---
title: "Dog food brands in Australia: Which are searched most?"
description: "Compare the dog food brands people feed their dogs. Share of Search among Lyka, Royal Canin, Black Hawk, Prime100, Pedigree, Advance, Hill's and Supercoat, the dog food brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-dog-food-brands"
publisher: "Brandwave"
---

# Dog food brands in Australia: Which are searched most?

Compare the dog food brands people feed their dogs. Share of Search among Lyka, Royal Canin, Black Hawk, Prime100, Pedigree, Advance, Hill's and Supercoat, the dog food brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dog food brands
- **Market**: Australia
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Lyka, 43.7%

## Which brand is most popular in search among dog food brands in Australia?

- In September 2026, Lyka was the most searched among dog food brands in Australia, with an estimated 39.2K branded searches, 43.7% of all searches for the eight we track.
- Royal Canin is in 2nd place, 30.2 percentage points behind at 13.5%.
- Across the 12 months ending September 2026, Lyka’s share of searches among dog food brands in Australia decreased from 47.2% to 43.7%.
- Across the 12 months ending September 2026, Royal Canin’s share of searches among dog food brands in Australia increased from 11.3% to 13.5%.
- Across the 12 months ending September 2026, Prime100’s share of searches among dog food brands in Australia increased from 9.3% to 11%.
- Across the 12 months ending September 2026, Lyka’s share of searches among dog food brands in Australia peaked at 55.1% in January 2026 and was lowest at 43.7% in September 2026.
- Across the 12 months ending September 2026, Royal Canin’s share of searches among dog food brands in Australia peaked at 13.5% in September 2026 and was lowest at 9.9% in January 2026.
- Across the 12 months ending September 2026, Black Hawk’s share of searches among dog food brands in Australia peaked at 13.7% in November 2025 and was lowest at 9.7% in March 2026.
- Across the 12 months ending September 2026, Prime100’s share of searches among dog food brands in Australia peaked at 11% in September 2026 and was lowest at 7.3% in June 2026.
- Across the 12 months ending September 2026, Pedigree’s share of searches among dog food brands in Australia peaked at 8.5% in August 2026 and was lowest at 4.4% in January 2026.
- Across the 12 months ending September 2026, Advance’s share of searches among dog food brands in Australia peaked at 6.2% in October 2025 and was lowest at 4.6% in May 2026.
- Across the 12 months ending September 2026, Hill's’ share of searches among dog food brands in Australia peaked at 4.8% in September 2026 and was lowest at 3.3% in January 2026.
- Across the 12 months ending September 2026, Royal Canin rose from 3rd to 2nd among dog food brands in Australia.
- Across the 12 months ending September 2026, Black Hawk fell from 2nd to 3rd among dog food brands in Australia.
- Across the 12 months ending September 2026, Pedigree, Advance, Hill's and Supercoat held steady: their share of searches among dog food brands in Australia each moved less than 0.5 percentage points.

## Top dog food brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Black Hawk, Prime100 and Advance were mentioned most often, in four of the five answers. Advance was recommended most often, coming first in one out of five answers. Royal Canin was second, and Hill's was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Advance | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Royal Canin | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Hill's | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Pedigree | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Black Hawk | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| Prime100 | 6th | 3 of 3 | 1 of 2 | 4 of 5 |
| Supercoat | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Lyka | 8th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about dog food brands

- Asked ChatGPT "What's the best dog food brand in Australia?": 1. Hill's, 2. Royal Canin, 3. Advance, 4. Black Hawk, 5. Prime100
- Asked ChatGPT "Which Australian dog food brand is healthiest?": 1. Advance, 2. Prime100, 3. Black Hawk, 4. Lyka
- Asked ChatGPT "What are the most popular dog food brands in Australia?": 1. Pedigree, 2. Supercoat, 3. Royal Canin, 4. Black Hawk, 5. Advance, 6. Prime100, 7. Hill's, 8. Lyka
- Searched Google, AI Overview "dog food": 1. Pedigree, 2. Supercoat
- Searched Google, AI Overview "best dog food": 1. Royal Canin, 2. Hill's, 3. Advance, 4. Black Hawk, 5. Prime100

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## Compare search popularity between leading brands

- [Lyka vs Royal Canin: compare search popularity](/demand/au/compare/lyka-vs-royal-canin): 43.7% against 13.5% Share of Search.
- [Lyka vs Black Hawk: compare search popularity](/demand/au/compare/black-hawk-vs-lyka): 43.7% against 11% Share of Search.
- [Lyka vs Prime100: compare search popularity](/demand/au/compare/lyka-vs-prime100): 43.7% against 11% Share of Search.
- [Lyka vs Pedigree: compare search popularity](/demand/au/compare/lyka-vs-pedigree): 43.7% against 7.3% Share of Search.
- [Royal Canin vs Black Hawk: compare search popularity](/demand/au/compare/black-hawk-vs-royal-canin): 13.5% against 11% Share of Search.
- [Royal Canin vs Prime100: compare search popularity](/demand/au/compare/prime100-vs-royal-canin): 13.5% against 11% Share of Search.
- [Royal Canin vs Pedigree: compare search popularity](/demand/au/compare/pedigree-vs-royal-canin): 13.5% against 7.3% Share of Search.
- [Black Hawk vs Prime100: compare search popularity](/demand/au/compare/black-hawk-vs-prime100): 11% Share of Search each.
- [Black Hawk vs Pedigree: compare search popularity](/demand/au/compare/black-hawk-vs-pedigree): 11% against 7.3% Share of Search.
- [Prime100 vs Pedigree: compare search popularity](/demand/au/compare/pedigree-vs-prime100): 11% against 7.3% Share of Search.

## How did search popularity change for Australia dog food brands in September 2026?

- In September 2026, Prime100 overtook Pedigree to rank 4th among dog food brands in Australia, with 11% of the searches.
- In September 2026, Royal Canin gained share of searches among dog food brands in Australia, from 12.7% to 13.5%.
- In September 2026, Supercoat gained share of searches among dog food brands in Australia, from 2% to 2.7%.
- In September 2026, Black Hawk gained share of searches among dog food brands in Australia, from 10.4% to 11%.
- In September 2026, Lyka lost share of searches among dog food brands in Australia, from 47.6% to 43.7%.
- In September 2026, Pedigree lost share of searches among dog food brands in Australia, from 8.5% to 7.3%.
- Estimated monthly branded searches for Hill's in Australia rose 13.8% over 12 measured months, from 3.8K to 4.3K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lyka | 43.7% | 39.2K | -13.3% | Lyka |
| 2 | Royal Canin | 13.5% | 12.1K | 0.0% | Mars |
| 3 | Black Hawk | 11% | 9.9K | 0.0% | Black Hawk |
| 4 | Prime100 | 11% | 9.9K | +22.2% | Prime100 |
| 5 | Pedigree | 7.3% | 6.6K | -18.5% | Mars |
| 6 | Advance | 6% | 5.4K | 0.0% | Advance |
| 7 | Hill's | 4.8% | 4.3K | 0.0% | Hill's |
| 8 | Supercoat | 2.7% | 2.4K | +26.3% | Nestlé |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lyka | 41.2K | 47.2% | 1 |
| Oct 2025 | Black Hawk | 9.9K | 11.3% | 2 |
| Oct 2025 | Royal Canin | 9.9K | 11.3% | 3 |
| Oct 2025 | Prime100 | 8.1K | 9.3% | 4 |
| Oct 2025 | Pedigree | 6.6K | 7.6% | 5 |
| Oct 2025 | Advance | 5.4K | 6.2% | 6 |
| Oct 2025 | Hill's | 3.8K | 4.3% | 7 |
| Oct 2025 | Supercoat | 2.4K | 2.7% | 8 |
| Nov 2025 | Lyka | 41.2K | 46.6% | 1 |
| Nov 2025 | Black Hawk | 12.1K | 13.7% | 2 |
| Nov 2025 | Royal Canin | 9.9K | 11.2% | 3 |
| Nov 2025 | Prime100 | 8.1K | 9.2% | 4 |
| Nov 2025 | Pedigree | 6.6K | 7.5% | 5 |
| Nov 2025 | Advance | 5.4K | 6.1% | 6 |
| Nov 2025 | Hill's | 3.3K | 3.7% | 7 |
| Nov 2025 | Supercoat | 1.9K | 2.1% | 8 |
| Dec 2025 | Lyka | 37K | 49.7% | 1 |
| Dec 2025 | Black Hawk | 9.9K | 13.3% | 2 |
| Dec 2025 | Royal Canin | 9.9K | 13.3% | 3 |
| Dec 2025 | Prime100 | 5.4K | 7.3% | 4 |
| Dec 2025 | Advance | 4.4K | 5.9% | 5 |
| Dec 2025 | Pedigree | 3.6K | 4.8% | 6 |
| Dec 2025 | Hill's | 2.6K | 3.5% | 7 |
| Dec 2025 | Supercoat | 1.6K | 2.1% | 8 |
| Jan 2026 | Lyka | 55.3K | 55.1% | 1 |
| Jan 2026 | Black Hawk | 12.1K | 12.1% | 2 |
| Jan 2026 | Royal Canin | 9.9K | 9.9% | 3 |
| Jan 2026 | Prime100 | 8.1K | 8.1% | 4 |
| Jan 2026 | Advance | 5.4K | 5.4% | 5 |
| Jan 2026 | Pedigree | 4.4K | 4.4% | 6 |
| Jan 2026 | Hill's | 3.3K | 3.3% | 7 |
| Jan 2026 | Supercoat | 1.9K | 1.9% | 8 |
| Feb 2026 | Lyka | 45.2K | 52.9% | 1 |
| Feb 2026 | Black Hawk | 9.9K | 11.6% | 2 |
| Feb 2026 | Royal Canin | 9.9K | 11.6% | 3 |
| Feb 2026 | Prime100 | 6.6K | 7.7% | 4 |
| Feb 2026 | Advance | 4.4K | 5.2% | 5 |
| Feb 2026 | Pedigree | 4.4K | 5.2% | 6 |
| Feb 2026 | Hill's | 3.4K | 4% | 7 |
| Feb 2026 | Supercoat | 1.6K | 1.9% | 8 |
| Mar 2026 | Lyka | 51.2K | 50.2% | 1 |
| Mar 2026 | Royal Canin | 12.1K | 11.9% | 2 |
| Mar 2026 | Black Hawk | 9.9K | 9.7% | 3 |
| Mar 2026 | Pedigree | 8.1K | 7.9% | 4 |
| Mar 2026 | Prime100 | 8.1K | 7.9% | 5 |
| Mar 2026 | Advance | 5.4K | 5.3% | 6 |
| Mar 2026 | Hill's | 4.8K | 4.7% | 7 |
| Mar 2026 | Supercoat | 2.4K | 2.4% | 8 |
| Apr 2026 | Lyka | 45.2K | 52.5% | 1 |
| Apr 2026 | Black Hawk | 9.9K | 11.5% | 2 |
| Apr 2026 | Royal Canin | 9.9K | 11.5% | 3 |
| Apr 2026 | Prime100 | 6.6K | 7.7% | 4 |
| Apr 2026 | Advance | 4.4K | 5.1% | 5 |
| Apr 2026 | Pedigree | 4.4K | 5.1% | 6 |
| Apr 2026 | Hill's | 3.8K | 4.4% | 7 |
| Apr 2026 | Supercoat | 1.9K | 2.2% | 8 |
| May 2026 | Lyka | 51.2K | 53.2% | 1 |
| May 2026 | Black Hawk | 9.9K | 10.3% | 2 |
| May 2026 | Royal Canin | 9.9K | 10.3% | 3 |
| May 2026 | Prime100 | 8.1K | 8.4% | 4 |
| May 2026 | Pedigree | 6.6K | 6.9% | 5 |
| May 2026 | Advance | 4.4K | 4.6% | 6 |
| May 2026 | Hill's | 4.3K | 4.5% | 7 |
| May 2026 | Supercoat | 1.9K | 2% | 8 |
| Jun 2026 | Lyka | 45.2K | 49.7% | 1 |
| Jun 2026 | Royal Canin | 12.1K | 13.3% | 2 |
| Jun 2026 | Black Hawk | 9.9K | 10.9% | 3 |
| Jun 2026 | Pedigree | 6.6K | 7.3% | 4 |
| Jun 2026 | Prime100 | 6.6K | 7.3% | 5 |
| Jun 2026 | Advance | 4.4K | 4.8% | 6 |
| Jun 2026 | Hill's | 4.3K | 4.7% | 7 |
| Jun 2026 | Supercoat | 1.9K | 2.1% | 8 |
| Jul 2026 | Lyka | 45.2K | 49% | 1 |
| Jul 2026 | Royal Canin | 12.1K | 13.1% | 2 |
| Jul 2026 | Black Hawk | 9.9K | 10.7% | 3 |
| Jul 2026 | Prime100 | 8.1K | 8.8% | 4 |
| Jul 2026 | Advance | 5.4K | 5.9% | 5 |
| Jul 2026 | Pedigree | 5.4K | 5.9% | 6 |
| Jul 2026 | Hill's | 4.3K | 4.7% | 7 |
| Jul 2026 | Supercoat | 1.9K | 2.1% | 8 |
| Aug 2026 | Lyka | 45.2K | 47.6% | 1 |
| Aug 2026 | Royal Canin | 12.1K | 12.7% | 2 |
| Aug 2026 | Black Hawk | 9.9K | 10.4% | 3 |
| Aug 2026 | Pedigree | 8.1K | 8.5% | 4 |
| Aug 2026 | Prime100 | 8.1K | 8.5% | 5 |
| Aug 2026 | Advance | 5.4K | 5.7% | 6 |
| Aug 2026 | Hill's | 4.3K | 4.5% | 7 |
| Aug 2026 | Supercoat | 1.9K | 2% | 8 |
| Sep 2026 | Lyka | 39.2K | 43.7% | 1 |
| Sep 2026 | Royal Canin | 12.1K | 13.5% | 2 |
| Sep 2026 | Black Hawk | 9.9K | 11% | 3 |
| Sep 2026 | Prime100 | 9.9K | 11% | 4 |
| Sep 2026 | Pedigree | 6.6K | 7.3% | 5 |
| Sep 2026 | Advance | 5.4K | 6% | 6 |
| Sep 2026 | Hill's | 4.3K | 4.8% | 7 |
| Sep 2026 | Supercoat | 2.4K | 2.7% | 8 |

## What is being compared

- **Advance**: Measured on the search term “advance dog food”.
- **Black Hawk**: Measured on the search term “black hawk dog food”.
- **Hill's**: Measured on the search terms “hills dog food” and “hills science diet”, summed into one figure.
- **Lyka**: Measured on the search terms “lyka” and “lyka dog food”, summed into one figure.
- **Pedigree**: Measured on the search term “pedigree”.
- **Prime100**: Measured on the search term “prime100”.
- **Royal Canin**: Measured on the search term “royal canin dog food”.
- **Supercoat**: Measured on the search term “supercoat”.

- [Advance](/demand/au/brands/advance-pet)
- [Black Hawk](/demand/au/brands/black-hawk)
- [Hill's](/demand/au/brands/hills)
- [Lyka](/demand/au/brands/lyka)
- [Pedigree](/demand/au/brands/pedigree)
- [Prime100](/demand/au/brands/prime100)
- [Royal Canin](/demand/au/brands/royal-canin)
- [Supercoat](/demand/au/brands/supercoat)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dog food brands in Australia?

In September 2026, Lyka was the most searched among dog food brands in Australia, with an estimated 39.2K branded searches, 43.7% of all searches for the eight we track.

## Cite this page

Brandwave. "Dog food brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-dog-food-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-dog-food-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.