---
title: "Food storage brands in Australia: Which are searched most?"
description: "Compare the lunchbox and food storage container brands Australians buy. Share of Search among Sistema, Tupperware, Décor, Smash, OXO, Pyrex, MontiiCo, Glasslock, Lock&Lock, Rubbermaid and ClickClack, the food storage brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-food-storage-brands"
publisher: "Brandwave"
---

# Food storage brands in Australia: Which are searched most?

Compare the lunchbox and food storage container brands Australians buy. Share of Search among Sistema, Tupperware, Décor, Smash, OXO, Pyrex, MontiiCo, Glasslock, Lock&Lock, Rubbermaid and ClickClack, the food storage brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Food storage brands
- **Market**: Australia
- **Brands compared**: 11
- **Month measured**: Sep 2026
- **Highest Share of Search**: Sistema, 35.7%

## Which brand is most popular in search among food storage brands in Australia?

- In September 2026, Sistema was the most searched among food storage brands in Australia, with an estimated 14.8K branded searches, 35.7% of all searches for the 11 we track.
- Tupperware is in 2nd place, 6.5 percentage points behind at 29.2%.
- Across the 12 months ending September 2026, Sistema’s share of searches among food storage brands in Australia increased from 32% to 35.7%.
- Across the 12 months ending September 2026, Tupperware’s share of searches among food storage brands in Australia decreased from 32% to 29.2%.
- Across the 12 months ending September 2026, Décor’s share of searches among food storage brands in Australia increased from 17.4% to 19.5%.
- Across the 12 months ending September 2026, Smash’s share of searches among food storage brands in Australia decreased from 6.3% to 5.8%.
- Across the 12 months ending September 2026, OXO’s share of searches among food storage brands in Australia decreased from 3.4% to 2.4%.
- Across the 12 months ending September 2026, Sistema’s share of searches among food storage brands in Australia peaked at 36.2% in August 2026 and was lowest at 23.2% in January 2026.
- Across the 12 months ending September 2026, Tupperware’s share of searches among food storage brands in Australia peaked at 35.3% in December 2025 and was lowest at 28% in March 2026.
- Across the 12 months ending September 2026, Décor’s share of searches among food storage brands in Australia peaked at 19.8% in August 2026 and was lowest at 12.7% in January 2026.
- Across the 12 months ending September 2026, Smash’s share of searches among food storage brands in Australia peaked at 12.7% in January 2026 and was lowest at 5.1% in April 2026.
- Across the 12 months ending September 2026, OXO’s share of searches among food storage brands in Australia peaked at 3.8% in December 2025 and was lowest at 2% in August 2026.
- Across the 12 months ending September 2026, Pyrex’s share of searches among food storage brands in Australia peaked at 3.1% in May 2026 and was lowest at 1.7% in January 2026.
- Across the 12 months ending September 2026, MontiiCo’s share of searches among food storage brands in Australia peaked at 10.4% in January 2026 and was lowest at 1.3% in April 2026.
- Across the 12 months ending September 2026, Lock&Lock’s share of searches among food storage brands in Australia peaked at 2% in March 2026 and was lowest at 0.76% in January 2026.
- Across the 12 months ending September 2026, Pyrex, MontiiCo, Glasslock, Lock&Lock, Rubbermaid and ClickClack held steady: their share of searches among food storage brands in Australia each moved less than 0.5 percentage points.

## Top food storage brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Sistema and Pyrex were mentioned most often, in three of the five answers. Sistema was recommended most often, coming first in two out of four answers that gave a list. Glasslock was second, and Pyrex was third. Tupperware, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Sistema | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Glasslock | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Pyrex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| OXO | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Lock&Lock | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| MontiiCo | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Décor | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Tupperware | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Smash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Rubbermaid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| ClickClack | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about food storage brands

- Asked ChatGPT "What are the best food storage containers in Australia?": 1. Glasslock, 2. Sistema, 3. Pyrex, 4. Lock&Lock, 5. OXO, 6. Décor
- Asked ChatGPT "Which lunch box brand is best for kids?": 1. Sistema, 2. MontiiCo
- Asked ChatGPT "What are the best glass meal prep containers?": 1. Glasslock, 2. Pyrex
- Searched Google, AI Overview "food storage containers": 1. Sistema, 2. Pyrex, 3. OXO, 4. Lock&Lock
- Searched Google, AI Overview "lunch box": named none of the brands we track

Not named in any answer: Tupperware, Smash, Rubbermaid and ClickClack.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Sistema vs Tupperware: compare search popularity](/demand/au/compare/sistema-vs-tupperware): 35.7% against 29.2% Share of Search.
- [Sistema vs Décor: compare search popularity](/demand/au/compare/decor-vs-sistema): 35.7% against 19.5% Share of Search.
- [Sistema vs Smash: compare search popularity](/demand/au/compare/sistema-vs-smash-lunchbox): 35.7% against 5.8% Share of Search.
- [Sistema vs OXO: compare search popularity](/demand/au/compare/oxo-vs-sistema): 35.7% against 2.4% Share of Search.
- [Tupperware vs Décor: compare search popularity](/demand/au/compare/decor-vs-tupperware): 29.2% against 19.5% Share of Search.
- [Tupperware vs Smash: compare search popularity](/demand/au/compare/smash-lunchbox-vs-tupperware): 29.2% against 5.8% Share of Search.
- [Tupperware vs OXO: compare search popularity](/demand/au/compare/oxo-vs-tupperware): 29.2% against 2.4% Share of Search.
- [Décor vs Smash: compare search popularity](/demand/au/compare/decor-vs-smash-lunchbox): 19.5% against 5.8% Share of Search.
- [Décor vs OXO: compare search popularity](/demand/au/compare/decor-vs-oxo): 19.5% against 2.4% Share of Search.
- [Smash vs OXO: compare search popularity](/demand/au/compare/oxo-vs-smash-lunchbox): 5.8% against 2.4% Share of Search.

## How did search popularity change for Australia food storage brands in September 2026?

- In September 2026, Sistema lost share of searches among food storage brands in Australia, from 36.2% to 35.7%.
- Tupperware’s share of searches among food storage brands in Australia has lost ground for 3 months in a row, from 33% to 29.2% in September 2026.
- Estimated monthly branded searches for Décor in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
- Estimated monthly branded searches for ClickClack in Australia fell 33.3% over 12 measured months, from 210 to 140 in September 2026.
- Estimated monthly branded searches for OXO in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
- Estimated monthly branded searches for Glasslock in Australia fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
- Estimated monthly branded searches for Lock&Lock in Australia fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sistema | 35.7% | 14.8K | -18.2% | Sistema |
| 2 | Tupperware | 29.2% | 12.1K | -18.2% | Tupperware |
| 3 | Décor | 19.5% | 8.1K | -18.2% | Décor |
| 4 | Smash | 5.8% | 2.4K | -17.2% | Smash Enterprises |
| 5 | OXO | 2.4% | 1K | 0.0% | Oxo |
| 6 | Pyrex | 2.4% | 1K | 0.0% | Pyrex |
| 7 | MontiiCo | 1.7% | 720 | 0.0% | MontiiCo |
| 8 | Glasslock | 1.2% | 480 | -18.6% | Glasslock |
| 9 | Lock&Lock | 1.2% | 480 | 0.0% | Lock&Lock |
| 10 | Rubbermaid | 0.63% | 260 | -18.8% | Rubbermaid |
| 11 | ClickClack | 0.34% | 140 | -17.6% | ClickClack |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sistema | 12.1K | 32% | 1 |
| Oct 2025 | Tupperware | 12.1K | 32% | 2 |
| Oct 2025 | Décor | 6.6K | 17.4% | 3 |
| Oct 2025 | Smash | 2.4K | 6.3% | 4 |
| Oct 2025 | OXO | 1.3K | 3.4% | 5 |
| Oct 2025 | Pyrex | 1K | 2.6% | 6 |
| Oct 2025 | MontiiCo | 720 | 1.9% | 7 |
| Oct 2025 | Glasslock | 590 | 1.6% | 8 |
| Oct 2025 | Lock&Lock | 590 | 1.6% | 9 |
| Oct 2025 | Rubbermaid | 260 | 0.69% | 10 |
| Oct 2025 | ClickClack | 210 | 0.55% | 11 |
| Nov 2025 | Sistema | 12.1K | 30% | 1 |
| Nov 2025 | Tupperware | 12.1K | 30% | 2 |
| Nov 2025 | Décor | 6.6K | 16.3% | 3 |
| Nov 2025 | Smash | 3.6K | 8.9% | 4 |
| Nov 2025 | MontiiCo | 1.9K | 4.7% | 5 |
| Nov 2025 | OXO | 1.3K | 3.2% | 6 |
| Nov 2025 | Pyrex | 1K | 2.5% | 7 |
| Nov 2025 | Glasslock | 720 | 1.8% | 8 |
| Nov 2025 | Lock&Lock | 590 | 1.5% | 9 |
| Nov 2025 | Rubbermaid | 260 | 0.64% | 10 |
| Nov 2025 | ClickClack | 210 | 0.52% | 11 |
| Dec 2025 | Tupperware | 14.8K | 35.3% | 1 |
| Dec 2025 | Sistema | 12.1K | 28.9% | 2 |
| Dec 2025 | Décor | 6.6K | 15.7% | 3 |
| Dec 2025 | Smash | 2.9K | 6.9% | 4 |
| Dec 2025 | OXO | 1.6K | 3.8% | 5 |
| Dec 2025 | MontiiCo | 1.3K | 3.1% | 6 |
| Dec 2025 | Pyrex | 1K | 2.4% | 7 |
| Dec 2025 | Glasslock | 720 | 1.7% | 8 |
| Dec 2025 | Lock&Lock | 480 | 1.1% | 9 |
| Dec 2025 | Rubbermaid | 320 | 0.76% | 10 |
| Dec 2025 | ClickClack | 110 | 0.26% | 11 |
| Jan 2026 | Tupperware | 27.1K | 34.7% | 1 |
| Jan 2026 | Sistema | 18.1K | 23.2% | 2 |
| Jan 2026 | Décor | 9.9K | 12.7% | 3 |
| Jan 2026 | Smash | 9.9K | 12.7% | 4 |
| Jan 2026 | MontiiCo | 8.1K | 10.4% | 5 |
| Jan 2026 | OXO | 1.6K | 2.1% | 6 |
| Jan 2026 | Pyrex | 1.3K | 1.7% | 7 |
| Jan 2026 | Glasslock | 880 | 1.1% | 8 |
| Jan 2026 | Lock&Lock | 590 | 0.76% | 9 |
| Jan 2026 | Rubbermaid | 320 | 0.41% | 10 |
| Jan 2026 | ClickClack | 210 | 0.27% | 11 |
| Feb 2026 | Sistema | 12.1K | 30.7% | 1 |
| Feb 2026 | Tupperware | 12.1K | 30.7% | 2 |
| Feb 2026 | Décor | 6.6K | 16.7% | 3 |
| Feb 2026 | Smash | 3.6K | 9.1% | 4 |
| Feb 2026 | MontiiCo | 1.6K | 4.1% | 5 |
| Feb 2026 | OXO | 1K | 2.5% | 6 |
| Feb 2026 | Pyrex | 1K | 2.5% | 7 |
| Feb 2026 | Glasslock | 590 | 1.5% | 8 |
| Feb 2026 | Lock&Lock | 480 | 1.2% | 9 |
| Feb 2026 | Rubbermaid | 210 | 0.53% | 10 |
| Feb 2026 | ClickClack | 170 | 0.43% | 11 |
| Mar 2026 | Sistema | 12.1K | 34.2% | 1 |
| Mar 2026 | Tupperware | 9.9K | 28% | 2 |
| Mar 2026 | Décor | 6.6K | 18.6% | 3 |
| Mar 2026 | Smash | 2.4K | 6.8% | 4 |
| Mar 2026 | OXO | 1K | 2.8% | 5 |
| Mar 2026 | Pyrex | 880 | 2.5% | 6 |
| Mar 2026 | Lock&Lock | 720 | 2% | 7 |
| Mar 2026 | MontiiCo | 720 | 2% | 8 |
| Mar 2026 | Glasslock | 590 | 1.7% | 9 |
| Mar 2026 | Rubbermaid | 320 | 0.9% | 10 |
| Mar 2026 | ClickClack | 170 | 0.48% | 11 |
| Apr 2026 | Sistema | 12.1K | 32.6% | 1 |
| Apr 2026 | Tupperware | 12.1K | 32.6% | 2 |
| Apr 2026 | Décor | 6.6K | 17.8% | 3 |
| Apr 2026 | Smash | 1.9K | 5.1% | 4 |
| Apr 2026 | OXO | 1.3K | 3.5% | 5 |
| Apr 2026 | Pyrex | 1K | 2.7% | 6 |
| Apr 2026 | Glasslock | 720 | 1.9% | 7 |
| Apr 2026 | Lock&Lock | 480 | 1.3% | 8 |
| Apr 2026 | MontiiCo | 480 | 1.3% | 9 |
| Apr 2026 | Rubbermaid | 320 | 0.86% | 10 |
| Apr 2026 | ClickClack | 170 | 0.46% | 11 |
| May 2026 | Sistema | 14.8K | 35.1% | 1 |
| May 2026 | Tupperware | 12.1K | 28.7% | 2 |
| May 2026 | Décor | 8.1K | 19.2% | 3 |
| May 2026 | Smash | 2.4K | 5.7% | 4 |
| May 2026 | Pyrex | 1.3K | 3.1% | 5 |
| May 2026 | OXO | 1K | 2.4% | 6 |
| May 2026 | Glasslock | 720 | 1.7% | 7 |
| May 2026 | MontiiCo | 720 | 1.7% | 8 |
| May 2026 | Lock&Lock | 590 | 1.4% | 9 |
| May 2026 | Rubbermaid | 320 | 0.76% | 10 |
| May 2026 | ClickClack | 170 | 0.4% | 11 |
| Jun 2026 | Sistema | 14.8K | 33% | 1 |
| Jun 2026 | Tupperware | 14.8K | 33% | 2 |
| Jun 2026 | Décor | 8.1K | 18.1% | 3 |
| Jun 2026 | Smash | 2.4K | 5.4% | 4 |
| Jun 2026 | Pyrex | 1.3K | 2.9% | 5 |
| Jun 2026 | OXO | 1K | 2.2% | 6 |
| Jun 2026 | MontiiCo | 720 | 1.6% | 7 |
| Jun 2026 | Glasslock | 590 | 1.3% | 8 |
| Jun 2026 | Lock&Lock | 590 | 1.3% | 9 |
| Jun 2026 | Rubbermaid | 320 | 0.71% | 10 |
| Jun 2026 | ClickClack | 170 | 0.38% | 11 |
| Jul 2026 | Sistema | 14.8K | 32.7% | 1 |
| Jul 2026 | Tupperware | 14.8K | 32.7% | 2 |
| Jul 2026 | Décor | 8.1K | 17.9% | 3 |
| Jul 2026 | Smash | 2.9K | 6.4% | 4 |
| Jul 2026 | OXO | 1.3K | 2.9% | 5 |
| Jul 2026 | Pyrex | 1K | 2.2% | 6 |
| Jul 2026 | Glasslock | 720 | 1.6% | 7 |
| Jul 2026 | MontiiCo | 720 | 1.6% | 8 |
| Jul 2026 | Lock&Lock | 480 | 1.1% | 9 |
| Jul 2026 | Rubbermaid | 260 | 0.57% | 10 |
| Jul 2026 | ClickClack | 140 | 0.31% | 11 |
| Aug 2026 | Sistema | 18.1K | 36.2% | 1 |
| Aug 2026 | Tupperware | 14.8K | 29.6% | 2 |
| Aug 2026 | Décor | 9.9K | 19.8% | 3 |
| Aug 2026 | Smash | 2.9K | 5.8% | 4 |
| Aug 2026 | OXO | 1K | 2% | 5 |
| Aug 2026 | Pyrex | 1K | 2% | 6 |
| Aug 2026 | MontiiCo | 720 | 1.4% | 7 |
| Aug 2026 | Glasslock | 590 | 1.2% | 8 |
| Aug 2026 | Lock&Lock | 480 | 0.96% | 9 |
| Aug 2026 | Rubbermaid | 320 | 0.64% | 10 |
| Aug 2026 | ClickClack | 170 | 0.34% | 11 |
| Sep 2026 | Sistema | 14.8K | 35.7% | 1 |
| Sep 2026 | Tupperware | 12.1K | 29.2% | 2 |
| Sep 2026 | Décor | 8.1K | 19.5% | 3 |
| Sep 2026 | Smash | 2.4K | 5.8% | 4 |
| Sep 2026 | OXO | 1K | 2.4% | 5 |
| Sep 2026 | Pyrex | 1K | 2.4% | 6 |
| Sep 2026 | MontiiCo | 720 | 1.7% | 7 |
| Sep 2026 | Glasslock | 480 | 1.2% | 8 |
| Sep 2026 | Lock&Lock | 480 | 1.2% | 9 |
| Sep 2026 | Rubbermaid | 260 | 0.63% | 10 |
| Sep 2026 | ClickClack | 140 | 0.34% | 11 |

## What is being compared

- **ClickClack**: Measured on the search term “click clack containers”.
- **Décor**: Measured on the search term “decor containers”.
- **Glasslock**: Measured on the search term “glasslock”.
- **Lock&Lock**: Measured on the search term “lock and lock”.
- **MontiiCo**: Measured on the search term “montiico lunch box”.
- **OXO**: Measured on the search term “oxo containers”.
- **Pyrex**: Measured on the search term “pyrex containers”.
- **Rubbermaid**: Measured on the search term “rubbermaid containers”.
- **Sistema**: Measured on the search term “sistema containers”.
- **Smash**: Measured on the search term “smash lunch box”.
- **Tupperware**: Measured on the search term “tupperware”.

- [ClickClack](/demand/au/brands/click-clack)
- [Décor](/demand/au/brands/decor)
- [Glasslock](/demand/au/brands/glasslock)
- [Lock&Lock](/demand/au/brands/lock-and-lock)
- [MontiiCo](/demand/au/brands/montiico)
- [OXO](/demand/au/brands/oxo)
- [Pyrex](/demand/au/brands/pyrex)
- [Rubbermaid](/demand/au/brands/rubbermaid)
- [Sistema](/demand/au/brands/sistema)
- [Smash](/demand/au/brands/smash-lunchbox)
- [Tupperware](/demand/au/brands/tupperware)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among food storage brands in Australia?

In September 2026, Sistema was the most searched among food storage brands in Australia, with an estimated 14.8K branded searches, 35.7% of all searches for the 11 we track.

## Cite this page

Brandwave. "Food storage brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-food-storage-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-food-storage-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.