---
title: "Flooring retailers in Australia: Which are searched most?"
description: "Compare the stores people buy carpet, timber and vinyl flooring from. Share of Search among National Tiles, Carpet Court, Choices Flooring, Flooring Xtra, Andersens and Havwoods, the flooring retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-flooring-retailers"
publisher: "Brandwave"
---

# Flooring retailers in Australia: Which are searched most?

Compare the stores people buy carpet, timber and vinyl flooring from. Share of Search among National Tiles, Carpet Court, Choices Flooring, Flooring Xtra, Andersens and Havwoods, the flooring retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Flooring retailers
- **Market**: Australia
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: National Tiles, 40.4%

## Which brand is most popular in search among flooring retailers in Australia?

- In September 2026, National Tiles was the most searched among flooring retailers in Australia, with an estimated 33.1K branded searches, 40.4% of all searches for the six we track.
- Carpet Court is in 2nd place, 7.3 percentage points behind at 33%.
- Across the 12 months ending September 2026, National Tiles’ share of searches among flooring retailers in Australia decreased from 48.2% to 40.4%.
- Across the 12 months ending September 2026, Carpet Court’s share of searches among flooring retailers in Australia increased from 26.4% to 33%.
- Across the 12 months ending September 2026, Andersens’ share of searches among flooring retailers in Australia increased from 1.6% to 2.3%.
- Across the 12 months ending September 2026, National Tiles’ share of searches among flooring retailers in Australia peaked at 49.4% in November 2025 and was lowest at 37.6% in June 2026.
- Across the 12 months ending September 2026, Carpet Court’s share of searches among flooring retailers in Australia peaked at 37.6% in June 2026 and was lowest at 26.4% in October 2025.
- Across the 12 months ending September 2026, Choices Flooring’s share of searches among flooring retailers in Australia peaked at 13.3% in January 2026 and was lowest at 10.8% in August 2026.
- Across the 12 months ending September 2026, Flooring Xtra’s share of searches among flooring retailers in Australia peaked at 10.8% in August 2026 and was lowest at 7.6% in December 2025.
- Across the 12 months ending September 2026, Andersens’ share of searches among flooring retailers in Australia peaked at 2.9% in July 2026 and was lowest at 1.6% in October 2025.
- Across the 12 months ending September 2026, Havwoods’ share of searches among flooring retailers in Australia peaked at 2.9% in May 2026 and was lowest at 1.8% in January 2026.
- Across the 12 months ending September 2026, Andersens rose from 6th to 5th among flooring retailers in Australia.
- Across the 12 months ending September 2026, Havwoods fell from 5th to 6th among flooring retailers in Australia.
- Across the 12 months ending September 2026, Choices Flooring and Flooring Xtra held steady: their share of searches among flooring retailers in Australia each moved less than 0.5 percentage points.

## Top flooring retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Carpet Court and Choices Flooring were mentioned most often, in three of the four answers. Choices Flooring was recommended most often, coming first in one out of three answers that gave a list. Andersens was second, and National Tiles was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Choices Flooring | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Andersens | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| National Tiles | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Carpet Court | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| Havwoods | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Flooring Xtra | 6th | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about flooring retailers

- Asked ChatGPT "Where should I buy new flooring in Australia?": 1. Choices Flooring, 2. National Tiles, 3. Havwoods
- Asked ChatGPT "What are the best flooring stores in Australia?": 1. Andersens, 2. National Tiles, 3. Choices Flooring, 4. Havwoods, 5. Carpet Court
- Asked ChatGPT "Which flooring retailer in Australia is best for carpet?": 1. Carpet Court, 2. Andersens, 3. Choices Flooring, 4. Flooring Xtra
- Searched Google, AI Overview "carpet": 1. Carpet Court

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [National Tiles vs Carpet Court: compare search popularity](/demand/au/compare/carpet-court-au-vs-national-tiles): 40.4% against 33% Share of Search.
- [National Tiles vs Choices Flooring: compare search popularity](/demand/au/compare/choices-flooring-vs-national-tiles): 40.4% against 12.1% Share of Search.
- [National Tiles vs Flooring Xtra: compare search popularity](/demand/au/compare/flooring-xtra-vs-national-tiles): 40.4% against 9.9% Share of Search.
- [National Tiles vs Andersens: compare search popularity](/demand/au/compare/andersens-flooring-vs-national-tiles): 40.4% against 2.3% Share of Search.
- [Carpet Court vs Choices Flooring: compare search popularity](/demand/au/compare/carpet-court-au-vs-choices-flooring): 33% against 12.1% Share of Search.
- [Carpet Court vs Flooring Xtra: compare search popularity](/demand/au/compare/carpet-court-au-vs-flooring-xtra): 33% against 9.9% Share of Search.
- [Carpet Court vs Andersens: compare search popularity](/demand/au/compare/andersens-flooring-vs-carpet-court-au): 33% against 2.3% Share of Search.
- [Choices Flooring vs Flooring Xtra: compare search popularity](/demand/au/compare/choices-flooring-vs-flooring-xtra): 12.1% against 9.9% Share of Search.
- [Choices Flooring vs Andersens: compare search popularity](/demand/au/compare/andersens-flooring-vs-choices-flooring): 12.1% against 2.3% Share of Search.
- [Flooring Xtra vs Andersens: compare search popularity](/demand/au/compare/andersens-flooring-vs-flooring-xtra): 9.9% against 2.3% Share of Search.

## How did search popularity change for Australia flooring retailers in September 2026?

- In September 2026, Carpet Court gained share of searches among flooring retailers in Australia, from 29.6% to 33%.
- In September 2026, Choices Flooring gained share of searches among flooring retailers in Australia, from 10.8% to 12.1%.
- In September 2026, National Tiles lost share of searches among flooring retailers in Australia, from 44.2% to 40.4%.
- In September 2026, Flooring Xtra lost share of searches among flooring retailers in Australia, from 10.8% to 9.9%.
- Estimated monthly branded searches for Andersens in Australia rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
- Estimated monthly branded searches for Havwoods in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | National Tiles | 40.4% | 33.1K | -18.3% | National Tiles |
| 2 | Carpet Court | 33% | 27.1K | 0.0% | Carpet Court |
| 3 | Choices Flooring | 12.1% | 9.9K | 0.0% | Choices Flooring |
| 4 | Flooring Xtra | 9.9% | 8.1K | -18.2% | Flooring Xtra |
| 5 | Andersens | 2.3% | 1.9K | -20.8% | Andersens |
| 6 | Havwoods | 2.3% | 1.9K | 0.0% | Havwoods |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | National Tiles | 49.5K | 48.2% | 1 |
| Oct 2025 | Carpet Court | 27.1K | 26.4% | 2 |
| Oct 2025 | Choices Flooring | 12.1K | 11.8% | 3 |
| Oct 2025 | Flooring Xtra | 9.9K | 9.6% | 4 |
| Oct 2025 | Havwoods | 2.4K | 2.3% | 5 |
| Oct 2025 | Andersens | 1.6K | 1.6% | 6 |
| Nov 2025 | National Tiles | 49.5K | 49.4% | 1 |
| Nov 2025 | Carpet Court | 27.1K | 27% | 2 |
| Nov 2025 | Choices Flooring | 12.1K | 12.1% | 3 |
| Nov 2025 | Flooring Xtra | 8.1K | 8.1% | 4 |
| Nov 2025 | Havwoods | 1.9K | 1.9% | 5 |
| Nov 2025 | Andersens | 1.6K | 1.6% | 6 |
| Dec 2025 | National Tiles | 33.1K | 46.4% | 1 |
| Dec 2025 | Carpet Court | 22.2K | 31.1% | 2 |
| Dec 2025 | Choices Flooring | 8.1K | 11.3% | 3 |
| Dec 2025 | Flooring Xtra | 5.4K | 7.6% | 4 |
| Dec 2025 | Andersens | 1.3K | 1.8% | 5 |
| Dec 2025 | Havwoods | 1.3K | 1.8% | 6 |
| Jan 2026 | National Tiles | 40.5K | 44.4% | 1 |
| Jan 2026 | Carpet Court | 27.1K | 29.7% | 2 |
| Jan 2026 | Choices Flooring | 12.1K | 13.3% | 3 |
| Jan 2026 | Flooring Xtra | 8.1K | 8.9% | 4 |
| Jan 2026 | Andersens | 1.9K | 2.1% | 5 |
| Jan 2026 | Havwoods | 1.6K | 1.8% | 6 |
| Feb 2026 | National Tiles | 40.5K | 45.5% | 1 |
| Feb 2026 | Carpet Court | 27.1K | 30.4% | 2 |
| Feb 2026 | Choices Flooring | 9.9K | 11.1% | 3 |
| Feb 2026 | Flooring Xtra | 8.1K | 9.1% | 4 |
| Feb 2026 | Havwoods | 1.9K | 2.1% | 5 |
| Feb 2026 | Andersens | 1.6K | 1.8% | 6 |
| Mar 2026 | National Tiles | 40.5K | 44.1% | 1 |
| Mar 2026 | Carpet Court | 27.1K | 29.5% | 2 |
| Mar 2026 | Choices Flooring | 12.1K | 13.2% | 3 |
| Mar 2026 | Flooring Xtra | 8.1K | 8.8% | 4 |
| Mar 2026 | Havwoods | 2.4K | 2.6% | 5 |
| Mar 2026 | Andersens | 1.6K | 1.7% | 6 |
| Apr 2026 | National Tiles | 33.1K | 40.7% | 1 |
| Apr 2026 | Carpet Court | 27.1K | 33.3% | 2 |
| Apr 2026 | Choices Flooring | 9.9K | 12.2% | 3 |
| Apr 2026 | Flooring Xtra | 8.1K | 10% | 4 |
| Apr 2026 | Havwoods | 1.9K | 2.3% | 5 |
| Apr 2026 | Andersens | 1.3K | 1.6% | 6 |
| May 2026 | National Tiles | 33.1K | 40.4% | 1 |
| May 2026 | Carpet Court | 27.1K | 33.1% | 2 |
| May 2026 | Choices Flooring | 9.9K | 12.1% | 3 |
| May 2026 | Flooring Xtra | 8.1K | 9.9% | 4 |
| May 2026 | Havwoods | 2.4K | 2.9% | 5 |
| May 2026 | Andersens | 1.3K | 1.6% | 6 |
| Jun 2026 | Carpet Court | 33.1K | 37.6% | 1 |
| Jun 2026 | National Tiles | 33.1K | 37.6% | 2 |
| Jun 2026 | Choices Flooring | 9.9K | 11.3% | 3 |
| Jun 2026 | Flooring Xtra | 8.1K | 9.2% | 4 |
| Jun 2026 | Andersens | 1.9K | 2.2% | 5 |
| Jun 2026 | Havwoods | 1.9K | 2.2% | 6 |
| Jul 2026 | National Tiles | 33.1K | 40.1% | 1 |
| Jul 2026 | Carpet Court | 27.1K | 32.8% | 2 |
| Jul 2026 | Choices Flooring | 9.9K | 12% | 3 |
| Jul 2026 | Flooring Xtra | 8.1K | 9.8% | 4 |
| Jul 2026 | Andersens | 2.4K | 2.9% | 5 |
| Jul 2026 | Havwoods | 1.9K | 2.3% | 6 |
| Aug 2026 | National Tiles | 40.5K | 44.2% | 1 |
| Aug 2026 | Carpet Court | 27.1K | 29.6% | 2 |
| Aug 2026 | Choices Flooring | 9.9K | 10.8% | 3 |
| Aug 2026 | Flooring Xtra | 9.9K | 10.8% | 4 |
| Aug 2026 | Andersens | 2.4K | 2.6% | 5 |
| Aug 2026 | Havwoods | 1.9K | 2.1% | 6 |
| Sep 2026 | National Tiles | 33.1K | 40.4% | 1 |
| Sep 2026 | Carpet Court | 27.1K | 33% | 2 |
| Sep 2026 | Choices Flooring | 9.9K | 12.1% | 3 |
| Sep 2026 | Flooring Xtra | 8.1K | 9.9% | 4 |
| Sep 2026 | Andersens | 1.9K | 2.3% | 5 |
| Sep 2026 | Havwoods | 1.9K | 2.3% | 6 |

## What is being compared

- **Andersens**: Measured on the search term “andersens flooring”.
- **Carpet Court**: Measured on the search term “carpet court”.
- **Choices Flooring**: Measured on the search term “choices flooring”.
- **Flooring Xtra**: Measured on the search term “flooring xtra”.
- **Havwoods**: Measured on the search term “havwoods”.
- **National Tiles**: Measured on the search term “national tiles”.

- [Andersens](/demand/au/brands/andersens-flooring)
- [Carpet Court](/demand/au/brands/carpet-court-au)
- [Choices Flooring](/demand/au/brands/choices-flooring)
- [Flooring Xtra](/demand/au/brands/flooring-xtra)
- [Havwoods](/demand/au/brands/havwoods)
- [National Tiles](/demand/au/brands/national-tiles)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among flooring retailers in Australia?

In September 2026, National Tiles was the most searched among flooring retailers in Australia, with an estimated 33.1K branded searches, 40.4% of all searches for the six we track.

## Cite this page

Brandwave. "Flooring retailers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-flooring-retailers

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-flooring-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.