---
title: "Entertainment centres in Australia: Which are searched most?"
description: "Compare the bowling, arcade and mini golf chains people go out to. Share of Search among Timezone, Holey Moley, Zone Bowling, Kingpin, Archie Brothers, Strike Bowling and Bounce, the entertainment centres Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-entertainment-centres"
publisher: "Brandwave"
---

# Entertainment centres in Australia: Which are searched most?

Compare the bowling, arcade and mini golf chains people go out to. Share of Search among Timezone, Holey Moley, Zone Bowling, Kingpin, Archie Brothers, Strike Bowling and Bounce, the entertainment centres Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Entertainment centres
- **Market**: Australia
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Timezone, 35.9%

## Which brand is most popular in search among entertainment centres in Australia?

- In September 2026, Timezone was the most searched among entertainment centres in Australia, with an estimated 74K branded searches, 35.9% of all searches for the seven we track.
- Holey Moley is in 2nd place, 22.7 percentage points behind at 13.1%.
- Across the 12 months ending September 2026, Timezone’s share of searches among entertainment centres in Australia increased from 34.8% to 35.9%.
- Across the 12 months ending September 2026, Holey Moley’s share of searches among entertainment centres in Australia decreased from 15.6% to 13.1%.
- Across the 12 months ending September 2026, Kingpin’s share of searches among entertainment centres in Australia decreased from 13.7% to 11.9%.
- Across the 12 months ending September 2026, Archie Brothers’ share of searches among entertainment centres in Australia increased from 8.5% to 10.8%.
- Across the 12 months ending September 2026, Strike Bowling’s share of searches among entertainment centres in Australia increased from 8.5% to 10.8%.
- Across the 12 months ending September 2026, Bounce’s share of searches among entertainment centres in Australia decreased from 6.1% to 4.4%.
- Across the 12 months ending September 2026, Timezone’s share of searches among entertainment centres in Australia peaked at 42.1% in December 2025 and was lowest at 34.8% in October 2025.
- Across the 12 months ending September 2026, Holey Moley’s share of searches among entertainment centres in Australia peaked at 15.6% in October 2025 and was lowest at 12.2% in June 2026.
- Across the 12 months ending September 2026, Zone Bowling’s share of searches among entertainment centres in Australia peaked at 13.8% in February 2026 and was lowest at 11.7% in November 2025.
- Across the 12 months ending September 2026, Kingpin’s share of searches among entertainment centres in Australia peaked at 13.7% in October 2025 and was lowest at 8.9% in November 2025.
- Across the 12 months ending September 2026, Archie Brothers’ share of searches among entertainment centres in Australia peaked at 12.8% in August 2026 and was lowest at 8.5% in December 2025.
- Across the 12 months ending September 2026, Strike Bowling’s share of searches among entertainment centres in Australia peaked at 11% in May 2026 and was lowest at 8.5% in December 2025.
- Across the 12 months ending September 2026, Bounce’s share of searches among entertainment centres in Australia peaked at 7.9% in January 2026 and was lowest at 4% in June 2026.
- Across the 12 months ending September 2026, Zone Bowling rose from 4th to 3rd among entertainment centres in Australia.
- Across the 12 months ending September 2026, Kingpin fell from 3rd to 4th among entertainment centres in Australia.

## Top entertainment centres in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Zone Bowling appeared every time. Timezone was recommended most often, coming first in two out of three answers. Zone Bowling was second, and Kingpin was third. Holey Moley, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Timezone | 1st | 2 of 3 | 2 of 3 |
| Zone Bowling | 2nd | 3 of 3 | 3 of 3 |
| Kingpin | 3rd | 2 of 3 | 2 of 3 |
| Strike Bowling | 4th | 1 of 3 | 1 of 3 |
| Holey Moley | Not ranked | 0 of 3 | 0 of 3 |
| Archie Brothers | Not ranked | 0 of 3 | 0 of 3 |
| Bounce | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about entertainment centres

- Asked ChatGPT "What's the best entertainment centre chain in Australia?": 1. Timezone, 2. Kingpin, 3. Zone Bowling
- Asked ChatGPT "Where can I go bowling and play arcade games in Australia?": 1. Zone Bowling, 2. Strike Bowling, 3. Kingpin
- Asked ChatGPT "What are the most popular family entertainment venues in Australia?": 1. Timezone, 2. Zone Bowling

Not named in any answer: Holey Moley, Archie Brothers and Bounce.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## Compare search popularity between leading brands

- [Timezone vs Holey Moley: compare search popularity](/demand/au/compare/holey-moley-vs-timezone): 35.9% against 13.1% Share of Search.
- [Timezone vs Zone Bowling: compare search popularity](/demand/au/compare/timezone-vs-zone-bowling): 35.9% against 13.1% Share of Search.
- [Timezone vs Kingpin: compare search popularity](/demand/au/compare/kingpin-vs-timezone): 35.9% against 11.9% Share of Search.
- [Timezone vs Archie Brothers: compare search popularity](/demand/au/compare/archie-brothers-vs-timezone): 35.9% against 10.8% Share of Search.
- [Holey Moley vs Zone Bowling: compare search popularity](/demand/au/compare/holey-moley-vs-zone-bowling): 13.1% Share of Search each.
- [Holey Moley vs Kingpin: compare search popularity](/demand/au/compare/holey-moley-vs-kingpin): 13.1% against 11.9% Share of Search.
- [Holey Moley vs Archie Brothers: compare search popularity](/demand/au/compare/archie-brothers-vs-holey-moley): 13.1% against 10.8% Share of Search.
- [Zone Bowling vs Kingpin: compare search popularity](/demand/au/compare/kingpin-vs-zone-bowling): 13.1% against 11.9% Share of Search.
- [Zone Bowling vs Archie Brothers: compare search popularity](/demand/au/compare/archie-brothers-vs-zone-bowling): 13.1% against 10.8% Share of Search.
- [Kingpin vs Archie Brothers: compare search popularity](/demand/au/compare/archie-brothers-vs-kingpin): 11.9% against 10.8% Share of Search.

## How did search popularity change for Australia entertainment centres in September 2026?

- In September 2026, Timezone gained share of searches among entertainment centres in Australia, from 35.1% to 35.9%.
- In September 2026, Archie Brothers lost share of searches among entertainment centres in Australia, from 12.8% to 10.8%.
- In September 2026, Holey Moley rose from 3rd to 2nd among entertainment centres in Australia.
- In September 2026, Kingpin rose from 5th to 4th among entertainment centres in Australia.
- In September 2026, Zone Bowling rose from 4th to 3rd among entertainment centres in Australia.
- Estimated monthly branded searches for Bounce in Australia fell 43.2% over 12 measured months, from 15.8K to 9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Timezone | 35.9% | 74K | 0.0% | Timezone |
| 2 | Holey Moley | 13.1% | 27.1K | 0.0% | Holey Moley |
| 3 | Zone Bowling | 13.1% | 27.1K | 0.0% | Zone Bowling |
| 4 | Kingpin | 11.9% | 24.6K | 0.0% | Kingpin |
| 5 | Archie Brothers | 10.8% | 22.2K | -18.1% | Archie Brothers |
| 6 | Strike Bowling | 10.8% | 22.2K | 0.0% | Strike Bowling |
| 7 | Bounce | 4.4% | 9K | +1.8% | Bounce |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Timezone | 90.5K | 34.8% | 1 |
| Oct 2025 | Holey Moley | 40.5K | 15.6% | 2 |
| Oct 2025 | Kingpin | 35.5K | 13.7% | 3 |
| Oct 2025 | Zone Bowling | 33.1K | 12.7% | 4 |
| Oct 2025 | Archie Brothers | 22.2K | 8.5% | 5 |
| Oct 2025 | Strike Bowling | 22.2K | 8.5% | 6 |
| Oct 2025 | Bounce | 15.8K | 6.1% | 7 |
| Nov 2025 | Timezone | 90.5K | 39.1% | 1 |
| Nov 2025 | Holey Moley | 33.1K | 14.3% | 2 |
| Nov 2025 | Zone Bowling | 27.1K | 11.7% | 3 |
| Nov 2025 | Archie Brothers | 22.2K | 9.6% | 4 |
| Nov 2025 | Strike Bowling | 22.2K | 9.6% | 5 |
| Nov 2025 | Kingpin | 20.5K | 8.9% | 6 |
| Nov 2025 | Bounce | 15.8K | 6.8% | 7 |
| Dec 2025 | Timezone | 110K | 42.1% | 1 |
| Dec 2025 | Holey Moley | 33.1K | 12.7% | 2 |
| Dec 2025 | Zone Bowling | 33.1K | 12.7% | 3 |
| Dec 2025 | Kingpin | 25.1K | 9.6% | 4 |
| Dec 2025 | Archie Brothers | 22.2K | 8.5% | 5 |
| Dec 2025 | Strike Bowling | 22.2K | 8.5% | 6 |
| Dec 2025 | Bounce | 15.7K | 6% | 7 |
| Jan 2026 | Timezone | 110K | 36.8% | 1 |
| Jan 2026 | Holey Moley | 40.5K | 13.6% | 2 |
| Jan 2026 | Zone Bowling | 40.5K | 13.6% | 3 |
| Jan 2026 | Kingpin | 30K | 10% | 4 |
| Jan 2026 | Archie Brothers | 27.1K | 9.1% | 5 |
| Jan 2026 | Strike Bowling | 27.1K | 9.1% | 6 |
| Jan 2026 | Bounce | 23.5K | 7.9% | 7 |
| Feb 2026 | Timezone | 74K | 37.5% | 1 |
| Feb 2026 | Holey Moley | 27.1K | 13.8% | 2 |
| Feb 2026 | Zone Bowling | 27.1K | 13.8% | 3 |
| Feb 2026 | Kingpin | 20K | 10.1% | 4 |
| Feb 2026 | Archie Brothers | 18.1K | 9.2% | 5 |
| Feb 2026 | Strike Bowling | 18.1K | 9.2% | 6 |
| Feb 2026 | Bounce | 12.7K | 6.4% | 7 |
| Mar 2026 | Timezone | 74K | 36.8% | 1 |
| Mar 2026 | Holey Moley | 27.1K | 13.5% | 2 |
| Mar 2026 | Zone Bowling | 27.1K | 13.5% | 3 |
| Mar 2026 | Kingpin | 24.1K | 12% | 4 |
| Mar 2026 | Archie Brothers | 18.1K | 9% | 5 |
| Mar 2026 | Strike Bowling | 18.1K | 9% | 6 |
| Mar 2026 | Bounce | 12.8K | 6.4% | 7 |
| Apr 2026 | Timezone | 90.5K | 36.3% | 1 |
| Apr 2026 | Holey Moley | 33.1K | 13.3% | 2 |
| Apr 2026 | Zone Bowling | 33.1K | 13.3% | 3 |
| Apr 2026 | Kingpin | 30K | 12% | 4 |
| Apr 2026 | Strike Bowling | 27.1K | 10.9% | 5 |
| Apr 2026 | Archie Brothers | 22.2K | 8.9% | 6 |
| Apr 2026 | Bounce | 13.1K | 5.3% | 7 |
| May 2026 | Timezone | 74K | 36.6% | 1 |
| May 2026 | Holey Moley | 27.1K | 13.4% | 2 |
| May 2026 | Zone Bowling | 27.1K | 13.4% | 3 |
| May 2026 | Kingpin | 24.6K | 12.2% | 4 |
| May 2026 | Strike Bowling | 22.2K | 11% | 5 |
| May 2026 | Archie Brothers | 18.1K | 9% | 6 |
| May 2026 | Bounce | 9K | 4.4% | 7 |
| Jun 2026 | Timezone | 90.5K | 40.6% | 1 |
| Jun 2026 | Holey Moley | 27.1K | 12.2% | 2 |
| Jun 2026 | Zone Bowling | 27.1K | 12.2% | 3 |
| Jun 2026 | Kingpin | 24.6K | 11% | 4 |
| Jun 2026 | Archie Brothers | 22.2K | 10% | 5 |
| Jun 2026 | Strike Bowling | 22.2K | 10% | 6 |
| Jun 2026 | Bounce | 9K | 4% | 7 |
| Jul 2026 | Timezone | 90.5K | 36.3% | 1 |
| Jul 2026 | Holey Moley | 33.1K | 13.3% | 2 |
| Jul 2026 | Zone Bowling | 33.1K | 13.3% | 3 |
| Jul 2026 | Archie Brothers | 27.1K | 10.9% | 4 |
| Jul 2026 | Strike Bowling | 27.1K | 10.9% | 5 |
| Jul 2026 | Kingpin | 25.1K | 10.1% | 6 |
| Jul 2026 | Bounce | 13.1K | 5.3% | 7 |
| Aug 2026 | Timezone | 74K | 35.1% | 1 |
| Aug 2026 | Archie Brothers | 27.1K | 12.8% | 2 |
| Aug 2026 | Holey Moley | 27.1K | 12.8% | 3 |
| Aug 2026 | Zone Bowling | 27.1K | 12.8% | 4 |
| Aug 2026 | Kingpin | 24.6K | 11.7% | 5 |
| Aug 2026 | Strike Bowling | 22.2K | 10.5% | 6 |
| Aug 2026 | Bounce | 8.8K | 4.2% | 7 |
| Sep 2026 | Timezone | 74K | 35.9% | 1 |
| Sep 2026 | Holey Moley | 27.1K | 13.1% | 2 |
| Sep 2026 | Zone Bowling | 27.1K | 13.1% | 3 |
| Sep 2026 | Kingpin | 24.6K | 11.9% | 4 |
| Sep 2026 | Archie Brothers | 22.2K | 10.8% | 5 |
| Sep 2026 | Strike Bowling | 22.2K | 10.8% | 6 |
| Sep 2026 | Bounce | 9K | 4.4% | 7 |

## What is being compared

- **Archie Brothers**: Measured on the search term “archie brothers”.
- **Bounce**: Measured on the search terms “bounce inc” and “bounce trampoline park”, summed into one figure.
- **Holey Moley**: Measured on the search term “holey moley”.
- **Kingpin**: Measured on the search terms “kingpin” and “kingpin bowling”, summed into one figure.
- **Strike Bowling**: Measured on the search term “strike bowling”.
- **Timezone**: Measured on the search term “timezone”.
- **Zone Bowling**: Measured on the search term “zone bowling”.

- [Archie Brothers](/demand/au/brands/archie-brothers)
- [Bounce](/demand/au/brands/bounce-inc)
- [Holey Moley](/demand/au/brands/holey-moley)
- [Kingpin](/demand/au/brands/kingpin)
- [Strike Bowling](/demand/au/brands/strike-bowling)
- [Timezone](/demand/au/brands/timezone)
- [Zone Bowling](/demand/au/brands/zone-bowling)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among entertainment centres in Australia?

In September 2026, Timezone was the most searched among entertainment centres in Australia, with an estimated 74K branded searches, 35.9% of all searches for the seven we track.

## Cite this page

Brandwave. "Entertainment centres in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-entertainment-centres

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-entertainment-centres. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.