--- title: "CHiQ vs Electrolux: Which is searched more in Australia?" description: "Is CHiQ or Electrolux more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-fridge-brands/compare/chiq-vs-electrolux" publisher: "Brandwave" --- # CHiQ vs Electrolux: Which is searched more in Australia? Is CHiQ or Electrolux more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CHiQ and Electrolux - **Competitive set**: Fridge brands - **Market**: Australia - **Month measured**: Sep 2026 - **CHiQ Share of Search**: 6.4% - **Electrolux Share of Search**: 2.8% ## Is CHiQ or Electrolux more popular in search? - In September 2026, CHiQ had more branded searches than Electrolux among fridge brands in Australia. CHiQ had about 6,600 branded searches, while Electrolux had 2,900. CHiQ made up 6.4% of all fridge brand searches we track, and Electrolux accounted for 2.8%. - CHiQ was ahead of Electrolux in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CHiQ’s share of searches among fridge brands in Australia held steady at 6.4%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending September 2026, Electrolux’s share of searches among fridge brands in Australia moved from 3.5% to 2.8%, and its estimated monthly branded searches moved from 4.4K to 2.9K. ## Top fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither CHiQ nor Electrolux showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mitsubishi Electric | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Haier | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Westinghouse | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Fisher & Paykel | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Hisense | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | CHiQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liebherr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fridge brands - Asked ChatGPT "What's the best fridge brand in Australia?": 1. Mitsubishi Electric, 2. LG, 3. Westinghouse, 4. Fisher & Paykel, 5. Samsung - Asked ChatGPT "Which fridge should I buy for a family in Australia?": 1. Mitsubishi Electric, 2. Haier, 3. Westinghouse, 4. LG - Asked ChatGPT "What's the most reliable fridge brand?": 1. Mitsubishi Electric, 2. LG, 3. Samsung, 4. Fisher & Paykel, 5. Westinghouse - Searched Google, AI Overview "best fridge": 1. LG, 2. Fisher & Paykel, 3. Westinghouse, 4. Haier, 5. Mitsubishi Electric - Searched Google, AI Overview "fridge": 1. Haier, 2. Hisense Not named in any answer: CHiQ, Smeg, Electrolux, Liebherr, Bosch, Miele and Beko. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia fridge brands in September 2026? - In September 2026, Electrolux lost share of searches among fridge brands in Australia, from 3.5% to 2.8%. - In September 2026, CHiQ rose from 9th to 7th among fridge brands in Australia. ## Month by month | Month | CHiQ estimated searches | CHiQ Share of Search | CHiQ rank | Electrolux estimated searches | Electrolux Share of Search | Electrolux rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 6.4% | 6 | 4.4K | 3.5% | 10 | | Nov 2025 | 9.9K | 6.3% | 6 | 5.4K | 3.5% | 10 | | Dec 2025 | 8.1K | 6% | 8 | 4.4K | 3.3% | 10 | | Jan 2026 | 9.9K | 7% | 6 | 5.4K | 3.8% | 10 | | Feb 2026 | 8.1K | 6.9% | 6 | 4.4K | 3.8% | 10 | | Mar 2026 | 8.1K | 6.6% | 7 | 5.4K | 4.4% | 10 | | Apr 2026 | 6.6K | 6.1% | 8 | 5.4K | 5% | 10 | | May 2026 | 6.6K | 5.6% | 8 | 5.4K | 4.6% | 10 | | Jun 2026 | 6.6K | 5.1% | 8 | 3.6K | 2.8% | 10 | | Jul 2026 | 6.6K | 6.4% | 7 | 2.9K | 2.8% | 10 | | Aug 2026 | 6.6K | 6.3% | 9 | 3.6K | 3.5% | 10 | | Sep 2026 | 6.6K | 6.4% | 7 | 2.9K | 2.8% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using CHiQ’s and Electrolux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CHiQ**: Measured on the search term “chiq fridge”. - **Electrolux**: Measured on the search term “electrolux fridge”. - [CHiQ profile](/demand/au/brands/chiq) - [Electrolux profile](/demand/au/brands/electrolux) - [All fridge brands in Australia](/demand/au/categories/au-fridge-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CHiQ or Electrolux more popular in search? In September 2026, CHiQ had more branded searches than Electrolux among fridge brands in Australia. CHiQ had about 6,600 branded searches, while Electrolux had 2,900. CHiQ made up 6.4% of all fridge brand searches we track, and Electrolux accounted for 2.8%. ## Cite this page Brandwave. "CHiQ vs Electrolux: Which is searched more in Australia?". https://gobrandwave.com/demand/au/categories/au-fridge-brands/compare/chiq-vs-electrolux This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-fridge-brands/compare/chiq-vs-electrolux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.