---
title: "Energy drink brands in Australia: Which are searched most?"
description: "Compare the energy drink brands people buy. Share of Search among Red Bull, Monster Energy, V Energy and Mother, the energy drink brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-energy-drink-brands"
publisher: "Brandwave"
---

# Energy drink brands in Australia: Which are searched most?

Compare the energy drink brands people buy. Share of Search among Red Bull, Monster Energy, V Energy and Mother, the energy drink brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Energy drink brands
- **Market**: Australia
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Red Bull, 52.4%

## Which brand is most popular in search among energy drink brands in Australia?

- In September 2026, Red Bull was the most searched among energy drink brands in Australia, with an estimated 40.5K branded searches, 52.4% of all searches for the four we track.
- Monster Energy is in 2nd place, 29 percentage points behind at 23.4%.
- Across the 12 months ending September 2026, Red Bull’s share of searches among energy drink brands in Australia increased from 50.6% to 52.4%.
- Across the 12 months ending September 2026, Monster Energy’s share of searches among energy drink brands in Australia increased from 22.6% to 23.4%.
- Across the 12 months ending September 2026, V Energy’s share of searches among energy drink brands in Australia decreased from 18.5% to 15.7%.
- Across the 12 months ending September 2026, Red Bull’s share of searches among energy drink brands in Australia peaked at 60.5% in March 2026 and was lowest at 48.9% in November 2025.
- Across the 12 months ending September 2026, Monster Energy’s share of searches among energy drink brands in Australia peaked at 26.7% in November 2025 and was lowest at 18.1% in March 2026.
- Across the 12 months ending September 2026, V Energy’s share of searches among energy drink brands in Australia peaked at 18.8% in June 2026 and was lowest at 14% in May 2026.
- Across the 12 months ending September 2026, Mother’s share of searches among energy drink brands in Australia peaked at 8.5% in August 2026 and was lowest at 6.1% in December 2025.
- Across the 12 months ending September 2026, Mother held steady: its share of searches among energy drink brands in Australia moved less than 0.5 percentage points.

## Top energy drink brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Red Bull and V Energy appeared every time. Red Bull was recommended most often, coming first in three out of four answers. V Energy was second, and Monster Energy was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Red Bull | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| V Energy | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Monster Energy | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Mother | 4th | 2 of 3 | 0 of 1 | 2 of 4 |

## Every AI answer about energy drink brands

- Asked ChatGPT "What's the best energy drink in Australia?": 1. V Energy, 2. Red Bull
- Asked ChatGPT "Which energy drink brand in Australia has the least sugar?": 1. Red Bull, 2. Monster Energy, 3. V Energy, 4. Mother
- Asked ChatGPT "What are the most popular energy drinks in Australia?": 1. Red Bull, 2. Monster Energy, 3. V Energy, 4. Mother
- Searched Google, AI Overview "energy drink": 1. Red Bull, 2. V Energy

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## Compare search popularity between leading brands

- [Red Bull vs Monster Energy: compare search popularity](/demand/au/compare/monster-energy-vs-red-bull): 52.4% against 23.4% Share of Search.
- [Red Bull vs V Energy: compare search popularity](/demand/au/compare/red-bull-vs-v-energy): 52.4% against 15.7% Share of Search.
- [Red Bull vs Mother: compare search popularity](/demand/au/compare/mother-vs-red-bull): 52.4% against 8.5% Share of Search.
- [Monster Energy vs V Energy: compare search popularity](/demand/au/compare/monster-energy-vs-v-energy): 23.4% against 15.7% Share of Search.
- [Monster Energy vs Mother: compare search popularity](/demand/au/compare/monster-energy-vs-mother): 23.4% against 8.5% Share of Search.
- [V Energy vs Mother: compare search popularity](/demand/au/compare/mother-vs-v-energy): 15.7% against 8.5% Share of Search.

## How did search popularity change for Australia energy drink brands in September 2026?

- Estimated monthly branded searches for Red Bull in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
- Estimated monthly branded searches for Monster Energy in Australia rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
- Estimated monthly branded searches for Mother in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Red Bull | 52.4% | 40.5K | 0.0% | Red Bull |
| 2 | Monster Energy | 23.4% | 18.1K | 0.0% | Monster Energy |
| 3 | V Energy | 15.7% | 12.1K | 0.0% | V Energy |
| 4 | Mother | 8.5% | 6.6K | 0.0% | Mother |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Red Bull | 33.1K | 50.6% | 1 |
| Oct 2025 | Monster Energy | 14.8K | 22.6% | 2 |
| Oct 2025 | V Energy | 12.1K | 18.5% | 3 |
| Oct 2025 | Mother | 5.4K | 8.3% | 4 |
| Nov 2025 | Red Bull | 33.1K | 48.9% | 1 |
| Nov 2025 | Monster Energy | 18.1K | 26.7% | 2 |
| Nov 2025 | V Energy | 12.1K | 17.9% | 3 |
| Nov 2025 | Mother | 4.4K | 6.5% | 4 |
| Dec 2025 | Red Bull | 33.1K | 56.4% | 1 |
| Dec 2025 | Monster Energy | 12.1K | 20.6% | 2 |
| Dec 2025 | V Energy | 9.9K | 16.9% | 3 |
| Dec 2025 | Mother | 3.6K | 6.1% | 4 |
| Jan 2026 | Red Bull | 27.1K | 50.7% | 1 |
| Jan 2026 | Monster Energy | 12.1K | 22.6% | 2 |
| Jan 2026 | V Energy | 9.9K | 18.5% | 3 |
| Jan 2026 | Mother | 4.4K | 8.2% | 4 |
| Feb 2026 | Red Bull | 33.1K | 55.6% | 1 |
| Feb 2026 | Monster Energy | 12.1K | 20.3% | 2 |
| Feb 2026 | V Energy | 9.9K | 16.6% | 3 |
| Feb 2026 | Mother | 4.4K | 7.4% | 4 |
| Mar 2026 | Red Bull | 49.5K | 60.5% | 1 |
| Mar 2026 | Monster Energy | 14.8K | 18.1% | 2 |
| Mar 2026 | V Energy | 12.1K | 14.8% | 3 |
| Mar 2026 | Mother | 5.4K | 6.6% | 4 |
| Apr 2026 | Red Bull | 33.1K | 53.2% | 1 |
| Apr 2026 | Monster Energy | 14.8K | 23.8% | 2 |
| Apr 2026 | V Energy | 9.9K | 15.9% | 3 |
| Apr 2026 | Mother | 4.4K | 7.1% | 4 |
| May 2026 | Red Bull | 40.5K | 57.4% | 1 |
| May 2026 | Monster Energy | 14.8K | 21% | 2 |
| May 2026 | V Energy | 9.9K | 14% | 3 |
| May 2026 | Mother | 5.4K | 7.6% | 4 |
| Jun 2026 | Red Bull | 33.1K | 51.4% | 1 |
| Jun 2026 | Monster Energy | 14.8K | 23% | 2 |
| Jun 2026 | V Energy | 12.1K | 18.8% | 3 |
| Jun 2026 | Mother | 4.4K | 6.8% | 4 |
| Jul 2026 | Red Bull | 40.5K | 55.6% | 1 |
| Jul 2026 | Monster Energy | 14.8K | 20.3% | 2 |
| Jul 2026 | V Energy | 12.1K | 16.6% | 3 |
| Jul 2026 | Mother | 5.4K | 7.4% | 4 |
| Aug 2026 | Red Bull | 40.5K | 52.4% | 1 |
| Aug 2026 | Monster Energy | 18.1K | 23.4% | 2 |
| Aug 2026 | V Energy | 12.1K | 15.7% | 3 |
| Aug 2026 | Mother | 6.6K | 8.5% | 4 |
| Sep 2026 | Red Bull | 40.5K | 52.4% | 1 |
| Sep 2026 | Monster Energy | 18.1K | 23.4% | 2 |
| Sep 2026 | V Energy | 12.1K | 15.7% | 3 |
| Sep 2026 | Mother | 6.6K | 8.5% | 4 |

## What is being compared

- **Monster Energy**: Measured on the search term “monster energy”.
- **Mother**: Measured on the search term “mother energy drink”.
- **Red Bull**: Measured on the search term “red bull”.
- **V Energy**: Measured on the search term “v energy drink”.

- [Monster Energy](/demand/au/brands/monster-energy)
- [Mother](/demand/au/brands/mother)
- [Red Bull](/demand/au/brands/red-bull)
- [V Energy](/demand/au/brands/v-energy)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among energy drink brands in Australia?

In September 2026, Red Bull was the most searched among energy drink brands in Australia, with an estimated 40.5K branded searches, 52.4% of all searches for the four we track.

## Cite this page

Brandwave. "Energy drink brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-energy-drink-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-energy-drink-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.