---
title: "Energy retailers in Australia: Which are searched most?"
description: "Compare the companies that sell electricity and gas to homes. Share of Search among AGL, Origin, EnergyAustralia, Red Energy, GloBird Energy, Alinta Energy, 1st Energy, OVO, Lumo Energy, Amber, Momentum Energy and Powershop, the energy retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-energy-retailers"
publisher: "Brandwave"
---

# Energy retailers in Australia: Which are searched most?

Compare the companies that sell electricity and gas to homes. Share of Search among AGL, Origin, EnergyAustralia, Red Energy, GloBird Energy, Alinta Energy, 1st Energy, OVO, Lumo Energy, Amber, Momentum Energy and Powershop, the energy retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Energy retailers
- **Market**: Australia
- **Brands compared**: 12
- **Month measured**: Sep 2026
- **Highest Share of Search**: AGL, 23.8%

## Which brand is most popular in search among energy retailers in Australia?

- AGL and Origin share the highest share of searches among energy retailers in Australia, at 23.8% in September 2026.
- Across the 12 months ending September 2026, AGL’s share of searches among energy retailers in Australia decreased from 25.7% to 23.8%.
- Across the 12 months ending September 2026, Origin’s share of searches among energy retailers in Australia increased from 21% to 23.8%.
- Across the 12 months ending September 2026, EnergyAustralia’s share of searches among energy retailers in Australia decreased from 17.2% to 16%.
- Across the 12 months ending September 2026, Red Energy’s share of searches among energy retailers in Australia decreased from 11.5% to 10.7%.
- Across the 12 months ending September 2026, GloBird Energy’s share of searches among energy retailers in Australia increased from 5.2% to 7.2%.
- Across the 12 months ending September 2026, 1st Energy’s share of searches among energy retailers in Australia increased from 0.69% to 2.6%.
- Across the 12 months ending September 2026, Lumo Energy’s share of searches among energy retailers in Australia decreased from 2.8% to 2.2%.
- Across the 12 months ending September 2026, Amber’s share of searches among energy retailers in Australia decreased from 2.8% to 1.8%.
- Across the 12 months ending September 2026, Momentum Energy’s share of searches among energy retailers in Australia decreased from 2.3% to 1.8%.
- Across the 12 months ending September 2026, AGL’s share of searches among energy retailers in Australia peaked at 25.7% in October 2025 and was lowest at 20.3% in July 2026.
- Across the 12 months ending September 2026, Origin’s share of searches among energy retailers in Australia peaked at 26.5% in February 2026 and was lowest at 21% in October 2025.
- Across the 12 months ending September 2026, EnergyAustralia’s share of searches among energy retailers in Australia peaked at 18.8% in November 2025 and was lowest at 13% in August 2026.
- Across the 12 months ending September 2026, Red Energy’s share of searches among energy retailers in Australia peaked at 11.8% in February 2026 and was lowest at 10% in April 2026.
- Across the 12 months ending September 2026, GloBird Energy’s share of searches among energy retailers in Australia peaked at 10% in April 2026 and was lowest at 4.8% in December 2025.
- Across the 12 months ending September 2026, Alinta Energy’s share of searches among energy retailers in Australia peaked at 7.6% in January 2026 and was lowest at 5.9% in September 2026.
- Across the 12 months ending September 2026, 1st Energy’s share of searches among energy retailers in Australia peaked at 2.6% in September 2026 and was lowest at 0.65% in December 2025.
- Across the 12 months ending September 2026, OVO’s share of searches among energy retailers in Australia peaked at 5% in July 2026 and was lowest at 2.5% in November 2025.
- Across the 12 months ending September 2026, Amber’s share of searches among energy retailers in Australia peaked at 3.2% in December 2025 and was lowest at 1.7% in August 2026.
- Across the 12 months ending September 2026, GloBird Energy rose from 6th to 5th among energy retailers in Australia.
- Across the 12 months ending September 2026, Alinta Energy fell from 5th to 6th among energy retailers in Australia.
- Across the 12 months ending September 2026, 1st Energy rose from 12th to 7th among energy retailers in Australia.
- Across the 12 months ending September 2026, OVO rose from 9th to 8th among energy retailers in Australia.
- Across the 12 months ending September 2026, Lumo Energy fell from 8th to 9th among energy retailers in Australia.
- Across the 12 months ending September 2026, Amber fell from 7th to 10th among energy retailers in Australia.
- Across the 12 months ending September 2026, Momentum Energy fell from 10th to 11th among energy retailers in Australia.
- Across the 12 months ending September 2026, Powershop fell from 11th to 12th among energy retailers in Australia.

## Top energy retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Origin and EnergyAustralia were mentioned most often, in four of the five answers. GloBird Energy was recommended most often, coming first in two out of four answers that gave a list. OVO was second, and Origin was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| GloBird Energy | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| OVO | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| Origin | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| AGL | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Red Energy | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| 1st Energy | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Momentum Energy | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| EnergyAustralia | 8th | 2 of 3 | 2 of 2 | 4 of 5 |
| Alinta Energy | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Powershop | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Lumo Energy | 11th | 1 of 3 | 0 of 2 | 1 of 5 |
| Amber | 12th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about energy retailers

- Asked ChatGPT "Which energy retailer should I switch to in Australia?": 1. OVO, 2. GloBird Energy, 3. Powershop, 4. AGL, 5. EnergyAustralia, 6. 1st Energy, 7. Origin
- Asked ChatGPT "What are the best energy retailers in Australia?": 1. Red Energy, 2. Momentum Energy, 3. Alinta Energy, 4. Lumo Energy, 5. Origin, 6. AGL, 7. EnergyAustralia
- Asked ChatGPT "What's the cheapest good electricity provider in Australia for a home with solar panels?": 1. GloBird Energy, 2. Origin, 3. Amber
- Searched Google, AI Overview "compare electricity": 1. EnergyAustralia
- Searched Google, AI Overview "best energy provider": 1. GloBird Energy, 2. OVO, 3. 1st Energy, 4. AGL, 5. Origin, 6. EnergyAustralia

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [AGL vs Origin: compare search popularity](/demand/au/compare/agl-vs-origin-energy): 23.8% Share of Search each.
- [AGL vs EnergyAustralia: compare search popularity](/demand/au/compare/agl-vs-energyaustralia): 23.8% against 16% Share of Search.
- [AGL vs Red Energy: compare search popularity](/demand/au/compare/agl-vs-red-energy): 23.8% against 10.7% Share of Search.
- [AGL vs GloBird Energy: compare search popularity](/demand/au/compare/agl-vs-globird-energy): 23.8% against 7.2% Share of Search.
- [Origin vs EnergyAustralia: compare search popularity](/demand/au/compare/energyaustralia-vs-origin-energy): 23.8% against 16% Share of Search.
- [Origin vs Red Energy: compare search popularity](/demand/au/compare/origin-energy-vs-red-energy): 23.8% against 10.7% Share of Search.
- [Origin vs GloBird Energy: compare search popularity](/demand/au/compare/globird-energy-vs-origin-energy): 23.8% against 7.2% Share of Search.
- [EnergyAustralia vs Red Energy: compare search popularity](/demand/au/compare/energyaustralia-vs-red-energy): 16% against 10.7% Share of Search.
- [EnergyAustralia vs GloBird Energy: compare search popularity](/demand/au/compare/energyaustralia-vs-globird-energy): 16% against 7.2% Share of Search.
- [Red Energy vs GloBird Energy: compare search popularity](/demand/au/compare/globird-energy-vs-red-energy): 10.7% against 7.2% Share of Search.

## How did search popularity change for Australia energy retailers in September 2026?

- In September 2026, 1st Energy overtook OVO and Lumo Energy to rank 7th among energy retailers in Australia, with 2.6% of the searches.
- In September 2026, EnergyAustralia gained share of searches among energy retailers in Australia, from 13% to 16%.
- In September 2026, GloBird Energy lost share of searches among energy retailers in Australia, from 8.7% to 7.2%.
- In September 2026, OVO lost share of searches among energy retailers in Australia, from 3.9% to 2.6%.
- In September 2026, Alinta Energy lost share of searches among energy retailers in Australia, from 7.1% to 5.9%.
- Estimated monthly branded searches for Origin in Australia rose 22.4% over 12 measured months, from 201K to 246K in September 2026.
- Estimated monthly branded searches for Powershop in Australia rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
- Estimated monthly branded searches for Amber in Australia fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | AGL | 23.8% | 246K | 0.0% | AGL Energy |
| 2 | Origin | 23.8% | 246K | 0.0% | Origin Energy |
| 3 | EnergyAustralia | 16% | 165K | +22.2% | EnergyAustralia |
| 4 | Red Energy | 10.7% | 110K | 0.0% | Snowy Hydro |
| 5 | GloBird Energy | 7.2% | 74K | -18.2% | GloBird Energy |
| 6 | Alinta Energy | 5.9% | 60.5K | -18.2% | Alinta Energy |
| 7 | 1st Energy | 2.6% | 27.1K | +49.7% | 1st Energy |
| 8 | OVO | 2.6% | 27.1K | -33.1% | OVO |
| 9 | Lumo Energy | 2.2% | 22.2K | -18.1% | Snowy Hydro |
| 10 | Amber | 1.8% | 18.1K | 0.0% | Amber Electric |
| 11 | Momentum Energy | 1.8% | 18.1K | 0.0% | Hydro Tasmania |
| 12 | Powershop | 1.8% | 18.1K | 0.0% | Shell Energy Australia |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AGL | 246K | 25.7% | 1 |
| Oct 2025 | Origin | 201K | 21% | 2 |
| Oct 2025 | EnergyAustralia | 165K | 17.2% | 3 |
| Oct 2025 | Red Energy | 110K | 11.5% | 4 |
| Oct 2025 | Alinta Energy | 60.5K | 6.3% | 5 |
| Oct 2025 | GloBird Energy | 49.5K | 5.2% | 6 |
| Oct 2025 | Amber | 27.1K | 2.8% | 7 |
| Oct 2025 | Lumo Energy | 27.1K | 2.8% | 8 |
| Oct 2025 | OVO | 27.1K | 2.8% | 9 |
| Oct 2025 | Momentum Energy | 22.2K | 2.3% | 10 |
| Oct 2025 | Powershop | 14.8K | 1.5% | 11 |
| Oct 2025 | 1st Energy | 6.6K | 0.69% | 12 |
| Nov 2025 | AGL | 201K | 22.9% | 1 |
| Nov 2025 | Origin | 201K | 22.9% | 2 |
| Nov 2025 | EnergyAustralia | 165K | 18.8% | 3 |
| Nov 2025 | Red Energy | 90.5K | 10.3% | 4 |
| Nov 2025 | Alinta Energy | 60.5K | 6.9% | 5 |
| Nov 2025 | GloBird Energy | 49.5K | 5.6% | 6 |
| Nov 2025 | Amber | 22.2K | 2.5% | 7 |
| Nov 2025 | Lumo Energy | 22.2K | 2.5% | 8 |
| Nov 2025 | Momentum Energy | 22.2K | 2.5% | 9 |
| Nov 2025 | OVO | 22.2K | 2.5% | 10 |
| Nov 2025 | Powershop | 14.8K | 1.7% | 11 |
| Nov 2025 | 1st Energy | 6.6K | 0.75% | 12 |
| Dec 2025 | AGL | 201K | 24.1% | 1 |
| Dec 2025 | Origin | 201K | 24.1% | 2 |
| Dec 2025 | EnergyAustralia | 135K | 16.2% | 3 |
| Dec 2025 | Red Energy | 90.5K | 10.8% | 4 |
| Dec 2025 | Alinta Energy | 60.5K | 7.2% | 5 |
| Dec 2025 | GloBird Energy | 40.5K | 4.8% | 6 |
| Dec 2025 | Amber | 27.1K | 3.2% | 7 |
| Dec 2025 | Lumo Energy | 22.2K | 2.7% | 8 |
| Dec 2025 | OVO | 22.2K | 2.7% | 9 |
| Dec 2025 | Momentum Energy | 18.1K | 2.2% | 10 |
| Dec 2025 | Powershop | 12.1K | 1.4% | 11 |
| Dec 2025 | 1st Energy | 5.4K | 0.65% | 12 |
| Jan 2026 | Origin | 246K | 25.2% | 1 |
| Jan 2026 | AGL | 201K | 20.6% | 2 |
| Jan 2026 | EnergyAustralia | 165K | 16.9% | 3 |
| Jan 2026 | Red Energy | 110K | 11.2% | 4 |
| Jan 2026 | Alinta Energy | 74K | 7.6% | 5 |
| Jan 2026 | GloBird Energy | 60.5K | 6.2% | 6 |
| Jan 2026 | Amber | 27.1K | 2.8% | 7 |
| Jan 2026 | OVO | 27.1K | 2.8% | 8 |
| Jan 2026 | Lumo Energy | 22.2K | 2.3% | 9 |
| Jan 2026 | Momentum Energy | 22.2K | 2.3% | 10 |
| Jan 2026 | Powershop | 14.8K | 1.5% | 11 |
| Jan 2026 | 1st Energy | 8.1K | 0.83% | 12 |
| Feb 2026 | Origin | 246K | 26.5% | 1 |
| Feb 2026 | AGL | 201K | 21.6% | 2 |
| Feb 2026 | EnergyAustralia | 135K | 14.5% | 3 |
| Feb 2026 | Red Energy | 110K | 11.8% | 4 |
| Feb 2026 | Alinta Energy | 60.5K | 6.5% | 5 |
| Feb 2026 | GloBird Energy | 60.5K | 6.5% | 6 |
| Feb 2026 | Amber | 27.1K | 2.9% | 7 |
| Feb 2026 | OVO | 27.1K | 2.9% | 8 |
| Feb 2026 | Lumo Energy | 22.2K | 2.4% | 9 |
| Feb 2026 | Momentum Energy | 18.1K | 1.9% | 10 |
| Feb 2026 | Powershop | 14.8K | 1.6% | 11 |
| Feb 2026 | 1st Energy | 6.6K | 0.71% | 12 |
| Mar 2026 | AGL | 246K | 23.5% | 1 |
| Mar 2026 | Origin | 246K | 23.5% | 2 |
| Mar 2026 | EnergyAustralia | 165K | 15.8% | 3 |
| Mar 2026 | Red Energy | 110K | 10.5% | 4 |
| Mar 2026 | Alinta Energy | 74K | 7.1% | 5 |
| Mar 2026 | GloBird Energy | 74K | 7.1% | 6 |
| Mar 2026 | OVO | 33.1K | 3.2% | 7 |
| Mar 2026 | Amber | 27.1K | 2.6% | 8 |
| Mar 2026 | Lumo Energy | 22.2K | 2.1% | 9 |
| Mar 2026 | Momentum Energy | 22.2K | 2.1% | 10 |
| Mar 2026 | Powershop | 18.1K | 1.7% | 11 |
| Mar 2026 | 1st Energy | 8.1K | 0.77% | 12 |
| Apr 2026 | AGL | 201K | 22.2% | 1 |
| Apr 2026 | Origin | 201K | 22.2% | 2 |
| Apr 2026 | EnergyAustralia | 135K | 14.9% | 3 |
| Apr 2026 | GloBird Energy | 90.5K | 10% | 4 |
| Apr 2026 | Red Energy | 90.5K | 10% | 5 |
| Apr 2026 | Alinta Energy | 60.5K | 6.7% | 6 |
| Apr 2026 | OVO | 33.1K | 3.7% | 7 |
| Apr 2026 | Amber | 27.1K | 3% | 8 |
| Apr 2026 | Lumo Energy | 22.2K | 2.5% | 9 |
| Apr 2026 | Momentum Energy | 18.1K | 2% | 10 |
| Apr 2026 | Powershop | 18.1K | 2% | 11 |
| Apr 2026 | 1st Energy | 8.1K | 0.89% | 12 |
| May 2026 | AGL | 246K | 24.1% | 1 |
| May 2026 | Origin | 246K | 24.1% | 2 |
| May 2026 | EnergyAustralia | 135K | 13.2% | 3 |
| May 2026 | Red Energy | 110K | 10.8% | 4 |
| May 2026 | GloBird Energy | 90.5K | 8.9% | 5 |
| May 2026 | Alinta Energy | 60.5K | 5.9% | 6 |
| May 2026 | OVO | 40.5K | 4% | 7 |
| May 2026 | Amber | 22.2K | 2.2% | 8 |
| May 2026 | Lumo Energy | 22.2K | 2.2% | 9 |
| May 2026 | Momentum Energy | 18.1K | 1.8% | 10 |
| May 2026 | Powershop | 18.1K | 1.8% | 11 |
| May 2026 | 1st Energy | 12.1K | 1.2% | 12 |
| Jun 2026 | AGL | 246K | 23.7% | 1 |
| Jun 2026 | Origin | 246K | 23.7% | 2 |
| Jun 2026 | EnergyAustralia | 135K | 13% | 3 |
| Jun 2026 | Red Energy | 110K | 10.6% | 4 |
| Jun 2026 | Alinta Energy | 74K | 7.1% | 5 |
| Jun 2026 | GloBird Energy | 74K | 7.1% | 6 |
| Jun 2026 | OVO | 49.5K | 4.8% | 7 |
| Jun 2026 | Amber | 22.2K | 2.1% | 8 |
| Jun 2026 | Lumo Energy | 22.2K | 2.1% | 9 |
| Jun 2026 | Momentum Energy | 22.2K | 2.1% | 10 |
| Jun 2026 | 1st Energy | 18.1K | 1.7% | 11 |
| Jun 2026 | Powershop | 18.1K | 1.7% | 12 |
| Jul 2026 | Origin | 301K | 24.9% | 1 |
| Jul 2026 | AGL | 246K | 20.3% | 2 |
| Jul 2026 | EnergyAustralia | 165K | 13.6% | 3 |
| Jul 2026 | Red Energy | 135K | 11.2% | 4 |
| Jul 2026 | Alinta Energy | 90.5K | 7.5% | 5 |
| Jul 2026 | GloBird Energy | 90.5K | 7.5% | 6 |
| Jul 2026 | OVO | 60.5K | 5% | 7 |
| Jul 2026 | Lumo Energy | 27.1K | 2.2% | 8 |
| Jul 2026 | Powershop | 27.1K | 2.2% | 9 |
| Jul 2026 | 1st Energy | 22.2K | 1.8% | 10 |
| Jul 2026 | Amber | 22.2K | 1.8% | 11 |
| Jul 2026 | Momentum Energy | 22.2K | 1.8% | 12 |
| Aug 2026 | AGL | 246K | 23.6% | 1 |
| Aug 2026 | Origin | 246K | 23.6% | 2 |
| Aug 2026 | EnergyAustralia | 135K | 13% | 3 |
| Aug 2026 | Red Energy | 110K | 10.6% | 4 |
| Aug 2026 | GloBird Energy | 90.5K | 8.7% | 5 |
| Aug 2026 | Alinta Energy | 74K | 7.1% | 6 |
| Aug 2026 | OVO | 40.5K | 3.9% | 7 |
| Aug 2026 | Lumo Energy | 27.1K | 2.6% | 8 |
| Aug 2026 | 1st Energy | 18.1K | 1.7% | 9 |
| Aug 2026 | Amber | 18.1K | 1.7% | 10 |
| Aug 2026 | Momentum Energy | 18.1K | 1.7% | 11 |
| Aug 2026 | Powershop | 18.1K | 1.7% | 12 |
| Sep 2026 | AGL | 246K | 23.8% | 1 |
| Sep 2026 | Origin | 246K | 23.8% | 2 |
| Sep 2026 | EnergyAustralia | 165K | 16% | 3 |
| Sep 2026 | Red Energy | 110K | 10.7% | 4 |
| Sep 2026 | GloBird Energy | 74K | 7.2% | 5 |
| Sep 2026 | Alinta Energy | 60.5K | 5.9% | 6 |
| Sep 2026 | 1st Energy | 27.1K | 2.6% | 7 |
| Sep 2026 | OVO | 27.1K | 2.6% | 8 |
| Sep 2026 | Lumo Energy | 22.2K | 2.2% | 9 |
| Sep 2026 | Amber | 18.1K | 1.8% | 10 |
| Sep 2026 | Momentum Energy | 18.1K | 1.8% | 11 |
| Sep 2026 | Powershop | 18.1K | 1.8% | 12 |

## What is being compared

- **1st Energy**: Measured on the search term “1st energy”.
- **AGL**: Measured on the search term “agl”.
- **Alinta Energy**: Measured on the search term “alinta energy”.
- **Amber**: Measured on the search term “amber electric”.
- **EnergyAustralia**: Measured on the search term “energyaustralia”.
- **GloBird Energy**: Measured on the search term “globird”.
- **Lumo Energy**: Measured on the search term “lumo energy”.
- **Momentum Energy**: Measured on the search term “momentum energy”.
- **Origin**: Measured on the search term “origin energy”.
- **OVO**: Measured on the search term “ovo energy”.
- **Powershop**: Measured on the search term “powershop”.
- **Red Energy**: Measured on the search term “red energy”.

- [1st Energy](/demand/au/brands/1st-energy)
- [AGL](/demand/au/brands/agl)
- [Alinta Energy](/demand/au/brands/alinta-energy)
- [Amber](/demand/au/brands/amber-electric)
- [EnergyAustralia](/demand/au/brands/energyaustralia)
- [GloBird Energy](/demand/au/brands/globird-energy)
- [Lumo Energy](/demand/au/brands/lumo-energy)
- [Momentum Energy](/demand/au/brands/momentum-energy)
- [Origin](/demand/au/brands/origin-energy)
- [OVO](/demand/au/brands/ovo-energy)
- [Powershop](/demand/au/brands/powershop-au)
- [Red Energy](/demand/au/brands/red-energy)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among energy retailers in Australia?

AGL and Origin share the highest share of searches among energy retailers in Australia, at 23.8% in September 2026.

## Cite this page

Brandwave. "Energy retailers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-energy-retailers

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-energy-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.