---
title: "EFTPOS providers in Australia: Which are searched most?"
description: "Compare the providers businesses use for EFTPOS terminals and card payments. Share of Search among Tyro, Zeller, Square, Smartpay and CommBank, the EFTPOS providers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-eftpos-providers"
publisher: "Brandwave"
---

# EFTPOS providers in Australia: Which are searched most?

Compare the providers businesses use for EFTPOS terminals and card payments. Share of Search among Tyro, Zeller, Square, Smartpay and CommBank, the EFTPOS providers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: EFTPOS providers
- **Market**: Australia
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Tyro, 44.8%

## Which brand is most popular in search among EFTPOS providers in Australia?

- In September 2026, Tyro was the most searched among EFTPOS providers in Australia, with an estimated 23.8K branded searches, 44.8% of all searches for the five we track.
- Zeller is in 2nd place, 9.6 percentage points behind at 35.2%.
- Across the 12 months ending September 2026, Zeller’s share of searches among EFTPOS providers in Australia increased from 34.3% to 35.2%.
- Across the 12 months ending September 2026, Square’s share of searches among EFTPOS providers in Australia increased from 13.6% to 15.6%.
- Across the 12 months ending September 2026, Smartpay’s share of searches among EFTPOS providers in Australia decreased from 5.4% to 2.4%.
- Across the 12 months ending September 2026, Tyro’s share of searches among EFTPOS providers in Australia peaked at 50.3% in February 2026 and was lowest at 44.7% in October 2025.
- Across the 12 months ending September 2026, Zeller’s share of searches among EFTPOS providers in Australia peaked at 35.2% in September 2026 and was lowest at 29.3% in July 2026.
- Across the 12 months ending September 2026, Square’s share of searches among EFTPOS providers in Australia peaked at 18.7% in July 2026 and was lowest at 12.3% in February 2026.
- Across the 12 months ending September 2026, Smartpay’s share of searches among EFTPOS providers in Australia peaked at 5.4% in October 2025 and was lowest at 2.3% in August 2026.
- Across the 12 months ending September 2026, Tyro and CommBank held steady: their share of searches among EFTPOS providers in Australia each moved less than 0.5 percentage points.

## Top EFTPOS providers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Zeller appeared every time. Zeller was recommended most often, coming first in one out of five answers. CommBank was second, and Square was third. Smartpay, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Zeller | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| CommBank | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Square | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Tyro | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Smartpay | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about EFTPOS providers

- Asked ChatGPT "Which EFTPOS provider should my business use in Australia?": 1. Square, 2. Zeller, 3. Tyro
- Asked ChatGPT "What are the best EFTPOS machines for small businesses in Australia?": 1. Zeller, 2. Square, 3. CommBank, 4. Tyro
- Asked ChatGPT "What's the cheapest EFTPOS provider in Australia for a cafe?": 1. CommBank, 2. Zeller, 3. Tyro
- Searched Google, AI Overview "eftpos machine": 1. Square, 2. Zeller, 3. CommBank, 4. Tyro
- Searched Google, AI Overview "eftpos terminal": 1. CommBank, 2. Zeller

Not named in any answer: Smartpay.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Tyro vs Zeller: compare search popularity](/demand/au/compare/tyro-vs-zeller): 44.8% against 35.2% Share of Search.
- [Tyro vs Square: compare search popularity](/demand/au/compare/square-vs-tyro): 44.8% against 15.6% Share of Search.
- [Tyro vs Smartpay: compare search popularity](/demand/au/compare/smartpay-vs-tyro): 44.8% against 2.4% Share of Search.
- [Zeller vs Square: compare search popularity](/demand/au/compare/square-vs-zeller): 35.2% against 15.6% Share of Search.
- [Zeller vs Smartpay: compare search popularity](/demand/au/compare/smartpay-vs-zeller): 35.2% against 2.4% Share of Search.
- [Square vs Smartpay: compare search popularity](/demand/au/compare/smartpay-vs-square): 15.6% against 2.4% Share of Search.

## How did search popularity change for Australia EFTPOS providers in September 2026?

- In September 2026, Zeller gained share of searches among EFTPOS providers in Australia, from 34.7% to 35.2%.
- In September 2026, Tyro lost share of searches among EFTPOS providers in Australia, from 45.7% to 44.8%.
- Estimated monthly branded searches for Square in Australia rose 38.3% over 12 measured months, from 6K to 8.3K in September 2026.
- Estimated monthly branded searches for CommBank in Australia rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
- Estimated monthly branded searches for Smartpay in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tyro | 44.8% | 23.8K | +19.0% | Tyro |
| 2 | Zeller | 35.2% | 18.7K | +23.0% | Zeller |
| 3 | Square | 15.6% | 8.3K | +23.9% | Block |
| 4 | Smartpay | 2.4% | 1.3K | +30.0% | Smartpay |
| 5 | CommBank | 1.9% | 1K | +13.6% | Commonwealth Bank |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tyro | 19.7K | 44.7% | 1 |
| Oct 2025 | Zeller | 15.1K | 34.3% | 2 |
| Oct 2025 | Square | 6K | 13.6% | 3 |
| Oct 2025 | Smartpay | 2.4K | 5.4% | 4 |
| Oct 2025 | CommBank | 880 | 2% | 5 |
| Nov 2025 | Tyro | 19.7K | 45.2% | 1 |
| Nov 2025 | Zeller | 15.1K | 34.7% | 2 |
| Nov 2025 | Square | 6K | 13.8% | 3 |
| Nov 2025 | Smartpay | 1.9K | 4.4% | 4 |
| Nov 2025 | CommBank | 880 | 2% | 5 |
| Dec 2025 | Tyro | 15.8K | 48.8% | 1 |
| Dec 2025 | Zeller | 10.2K | 31.4% | 2 |
| Dec 2025 | Square | 4.2K | 13% | 3 |
| Dec 2025 | Smartpay | 1.6K | 4.9% | 4 |
| Dec 2025 | CommBank | 590 | 1.8% | 5 |
| Jan 2026 | Tyro | 16.7K | 45.1% | 1 |
| Jan 2026 | Zeller | 12.4K | 33.4% | 2 |
| Jan 2026 | Square | 5.5K | 14.8% | 3 |
| Jan 2026 | Smartpay | 1.9K | 5.1% | 4 |
| Jan 2026 | CommBank | 590 | 1.6% | 5 |
| Feb 2026 | Tyro | 20K | 50.3% | 1 |
| Feb 2026 | Zeller | 12.4K | 31.1% | 2 |
| Feb 2026 | Square | 4.9K | 12.3% | 3 |
| Feb 2026 | Smartpay | 1.9K | 4.8% | 4 |
| Feb 2026 | CommBank | 590 | 1.5% | 5 |
| Mar 2026 | Tyro | 20K | 45.4% | 1 |
| Mar 2026 | Zeller | 15.2K | 34.5% | 2 |
| Mar 2026 | Square | 6K | 13.6% | 3 |
| Mar 2026 | Smartpay | 1.9K | 4.3% | 4 |
| Mar 2026 | CommBank | 1K | 2.3% | 5 |
| Apr 2026 | Tyro | 16.4K | 45.4% | 1 |
| Apr 2026 | Zeller | 12.4K | 34.4% | 2 |
| Apr 2026 | Square | 5.4K | 15% | 3 |
| Apr 2026 | Smartpay | 1.3K | 3.6% | 4 |
| Apr 2026 | CommBank | 590 | 1.6% | 5 |
| May 2026 | Tyro | 19.7K | 48.9% | 1 |
| May 2026 | Zeller | 12.4K | 30.8% | 2 |
| May 2026 | Square | 6.3K | 15.6% | 3 |
| May 2026 | Smartpay | 1.3K | 3.2% | 4 |
| May 2026 | CommBank | 590 | 1.5% | 5 |
| Jun 2026 | Tyro | 19.7K | 47.1% | 1 |
| Jun 2026 | Zeller | 12.5K | 29.9% | 2 |
| Jun 2026 | Square | 7.6K | 18.2% | 3 |
| Jun 2026 | Smartpay | 1.3K | 3.1% | 4 |
| Jun 2026 | CommBank | 720 | 1.7% | 5 |
| Jul 2026 | Tyro | 19.7K | 46.5% | 1 |
| Jul 2026 | Zeller | 12.4K | 29.3% | 2 |
| Jul 2026 | Square | 7.9K | 18.7% | 3 |
| Jul 2026 | Smartpay | 1.6K | 3.8% | 4 |
| Jul 2026 | CommBank | 720 | 1.7% | 5 |
| Aug 2026 | Tyro | 20K | 45.7% | 1 |
| Aug 2026 | Zeller | 15.2K | 34.7% | 2 |
| Aug 2026 | Square | 6.7K | 15.3% | 3 |
| Aug 2026 | Smartpay | 1K | 2.3% | 4 |
| Aug 2026 | CommBank | 880 | 2% | 5 |
| Sep 2026 | Tyro | 23.8K | 44.8% | 1 |
| Sep 2026 | Zeller | 18.7K | 35.2% | 2 |
| Sep 2026 | Square | 8.3K | 15.6% | 3 |
| Sep 2026 | Smartpay | 1.3K | 2.4% | 4 |
| Sep 2026 | CommBank | 1K | 1.9% | 5 |

## What is being compared

- **CommBank**: Measured on the search term “commbank eftpos”.
- **Smartpay**: Measured on the search term “smartpay”.
- **Square**: Measured on the search terms “square eftpos” and “square pos”, summed into one figure.
- **Tyro**: Measured on the search terms “tyro” and “tyro payments”, summed into one figure.
- **Zeller**: Measured on the search terms “zeller” and “zeller eftpos”, summed into one figure.

- [CommBank](/demand/au/brands/commbank)
- [Smartpay](/demand/au/brands/smartpay)
- [Square](/demand/au/brands/square)
- [Tyro](/demand/au/brands/tyro)
- [Zeller](/demand/au/brands/zeller)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among EFTPOS providers in Australia?

In September 2026, Tyro was the most searched among EFTPOS providers in Australia, with an estimated 23.8K branded searches, 44.8% of all searches for the five we track.

## Cite this page

Brandwave. "EFTPOS providers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-eftpos-providers

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-eftpos-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.