--- title: "ASKO vs Fisher & Paykel: Which is searched more in Australia?" description: "Is ASKO or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-dishwasher-brands/compare/asko-vs-fisher-and-paykel" publisher: "Brandwave" --- # ASKO vs Fisher & Paykel: Which is searched more in Australia? Is ASKO or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASKO and Fisher & Paykel - **Competitive set**: Dishwasher brands - **Market**: Australia - **Month measured**: Sep 2026 - **ASKO Share of Search**: 9.4% - **Fisher & Paykel Share of Search**: 9.4% ## Is ASKO or Fisher & Paykel more popular in search? - In September 2026, ASKO and Fisher & Paykel were level in searches among dishwasher brands in Australia, with an estimated 8.1K branded searches each, at 9.4% of the total each. - The lead changed hands once in the 12 months ending September 2026: ASKO took it in June 2026. - Across the 12 months ending September 2026, ASKO’s share of searches among dishwasher brands in Australia moved from 9.6% to 9.4%, and its estimated monthly branded searches held steady at 8.1K. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among dishwasher brands in Australia moved from 9.6% to 9.4%, and its estimated monthly branded searches held steady at 8.1K. ## Top dishwasher brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ASKO did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Miele | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Westinghouse | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | LG | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Haier | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Fisher & Paykel | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | ASKO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Esatto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Euromaid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dishwasher brands - Asked ChatGPT "What's the best dishwasher brand in Australia?": 1. Miele, 2. Bosch, 3. Westinghouse, 4. Fisher & Paykel - Asked ChatGPT "Which dishwasher should I buy in Australia?": 1. Bosch, 2. Miele, 3. Westinghouse - Asked ChatGPT "Which dishwasher is the quietest?": 1. LG, 2. Bosch, 3. Miele - Searched Google, AI Overview "best dishwasher": 1. Bosch, 2. Miele, 3. Westinghouse - Searched Google, AI Overview "dishwasher": 1. Haier, 2. Westinghouse, 3. Bosch, 4. Fisher & Paykel, 5. LG, 6. Miele Not named in any answer: ASKO, Smeg, Beko, Hisense, Electrolux, Esatto, Samsung and Euromaid. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia dishwasher brands in September 2026? - Fisher & Paykel’s share of searches among dishwasher brands in Australia has gained ground for 3 months in a row, from 8% to 9.4% in September 2026. ## Month by month | Month | ASKO estimated searches | ASKO Share of Search | ASKO rank | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 9.6% | 4 | 8.1K | 9.6% | 5 | | Nov 2025 | 8.1K | 8.1% | 5 | 9.9K | 9.9% | 4 | | Dec 2025 | 8.1K | 9.7% | 4 | 8.1K | 9.7% | 5 | | Jan 2026 | 8.1K | 9.6% | 4 | 8.1K | 9.6% | 5 | | Feb 2026 | 6.6K | 8.6% | 4 | 6.6K | 8.6% | 5 | | Mar 2026 | 8.1K | 9.4% | 4 | 8.1K | 9.4% | 5 | | Apr 2026 | 6.6K | 8.1% | 5 | 8.1K | 10% | 4 | | May 2026 | 8.1K | 8.9% | 4 | 8.1K | 8.9% | 5 | | Jun 2026 | 9.9K | 9.8% | 4 | 8.1K | 8% | 5 | | Jul 2026 | 8.1K | 9% | 4 | 8.1K | 9% | 5 | | Aug 2026 | 8.1K | 9.2% | 4 | 8.1K | 9.2% | 5 | | Sep 2026 | 8.1K | 9.4% | 4 | 8.1K | 9.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using ASKO’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASKO**: Measured on the search term “asko dishwasher”. - **Fisher & Paykel**: Measured on the search term “fisher and paykel dishwasher”. - [ASKO profile](/demand/au/brands/asko) - [Fisher & Paykel profile](/demand/au/brands/fisher-and-paykel) - [All dishwasher brands in Australia](/demand/au/categories/au-dishwasher-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASKO or Fisher & Paykel more popular in search? In September 2026, ASKO and Fisher & Paykel were level in searches among dishwasher brands in Australia, with an estimated 8.1K branded searches each, at 9.4% of the total each. ## Cite this page Brandwave. "ASKO vs Fisher & Paykel: Which is searched more in Australia?". https://gobrandwave.com/demand/au/categories/au-dishwasher-brands/compare/asko-vs-fisher-and-paykel This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-dishwasher-brands/compare/asko-vs-fisher-and-paykel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.