---
title: "Electrolyte and sports drink brands in Australia: Which are searched most?"
description: "Compare the electrolyte and sports drink brands Australians buy. Share of Search among Hydralyte, Liquid I.V., Powerade, Gatorade, LMNT, Staminade and Musashi, the electrolyte and sports drink brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-electrolyte-drink-brands"
publisher: "Brandwave"
---

# Electrolyte and sports drink brands in Australia: Which are searched most?

Compare the electrolyte and sports drink brands Australians buy. Share of Search among Hydralyte, Liquid I.V., Powerade, Gatorade, LMNT, Staminade and Musashi, the electrolyte and sports drink brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Electrolyte and sports drink brands
- **Market**: Australia
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Hydralyte, 45.4%

## Which brand is most popular in search among electrolyte and sports drink brands in Australia?

- In September 2026, Hydralyte was the most searched among electrolyte and sports drink brands in Australia, with an estimated 60.5K branded searches, 45.4% of all searches for the seven we track.
- Liquid I.V. is in 2nd place, 28.7 percentage points behind at 16.6%.
- Across the 12 months ending September 2026, Hydralyte’s share of searches among electrolyte and sports drink brands in Australia decreased from 46.2% to 45.4%.
- Across the 12 months ending September 2026, Powerade’s share of searches among electrolyte and sports drink brands in Australia increased from 13.8% to 16.6%.
- Across the 12 months ending September 2026, LMNT’s share of searches among electrolyte and sports drink brands in Australia decreased from 5% to 3.3%.
- Across the 12 months ending September 2026, Hydralyte’s share of searches among electrolyte and sports drink brands in Australia peaked at 51.4% in December 2025 and was lowest at 39.4% in February 2026.
- Across the 12 months ending September 2026, Liquid I.V.’s share of searches among electrolyte and sports drink brands in Australia peaked at 21.8% in June 2026 and was lowest at 15.4% in December 2025.
- Across the 12 months ending September 2026, Powerade’s share of searches among electrolyte and sports drink brands in Australia peaked at 16.6% in September 2026 and was lowest at 12.6% in December 2025.
- Across the 12 months ending September 2026, Gatorade’s share of searches among electrolyte and sports drink brands in Australia peaked at 16.4% in May 2026 and was lowest at 10.9% in January 2026.
- Across the 12 months ending September 2026, Staminade’s share of searches among electrolyte and sports drink brands in Australia peaked at 4% in January 2026 and was lowest at 2.3% in August 2026.
- Across the 12 months ending September 2026, Musashi’s share of searches among electrolyte and sports drink brands in Australia peaked at 2.8% in June 2026 and was lowest at 1.4% in December 2025.
- Across the 12 months ending September 2026, Powerade rose from 4th to 3rd among electrolyte and sports drink brands in Australia.
- Across the 12 months ending September 2026, Gatorade fell from 3rd to 4th among electrolyte and sports drink brands in Australia.
- Across the 12 months ending September 2026, Liquid I.V., Staminade and Musashi held steady: their share of searches among electrolyte and sports drink brands in Australia each moved less than 0.5 percentage points.

## Top electrolyte and sports drink brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Hydralyte was mentioned most often, in four of the five answers. Hydralyte was recommended most often, coming first in one out of two answers that gave a list. Gatorade was second, and Liquid I.V. was third. Powerade, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hydralyte | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Gatorade | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| Liquid I.V. | 3rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Powerade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LMNT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Staminade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Musashi | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about electrolyte and sports drink brands

- Asked ChatGPT "What's the best electrolyte drink in Australia?": 1. Hydralyte
- Asked ChatGPT "Which electrolyte powder is best for hydration?": 1. Hydralyte
- Asked ChatGPT "Which electrolyte drink is best after exercise?": 1. Hydralyte, 2. Gatorade
- Searched Google, AI Overview "electrolytes": 1. Musashi
- Searched Google, AI Overview "electrolyte drink": 1. Gatorade, 2. Hydralyte, 3. Liquid I.V.

Not named in any answer: Powerade, LMNT and Staminade.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Hydralyte vs Liquid I.V.: compare search popularity](/demand/au/compare/hydralyte-vs-liquid-iv): 45.4% against 16.6% Share of Search.
- [Hydralyte vs Powerade: compare search popularity](/demand/au/compare/hydralyte-vs-powerade): 45.4% against 16.6% Share of Search.
- [Hydralyte vs Gatorade: compare search popularity](/demand/au/compare/gatorade-vs-hydralyte): 45.4% against 13.6% Share of Search.
- [Hydralyte vs LMNT: compare search popularity](/demand/au/compare/hydralyte-vs-lmnt): 45.4% against 3.3% Share of Search.
- [Liquid I.V. vs Powerade: compare search popularity](/demand/au/compare/liquid-iv-vs-powerade): 16.6% Share of Search each.
- [Liquid I.V. vs Gatorade: compare search popularity](/demand/au/compare/gatorade-vs-liquid-iv): 16.6% against 13.6% Share of Search.
- [Liquid I.V. vs LMNT: compare search popularity](/demand/au/compare/liquid-iv-vs-lmnt): 16.6% against 3.3% Share of Search.
- [Powerade vs Gatorade: compare search popularity](/demand/au/compare/gatorade-vs-powerade): 16.6% against 13.6% Share of Search.
- [Powerade vs LMNT: compare search popularity](/demand/au/compare/lmnt-vs-powerade): 16.6% against 3.3% Share of Search.
- [Gatorade vs LMNT: compare search popularity](/demand/au/compare/gatorade-vs-lmnt): 13.6% against 3.3% Share of Search.

## How did search popularity change for Australia electrolyte and sports drink brands in September 2026?

- In September 2026, Powerade overtook Gatorade to rank 3rd among electrolyte and sports drink brands in Australia, with 16.6% of the searches.
- In September 2026, Hydralyte lost share of searches among electrolyte and sports drink brands in Australia, from 47% to 45.4%.
- In September 2026, Liquid I.V. lost share of searches among electrolyte and sports drink brands in Australia, from 17.3% to 16.6%.
- In September 2026, Gatorade lost share of searches among electrolyte and sports drink brands in Australia, from 14.1% to 13.6%.
- Musashi’s share of searches among electrolyte and sports drink brands in Australia has lost ground for 3 months in a row, from 2.8% to 1.8% in September 2026.
- LMNT’s share of searches among electrolyte and sports drink brands in Australia has lost ground for 3 months in a row, from 4.3% to 3.3% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hydralyte | 45.4% | 60.5K | 0.0% | Hydralyte |
| 2 | Liquid I.V. | 16.6% | 22.2K | 0.0% | Unilever |
| 3 | Powerade | 16.6% | 22.2K | +22.7% | The Coca-Cola Company |
| 4 | Gatorade | 13.6% | 18.1K | 0.0% | Gatorade |
| 5 | LMNT | 3.3% | 4.4K | 0.0% | LMNT |
| 6 | Staminade | 2.7% | 3.6K | +24.1% | Staminade |
| 7 | Musashi | 1.8% | 2.4K | 0.0% | Musashi |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hydralyte | 60.5K | 46.2% | 1 |
| Oct 2025 | Liquid I.V. | 22.2K | 16.9% | 2 |
| Oct 2025 | Gatorade | 18.1K | 13.8% | 3 |
| Oct 2025 | Powerade | 18.1K | 13.8% | 4 |
| Oct 2025 | LMNT | 6.6K | 5% | 5 |
| Oct 2025 | Staminade | 3.6K | 2.7% | 6 |
| Oct 2025 | Musashi | 1.9K | 1.5% | 7 |
| Nov 2025 | Hydralyte | 60.5K | 47.6% | 1 |
| Nov 2025 | Liquid I.V. | 22.2K | 17.5% | 2 |
| Nov 2025 | Powerade | 18.1K | 14.3% | 3 |
| Nov 2025 | Gatorade | 14.8K | 11.7% | 4 |
| Nov 2025 | LMNT | 5.4K | 4.3% | 5 |
| Nov 2025 | Staminade | 3.6K | 2.8% | 6 |
| Nov 2025 | Musashi | 2.4K | 1.9% | 7 |
| Dec 2025 | Hydralyte | 60.5K | 51.4% | 1 |
| Dec 2025 | Liquid I.V. | 18.1K | 15.4% | 2 |
| Dec 2025 | Gatorade | 14.8K | 12.6% | 3 |
| Dec 2025 | Powerade | 14.8K | 12.6% | 4 |
| Dec 2025 | LMNT | 4.4K | 3.7% | 5 |
| Dec 2025 | Staminade | 3.6K | 3.1% | 6 |
| Dec 2025 | Musashi | 1.6K | 1.4% | 7 |
| Jan 2026 | Hydralyte | 60.5K | 44.7% | 1 |
| Jan 2026 | Liquid I.V. | 27.1K | 20% | 2 |
| Jan 2026 | Powerade | 18.1K | 13.4% | 3 |
| Jan 2026 | Gatorade | 14.8K | 10.9% | 4 |
| Jan 2026 | LMNT | 6.6K | 4.9% | 5 |
| Jan 2026 | Staminade | 5.4K | 4% | 6 |
| Jan 2026 | Musashi | 2.9K | 2.1% | 7 |
| Feb 2026 | Hydralyte | 49.5K | 39.4% | 1 |
| Feb 2026 | Liquid I.V. | 27.1K | 21.6% | 2 |
| Feb 2026 | Gatorade | 18.1K | 14.4% | 3 |
| Feb 2026 | Powerade | 18.1K | 14.4% | 4 |
| Feb 2026 | LMNT | 5.4K | 4.3% | 5 |
| Feb 2026 | Staminade | 4.4K | 3.5% | 6 |
| Feb 2026 | Musashi | 2.9K | 2.3% | 7 |
| Mar 2026 | Hydralyte | 49.5K | 39.7% | 1 |
| Mar 2026 | Liquid I.V. | 27.1K | 21.7% | 2 |
| Mar 2026 | Gatorade | 18.1K | 14.5% | 3 |
| Mar 2026 | Powerade | 18.1K | 14.5% | 4 |
| Mar 2026 | LMNT | 5.4K | 4.3% | 5 |
| Mar 2026 | Staminade | 3.6K | 2.9% | 6 |
| Mar 2026 | Musashi | 2.9K | 2.3% | 7 |
| Apr 2026 | Hydralyte | 49.5K | 44% | 1 |
| Apr 2026 | Liquid I.V. | 22.2K | 19.7% | 2 |
| Apr 2026 | Gatorade | 14.8K | 13.2% | 3 |
| Apr 2026 | Powerade | 14.8K | 13.2% | 4 |
| Apr 2026 | LMNT | 5.4K | 4.8% | 5 |
| Apr 2026 | Musashi | 2.9K | 2.6% | 6 |
| Apr 2026 | Staminade | 2.9K | 2.6% | 7 |
| May 2026 | Hydralyte | 49.5K | 44.9% | 1 |
| May 2026 | Gatorade | 18.1K | 16.4% | 2 |
| May 2026 | Liquid I.V. | 18.1K | 16.4% | 3 |
| May 2026 | Powerade | 14.8K | 13.4% | 4 |
| May 2026 | LMNT | 4.4K | 4% | 5 |
| May 2026 | Staminade | 2.9K | 2.6% | 6 |
| May 2026 | Musashi | 2.4K | 2.2% | 7 |
| Jun 2026 | Hydralyte | 40.5K | 39.7% | 1 |
| Jun 2026 | Liquid I.V. | 22.2K | 21.8% | 2 |
| Jun 2026 | Gatorade | 14.8K | 14.5% | 3 |
| Jun 2026 | Powerade | 14.8K | 14.5% | 4 |
| Jun 2026 | LMNT | 4.4K | 4.3% | 5 |
| Jun 2026 | Musashi | 2.9K | 2.8% | 6 |
| Jun 2026 | Staminade | 2.4K | 2.4% | 7 |
| Jul 2026 | Hydralyte | 49.5K | 44.4% | 1 |
| Jul 2026 | Liquid I.V. | 22.2K | 19.9% | 2 |
| Jul 2026 | Gatorade | 14.8K | 13.3% | 3 |
| Jul 2026 | Powerade | 14.8K | 13.3% | 4 |
| Jul 2026 | LMNT | 4.4K | 3.9% | 5 |
| Jul 2026 | Musashi | 2.9K | 2.6% | 6 |
| Jul 2026 | Staminade | 2.9K | 2.6% | 7 |
| Aug 2026 | Hydralyte | 60.5K | 47% | 1 |
| Aug 2026 | Liquid I.V. | 22.2K | 17.3% | 2 |
| Aug 2026 | Gatorade | 18.1K | 14.1% | 3 |
| Aug 2026 | Powerade | 18.1K | 14.1% | 4 |
| Aug 2026 | LMNT | 4.4K | 3.4% | 5 |
| Aug 2026 | Staminade | 2.9K | 2.3% | 6 |
| Aug 2026 | Musashi | 2.4K | 1.9% | 7 |
| Sep 2026 | Hydralyte | 60.5K | 45.4% | 1 |
| Sep 2026 | Liquid I.V. | 22.2K | 16.6% | 2 |
| Sep 2026 | Powerade | 22.2K | 16.6% | 3 |
| Sep 2026 | Gatorade | 18.1K | 13.6% | 4 |
| Sep 2026 | LMNT | 4.4K | 3.3% | 5 |
| Sep 2026 | Staminade | 3.6K | 2.7% | 6 |
| Sep 2026 | Musashi | 2.4K | 1.8% | 7 |

## What is being compared

- **Gatorade**: Measured on the search term “gatorade”.
- **Hydralyte**: Measured on the search term “hydralyte”.
- **Liquid I.V.**: Measured on the search term “liquid iv”.
- **LMNT**: Measured on the search term “lmnt”.
- **Musashi**: Measured on the search term “musashi electrolytes”.
- **Powerade**: Measured on the search term “powerade”.
- **Staminade**: Measured on the search term “staminade”.

- [Gatorade](/demand/au/brands/gatorade)
- [Hydralyte](/demand/au/brands/hydralyte)
- [Liquid I.V.](/demand/au/brands/liquid-iv)
- [LMNT](/demand/au/brands/lmnt)
- [Musashi](/demand/au/brands/musashi)
- [Powerade](/demand/au/brands/powerade)
- [Staminade](/demand/au/brands/staminade)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among electrolyte and sports drink brands in Australia?

In September 2026, Hydralyte was the most searched among electrolyte and sports drink brands in Australia, with an estimated 60.5K branded searches, 45.4% of all searches for the seven we track.

## Cite this page

Brandwave. "Electrolyte and sports drink brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-electrolyte-drink-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-electrolyte-drink-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.