--- title: "Haier vs Samsung: Which is searched more in Australia?" description: "Is Haier or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-fridge-brands/compare/haier-vs-samsung" publisher: "Brandwave" --- # Haier vs Samsung: Which is searched more in Australia? Is Haier or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haier and Samsung - **Competitive set**: Fridge brands - **Market**: Australia - **Month measured**: Sep 2026 - **Haier Share of Search**: 7.8% - **Samsung Share of Search**: 11.7% ## Is Haier or Samsung more popular in search? - In September 2026, Samsung had more branded searches than Haier among fridge brands in Australia. Samsung had about 12,100 branded searches, while Haier had 8,100. Samsung made up 11.7% of all fridge brand searches we track, and Haier accounted for 7.8%. - Samsung was ahead of Haier in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Haier’s share of searches among fridge brands in Australia moved from 6.4% to 7.8%, and its estimated monthly branded searches held steady at 8.1K. - Across the 12 months ending September 2026, Samsung’s share of searches among fridge brands in Australia moved from 14.4% to 11.7%, and its estimated monthly branded searches moved from 18.1K to 12.1K. ## Top fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Haier was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Samsung was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Haier was listed before Samsung in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mitsubishi Electric | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Haier | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Westinghouse | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Fisher & Paykel | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Hisense | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | CHiQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liebherr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fridge brands - Asked ChatGPT "What's the best fridge brand in Australia?": 1. Mitsubishi Electric, 2. LG, 3. Westinghouse, 4. Fisher & Paykel, 5. Samsung - Asked ChatGPT "Which fridge should I buy for a family in Australia?": 1. Mitsubishi Electric, 2. Haier, 3. Westinghouse, 4. LG - Asked ChatGPT "What's the most reliable fridge brand?": 1. Mitsubishi Electric, 2. LG, 3. Samsung, 4. Fisher & Paykel, 5. Westinghouse - Searched Google, AI Overview "best fridge": 1. LG, 2. Fisher & Paykel, 3. Westinghouse, 4. Haier, 5. Mitsubishi Electric - Searched Google, AI Overview "fridge": 1. Haier, 2. Hisense Not named in any answer: CHiQ, Smeg, Electrolux, Liebherr, Bosch, Miele and Beko. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia fridge brands in September 2026? - Haier’s share of searches among fridge brands in Australia has gained ground for 3 months in a row, from 6.3% to 7.8% in September 2026. - Estimated monthly branded searches for Samsung in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026. ## Month by month | Month | Haier estimated searches | Haier Share of Search | Haier rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 6.4% | 7 | 18.1K | 14.4% | 2 | | Nov 2025 | 9.9K | 6.3% | 7 | 22.2K | 14.2% | 3 | | Dec 2025 | 9.9K | 7.4% | 6 | 18.1K | 13.5% | 3 | | Jan 2026 | 9.9K | 7% | 7 | 18.1K | 12.8% | 4 | | Feb 2026 | 8.1K | 6.9% | 7 | 14.8K | 12.6% | 4 | | Mar 2026 | 8.1K | 6.6% | 8 | 14.8K | 12% | 4 | | Apr 2026 | 8.1K | 7.5% | 6 | 12.1K | 11.2% | 4 | | May 2026 | 8.1K | 6.8% | 6 | 14.8K | 12.5% | 3 | | Jun 2026 | 8.1K | 6.3% | 7 | 14.8K | 11.5% | 4 | | Jul 2026 | 6.6K | 6.4% | 8 | 12.1K | 11.7% | 4 | | Aug 2026 | 8.1K | 7.8% | 6 | 12.1K | 11.6% | 4 | | Sep 2026 | 8.1K | 7.8% | 6 | 12.1K | 11.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Haier’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haier**: Measured on the search term “haier fridge”. - **Samsung**: Measured on the search term “samsung fridge”. - [Haier profile](/demand/au/brands/haier) - [Samsung profile](/demand/au/brands/samsung) - [All fridge brands in Australia](/demand/au/categories/au-fridge-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Haier or Samsung more popular in search? In September 2026, Samsung had more branded searches than Haier among fridge brands in Australia. Samsung had about 12,100 branded searches, while Haier had 8,100. Samsung made up 11.7% of all fridge brand searches we track, and Haier accounted for 7.8%. ## Cite this page Brandwave. "Haier vs Samsung: Which is searched more in Australia?". https://gobrandwave.com/demand/au/categories/au-fridge-brands/compare/haier-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-fridge-brands/compare/haier-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.