--- title: "Beko vs Miele: Which is searched more in Australia?" description: "Is Beko or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-fridge-brands/compare/beko-vs-miele" publisher: "Brandwave" --- # Beko vs Miele: Which is searched more in Australia? Is Beko or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beko and Miele - **Competitive set**: Fridge brands - **Market**: Australia - **Month measured**: Sep 2026 - **Beko Share of Search**: 0.7% - **Miele Share of Search**: 1.5% ## Is Beko or Miele more popular in search? - In September 2026, Miele had more branded searches than Beko among fridge brands in Australia. Miele had about 1,600 branded searches, while Beko had 720. Miele made up 1.5% of all fridge brand searches we track, and Beko accounted for 0.7%. - Miele was ahead of Beko in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beko’s share of searches among fridge brands in Australia moved from 0.8% to 0.7%, and its estimated monthly branded searches moved from 1K to 720. - Across the 12 months ending September 2026, Miele’s share of searches among fridge brands in Australia held steady at 1.5%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Beko nor Miele showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mitsubishi Electric | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Haier | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Westinghouse | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Fisher & Paykel | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Hisense | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | CHiQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liebherr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fridge brands - Asked ChatGPT "What's the best fridge brand in Australia?": 1. Mitsubishi Electric, 2. LG, 3. Westinghouse, 4. Fisher & Paykel, 5. Samsung - Asked ChatGPT "Which fridge should I buy for a family in Australia?": 1. Mitsubishi Electric, 2. Haier, 3. Westinghouse, 4. LG - Asked ChatGPT "What's the most reliable fridge brand?": 1. Mitsubishi Electric, 2. LG, 3. Samsung, 4. Fisher & Paykel, 5. Westinghouse - Searched Google, AI Overview "best fridge": 1. LG, 2. Fisher & Paykel, 3. Westinghouse, 4. Haier, 5. Mitsubishi Electric - Searched Google, AI Overview "fridge": 1. Haier, 2. Hisense Not named in any answer: CHiQ, Smeg, Electrolux, Liebherr, Bosch, Miele and Beko. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia fridge brands in September 2026? - Estimated monthly branded searches for Beko in Australia fell 28% over 12 measured months, from 1K to 720 in September 2026. - Estimated monthly branded searches for Miele in Australia fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | Beko estimated searches | Beko Share of Search | Beko rank | Miele estimated searches | Miele Share of Search | Miele rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 0.8% | 14 | 1.9K | 1.5% | 13 | | Nov 2025 | 1K | 0.64% | 14 | 1.9K | 1.2% | 13 | | Dec 2025 | 1K | 0.74% | 14 | 1.6K | 1.2% | 13 | | Jan 2026 | 1K | 0.7% | 14 | 1.9K | 1.3% | 13 | | Feb 2026 | 880 | 0.75% | 14 | 1.6K | 1.4% | 13 | | Mar 2026 | 880 | 0.71% | 14 | 1.9K | 1.5% | 13 | | Apr 2026 | 720 | 0.66% | 14 | 1.6K | 1.5% | 13 | | May 2026 | 720 | 0.61% | 14 | 1.6K | 1.4% | 13 | | Jun 2026 | 720 | 0.56% | 14 | 1.9K | 1.5% | 13 | | Jul 2026 | 720 | 0.7% | 14 | 1.3K | 1.3% | 13 | | Aug 2026 | 720 | 0.69% | 14 | 1.6K | 1.5% | 13 | | Sep 2026 | 720 | 0.7% | 14 | 1.6K | 1.5% | 13 | ## How each brand is measured Brandwave collects information about searches that people make online using Beko’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beko**: Measured on the search term “beko fridge”. - **Miele**: Measured on the search term “miele fridge”. - [Beko profile](/demand/au/brands/beko) - [Miele profile](/demand/au/brands/miele) - [All fridge brands in Australia](/demand/au/categories/au-fridge-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beko or Miele more popular in search? In September 2026, Miele had more branded searches than Beko among fridge brands in Australia. Miele had about 1,600 branded searches, while Beko had 720. Miele made up 1.5% of all fridge brand searches we track, and Beko accounted for 0.7%. ## Cite this page Brandwave. "Beko vs Miele: Which is searched more in Australia?". https://gobrandwave.com/demand/au/categories/au-fridge-brands/compare/beko-vs-miele This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-fridge-brands/compare/beko-vs-miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.