--- title: "Equipment hire brands in Australia: Which are searched most?" description: "Compare the equipment hire brands companies operate with. Share of Search among Kennards Hire, Coates and Onsite Rental Group, the equipment hire brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-equipment-hire-brands" publisher: "Brandwave" --- # Equipment hire brands in Australia: Which are searched most? Compare the equipment hire brands companies operate with. Share of Search among Kennards Hire, Coates and Onsite Rental Group, the equipment hire brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Equipment hire brands - **Market**: Australia - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Kennards Hire, 80.7% ## Which brand is most popular in search among equipment hire brands in Australia? - In September 2026, Kennards Hire was the most searched among equipment hire brands in Australia, with an estimated 90.5K branded searches and 80.7% estimated Share of Search within this set. - Coates is in 2nd place, 64.5 percentage points behind at 16.1% Share of Search. - Across the 12 months ending September 2026, Kennards Hire’s estimated Share of Search among equipment hire brands in Australia increased from 78.2% to 80.7%. - Across the 12 months ending September 2026, Coates’ estimated Share of Search among equipment hire brands in Australia decreased from 19.3% to 16.1%. - Across the 12 months ending September 2026, Onsite Rental Group’s estimated Share of Search among equipment hire brands in Australia increased from 2.6% to 3.2%. - Across the 12 months ending September 2026, Kennards Hire’s estimated Share of Search among equipment hire brands in Australia peaked at 81.5% in December 2025 and was lowest at 77.8% in March 2026. - Across the 12 months ending September 2026, Coates’ estimated Share of Search among equipment hire brands in Australia peaked at 19.3% in October 2025 and was lowest at 16.1% in February 2026. - Across the 12 months ending September 2026, Onsite Rental Group’s estimated Share of Search among equipment hire brands in Australia peaked at 3.2% in February 2026 and was lowest at 2.2% in December 2025. ## Compare search popularity between leading brands - [Kennards Hire vs Coates: compare search popularity](/demand/au/compare/coates-hire-vs-kennards-hire): 80.7% against 16.1% Share of Search. - [Kennards Hire vs Onsite Rental Group: compare search popularity](/demand/au/compare/kennards-hire-vs-onsite-rental-group): 80.7% against 3.2% Share of Search. - [Coates vs Onsite Rental Group: compare search popularity](/demand/au/compare/coates-hire-vs-onsite-rental-group): 16.1% against 3.2% Share of Search. ## How did search popularity change for Australia equipment hire brands in September 2026? - In September 2026, Kennards Hire gained estimated Share of Search among equipment hire brands in Australia, from 77.9% to 80.7%. - In September 2026, Coates lost estimated Share of Search among equipment hire brands in Australia, from 19.1% to 16.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Kennards Hire | 80.7% | 90.5K | +22.3% | Kennards Hire | | 2 | Coates | 16.1% | 18.1K | 0.0% | Coates | | 3 | Onsite Rental Group | 3.2% | 3.6K | +24.1% | Onsite Rental Group | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kennards Hire | 110K | 78.2% | 1 | | Oct 2025 | Coates | 27.1K | 19.3% | 2 | | Oct 2025 | Onsite Rental Group | 3.6K | 2.6% | 3 | | Nov 2025 | Kennards Hire | 110K | 78.2% | 1 | | Nov 2025 | Coates | 27.1K | 19.3% | 2 | | Nov 2025 | Onsite Rental Group | 3.6K | 2.6% | 3 | | Dec 2025 | Kennards Hire | 90.5K | 81.5% | 1 | | Dec 2025 | Coates | 18.1K | 16.3% | 2 | | Dec 2025 | Onsite Rental Group | 2.4K | 2.2% | 3 | | Jan 2026 | Kennards Hire | 90.5K | 78.3% | 1 | | Jan 2026 | Coates | 22.2K | 19.2% | 2 | | Jan 2026 | Onsite Rental Group | 2.9K | 2.5% | 3 | | Feb 2026 | Kennards Hire | 90.5K | 80.7% | 1 | | Feb 2026 | Coates | 18.1K | 16.1% | 2 | | Feb 2026 | Onsite Rental Group | 3.6K | 3.2% | 3 | | Mar 2026 | Kennards Hire | 90.5K | 77.8% | 1 | | Mar 2026 | Coates | 22.2K | 19.1% | 2 | | Mar 2026 | Onsite Rental Group | 3.6K | 3.1% | 3 | | Apr 2026 | Kennards Hire | 90.5K | 81.2% | 1 | | Apr 2026 | Coates | 18.1K | 16.2% | 2 | | Apr 2026 | Onsite Rental Group | 2.9K | 2.6% | 3 | | May 2026 | Kennards Hire | 74K | 77.9% | 1 | | May 2026 | Coates | 18.1K | 19.1% | 2 | | May 2026 | Onsite Rental Group | 2.9K | 3.1% | 3 | | Jun 2026 | Kennards Hire | 74K | 77.9% | 1 | | Jun 2026 | Coates | 18.1K | 19.1% | 2 | | Jun 2026 | Onsite Rental Group | 2.9K | 3.1% | 3 | | Jul 2026 | Kennards Hire | 74K | 77.9% | 1 | | Jul 2026 | Coates | 18.1K | 19.1% | 2 | | Jul 2026 | Onsite Rental Group | 2.9K | 3.1% | 3 | | Aug 2026 | Kennards Hire | 74K | 77.9% | 1 | | Aug 2026 | Coates | 18.1K | 19.1% | 2 | | Aug 2026 | Onsite Rental Group | 2.9K | 3.1% | 3 | | Sep 2026 | Kennards Hire | 90.5K | 80.7% | 1 | | Sep 2026 | Coates | 18.1K | 16.1% | 2 | | Sep 2026 | Onsite Rental Group | 3.6K | 3.2% | 3 | ## What is being compared - **Coates**: Measured on the search term “coates hire”. - **Kennards Hire**: Measured on the search term “kennards hire”. - **Onsite Rental Group**: Measured on the search term “onsite rental group”. - [Coates](/demand/au/brands/coates-hire) - [Kennards Hire](/demand/au/brands/kennards-hire) - [Onsite Rental Group](/demand/au/brands/onsite-rental-group) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among equipment hire brands in Australia? In September 2026, Kennards Hire was the most searched among equipment hire brands in Australia, with an estimated 90.5K branded searches and 80.7% estimated Share of Search within this set. ## Cite this page Brandwave. "Equipment hire brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-equipment-hire-brands This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-equipment-hire-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.