popularity](/demand/au/compare/archie-rose-vs-ink-gin): 33% against 18% Share of Search.

## How did search popularity change for Australia gin brands in September 2026?

- In September 2026, Four Pillars overtook Archie Rose to become the leader among gin brands in Australia, with 49% of the searches.
- In September 2026, Ink Gin gained share of searches among gin brands in Australia, from 12.8% to 18%.
- In September 2026, Archie Rose lost share of searches among gin brands in Australia, from 43.8% to 33%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Four Pillars | 49% | 9.8K | 0.0% | Four Pillars |
| 2 | Archie Rose | 33% | 6.6K | -33.3% | Archie Rose |
| 3 | Ink Gin | 18% | 3.6K | +24.1% | Ink Gin |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Four Pillars | 12K | 48.4% | 1 |
| Oct 2025 | Archie Rose | 9.9K | 39.9% | 2 |
| Oct 2025 | Ink Gin | 2.9K | 11.7% | 3 |
| Nov 2025 | Four Pillars | 14.7K | 52.1% | 1 |
| Nov 2025 | Archie Rose | 9.9K | 35.1% | 2 |
| Nov 2025 | Ink Gin | 3.6K | 12.8% | 3 |
| Dec 2025 | Four Pillars | 19.8K | 53.1% | 1 |
| Dec 2025 | Archie Rose | 12.1K | 32.4% | 2 |
| Dec 2025 | Ink Gin | 5.4K | 14.5% | 3 |
| Jan 2026 | Four Pillars | 12K | 55.8% | 1 |
| Jan 2026 | Archie Rose | 6.6K | 30.7% | 2 |
| Jan 2026 | Ink Gin | 2.9K | 13.5% | 3 |
| Feb 2026 | Four Pillars | 9.8K | 55.7% | 1 |
| Feb 2026 | Archie Rose | 5.4K | 30.7% | 2 |
| Feb 2026 | Ink Gin | 2.4K | 13.6% | 3 |
| Mar 2026 | Four Pillars | 8.8K | 53% | 1 |
| Mar 2026 | Archie Rose | 5.4K | 32.5% | 2 |
| Mar 2026 | Ink Gin | 2.4K | 14.5% | 3 |
| Apr 2026 | Four Pillars | 9.8K | 52.1% | 1 |
| Apr 2026 | Archie Rose | 6.6K | 35.1% | 2 |
| Apr 2026 | Ink Gin | 2.4K | 12.8% | 3 |
| May 2026 | Four Pillars | 9.8K | 52.1% | 1 |
| May 2026 | Archie Rose | 6.6K | 35.1% | 2 |
| May 2026 | Ink Gin | 2.4K | 12.8% | 3 |
| Jun 2026 | Four Pillars | 8.8K | 48.1% | 1 |
| Jun 2026 | Archie Rose | 6.6K | 36.1% | 2 |
| Jun 2026 | Ink Gin | 2.9K | 15.8% | 3 |
| Jul 2026 | Four Pillars | 8.8K | 53% | 1 |
| Jul 2026 | Archie Rose | 5.4K | 32.5% | 2 |
| Jul 2026 | Ink Gin | 2.4K | 14.5% | 3 |
| Aug 2026 | Archie Rose | 9.9K | 43.8% | 1 |
| Aug 2026 | Four Pillars | 9.8K | 43.4% | 2 |
| Aug 2026 | Ink Gin | 2.9K | 12.8% | 3 |
| Sep 2026 | Four Pillars | 9.8K | 49% | 1 |
| Sep 2026 | Archie Rose | 6.6K | 33% | 2 |
| Sep 2026 | Ink Gin | 3.6K | 18% | 3 |

## What is being compared

- **Archie Rose**: Measured on the search term “archie rose”.
- **Four Pillars**: Measured on the search terms “four pillars” and “four pillars gin”, summed into one figure.
- **Ink Gin**: Measured on the search term “ink gin”.

- [Archie Rose](/demand/au/brands/archie-rose)
- [Four Pillars](/demand/au/brands/four-pillars)
- [Ink Gin](/demand/au/brands/ink-gin)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gin brands in Australia?

In September 2026, Four Pillars was the most searched among gin brands in Australia, with an estimated 9.8K branded searches, 49% of all searches for the three we track.

## Cite this page

Brandwave. "Gin brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-gin-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-gin-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.