--- title: "Hisense vs LG: Which is searched more in Australia?" description: "Is Hisense or LG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-fridge-brands/compare/hisense-vs-lg" publisher: "Brandwave" --- # Hisense vs LG: Which is searched more in Australia? Is Hisense or LG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hisense and LG - **Competitive set**: Fridge brands - **Market**: Australia - **Month measured**: Sep 2026 - **Hisense Share of Search**: 14.3% - **LG Share of Search**: 11.7% ## Is Hisense or LG more popular in search? - In September 2026, Hisense had more branded searches than LG among fridge brands in Australia. Hisense had about 14,800 branded searches, while LG had 12,100. Hisense made up 14.3% of all fridge brand searches we track, and LG accounted for 11.7%. - The lead changed hands once in the 12 months ending September 2026: Hisense took it in July 2026. - Across the 12 months ending September 2026, Hisense’s share of searches among fridge brands in Australia moved from 11.8% to 14.3%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, LG’s share of searches among fridge brands in Australia moved from 11.8% to 11.7%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LG was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hisense was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. LG was listed before Hisense in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mitsubishi Electric | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Haier | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Westinghouse | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Fisher & Paykel | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Hisense | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | CHiQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liebherr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fridge brands - Asked ChatGPT "What's the best fridge brand in Australia?": 1. Mitsubishi Electric, 2. LG, 3. Westinghouse, 4. Fisher & Paykel, 5. Samsung - Asked ChatGPT "Which fridge should I buy for a family in Australia?": 1. Mitsubishi Electric, 2. Haier, 3. Westinghouse, 4. LG - Asked ChatGPT "What's the most reliable fridge brand?": 1. Mitsubishi Electric, 2. LG, 3. Samsung, 4. Fisher & Paykel, 5. Westinghouse - Searched Google, AI Overview "best fridge": 1. LG, 2. Fisher & Paykel, 3. Westinghouse, 4. Haier, 5. Mitsubishi Electric - Searched Google, AI Overview "fridge": 1. Haier, 2. Hisense Not named in any answer: CHiQ, Smeg, Electrolux, Liebherr, Bosch, Miele and Beko. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia fridge brands in September 2026? - In September 2026, Hisense gained share of searches among fridge brands in Australia, from 11.6% to 14.3%. - Estimated monthly branded searches for LG in Australia fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Month by month | Month | Hisense estimated searches | Hisense Share of Search | Hisense rank | LG estimated searches | LG Share of Search | LG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 11.8% | 3 | 14.8K | 11.8% | 4 | | Nov 2025 | 18.1K | 11.6% | 4 | 22.2K | 14.2% | 2 | | Dec 2025 | 18.1K | 13.5% | 1 | 18.1K | 13.5% | 2 | | Jan 2026 | 18.1K | 12.8% | 2 | 18.1K | 12.8% | 3 | | Feb 2026 | 14.8K | 12.6% | 2 | 14.8K | 12.6% | 3 | | Mar 2026 | 14.8K | 12% | 2 | 14.8K | 12% | 3 | | Apr 2026 | 12.1K | 11.2% | 3 | 14.8K | 13.7% | 2 | | May 2026 | 12.1K | 10.2% | 4 | 14.8K | 12.5% | 2 | | Jun 2026 | 14.8K | 11.5% | 2 | 14.8K | 11.5% | 3 | | Jul 2026 | 14.8K | 14.4% | 2 | 12.1K | 11.7% | 3 | | Aug 2026 | 12.1K | 11.6% | 2 | 12.1K | 11.6% | 3 | | Sep 2026 | 14.8K | 14.3% | 2 | 12.1K | 11.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Hisense’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hisense**: Measured on the search term “hisense fridge”. - **LG**: Measured on the search term “lg fridge”. - [Hisense profile](/demand/au/brands/hisense) - [LG profile](/demand/au/brands/lg) - [All fridge brands in Australia](/demand/au/categories/au-fridge-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hisense or LG more popular in search? In September 2026, Hisense had more branded searches than LG among fridge brands in Australia. Hisense had about 14,800 branded searches, while LG had 12,100. Hisense made up 14.3% of all fridge brand searches we track, and LG accounted for 11.7%. ## Cite this page Brandwave. "Hisense vs LG: Which is searched more in Australia?". https://gobrandwave.com/demand/au/categories/au-fridge-brands/compare/hisense-vs-lg This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-fridge-brands/compare/hisense-vs-lg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.