--- title: "Electronics retailers in Australia: Which are searched most?" description: "Compare the stores Australians buy electronics and appliances from. Share of Search among JB Hi-Fi, Harvey Norman, The Good Guys, Kogan, Appliances Online, Bing Lee, Betta and PLE Computers, the electronics retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-electronics-retailers" publisher: "Brandwave" --- # Electronics retailers in Australia: Which are searched most? Compare the stores Australians buy electronics and appliances from. Share of Search among JB Hi-Fi, Harvey Norman, The Good Guys, Kogan, Appliances Online, Bing Lee, Betta and PLE Computers, the electronics retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Electronics retailers - **Market**: Australia - **Brands compared**: 8 - **Month measured**: Sep 2026 - **Highest Share of Search**: JB Hi-Fi, 56% ## Which brand is most popular in search among electronics retailers in Australia? - In September 2026, JB Hi-Fi was the most searched among electronics retailers in Australia, with an estimated 2.7M branded searches, 56% of all searches for the eight we track. - Harvey Norman is in 2nd place, 39.2 percentage points behind at 16.8%. - Across the 12 months ending September 2026, JB Hi-Fi’s share of searches among electronics retailers in Australia increased from 55.1% to 56%. - Across the 12 months ending September 2026, The Good Guys’ share of searches among electronics retailers in Australia decreased from 17.1% to 15.4%. - Across the 12 months ending September 2026, JB Hi-Fi’s share of searches among electronics retailers in Australia peaked at 56% in September 2026 and was lowest at 46.9% in May 2026. - Across the 12 months ending September 2026, Harvey Norman’s share of searches among electronics retailers in Australia peaked at 21.8% in January 2026 and was lowest at 16.4% in October 2025. - Across the 12 months ending September 2026, The Good Guys’ share of searches among electronics retailers in Australia peaked at 18.7% in June 2026 and was lowest at 15.4% in September 2026. - Across the 12 months ending September 2026, Kogan’s share of searches among electronics retailers in Australia peaked at 5.4% in August 2026 and was lowest at 4% in October 2025. - Across the 12 months ending September 2026, Appliances Online’s share of searches among electronics retailers in Australia peaked at 4.4% in June 2026 and was lowest at 2.2% in December 2025. - Across the 12 months ending September 2026, Harvey Norman rose from 3rd to 2nd among electronics retailers in Australia. - Across the 12 months ending September 2026, The Good Guys fell from 2nd to 3rd among electronics retailers in Australia. - Across the 12 months ending September 2026, Kogan, Appliances Online, Bing Lee, Betta and PLE Computers held steady: their share of searches among electronics retailers in Australia each moved less than 0.5 percentage points. ## Top electronics retailers in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, JB Hi-Fi, The Good Guys and Appliances Online were mentioned most often, in three of the four answers. JB Hi-Fi was recommended most often, coming first in all three answers that gave a list. The Good Guys was second, and PLE Computers was third. Harvey Norman, which ranked second in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JB Hi-Fi | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | The Good Guys | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | PLE Computers | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Appliances Online | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Betta | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Harvey Norman | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kogan | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bing Lee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about electronics retailers - Asked ChatGPT "Where should I buy electronics in Australia?": 1. JB Hi-Fi, 2. PLE Computers, 3. The Good Guys, 4. Appliances Online - Asked ChatGPT "What are the best electronics stores in Australia?": 1. JB Hi-Fi, 2. PLE Computers, 3. The Good Guys, 4. Appliances Online, 5. Betta - Asked ChatGPT "What's the best place in Australia to buy a TV?": 1. JB Hi-Fi, 2. The Good Guys, 3. Appliances Online, 4. Betta - Searched Google, AI Overview "electronics store": named none of the brands we track Not named in any answer: Harvey Norman, Kogan and Bing Lee. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## Compare search popularity between leading brands - [JB Hi-Fi vs Harvey Norman: compare search popularity](/demand/au/compare/harvey-norman-vs-jb-hi-fi): 56% against 16.8% Share of Search. - [JB Hi-Fi vs The Good Guys: compare search popularity](/demand/au/compare/jb-hi-fi-vs-the-good-guys): 56% against 15.4% Share of Search. - [JB Hi-Fi vs Kogan: compare search popularity](/demand/au/compare/jb-hi-fi-vs-kogan): 56% against 4.1% Share of Search. - [JB Hi-Fi vs Appliances Online: compare search popularity](/demand/au/compare/appliances-online-vs-jb-hi-fi): 56% against 3.4% Share of Search. - [Harvey Norman vs The Good Guys: compare search popularity](/demand/au/compare/harvey-norman-vs-the-good-guys): 16.8% against 15.4% Share of Search. - [Harvey Norman vs Kogan: compare search popularity](/demand/au/compare/harvey-norman-vs-kogan): 16.8% against 4.1% Share of Search. - [Harvey Norman vs Appliances Online: compare search popularity](/demand/au/compare/appliances-online-vs-harvey-norman): 16.8% against 3.4% Share of Search. - [The Good Guys vs Kogan: compare search popularity](/demand/au/compare/kogan-vs-the-good-guys): 15.4% against 4.1% Share of Search. - [The Good Guys vs Appliances Online: compare search popularity](/demand/au/compare/appliances-online-vs-the-good-guys): 15.4% against 3.4% Share of Search. - [Kogan vs Appliances Online: compare search popularity](/demand/au/compare/appliances-online-vs-kogan): 4.1% against 3.4% Share of Search. ## How did search popularity change for Australia electronics retailers in September 2026? - In September 2026, JB Hi-Fi gained share of searches among electronics retailers in Australia, from 48.8% to 56%. - In September 2026, The Good Guys lost share of searches among electronics retailers in Australia, from 18.5% to 15.4%. - In September 2026, Kogan lost share of searches among electronics retailers in Australia, from 5.4% to 4.1%. - In September 2026, Harvey Norman lost share of searches among electronics retailers in Australia, from 17.9% to 16.8%. - In September 2026, Appliances Online lost share of searches among electronics retailers in Australia, from 4.4% to 3.4%. - Estimated monthly branded searches for Bing Lee in Australia fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. - Estimated monthly branded searches for Betta in Australia fell 15.7% over 12 measured months, from 86.1K to 72.6K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | JB Hi-Fi | 56% | 2.7M | +22.3% | JB HI-FI GROUP (NZ) LIMITED | | 2 | Harvey Norman | 16.8% | 823K | 0.0% | HARVEY NORMAN STORES (N.Z.) PTY LTD | | 3 | The Good Guys | 15.4% | 751K | -11.8% | The Good Guys | | 4 | Kogan | 4.1% | 201K | -18.3% | Kogan.com | | 5 | Appliances Online | 3.4% | 165K | -17.9% | Appliances Online | | 6 | Bing Lee | 1.5% | 74K | -18.2% | Bing Lee | | 7 | Betta | 1.5% | 72.6K | 0.0% | Betta | | 8 | PLE Computers | 1.3% | 62.7K | -7.2% | PLE Computers | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | JB Hi-Fi | 3.4M | 55.1% | 1 | | Oct 2025 | The Good Guys | 1M | 17.1% | 2 | | Oct 2025 | Harvey Norman | 1M | 16.4% | 3 | | Oct 2025 | Kogan | 246K | 4% | 4 | | Oct 2025 | Appliances Online | 201K | 3.3% | 5 | | Oct 2025 | Bing Lee | 90.5K | 1.5% | 6 | | Oct 2025 | Betta | 86.1K | 1.4% | 7 | | Oct 2025 | PLE Computers | 67.6K | 1.1% | 8 | | Nov 2025 | JB Hi-Fi | 5M | 55.4% | 1 | | Nov 2025 | The Good Guys | 1.6M | 17.2% | 2 | | Nov 2025 | Harvey Norman | 1.5M | 16.6% | 3 | | Nov 2025 | Kogan | 368K | 4.1% | 4 | | Nov 2025 | Appliances Online | 246K | 2.7% | 5 | | Nov 2025 | Bing Lee | 165K | 1.8% | 6 | | Nov 2025 | Betta | 109K | 1.2% | 7 | | Nov 2025 | PLE Computers | 82.6K | 0.92% | 8 | | Dec 2025 | JB Hi-Fi | 5M | 55.9% | 1 | | Dec 2025 | The Good Guys | 1.6M | 17.3% | 2 | | Dec 2025 | Harvey Norman | 1.5M | 16.8% | 3 | | Dec 2025 | Kogan | 368K | 4.1% | 4 | | Dec 2025 | Appliances Online | 201K | 2.2% | 5 | | Dec 2025 | Bing Lee | 135K | 1.5% | 6 | | Dec 2025 | Betta | 105K | 1.2% | 7 | | Dec 2025 | PLE Computers | 82.6K | 0.92% | 8 | | Jan 2026 | JB Hi-Fi | 2.7M | 49% | 1 | | Jan 2026 | Harvey Norman | 1.2M | 21.8% | 2 | | Jan 2026 | The Good Guys | 918K | 16.4% | 3 | | Jan 2026 | Kogan | 246K | 4.4% | 4 | | Jan 2026 | Appliances Online | 201K | 3.6% | 5 | | Jan 2026 | Bing Lee | 110K | 2% | 6 | | Jan 2026 | Betta | 88.8K | 1.6% | 7 | | Jan 2026 | PLE Computers | 67.6K | 1.2% | 8 | | Feb 2026 | JB Hi-Fi | 2.2M | 51% | 1 | | Feb 2026 | Harvey Norman | 823K | 18.7% | 2 | | Feb 2026 | The Good Guys | 751K | 17.1% | 3 | | Feb 2026 | Kogan | 201K | 4.6% | 4 | | Feb 2026 | Appliances Online | 165K | 3.8% | 5 | | Feb 2026 | Bing Lee | 90.5K | 2.1% | 6 | | Feb 2026 | Betta | 70.4K | 1.6% | 7 | | Feb 2026 | PLE Computers | 55.3K | 1.3% | 8 | | Mar 2026 | JB Hi-Fi | 2.7M | 52.1% | 1 | | Mar 2026 | Harvey Norman | 1M | 19% | 2 | | Mar 2026 | The Good Guys | 851K | 16.2% | 3 | | Mar 2026 | Kogan | 246K | 4.7% | 4 | | Mar 2026 | Appliances Online | 201K | 3.8% | 5 | | Mar 2026 | Bing Lee | 90.5K | 1.7% | 6 | | Mar 2026 | Betta | 72.6K | 1.4% | 7 | | Mar 2026 | PLE Computers | 55.3K | 1.1% | 8 | | Apr 2026 | JB Hi-Fi | 2.2M | 47.7% | 1 | | Apr 2026 | Harvey Norman | 1M | 21.3% | 2 | | Apr 2026 | The Good Guys | 851K | 18.1% | 3 | | Apr 2026 | Appliances Online | 201K | 4.3% | 4 | | Apr 2026 | Kogan | 201K | 4.3% | 5 | | Apr 2026 | Bing Lee | 90.5K | 1.9% | 6 | | Apr 2026 | Betta | 61.6K | 1.3% | 7 | | Apr 2026 | PLE Computers | 55.3K | 1.2% | 8 | | May 2026 | JB Hi-Fi | 2.2M | 46.9% | 1 | | May 2026 | Harvey Norman | 1M | 21% | 2 | | May 2026 | The Good Guys | 851K | 17.8% | 3 | | May 2026 | Kogan | 246K | 5.2% | 4 | | May 2026 | Appliances Online | 201K | 4.2% | 5 | | May 2026 | Bing Lee | 90.5K | 1.9% | 6 | | May 2026 | Betta | 75.3K | 1.6% | 7 | | May 2026 | PLE Computers | 67.6K | 1.4% | 8 | | Jun 2026 | JB Hi-Fi | 2.7M | 49.2% | 1 | | Jun 2026 | The Good Guys | 1M | 18.7% | 2 | | Jun 2026 | Harvey Norman | 1M | 18% | 3 | | Jun 2026 | Appliances Online | 246K | 4.4% | 4 | | Jun 2026 | Kogan | 246K | 4.4% | 5 | | Jun 2026 | Bing Lee | 135K | 2.4% | 6 | | Jun 2026 | Betta | 88.8K | 1.6% | 7 | | Jun 2026 | PLE Computers | 67.6K | 1.2% | 8 | | Jul 2026 | JB Hi-Fi | 2.2M | 48.6% | 1 | | Jul 2026 | The Good Guys | 851K | 18.5% | 2 | | Jul 2026 | Harvey Norman | 823K | 17.9% | 3 | | Jul 2026 | Kogan | 246K | 5.3% | 4 | | Jul 2026 | Appliances Online | 201K | 4.4% | 5 | | Jul 2026 | Bing Lee | 90.5K | 2% | 6 | | Jul 2026 | Betta | 86.1K | 1.9% | 7 | | Jul 2026 | PLE Computers | 67.6K | 1.5% | 8 | | Aug 2026 | JB Hi-Fi | 2.2M | 48.8% | 1 | | Aug 2026 | The Good Guys | 851K | 18.5% | 2 | | Aug 2026 | Harvey Norman | 823K | 17.9% | 3 | | Aug 2026 | Kogan | 246K | 5.4% | 4 | | Aug 2026 | Appliances Online | 201K | 4.4% | 5 | | Aug 2026 | Bing Lee | 90.5K | 2% | 6 | | Aug 2026 | Betta | 72.6K | 1.6% | 7 | | Aug 2026 | PLE Computers | 67.6K | 1.5% | 8 | | Sep 2026 | JB Hi-Fi | 2.7M | 56% | 1 | | Sep 2026 | Harvey Norman | 823K | 16.8% | 2 | | Sep 2026 | The Good Guys | 751K | 15.4% | 3 | | Sep 2026 | Kogan | 201K | 4.1% | 4 | | Sep 2026 | Appliances Online | 165K | 3.4% | 5 | | Sep 2026 | Bing Lee | 74K | 1.5% | 6 | | Sep 2026 | Betta | 72.6K | 1.5% | 7 | | Sep 2026 | PLE Computers | 62.7K | 1.3% | 8 | ## What is being compared - **Appliances Online**: Measured on the search term “appliances online”. - **Betta**: Measured on the search terms “betta” and “betta electrical”, summed into one figure. - **Bing Lee**: Measured on the search term “bing lee”. - **Harvey Norman**: Measured on the search term “harvey norman”. - **JB Hi-Fi**: Measured on the search terms “jb hi fi” and “jb hifi”, summed into one figure. - **Kogan**: Measured on the search term “kogan”. - **PLE Computers**: Measured on the search terms “ple” and “ple computers”, summed into one figure. - **The Good Guys**: Measured on the search terms “good guys” and “the good guys”, summed into one figure. - [Appliances Online](/demand/au/brands/appliances-online) - [Betta](/demand/au/brands/betta-electrical) - [Bing Lee](/demand/au/brands/bing-lee) - [Harvey Norman](/demand/au/brands/harvey-norman) - [JB Hi-Fi](/demand/au/brands/jb-hi-fi) - [Kogan](/demand/au/brands/kogan) - [PLE Computers](/demand/au/brands/ple-computers) - [The Good Guys](/demand/au/brands/the-good-guys) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among electronics retailers in Australia? In September 2026, JB Hi-Fi was the most searched among electronics retailers in Australia, with an estimated 2.7M branded searches, 56% of all searches for the eight we track. ## Cite this page Brandwave. "Electronics retailers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-electronics-retailers This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-electronics-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.