---
title: "Furniture retailers in Australia: Which are searched most?"
description: "Compare the stores people buy sofas, beds and furniture from. Share of Search among IKEA, Fantastic Furniture, Temple & Webster, Amart Furniture, Nick Scali, King Living, Mocka, Castlery, Koala and Brosa, the furniture retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-furniture-retailers"
publisher: "Brandwave"
---

# Furniture retailers in Australia: Which are searched most?

Compare the stores people buy sofas, beds and furniture from. Share of Search among IKEA, Fantastic Furniture, Temple & Webster, Amart Furniture, Nick Scali, King Living, Mocka, Castlery, Koala and Brosa, the furniture retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Furniture retailers
- **Market**: Australia
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: IKEA, 46.6%

## Which brand is most popular in search among furniture retailers in Australia?

- In September 2026, IKEA was the most searched among furniture retailers in Australia, with an estimated 1.2M branded searches, 46.6% of all searches for the ten we track.
- Fantastic Furniture is in 2nd place, 25.6 percentage points behind at 21%.
- Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in Australia peaked at 56.6% in April 2026 and was lowest at 46.4% in June 2026.
- Across the 12 months ending September 2026, Fantastic Furniture’s share of searches among furniture retailers in Australia peaked at 21% in October 2025 and was lowest at 16.9% in January 2026.
- Across the 12 months ending September 2026, Temple & Webster’s share of searches among furniture retailers in Australia peaked at 17.3% in November 2025 and was lowest at 11.3% in January 2026.
- Across the 12 months ending September 2026, Amart Furniture’s share of searches among furniture retailers in Australia peaked at 10.6% in November 2025 and was lowest at 8.5% in April 2026.
- Across the 12 months ending September 2026, Nick Scali’s share of searches among furniture retailers in Australia peaked at 4.2% in June 2026 and was lowest at 2.6% in December 2025.
- Across the 12 months ending September 2026, IKEA, Fantastic Furniture, Temple & Webster, Amart Furniture, Nick Scali, King Living, Mocka, Castlery, Koala and Brosa held steady: their share of searches among furniture retailers in Australia each moved less than 0.5 percentage points.

## Top furniture retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Amart Furniture was mentioned most often, in four of the five answers. Temple & Webster was recommended most often, coming first in two out of five answers. IKEA was second, and King Living was third. Brosa, which ranked tenth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Temple & Webster | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| IKEA | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| King Living | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Amart Furniture | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Castlery | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Mocka | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Koala | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Fantastic Furniture | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nick Scali | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Brosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about furniture retailers

- Asked ChatGPT "Which furniture store should I buy a sofa from in Australia?": 1. Koala, 2. King Living, 3. IKEA
- Asked ChatGPT "What are the best furniture retailers in Australia?": 1. IKEA, 2. King Living, 3. Temple & Webster, 4. Nick Scali, 5. Amart Furniture, 6. Koala, 7. Fantastic Furniture
- Asked ChatGPT "What's the best online furniture store in Australia for good quality at a fair price?": 1. Temple & Webster, 2. Castlery, 3. Mocka, 4. Amart Furniture
- Searched Google, AI Overview "online furniture stores": 1. Temple & Webster, 2. Mocka, 3. Castlery, 4. IKEA, 5. Amart Furniture
- Searched Google, AI Overview "furniture": 1. Fantastic Furniture, 2. Amart Furniture

Not named in any answer: Brosa.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [IKEA vs Fantastic Furniture: compare search popularity](/demand/au/compare/fantastic-furniture-vs-ikea): 46.6% against 21% Share of Search.
- [IKEA vs Temple & Webster: compare search popularity](/demand/au/compare/ikea-vs-temple-and-webster): 46.6% against 14% Share of Search.
- [IKEA vs Amart Furniture: compare search popularity](/demand/au/compare/amart-furniture-vs-ikea): 46.6% against 10.5% Share of Search.
- [IKEA vs Nick Scali: compare search popularity](/demand/au/compare/ikea-vs-nick-scali): 46.6% against 3.5% Share of Search.
- [Fantastic Furniture vs Temple & Webster: compare search popularity](/demand/au/compare/fantastic-furniture-vs-temple-and-webster): 21% against 14% Share of Search.
- [Fantastic Furniture vs Amart Furniture: compare search popularity](/demand/au/compare/amart-furniture-vs-fantastic-furniture): 21% against 10.5% Share of Search.
- [Fantastic Furniture vs Nick Scali: compare search popularity](/demand/au/compare/fantastic-furniture-vs-nick-scali): 21% against 3.5% Share of Search.
- [Temple & Webster vs Amart Furniture: compare search popularity](/demand/au/compare/amart-furniture-vs-temple-and-webster): 14% against 10.5% Share of Search.
- [Temple & Webster vs Nick Scali: compare search popularity](/demand/au/compare/nick-scali-vs-temple-and-webster): 14% against 3.5% Share of Search.
- [Amart Furniture vs Nick Scali: compare search popularity](/demand/au/compare/amart-furniture-vs-nick-scali): 10.5% against 3.5% Share of Search.

## How did search popularity change for Australia furniture retailers in September 2026?

- In September 2026, Fantastic Furniture gained share of searches among furniture retailers in Australia, from 18.8% to 21%.
- In September 2026, Temple & Webster gained share of searches among furniture retailers in Australia, from 12.6% to 14%.
- In September 2026, Amart Furniture gained share of searches among furniture retailers in Australia, from 9.4% to 10.5%.
- In September 2026, IKEA lost share of searches among furniture retailers in Australia, from 51.2% to 46.6%.
- Estimated monthly branded searches for Brosa in Australia fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
- Estimated monthly branded searches for King Living in Australia fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
- Estimated monthly branded searches for Mocka in Australia fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
- Estimated monthly branded searches for Nick Scali in Australia fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | IKEA | 46.6% | 1.2M | -18.7% | IKEA New Zealand Limited |
| 2 | Fantastic Furniture | 21% | 550K | 0.0% | Fantastic Furniture |
| 3 | Temple & Webster | 14% | 368K | 0.0% | Temple & Webster |
| 4 | Amart Furniture | 10.5% | 275K | 0.0% | Amart Furniture |
| 5 | Nick Scali | 3.5% | 90.5K | -17.7% | Nick Scali |
| 6 | King Living | 1.3% | 33.1K | -18.3% | King Living |
| 7 | Mocka | 1.3% | 33.1K | -18.3% | MOCKA LIMITED |
| 8 | Castlery | 1% | 27.1K | 0.0% | Castlery |
| 9 | Koala | 0.84% | 22K | +22.2% | Koala |
| 10 | Brosa | 0.07% | 1.9K | 0.0% | Brosa |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | IKEA | 1.5M | 46.9% | 1 |
| Oct 2025 | Fantastic Furniture | 673K | 21% | 2 |
| Oct 2025 | Temple & Webster | 450K | 14.1% | 3 |
| Oct 2025 | Amart Furniture | 336K | 10.5% | 4 |
| Oct 2025 | Nick Scali | 110K | 3.4% | 5 |
| Oct 2025 | King Living | 40.5K | 1.3% | 6 |
| Oct 2025 | Mocka | 40.5K | 1.3% | 7 |
| Oct 2025 | Castlery | 27.1K | 0.85% | 8 |
| Oct 2025 | Koala | 20.2K | 0.63% | 9 |
| Oct 2025 | Brosa | 2.9K | 0.09% | 10 |
| Nov 2025 | IKEA | 1.8M | 47.1% | 1 |
| Nov 2025 | Fantastic Furniture | 673K | 17.3% | 2 |
| Nov 2025 | Temple & Webster | 673K | 17.3% | 3 |
| Nov 2025 | Amart Furniture | 411K | 10.6% | 4 |
| Nov 2025 | Nick Scali | 135K | 3.5% | 5 |
| Nov 2025 | King Living | 49.5K | 1.3% | 6 |
| Nov 2025 | Castlery | 40.5K | 1% | 7 |
| Nov 2025 | Mocka | 40.5K | 1% | 8 |
| Nov 2025 | Koala | 28K | 0.72% | 9 |
| Nov 2025 | Brosa | 3.6K | 0.09% | 10 |
| Dec 2025 | IKEA | 1.8M | 51.9% | 1 |
| Dec 2025 | Fantastic Furniture | 673K | 19.1% | 2 |
| Dec 2025 | Temple & Webster | 450K | 12.8% | 3 |
| Dec 2025 | Amart Furniture | 366K | 10.4% | 4 |
| Dec 2025 | Nick Scali | 90.5K | 2.6% | 5 |
| Dec 2025 | King Living | 33.1K | 0.94% | 6 |
| Dec 2025 | Mocka | 33.1K | 0.94% | 7 |
| Dec 2025 | Castlery | 27.1K | 0.77% | 8 |
| Dec 2025 | Koala | 18.7K | 0.53% | 9 |
| Dec 2025 | Brosa | 2.4K | 0.07% | 10 |
| Jan 2026 | IKEA | 2.2M | 56.1% | 1 |
| Jan 2026 | Fantastic Furniture | 673K | 16.9% | 2 |
| Jan 2026 | Temple & Webster | 450K | 11.3% | 3 |
| Jan 2026 | Amart Furniture | 366K | 9.2% | 4 |
| Jan 2026 | Nick Scali | 135K | 3.4% | 5 |
| Jan 2026 | King Living | 40.5K | 1% | 6 |
| Jan 2026 | Castlery | 33.1K | 0.83% | 7 |
| Jan 2026 | Mocka | 33.1K | 0.83% | 8 |
| Jan 2026 | Koala | 20.2K | 0.51% | 9 |
| Jan 2026 | Brosa | 2.9K | 0.07% | 10 |
| Feb 2026 | IKEA | 1.5M | 52.9% | 1 |
| Feb 2026 | Fantastic Furniture | 550K | 19.4% | 2 |
| Feb 2026 | Temple & Webster | 368K | 13% | 3 |
| Feb 2026 | Amart Furniture | 245K | 8.6% | 4 |
| Feb 2026 | Nick Scali | 74K | 2.6% | 5 |
| Feb 2026 | Castlery | 27.1K | 0.96% | 6 |
| Feb 2026 | King Living | 27.1K | 0.96% | 7 |
| Feb 2026 | Mocka | 27.1K | 0.96% | 8 |
| Feb 2026 | Koala | 16.5K | 0.58% | 9 |
| Feb 2026 | Brosa | 1.9K | 0.07% | 10 |
| Mar 2026 | IKEA | 1.5M | 51.7% | 1 |
| Mar 2026 | Fantastic Furniture | 550K | 19% | 2 |
| Mar 2026 | Temple & Webster | 368K | 12.7% | 3 |
| Mar 2026 | Amart Furniture | 275K | 9.5% | 4 |
| Mar 2026 | Nick Scali | 90.5K | 3.1% | 5 |
| Mar 2026 | King Living | 33.1K | 1.1% | 6 |
| Mar 2026 | Mocka | 33.1K | 1.1% | 7 |
| Mar 2026 | Castlery | 27.1K | 0.93% | 8 |
| Mar 2026 | Koala | 20.2K | 0.7% | 9 |
| Mar 2026 | Brosa | 2.4K | 0.08% | 10 |
| Apr 2026 | IKEA | 1.8M | 56.6% | 1 |
| Apr 2026 | Fantastic Furniture | 550K | 17% | 2 |
| Apr 2026 | Temple & Webster | 368K | 11.4% | 3 |
| Apr 2026 | Amart Furniture | 275K | 8.5% | 4 |
| Apr 2026 | Nick Scali | 90.5K | 2.8% | 5 |
| Apr 2026 | King Living | 40.5K | 1.3% | 6 |
| Apr 2026 | Mocka | 33.1K | 1% | 7 |
| Apr 2026 | Castlery | 27.1K | 0.84% | 8 |
| Apr 2026 | Koala | 18K | 0.56% | 9 |
| Apr 2026 | Brosa | 1.9K | 0.06% | 10 |
| May 2026 | IKEA | 1.5M | 51.6% | 1 |
| May 2026 | Fantastic Furniture | 550K | 18.9% | 2 |
| May 2026 | Temple & Webster | 368K | 12.7% | 3 |
| May 2026 | Amart Furniture | 275K | 9.5% | 4 |
| May 2026 | Nick Scali | 90.5K | 3.1% | 5 |
| May 2026 | King Living | 40.5K | 1.4% | 6 |
| May 2026 | Mocka | 33.1K | 1.1% | 7 |
| May 2026 | Castlery | 27.1K | 0.93% | 8 |
| May 2026 | Koala | 18K | 0.62% | 9 |
| May 2026 | Brosa | 2.4K | 0.08% | 10 |
| Jun 2026 | IKEA | 1.5M | 46.4% | 1 |
| Jun 2026 | Fantastic Furniture | 673K | 20.8% | 2 |
| Jun 2026 | Temple & Webster | 450K | 13.9% | 3 |
| Jun 2026 | Amart Furniture | 336K | 10.4% | 4 |
| Jun 2026 | Nick Scali | 135K | 4.2% | 5 |
| Jun 2026 | King Living | 40.5K | 1.3% | 6 |
| Jun 2026 | Mocka | 40.5K | 1.3% | 7 |
| Jun 2026 | Castlery | 33.1K | 1% | 8 |
| Jun 2026 | Koala | 22K | 0.68% | 9 |
| Jun 2026 | Brosa | 2.4K | 0.07% | 10 |
| Jul 2026 | IKEA | 1.5M | 50.9% | 1 |
| Jul 2026 | Fantastic Furniture | 550K | 18.7% | 2 |
| Jul 2026 | Temple & Webster | 368K | 12.5% | 3 |
| Jul 2026 | Amart Furniture | 311K | 10.6% | 4 |
| Jul 2026 | Nick Scali | 90.5K | 3.1% | 5 |
| Jul 2026 | King Living | 40.5K | 1.4% | 6 |
| Jul 2026 | Mocka | 40.5K | 1.4% | 7 |
| Jul 2026 | Castlery | 27.1K | 0.92% | 8 |
| Jul 2026 | Koala | 16.5K | 0.56% | 9 |
| Jul 2026 | Brosa | 1.9K | 0.06% | 10 |
| Aug 2026 | IKEA | 1.5M | 51.2% | 1 |
| Aug 2026 | Fantastic Furniture | 550K | 18.8% | 2 |
| Aug 2026 | Temple & Webster | 368K | 12.6% | 3 |
| Aug 2026 | Amart Furniture | 275K | 9.4% | 4 |
| Aug 2026 | Nick Scali | 110K | 3.8% | 5 |
| Aug 2026 | King Living | 40.5K | 1.4% | 6 |
| Aug 2026 | Mocka | 40.5K | 1.4% | 7 |
| Aug 2026 | Castlery | 27.1K | 0.92% | 8 |
| Aug 2026 | Koala | 18K | 0.61% | 9 |
| Aug 2026 | Brosa | 1.9K | 0.06% | 10 |
| Sep 2026 | IKEA | 1.2M | 46.6% | 1 |
| Sep 2026 | Fantastic Furniture | 550K | 21% | 2 |
| Sep 2026 | Temple & Webster | 368K | 14% | 3 |
| Sep 2026 | Amart Furniture | 275K | 10.5% | 4 |
| Sep 2026 | Nick Scali | 90.5K | 3.5% | 5 |
| Sep 2026 | King Living | 33.1K | 1.3% | 6 |
| Sep 2026 | Mocka | 33.1K | 1.3% | 7 |
| Sep 2026 | Castlery | 27.1K | 1% | 8 |
| Sep 2026 | Koala | 22K | 0.84% | 9 |
| Sep 2026 | Brosa | 1.9K | 0.07% | 10 |

## What is being compared

- **Amart Furniture**: Measured on the search terms “amart” and “amart furniture”, summed into one figure.
- **Brosa**: Measured on the search term “brosa”.
- **Castlery**: Measured on the search term “castlery”.
- **Fantastic Furniture**: Measured on the search term “fantastic furniture”.
- **IKEA**: Measured on the search term “ikea”.
- **King Living**: Measured on the search term “king living”.
- **Koala**: Measured on the search terms “koala furniture” and “koala sofa”, summed into one figure.
- **Mocka**: Measured on the search term “mocka”.
- **Nick Scali**: Measured on the search term “nick scali”.
- **Temple & Webster**: Measured on the search term “temple and webster”.

- [Amart Furniture](/demand/au/brands/amart-furniture)
- [Brosa](/demand/au/brands/brosa)
- [Castlery](/demand/au/brands/castlery)
- [Fantastic Furniture](/demand/au/brands/fantastic-furniture)
- [IKEA](/demand/au/brands/ikea)
- [King Living](/demand/au/brands/king-living)
- [Koala](/demand/au/brands/koala)
- [Mocka](/demand/au/brands/mocka)
- [Nick Scali](/demand/au/brands/nick-scali)
- [Temple & Webster](/demand/au/brands/temple-and-webster)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among furniture retailers in Australia?

In September 2026, IKEA was the most searched among furniture retailers in Australia, with an estimated 1.2M branded searches, 46.6% of all searches for the ten we track.

## Cite this page

Brandwave. "Furniture retailers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-furniture-retailers

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-furniture-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.