--- title: "Beko vs Samsung: Which is searched more in Australia?" description: "Is Beko or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-dishwasher-brands/compare/beko-vs-samsung" publisher: "Brandwave" --- # Beko vs Samsung: Which is searched more in Australia? Is Beko or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beko and Samsung - **Competitive set**: Dishwasher brands - **Market**: Australia - **Month measured**: Sep 2026 - **Beko Share of Search**: 2.8% - **Samsung Share of Search**: 1.5% ## Is Beko or Samsung more popular in search? - In September 2026, Beko had more branded searches than Samsung among dishwasher brands in Australia. Beko had about 2,400 branded searches, while Samsung had 1,300. Beko made up 2.8% of all dishwasher brand searches we track, and Samsung accounted for 1.5%. - Beko was ahead of Samsung in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beko’s share of searches among dishwasher brands in Australia moved from 3.5% to 2.8%, and its estimated monthly branded searches moved from 2.9K to 2.4K. - Across the 12 months ending September 2026, Samsung’s share of searches among dishwasher brands in Australia moved from 2.3% to 1.5%, and its estimated monthly branded searches moved from 1.9K to 1.3K. ## Top dishwasher brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Beko nor Samsung showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Miele | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Westinghouse | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | LG | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Haier | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Fisher & Paykel | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | ASKO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Esatto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Euromaid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dishwasher brands - Asked ChatGPT "What's the best dishwasher brand in Australia?": 1. Miele, 2. Bosch, 3. Westinghouse, 4. Fisher & Paykel - Asked ChatGPT "Which dishwasher should I buy in Australia?": 1. Bosch, 2. Miele, 3. Westinghouse - Asked ChatGPT "Which dishwasher is the quietest?": 1. LG, 2. Bosch, 3. Miele - Searched Google, AI Overview "best dishwasher": 1. Bosch, 2. Miele, 3. Westinghouse - Searched Google, AI Overview "dishwasher": 1. Haier, 2. Westinghouse, 3. Bosch, 4. Fisher & Paykel, 5. LG, 6. Miele Not named in any answer: ASKO, Smeg, Beko, Hisense, Electrolux, Esatto, Samsung and Euromaid. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia dishwasher brands in September 2026? - In September 2026, Beko lost share of searches among dishwasher brands in Australia, from 3.3% to 2.8%. - In September 2026, Samsung fell from 11th to 13th among dishwasher brands in Australia. ## Month by month | Month | Beko estimated searches | Beko Share of Search | Beko rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 3.5% | 9 | 1.9K | 2.3% | 11 | | Nov 2025 | 2.9K | 2.9% | 9 | 2.4K | 2.4% | 11 | | Dec 2025 | 2.9K | 3.5% | 9 | 1.6K | 1.9% | 11 | | Jan 2026 | 2.9K | 3.4% | 9 | 1.6K | 1.9% | 11 | | Feb 2026 | 2.9K | 3.8% | 9 | 1.6K | 2.1% | 11 | | Mar 2026 | 2.9K | 3.4% | 9 | 1.6K | 1.8% | 11 | | Apr 2026 | 2.9K | 3.6% | 9 | 1.9K | 2.3% | 11 | | May 2026 | 3.6K | 4% | 8 | 1.9K | 2.1% | 11 | | Jun 2026 | 2.9K | 2.9% | 9 | 1.9K | 1.9% | 11 | | Jul 2026 | 2.9K | 3.2% | 9 | 1.6K | 1.8% | 11 | | Aug 2026 | 2.9K | 3.3% | 9 | 1.6K | 1.8% | 11 | | Sep 2026 | 2.4K | 2.8% | 9 | 1.3K | 1.5% | 13 | ## How each brand is measured Brandwave collects information about searches that people make online using Beko’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beko**: Measured on the search term “beko dishwasher”. - **Samsung**: Measured on the search term “samsung dishwasher”. - [Beko profile](/demand/au/brands/beko) - [Samsung profile](/demand/au/brands/samsung) - [All dishwasher brands in Australia](/demand/au/categories/au-dishwasher-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beko or Samsung more popular in search? In September 2026, Beko had more branded searches than Samsung among dishwasher brands in Australia. Beko had about 2,400 branded searches, while Samsung had 1,300. Beko made up 2.8% of all dishwasher brand searches we track, and Samsung accounted for 1.5%. ## Cite this page Brandwave. "Beko vs Samsung: Which is searched more in Australia?". https://gobrandwave.com/demand/au/categories/au-dishwasher-brands/compare/beko-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-dishwasher-brands/compare/beko-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.