---
title: "Gaming peripheral brands in Australia: Which are searched most?"
description: "Compare the gaming mouse, keyboard and headset brands Australian gamers buy. Share of Search among Keychron, Razer, SteelSeries, Turtle Beach, HyperX, Logitech and Corsair, the gaming peripheral brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-gaming-peripheral-brands"
publisher: "Brandwave"
---

# Gaming peripheral brands in Australia: Which are searched most?

Compare the gaming mouse, keyboard and headset brands Australian gamers buy. Share of Search among Keychron, Razer, SteelSeries, Turtle Beach, HyperX, Logitech and Corsair, the gaming peripheral brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gaming peripheral brands
- **Market**: Australia
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Keychron, 26.8%

## Which brand is most popular in search among gaming peripheral brands in Australia?

- In September 2026, Keychron was the most searched among gaming peripheral brands in Australia, with an estimated 12.1K branded searches, 26.8% of all searches for the seven we track.
- Razer is in 2nd place, 4.9 percentage points behind at 21.9%.
- Across the 12 months ending September 2026, Keychron’s share of searches among gaming peripheral brands in Australia decreased from 28.3% to 26.8%.
- Across the 12 months ending September 2026, Razer’s share of searches among gaming peripheral brands in Australia decreased from 23.1% to 21.9%.
- Across the 12 months ending September 2026, SteelSeries’ share of searches among gaming peripheral brands in Australia decreased from 18.9% to 17.9%.
- Across the 12 months ending September 2026, Turtle Beach’s share of searches among gaming peripheral brands in Australia increased from 10.3% to 11.9%.
- Across the 12 months ending September 2026, HyperX’s share of searches among gaming peripheral brands in Australia increased from 6.9% to 8%.
- Across the 12 months ending September 2026, Logitech’s share of searches among gaming peripheral brands in Australia increased from 7.1% to 7.7%.
- Across the 12 months ending September 2026, Keychron’s share of searches among gaming peripheral brands in Australia peaked at 29.7% in March 2026 and was lowest at 21.9% in January 2026.
- Across the 12 months ending September 2026, Razer’s share of searches among gaming peripheral brands in Australia peaked at 26.8% in January 2026 and was lowest at 21.9% in September 2026.
- Across the 12 months ending September 2026, SteelSeries’ share of searches among gaming peripheral brands in Australia peaked at 21.9% in January 2026 and was lowest at 15.9% in August 2026.
- Across the 12 months ending September 2026, Turtle Beach’s share of searches among gaming peripheral brands in Australia peaked at 11.9% in September 2026 and was lowest at 8% in February 2026.
- Across the 12 months ending September 2026, HyperX’s share of searches among gaming peripheral brands in Australia peaked at 8% in September 2026 and was lowest at 6.4% in February 2026.
- Across the 12 months ending September 2026, Logitech’s share of searches among gaming peripheral brands in Australia peaked at 9% in November 2025 and was lowest at 7.1% in October 2025.
- Across the 12 months ending September 2026, Corsair’s share of searches among gaming peripheral brands in Australia peaked at 6.5% in June 2026 and was lowest at 5.3% in October 2025.
- Across the 12 months ending September 2026, HyperX rose from 6th to 5th among gaming peripheral brands in Australia.
- Across the 12 months ending September 2026, Logitech fell from 5th to 6th among gaming peripheral brands in Australia.
- Across the 12 months ending September 2026, Corsair held steady: its share of searches among gaming peripheral brands in Australia moved less than 0.5 percentage points.

## Top gaming peripheral brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Razer appeared every time. Logitech was recommended most often, coming first in four out of five answers. Razer was second, and HyperX was third. Keychron, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Logitech | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Razer | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| HyperX | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| SteelSeries | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Corsair | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Keychron | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Turtle Beach | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about gaming peripheral brands

- Asked ChatGPT "Which gaming mouse should I buy?": 1. Logitech, 2. Razer
- Asked ChatGPT "What are the best gaming peripheral brands?": 1. Logitech, 2. Razer, 3. SteelSeries, 4. HyperX, 5. Corsair
- Asked ChatGPT "What's the best gaming headset for the money?": 1. HyperX, 2. Razer
- Searched Google, AI Overview "gaming mouse": 1. Logitech, 2. Razer
- Searched Google, AI Overview "gaming keyboard": 1. Logitech, 2. SteelSeries, 3. Razer

Not named in any answer: Keychron and Turtle Beach.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Keychron vs Razer: compare search popularity](/demand/au/compare/keychron-vs-razer): 26.8% against 21.9% Share of Search.
- [Keychron vs SteelSeries: compare search popularity](/demand/au/compare/keychron-vs-steelseries): 26.8% against 17.9% Share of Search.
- [Keychron vs Turtle Beach: compare search popularity](/demand/au/compare/keychron-vs-turtle-beach): 26.8% against 11.9% Share of Search.
- [Keychron vs HyperX: compare search popularity](/demand/au/compare/hyperx-vs-keychron): 26.8% against 8% Share of Search.
- [Razer vs SteelSeries: compare search popularity](/demand/au/compare/razer-vs-steelseries): 21.9% against 17.9% Share of Search.
- [Razer vs Turtle Beach: compare search popularity](/demand/au/compare/razer-vs-turtle-beach): 21.9% against 11.9% Share of Search.
- [Razer vs HyperX: compare search popularity](/demand/au/compare/hyperx-vs-razer): 21.9% against 8% Share of Search.
- [SteelSeries vs Turtle Beach: compare search popularity](/demand/au/compare/steelseries-vs-turtle-beach): 17.9% against 11.9% Share of Search.
- [SteelSeries vs HyperX: compare search popularity](/demand/au/compare/hyperx-vs-steelseries): 17.9% against 8% Share of Search.
- [Turtle Beach vs HyperX: compare search popularity](/demand/au/compare/hyperx-vs-turtle-beach): 11.9% against 8% Share of Search.

## How did search popularity change for Australia gaming peripheral brands in September 2026?

- In September 2026, HyperX overtook Logitech to rank 5th among gaming peripheral brands in Australia, with 8% of the searches.
- In September 2026, SteelSeries gained share of searches among gaming peripheral brands in Australia, from 15.9% to 17.9%.
- In September 2026, Turtle Beach gained share of searches among gaming peripheral brands in Australia, from 10.6% to 11.9%.
- In September 2026, Keychron lost share of searches among gaming peripheral brands in Australia, from 29% to 26.8%.
- In September 2026, Razer lost share of searches among gaming peripheral brands in Australia, from 23.7% to 21.9%.
- In September 2026, Corsair lost share of searches among gaming peripheral brands in Australia, from 6.4% to 5.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Keychron | 26.8% | 12.1K | -18.2% | Keychron |
| 2 | Razer | 21.9% | 9.9K | -18.2% | Razer |
| 3 | SteelSeries | 17.9% | 8.1K | 0.0% | SteelSeries |
| 4 | Turtle Beach | 11.9% | 5.4K | 0.0% | Turtle Beach |
| 5 | HyperX | 8% | 3.6K | 0.0% | HyperX |
| 6 | Logitech | 7.7% | 3.5K | -7.9% | Logitech |
| 7 | Corsair | 5.8% | 2.6K | -20.1% | Corsair |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Keychron | 14.8K | 28.3% | 1 |
| Oct 2025 | Razer | 12.1K | 23.1% | 2 |
| Oct 2025 | SteelSeries | 9.9K | 18.9% | 3 |
| Oct 2025 | Turtle Beach | 5.4K | 10.3% | 4 |
| Oct 2025 | Logitech | 3.7K | 7.1% | 5 |
| Oct 2025 | HyperX | 3.6K | 6.9% | 6 |
| Oct 2025 | Corsair | 2.8K | 5.3% | 7 |
| Nov 2025 | Keychron | 14.8K | 25.6% | 1 |
| Nov 2025 | Razer | 14.8K | 25.6% | 2 |
| Nov 2025 | SteelSeries | 9.9K | 17.1% | 3 |
| Nov 2025 | Turtle Beach | 5.4K | 9.3% | 4 |
| Nov 2025 | Logitech | 5.2K | 9% | 5 |
| Nov 2025 | HyperX | 4.4K | 7.6% | 6 |
| Nov 2025 | Corsair | 3.4K | 5.9% | 7 |
| Dec 2025 | Keychron | 14.8K | 25.7% | 1 |
| Dec 2025 | Razer | 14.8K | 25.7% | 2 |
| Dec 2025 | SteelSeries | 9.9K | 17.2% | 3 |
| Dec 2025 | Turtle Beach | 5.4K | 9.4% | 4 |
| Dec 2025 | Logitech | 4.8K | 8.3% | 5 |
| Dec 2025 | HyperX | 4.4K | 7.7% | 6 |
| Dec 2025 | Corsair | 3.4K | 5.9% | 7 |
| Jan 2026 | Razer | 14.8K | 26.8% | 1 |
| Jan 2026 | Keychron | 12.1K | 21.9% | 2 |
| Jan 2026 | SteelSeries | 12.1K | 21.9% | 3 |
| Jan 2026 | Turtle Beach | 5.4K | 9.8% | 4 |
| Jan 2026 | Logitech | 4K | 7.2% | 5 |
| Jan 2026 | HyperX | 3.6K | 6.5% | 6 |
| Jan 2026 | Corsair | 3.3K | 5.9% | 7 |
| Feb 2026 | Keychron | 12.1K | 26.7% | 1 |
| Feb 2026 | Razer | 12.1K | 26.7% | 2 |
| Feb 2026 | SteelSeries | 8.1K | 17.9% | 3 |
| Feb 2026 | Logitech | 3.7K | 8.2% | 4 |
| Feb 2026 | Turtle Beach | 3.6K | 8% | 5 |
| Feb 2026 | HyperX | 2.9K | 6.4% | 6 |
| Feb 2026 | Corsair | 2.8K | 6.1% | 7 |
| Mar 2026 | Keychron | 14.8K | 29.7% | 1 |
| Mar 2026 | Razer | 12.1K | 24.3% | 2 |
| Mar 2026 | SteelSeries | 8.1K | 16.3% | 3 |
| Mar 2026 | Turtle Beach | 4.4K | 8.8% | 4 |
| Mar 2026 | Logitech | 4K | 8% | 5 |
| Mar 2026 | HyperX | 3.6K | 7.2% | 6 |
| Mar 2026 | Corsair | 2.8K | 5.6% | 7 |
| Apr 2026 | Keychron | 12.1K | 26% | 1 |
| Apr 2026 | Razer | 12.1K | 26% | 2 |
| Apr 2026 | SteelSeries | 8.1K | 17.4% | 3 |
| Apr 2026 | Turtle Beach | 4.4K | 9.4% | 4 |
| Apr 2026 | Logitech | 3.7K | 7.9% | 5 |
| Apr 2026 | HyperX | 3.6K | 7.7% | 6 |
| Apr 2026 | Corsair | 2.6K | 5.6% | 7 |
| May 2026 | Keychron | 14.8K | 29.4% | 1 |
| May 2026 | Razer | 12.1K | 24.1% | 2 |
| May 2026 | SteelSeries | 8.1K | 16.1% | 3 |
| May 2026 | Logitech | 4.5K | 8.9% | 4 |
| May 2026 | Turtle Beach | 4.4K | 8.8% | 5 |
| May 2026 | HyperX | 3.6K | 7.2% | 6 |
| May 2026 | Corsair | 2.8K | 5.5% | 7 |
| Jun 2026 | Keychron | 14.8K | 28.4% | 1 |
| Jun 2026 | Razer | 12.1K | 23.2% | 2 |
| Jun 2026 | SteelSeries | 9.9K | 19% | 3 |
| Jun 2026 | Turtle Beach | 4.4K | 8.4% | 4 |
| Jun 2026 | Logitech | 4K | 7.7% | 5 |
| Jun 2026 | HyperX | 3.6K | 6.9% | 6 |
| Jun 2026 | Corsair | 3.4K | 6.5% | 7 |
| Jul 2026 | Keychron | 14.8K | 29.2% | 1 |
| Jul 2026 | Razer | 12.1K | 23.9% | 2 |
| Jul 2026 | SteelSeries | 8.1K | 16% | 3 |
| Jul 2026 | Turtle Beach | 5.4K | 10.7% | 4 |
| Jul 2026 | Logitech | 3.7K | 7.3% | 5 |
| Jul 2026 | HyperX | 3.6K | 7.1% | 6 |
| Jul 2026 | Corsair | 2.9K | 5.7% | 7 |
| Aug 2026 | Keychron | 14.8K | 29% | 1 |
| Aug 2026 | Razer | 12.1K | 23.7% | 2 |
| Aug 2026 | SteelSeries | 8.1K | 15.9% | 3 |
| Aug 2026 | Turtle Beach | 5.4K | 10.6% | 4 |
| Aug 2026 | Logitech | 3.8K | 7.4% | 5 |
| Aug 2026 | HyperX | 3.6K | 7% | 6 |
| Aug 2026 | Corsair | 3.3K | 6.4% | 7 |
| Sep 2026 | Keychron | 12.1K | 26.8% | 1 |
| Sep 2026 | Razer | 9.9K | 21.9% | 2 |
| Sep 2026 | SteelSeries | 8.1K | 17.9% | 3 |
| Sep 2026 | Turtle Beach | 5.4K | 11.9% | 4 |
| Sep 2026 | HyperX | 3.6K | 8% | 5 |
| Sep 2026 | Logitech | 3.5K | 7.7% | 6 |
| Sep 2026 | Corsair | 2.6K | 5.8% | 7 |

## What is being compared

- **Corsair**: Measured on the search terms “corsair keyboard” and “corsair mouse”, summed into one figure.
- **HyperX**: Measured on the search term “hyperx”.
- **Keychron**: Measured on the search term “keychron”.
- **Logitech**: Measured on the search terms “logitech g pro” and “logitech gaming mouse”, summed into one figure.
- **Razer**: Measured on the search term “razer”.
- **SteelSeries**: Measured on the search term “steelseries”.
- **Turtle Beach**: Measured on the search term “turtle beach”.

- [Corsair](/demand/au/brands/corsair)
- [HyperX](/demand/au/brands/hyperx)
- [Keychron](/demand/au/brands/keychron)
- [Logitech](/demand/au/brands/logitech)
- [Razer](/demand/au/brands/razer)
- [SteelSeries](/demand/au/brands/steelseries)
- [Turtle Beach](/demand/au/brands/turtle-beach)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gaming peripheral brands in Australia?

In September 2026, Keychron was the most searched among gaming peripheral brands in Australia, with an estimated 12.1K branded searches, 26.8% of all searches for the seven we track.

## Cite this page

Brandwave. "Gaming peripheral brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-gaming-peripheral-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-gaming-peripheral-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.