---
title: "Electric car brands in Australia: Which are searched most?"
description: "Compare the electric-first car brands Australians can buy. Share of Search among BYD, TESLA, Zeekr, Kia, Denza, XPENG, Polestar, Leapmotor, Deepal and Ora, the electric car brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-electric-car-brands"
publisher: "Brandwave"
---

# Electric car brands in Australia: Which are searched most?

Compare the electric-first car brands Australians can buy. Share of Search among BYD, TESLA, Zeekr, Kia, Denza, XPENG, Polestar, Leapmotor, Deepal and Ora, the electric car brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Electric car brands
- **Market**: Australia
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: BYD, 31.4%

## Which brand is most popular in search among electric car brands in Australia?

- In September 2026, BYD was the most searched among electric car brands in Australia, with an estimated 246K branded searches, 31.4% of all searches for the ten we track.
- TESLA is in 2nd place, 10.3 percentage points behind at 21.1%.
- Across the 12 months ending September 2026, BYD’s share of searches among electric car brands in Australia decreased from 36.9% to 31.4%.
- Across the 12 months ending September 2026, TESLA’s share of searches among electric car brands in Australia decreased from 30.3% to 21.1%.
- Across the 12 months ending September 2026, Zeekr’s share of searches among electric car brands in Australia increased from 7.4% to 17.2%.
- Across the 12 months ending September 2026, Denza’s share of searches among electric car brands in Australia increased from 2.2% to 6.3%.
- Across the 12 months ending September 2026, XPENG’s share of searches among electric car brands in Australia increased from 3.3% to 5.2%.
- Across the 12 months ending September 2026, Polestar’s share of searches among electric car brands in Australia decreased from 6.1% to 4.2%.
- Across the 12 months ending September 2026, Leapmotor’s share of searches among electric car brands in Australia increased from 1.8% to 2.8%.
- Across the 12 months ending September 2026, BYD’s share of searches among electric car brands in Australia peaked at 37.6% in March 2026 and was lowest at 30.3% in July 2026.
- Across the 12 months ending September 2026, TESLA’s share of searches among electric car brands in Australia peaked at 30.3% in October 2025 and was lowest at 19.6% in May 2026.
- Across the 12 months ending September 2026, Kia’s share of searches among electric car brands in Australia peaked at 13.1% in January 2026 and was lowest at 7.7% in December 2025.
- Across the 12 months ending September 2026, Denza’s share of searches among electric car brands in Australia peaked at 14.1% in December 2025 and was lowest at 2.2% in October 2025.
- Across the 12 months ending September 2026, XPENG’s share of searches among electric car brands in Australia peaked at 11.2% in July 2026 and was lowest at 2.5% in April 2026.
- Across the 12 months ending September 2026, Polestar’s share of searches among electric car brands in Australia peaked at 7.5% in November 2025 and was lowest at 3.9% in May 2026.
- Across the 12 months ending September 2026, Leapmotor’s share of searches among electric car brands in Australia peaked at 2.8% in September 2026 and was lowest at 1.5% in March 2026.
- Across the 12 months ending September 2026, Zeekr rose from 4th to 3rd among electric car brands in Australia.
- Across the 12 months ending September 2026, Kia fell from 3rd to 4th among electric car brands in Australia.
- Across the 12 months ending September 2026, Denza rose from 7th to 5th among electric car brands in Australia.
- Across the 12 months ending September 2026, Polestar fell from 5th to 7th among electric car brands in Australia.
- Across the 12 months ending September 2026, Leapmotor rose from 9th to 8th among electric car brands in Australia.
- Across the 12 months ending September 2026, Deepal fell from 8th to 9th among electric car brands in Australia.
- Across the 12 months ending September 2026, Ora held steady: its share of searches among electric car brands in Australia moved less than 0.5 percentage points.

## Top electric car brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, BYD appeared every time. BYD was recommended most often, coming first in two out of four answers that gave a list. TESLA was second, and Kia was third. Zeekr, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| BYD | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| TESLA | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Kia | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Polestar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Deepal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about electric car brands

- Asked ChatGPT "What's the best electric car to buy in Australia?": 1. TESLA, 2. BYD, 3. Kia
- Asked ChatGPT "What are the best electric cars for families?": 1. TESLA, 2. BYD, 3. Kia
- Asked ChatGPT "What's the best value EV in Australia?": 1. BYD
- Searched Google, AI Overview "electric cars": 1. BYD, 2. TESLA
- Searched Google, AI Overview "ev cars": 1. BYD, 2. Kia, 3. TESLA

Not named in any answer: Zeekr, Denza, XPENG, Polestar, Leapmotor, Deepal and Ora.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [BYD vs TESLA: compare search popularity](/demand/au/compare/byd-vs-tesla): 31.4% against 21.1% Share of Search.
- [BYD vs Zeekr: compare search popularity](/demand/au/compare/byd-vs-zeekr): 31.4% against 17.2% Share of Search.
- [BYD vs Kia: compare search popularity](/demand/au/compare/byd-vs-kia): 31.4% against 8.9% Share of Search.
- [BYD vs Denza: compare search popularity](/demand/au/compare/byd-vs-denza): 31.4% against 6.3% Share of Search.
- [TESLA vs Zeekr: compare search popularity](/demand/au/compare/tesla-vs-zeekr): 21.1% against 17.2% Share of Search.
- [TESLA vs Kia: compare search popularity](/demand/au/compare/kia-vs-tesla): 21.1% against 8.9% Share of Search.
- [TESLA vs Denza: compare search popularity](/demand/au/compare/denza-vs-tesla): 21.1% against 6.3% Share of Search.
- [Zeekr vs Kia: compare search popularity](/demand/au/compare/kia-vs-zeekr): 17.2% against 8.9% Share of Search.
- [Zeekr vs Denza: compare search popularity](/demand/au/compare/denza-vs-zeekr): 17.2% against 6.3% Share of Search.
- [Kia vs Denza: compare search popularity](/demand/au/compare/denza-vs-kia): 8.9% against 6.3% Share of Search.

## How did search popularity change for Australia electric car brands in September 2026?

- In September 2026, Zeekr gained share of searches among electric car brands in Australia, from 14.8% to 17.2%.
- In September 2026, Denza gained share of searches among electric car brands in Australia, from 5.4% to 6.3%.
- In September 2026, Leapmotor gained share of searches among electric car brands in Australia, from 2% to 2.8%.
- In September 2026, BYD lost share of searches among electric car brands in Australia, from 33.1% to 31.4%.
- In September 2026, TESLA lost share of searches among electric car brands in Australia, from 22.2% to 21.1%.
- In September 2026, Kia lost share of searches among electric car brands in Australia, from 9.6% to 8.9%.
- Estimated monthly branded searches for XPENG in Australia rose 123.8% over 12 measured months, from 18.1K to 40.5K in September 2026.
- Estimated monthly branded searches for Ora in Australia rose 83.3% over 12 measured months, from 5.4K to 9.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | BYD | 31.4% | 246K | 0.0% | BYD |
| 2 | TESLA | 21.1% | 165K | 0.0% | Tesla |
| 3 | Zeekr | 17.2% | 135K | +22.7% | Zeekr |
| 4 | Kia | 8.9% | 69.5K | -2.5% | Kia |
| 5 | Denza | 6.3% | 49.5K | +22.2% | Denza |
| 6 | XPENG | 5.2% | 40.5K | 0.0% | XPENG |
| 7 | Polestar | 4.2% | 33.1K | 0.0% | Polestar |
| 8 | Leapmotor | 2.8% | 22.2K | +50.0% | Leapmotor |
| 9 | Deepal | 1.5% | 12.1K | 0.0% | Changan |
| 10 | Ora | 1.3% | 9.9K | 0.0% | GWM |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | BYD | 201K | 36.9% | 1 |
| Oct 2025 | TESLA | 165K | 30.3% | 2 |
| Oct 2025 | Kia | 50K | 9.2% | 3 |
| Oct 2025 | Zeekr | 40.5K | 7.4% | 4 |
| Oct 2025 | Polestar | 33.1K | 6.1% | 5 |
| Oct 2025 | XPENG | 18.1K | 3.3% | 6 |
| Oct 2025 | Denza | 12.1K | 2.2% | 7 |
| Oct 2025 | Deepal | 9.9K | 1.8% | 8 |
| Oct 2025 | Leapmotor | 9.9K | 1.8% | 9 |
| Oct 2025 | Ora | 5.4K | 0.99% | 10 |
| Nov 2025 | BYD | 201K | 37.3% | 1 |
| Nov 2025 | TESLA | 135K | 25.1% | 2 |
| Nov 2025 | Kia | 46.7K | 8.7% | 3 |
| Nov 2025 | Polestar | 40.5K | 7.5% | 4 |
| Nov 2025 | Zeekr | 40.5K | 7.5% | 5 |
| Nov 2025 | XPENG | 27.1K | 5% | 6 |
| Nov 2025 | Denza | 18.1K | 3.4% | 7 |
| Nov 2025 | Deepal | 12.1K | 2.2% | 8 |
| Nov 2025 | Leapmotor | 12.1K | 2.2% | 9 |
| Nov 2025 | Ora | 5.4K | 1% | 10 |
| Dec 2025 | BYD | 165K | 31.5% | 1 |
| Dec 2025 | TESLA | 135K | 25.7% | 2 |
| Dec 2025 | Denza | 74K | 14.1% | 3 |
| Dec 2025 | Zeekr | 40.5K | 7.7% | 4 |
| Dec 2025 | Kia | 40.4K | 7.7% | 5 |
| Dec 2025 | Polestar | 27.1K | 5.2% | 6 |
| Dec 2025 | XPENG | 18.1K | 3.5% | 7 |
| Dec 2025 | Deepal | 9.9K | 1.9% | 8 |
| Dec 2025 | Leapmotor | 9.9K | 1.9% | 9 |
| Dec 2025 | Ora | 4.4K | 0.84% | 10 |
| Jan 2026 | BYD | 201K | 34.6% | 1 |
| Jan 2026 | TESLA | 135K | 23.3% | 2 |
| Jan 2026 | Kia | 76.2K | 13.1% | 3 |
| Jan 2026 | Zeekr | 49.5K | 8.5% | 4 |
| Jan 2026 | Polestar | 40.5K | 7% | 5 |
| Jan 2026 | Denza | 27.1K | 4.7% | 6 |
| Jan 2026 | XPENG | 22.2K | 3.8% | 7 |
| Jan 2026 | Deepal | 12.1K | 2.1% | 8 |
| Jan 2026 | Leapmotor | 9.9K | 1.7% | 9 |
| Jan 2026 | Ora | 6.6K | 1.1% | 10 |
| Feb 2026 | BYD | 201K | 35.4% | 1 |
| Feb 2026 | TESLA | 135K | 23.8% | 2 |
| Feb 2026 | Kia | 62.3K | 11% | 3 |
| Feb 2026 | Zeekr | 49.5K | 8.7% | 4 |
| Feb 2026 | Polestar | 40.5K | 7.1% | 5 |
| Feb 2026 | Denza | 33.1K | 5.8% | 6 |
| Feb 2026 | XPENG | 18.1K | 3.2% | 7 |
| Feb 2026 | Deepal | 12.1K | 2.1% | 8 |
| Feb 2026 | Leapmotor | 9.9K | 1.7% | 9 |
| Feb 2026 | Ora | 6.6K | 1.2% | 10 |
| Mar 2026 | BYD | 450K | 37.6% | 1 |
| Mar 2026 | TESLA | 301K | 25.1% | 2 |
| Mar 2026 | Kia | 150K | 12.5% | 3 |
| Mar 2026 | Zeekr | 110K | 9.2% | 4 |
| Mar 2026 | Denza | 49.5K | 4.1% | 5 |
| Mar 2026 | Polestar | 49.5K | 4.1% | 6 |
| Mar 2026 | XPENG | 33.1K | 2.8% | 7 |
| Mar 2026 | Deepal | 18.1K | 1.5% | 8 |
| Mar 2026 | Leapmotor | 18.1K | 1.5% | 9 |
| Mar 2026 | Ora | 18.1K | 1.5% | 10 |
| Apr 2026 | BYD | 368K | 34.2% | 1 |
| Apr 2026 | TESLA | 246K | 22.9% | 2 |
| Apr 2026 | Kia | 139K | 12.9% | 3 |
| Apr 2026 | Zeekr | 135K | 12.5% | 4 |
| Apr 2026 | Denza | 60.5K | 5.6% | 5 |
| Apr 2026 | Polestar | 49.5K | 4.6% | 6 |
| Apr 2026 | XPENG | 27.1K | 2.5% | 7 |
| Apr 2026 | Leapmotor | 18.1K | 1.7% | 8 |
| Apr 2026 | Ora | 18.1K | 1.7% | 9 |
| Apr 2026 | Deepal | 14.8K | 1.4% | 10 |
| May 2026 | BYD | 301K | 35.8% | 1 |
| May 2026 | TESLA | 165K | 19.6% | 2 |
| May 2026 | Zeekr | 135K | 16% | 3 |
| May 2026 | Kia | 97.2K | 11.6% | 4 |
| May 2026 | Denza | 49.5K | 5.9% | 5 |
| May 2026 | Polestar | 33.1K | 3.9% | 6 |
| May 2026 | XPENG | 22.2K | 2.6% | 7 |
| May 2026 | Leapmotor | 18.1K | 2.2% | 8 |
| May 2026 | Deepal | 12.1K | 1.4% | 9 |
| May 2026 | Ora | 8.1K | 0.96% | 10 |
| Jun 2026 | BYD | 246K | 35.8% | 1 |
| Jun 2026 | TESLA | 135K | 19.6% | 2 |
| Jun 2026 | Zeekr | 90.5K | 13.2% | 3 |
| Jun 2026 | Kia | 73.5K | 10.7% | 4 |
| Jun 2026 | Denza | 49.5K | 7.2% | 5 |
| Jun 2026 | Polestar | 33.1K | 4.8% | 6 |
| Jun 2026 | XPENG | 22.2K | 3.2% | 7 |
| Jun 2026 | Leapmotor | 18.1K | 2.6% | 8 |
| Jun 2026 | Deepal | 12.1K | 1.8% | 9 |
| Jun 2026 | Ora | 8.1K | 1.2% | 10 |
| Jul 2026 | BYD | 201K | 30.3% | 1 |
| Jul 2026 | TESLA | 135K | 20.4% | 2 |
| Jul 2026 | Zeekr | 90.5K | 13.6% | 3 |
| Jul 2026 | XPENG | 74K | 11.2% | 4 |
| Jul 2026 | Kia | 60.5K | 9.1% | 5 |
| Jul 2026 | Denza | 40.5K | 6.1% | 6 |
| Jul 2026 | Polestar | 27.1K | 4.1% | 7 |
| Jul 2026 | Leapmotor | 14.8K | 2.2% | 8 |
| Jul 2026 | Deepal | 9.9K | 1.5% | 9 |
| Jul 2026 | Ora | 9.9K | 1.5% | 10 |
| Aug 2026 | BYD | 246K | 33.1% | 1 |
| Aug 2026 | TESLA | 165K | 22.2% | 2 |
| Aug 2026 | Zeekr | 110K | 14.8% | 3 |
| Aug 2026 | Kia | 71.3K | 9.6% | 4 |
| Aug 2026 | Denza | 40.5K | 5.4% | 5 |
| Aug 2026 | XPENG | 40.5K | 5.4% | 6 |
| Aug 2026 | Polestar | 33.1K | 4.5% | 7 |
| Aug 2026 | Leapmotor | 14.8K | 2% | 8 |
| Aug 2026 | Deepal | 12.1K | 1.6% | 9 |
| Aug 2026 | Ora | 9.9K | 1.3% | 10 |
| Sep 2026 | BYD | 246K | 31.4% | 1 |
| Sep 2026 | TESLA | 165K | 21.1% | 2 |
| Sep 2026 | Zeekr | 135K | 17.2% | 3 |
| Sep 2026 | Kia | 69.5K | 8.9% | 4 |
| Sep 2026 | Denza | 49.5K | 6.3% | 5 |
| Sep 2026 | XPENG | 40.5K | 5.2% | 6 |
| Sep 2026 | Polestar | 33.1K | 4.2% | 7 |
| Sep 2026 | Leapmotor | 22.2K | 2.8% | 8 |
| Sep 2026 | Deepal | 12.1K | 1.5% | 9 |
| Sep 2026 | Ora | 9.9K | 1.3% | 10 |

## What is being compared

- **BYD**: Measured on the search term “byd”.
- **Deepal**: Measured on the search term “deepal”.
- **Denza**: Measured on the search term “denza”.
- **Kia**: Measured on the search terms “kia ev3”, “kia ev5”, “kia ev6” and “kia ev9”, summed into one figure.
- **Leapmotor**: Measured on the search term “leapmotor”.
- **Ora**: Measured on the search term “gwm ora”.
- **Polestar**: Measured on the search term “polestar”.
- **TESLA**: Measured on the search term “tesla”.
- **XPENG**: Measured on the search term “xpeng”.
- **Zeekr**: Measured on the search term “zeekr”.

- [BYD](/demand/au/brands/byd)
- [Deepal](/demand/au/brands/deepal)
- [Denza](/demand/au/brands/denza)
- [Kia](/demand/au/brands/kia)
- [Leapmotor](/demand/au/brands/leapmotor)
- [Ora](/demand/au/brands/ora)
- [Polestar](/demand/au/brands/polestar)
- [TESLA](/demand/au/brands/tesla)
- [XPENG](/demand/au/brands/xpeng)
- [Zeekr](/demand/au/brands/zeekr)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among electric car brands in Australia?

In September 2026, BYD was the most searched among electric car brands in Australia, with an estimated 246K branded searches, 31.4% of all searches for the ten we track.

## Cite this page

Brandwave. "Electric car brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-electric-car-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-electric-car-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.