---
title: "Designer fashion labels in Australia: Which are searched most?"
description: "Compare the Australian designer fashion labels shoppers buy. Share of Search among Aje, Bec + Bridge, Scanlan Theodore, Camilla and Marc, Shona Joy, Zimmermann, Alémais, Rebecca Vallance, Sir the Label, St. Agni, Viktoria & Woods, Faithfull the Brand, Christopher Esber, Sass & Bide and Camilla, the designer fashion labels Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-designer-fashion-labels"
publisher: "Brandwave"
---

# Designer fashion labels in Australia: Which are searched most?

Compare the Australian designer fashion labels shoppers buy. Share of Search among Aje, Bec + Bridge, Scanlan Theodore, Camilla and Marc, Shona Joy, Zimmermann, Alémais, Rebecca Vallance, Sir the Label, St. Agni, Viktoria & Woods, Faithfull the Brand, Christopher Esber, Sass & Bide and Camilla, the designer fashion labels Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Designer fashion labels
- **Market**: Australia
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: Aje, 21.9%

## Which brand is most popular in search among designer fashion labels in Australia?

- In September 2026, Aje was the most searched among designer fashion labels in Australia, with an estimated 135K branded searches, 21.9% of all searches for the 15 we track.
- Bec + Bridge is in 2nd place, 4 percentage points behind at 17.8%.
- Across the 12 months ending September 2026, Aje’s share of searches among designer fashion labels in Australia increased from 20.2% to 21.9%.
- Across the 12 months ending September 2026, Bec + Bridge’s share of searches among designer fashion labels in Australia increased from 16.4% to 17.8%.
- Across the 12 months ending September 2026, Scanlan Theodore’s share of searches among designer fashion labels in Australia increased from 9% to 9.8%.
- Across the 12 months ending September 2026, Camilla and Marc’s share of searches among designer fashion labels in Australia increased from 6.1% to 6.6%.
- Across the 12 months ending September 2026, Shona Joy’s share of searches among designer fashion labels in Australia decreased from 7.4% to 6.6%.
- Across the 12 months ending September 2026, Zimmermann’s share of searches among designer fashion labels in Australia decreased from 7.4% to 6.6%.
- Across the 12 months ending September 2026, Alémais’ share of searches among designer fashion labels in Australia increased from 4.1% to 5.4%.
- Across the 12 months ending September 2026, Rebecca Vallance’s share of searches among designer fashion labels in Australia decreased from 6.1% to 5.4%.
- Across the 12 months ending September 2026, Sir the Label’s share of searches among designer fashion labels in Australia decreased from 6.1% to 5.4%.
- Across the 12 months ending September 2026, Sass & Bide’s share of searches among designer fashion labels in Australia decreased from 3.3% to 1.3%.
- Across the 12 months ending September 2026, Aje’s share of searches among designer fashion labels in Australia peaked at 24.6% in November 2025 and was lowest at 17.7% in January 2026.
- Across the 12 months ending September 2026, Bec + Bridge’s share of searches among designer fashion labels in Australia peaked at 18.3% in December 2025 and was lowest at 13.3% in June 2026.
- Across the 12 months ending September 2026, Scanlan Theodore’s share of searches among designer fashion labels in Australia peaked at 11.6% in July 2026 and was lowest at 7.4% in November 2025.
- Across the 12 months ending September 2026, Camilla and Marc’s share of searches among designer fashion labels in Australia peaked at 7.3% in June 2026 and was lowest at 5.3% in January 2026.
- Across the 12 months ending September 2026, Shona Joy’s share of searches among designer fashion labels in Australia peaked at 8.9% in June 2026 and was lowest at 4.5% in December 2025.
- Across the 12 months ending September 2026, Zimmermann’s share of searches among designer fashion labels in Australia peaked at 8.2% in December 2025 and was lowest at 5.8% in April 2026.
- Across the 12 months ending September 2026, Alémais’ share of searches among designer fashion labels in Australia peaked at 5.4% in September 2026 and was lowest at 3.2% in June 2026.
- Across the 12 months ending September 2026, Rebecca Vallance’s share of searches among designer fashion labels in Australia peaked at 6.1% in October 2025 and was lowest at 3.7% in December 2025.
- Across the 12 months ending September 2026, Sir the Label’s share of searches among designer fashion labels in Australia peaked at 6.7% in December 2025 and was lowest at 4.7% in May 2026.
- Across the 12 months ending September 2026, St. Agni’s share of searches among designer fashion labels in Australia peaked at 7.1% in April 2026 and was lowest at 4.9% in November 2025.
- Across the 12 months ending September 2026, Viktoria & Woods’ share of searches among designer fashion labels in Australia peaked at 5.2% in July 2026 and was lowest at 3.6% in September 2026.
- Across the 12 months ending September 2026, Faithfull the Brand’s share of searches among designer fashion labels in Australia peaked at 3.7% in December 2025 and was lowest at 1.7% in May 2026.
- Across the 12 months ending September 2026, Sass & Bide’s share of searches among designer fashion labels in Australia peaked at 9.7% in January 2026 and was lowest at 1.3% in September 2026.
- Across the 12 months ending September 2026, Camilla’s share of searches among designer fashion labels in Australia peaked at 1.7% in February 2026 and was lowest at 0.35% in August 2026.
- Across the 12 months ending September 2026, Camilla and Marc rose from 6th to 4th among designer fashion labels in Australia.
- Across the 12 months ending September 2026, Shona Joy fell from 4th to 5th among designer fashion labels in Australia.
- Across the 12 months ending September 2026, Zimmermann fell from 5th to 6th among designer fashion labels in Australia.
- Across the 12 months ending September 2026, Alémais rose from 10th to 7th among designer fashion labels in Australia.
- Across the 12 months ending September 2026, Rebecca Vallance fell from 7th to 8th among designer fashion labels in Australia.
- Across the 12 months ending September 2026, Sir the Label fell from 8th to 9th among designer fashion labels in Australia.
- Across the 12 months ending September 2026, St. Agni fell from 9th to 10th among designer fashion labels in Australia.
- Across the 12 months ending September 2026, Faithfull the Brand rose from 13th to 12th among designer fashion labels in Australia.
- Across the 12 months ending September 2026, Christopher Esber rose from 14th to 13th among designer fashion labels in Australia.
- Across the 12 months ending September 2026, Sass & Bide fell from 12th to 14th among designer fashion labels in Australia.
- Across the 12 months ending September 2026, Viktoria & Woods and Camilla held steady: their share of searches among designer fashion labels in Australia each moved less than 0.5 percentage points.

## Top designer fashion labels in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Aje appeared every time. Aje was recommended most often, coming first in four out of five answers. Camilla and Marc was second, and Christopher Esber was third. Viktoria & Woods, which ranked 11th in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Aje | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Camilla and Marc | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Christopher Esber | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Camilla | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Zimmermann | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Rebecca Vallance | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Shona Joy | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Alémais | 8th | 2 of 3 | 1 of 2 | 3 of 5 |
| St. Agni | 9th | 2 of 3 | 1 of 2 | 3 of 5 |
| Bec + Bridge | 10th | 1 of 3 | 0 of 2 | 1 of 5 |
| Sir the Label | 11th | 1 of 3 | 1 of 2 | 2 of 5 |
| Scanlan Theodore | 12th | 1 of 3 | 0 of 2 | 1 of 5 |
| Viktoria & Woods | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Faithfull the Brand | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sass & Bide | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about designer fashion labels

- Asked ChatGPT "Which Australian designer fashion label should I shop?": 1. Aje, 2. Bec + Bridge, 3. Camilla and Marc, 4. Camilla, 5. Christopher Esber, 6. St. Agni
- Asked ChatGPT "What are the best Australian fashion labels?": 1. Aje, 2. Camilla and Marc, 3. Camilla, 4. Christopher Esber, 5. St. Agni, 6. Scanlan Theodore, 7. Zimmermann, 8. Sir the Label, 9. Alémais
- Asked ChatGPT "Which Australian label is best for a wedding guest dress?": 1. Aje, 2. Shona Joy, 3. Rebecca Vallance, 4. Alémais, 5. Zimmermann
- Searched Google, AI Overview "designer dresses": 1. Aje, 2. Rebecca Vallance, 3. Shona Joy
- Searched Google, AI Overview "australian designer brands": 1. Zimmermann, 2. Christopher Esber, 3. Aje, 4. Camilla and Marc, 5. Camilla, 6. Alémais, 7. Sir the Label, 8. St. Agni

Not named in any answer: Viktoria & Woods, Faithfull the Brand and Sass & Bide.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Aje vs Bec + Bridge: compare search popularity](/demand/au/compare/aje-vs-bec-and-bridge): 21.9% against 17.8% Share of Search.
- [Aje vs Scanlan Theodore: compare search popularity](/demand/au/compare/aje-vs-scanlan-theodore): 21.9% against 9.8% Share of Search.
- [Aje vs Camilla and Marc: compare search popularity](/demand/au/compare/aje-vs-camilla-and-marc): 21.9% against 6.6% Share of Search.
- [Aje vs Shona Joy: compare search popularity](/demand/au/compare/aje-vs-shona-joy): 21.9% against 6.6% Share of Search.
- [Bec + Bridge vs Scanlan Theodore: compare search popularity](/demand/au/compare/bec-and-bridge-vs-scanlan-theodore): 17.8% against 9.8% Share of Search.
- [Bec + Bridge vs Camilla and Marc: compare search popularity](/demand/au/compare/bec-and-bridge-vs-camilla-and-marc): 17.8% against 6.6% Share of Search.
- [Bec + Bridge vs Shona Joy: compare search popularity](/demand/au/compare/bec-and-bridge-vs-shona-joy): 17.8% against 6.6% Share of Search.
- [Scanlan Theodore vs Camilla and Marc: compare search popularity](/demand/au/compare/camilla-and-marc-vs-scanlan-theodore): 9.8% against 6.6% Share of Search.
- [Scanlan Theodore vs Shona Joy: compare search popularity](/demand/au/compare/scanlan-theodore-vs-shona-joy): 9.8% against 6.6% Share of Search.
- [Camilla and Marc vs Shona Joy: compare search popularity](/demand/au/compare/camilla-and-marc-vs-shona-joy): 6.6% Share of Search each.

## How did search popularity change for Australia designer fashion labels in September 2026?

- In September 2026, Alémais overtook St. Agni and 2 others to rank 7th among designer fashion labels in Australia, with 5.4% of the searches.
- In September 2026, Bec + Bridge gained share of searches among designer fashion labels in Australia, from 14.7% to 17.8%.
- In September 2026, Shona Joy lost share of searches among designer fashion labels in Australia, from 8% to 6.6%.
- In September 2026, St. Agni lost share of searches among designer fashion labels in Australia, from 6.6% to 5.4%.
- In September 2026, Viktoria & Woods lost share of searches among designer fashion labels in Australia, from 4.4% to 3.6%.
- In September 2026, Camilla and Marc rose from 5th to 4th among designer fashion labels in Australia.
- In September 2026, Zimmermann rose from 7th to 6th among designer fashion labels in Australia.
- Estimated monthly branded searches for Sass & Bide in Australia fell 63.5% over 12 measured months, from 22.2K to 8.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Aje | 21.9% | 135K | 0.0% | Aje |
| 2 | Bec + Bridge | 17.8% | 110K | +21.5% | Bec + Bridge |
| 3 | Scanlan Theodore | 9.8% | 60.5K | 0.0% | Scanlan Theodore |
| 4 | Camilla and Marc | 6.6% | 40.5K | 0.0% | Camilla and Marc |
| 5 | Shona Joy | 6.6% | 40.5K | -18.2% | Shona Joy |
| 6 | Zimmermann | 6.6% | 40.5K | 0.0% | Zimmermann |
| 7 | Alémais | 5.4% | 33.1K | +22.1% | Alémais |
| 8 | Rebecca Vallance | 5.4% | 33.1K | 0.0% | Rebecca Vallance |
| 9 | Sir the Label | 5.4% | 33.1K | 0.0% | Sir the Label |
| 10 | St. Agni | 5.4% | 33.1K | -18.3% | St. Agni |
| 11 | Viktoria & Woods | 3.6% | 22.2K | -18.1% | Viktoria & Woods |
| 12 | Faithfull the Brand | 2.4% | 14.8K | 0.0% | Faithfull the Brand |
| 13 | Christopher Esber | 1.6% | 9.9K | -18.2% | Christopher Esber |
| 14 | Sass & Bide | 1.3% | 8.1K | -18.2% | Sass & Bide |
| 15 | Camilla | 0.47% | 2.9K | +33.0% | Camilla |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Aje | 135K | 20.2% | 1 |
| Oct 2025 | Bec + Bridge | 110K | 16.4% | 2 |
| Oct 2025 | Scanlan Theodore | 60.5K | 9% | 3 |
| Oct 2025 | Shona Joy | 49.5K | 7.4% | 4 |
| Oct 2025 | Zimmermann | 49.5K | 7.4% | 5 |
| Oct 2025 | Camilla and Marc | 40.5K | 6.1% | 6 |
| Oct 2025 | Rebecca Vallance | 40.5K | 6.1% | 7 |
| Oct 2025 | Sir the Label | 40.5K | 6.1% | 8 |
| Oct 2025 | St. Agni | 33.1K | 4.9% | 9 |
| Oct 2025 | Alémais | 27.1K | 4.1% | 10 |
| Oct 2025 | Viktoria & Woods | 27.1K | 4.1% | 11 |
| Oct 2025 | Sass & Bide | 22.2K | 3.3% | 12 |
| Oct 2025 | Faithfull the Brand | 18.1K | 2.7% | 13 |
| Oct 2025 | Christopher Esber | 12.1K | 1.8% | 14 |
| Oct 2025 | Camilla | 3.2K | 0.48% | 15 |
| Nov 2025 | Aje | 201K | 24.6% | 1 |
| Nov 2025 | Bec + Bridge | 135K | 16.5% | 2 |
| Nov 2025 | Scanlan Theodore | 60.5K | 7.4% | 3 |
| Nov 2025 | Shona Joy | 60.5K | 7.4% | 4 |
| Nov 2025 | Zimmermann | 60.5K | 7.4% | 5 |
| Nov 2025 | Camilla and Marc | 49.5K | 6% | 6 |
| Nov 2025 | Sir the Label | 49.5K | 6% | 7 |
| Nov 2025 | St. Agni | 40.5K | 4.9% | 8 |
| Nov 2025 | Alémais | 33.1K | 4% | 9 |
| Nov 2025 | Rebecca Vallance | 33.1K | 4% | 10 |
| Nov 2025 | Viktoria & Woods | 33.1K | 4% | 11 |
| Nov 2025 | Sass & Bide | 27.1K | 3.3% | 12 |
| Nov 2025 | Faithfull the Brand | 22.2K | 2.7% | 13 |
| Nov 2025 | Christopher Esber | 9.9K | 1.2% | 14 |
| Nov 2025 | Camilla | 3.2K | 0.39% | 15 |
| Dec 2025 | Aje | 135K | 22.4% | 1 |
| Dec 2025 | Bec + Bridge | 110K | 18.3% | 2 |
| Dec 2025 | Scanlan Theodore | 49.5K | 8.2% | 3 |
| Dec 2025 | Zimmermann | 49.5K | 8.2% | 4 |
| Dec 2025 | Sir the Label | 40.5K | 6.7% | 5 |
| Dec 2025 | Camilla and Marc | 33.1K | 5.5% | 6 |
| Dec 2025 | St. Agni | 33.1K | 5.5% | 7 |
| Dec 2025 | Alémais | 27.1K | 4.5% | 8 |
| Dec 2025 | Shona Joy | 27.1K | 4.5% | 9 |
| Dec 2025 | Viktoria & Woods | 27.1K | 4.5% | 10 |
| Dec 2025 | Faithfull the Brand | 22.2K | 3.7% | 11 |
| Dec 2025 | Rebecca Vallance | 22.2K | 3.7% | 12 |
| Dec 2025 | Sass & Bide | 14.8K | 2.5% | 13 |
| Dec 2025 | Christopher Esber | 8.1K | 1.3% | 14 |
| Dec 2025 | Camilla | 3.2K | 0.53% | 15 |
| Jan 2026 | Aje | 110K | 17.7% | 1 |
| Jan 2026 | Bec + Bridge | 110K | 17.7% | 2 |
| Jan 2026 | Sass & Bide | 60.5K | 9.7% | 3 |
| Jan 2026 | Scanlan Theodore | 49.5K | 7.9% | 4 |
| Jan 2026 | Shona Joy | 40.5K | 6.5% | 5 |
| Jan 2026 | Zimmermann | 40.5K | 6.5% | 6 |
| Jan 2026 | Camilla and Marc | 33.1K | 5.3% | 7 |
| Jan 2026 | Sir the Label | 33.1K | 5.3% | 8 |
| Jan 2026 | St. Agni | 33.1K | 5.3% | 9 |
| Jan 2026 | Alémais | 27.1K | 4.4% | 10 |
| Jan 2026 | Rebecca Vallance | 27.1K | 4.4% | 11 |
| Jan 2026 | Viktoria & Woods | 27.1K | 4.4% | 12 |
| Jan 2026 | Faithfull the Brand | 18.1K | 2.9% | 13 |
| Jan 2026 | Christopher Esber | 9.9K | 1.6% | 14 |
| Jan 2026 | Camilla | 3.2K | 0.51% | 15 |
| Feb 2026 | Aje | 110K | 19.4% | 1 |
| Feb 2026 | Bec + Bridge | 90.5K | 15.9% | 2 |
| Feb 2026 | Scanlan Theodore | 60.5K | 10.7% | 3 |
| Feb 2026 | Camilla and Marc | 40.5K | 7.1% | 4 |
| Feb 2026 | Shona Joy | 40.5K | 7.1% | 5 |
| Feb 2026 | Sir the Label | 33.1K | 5.8% | 6 |
| Feb 2026 | St. Agni | 33.1K | 5.8% | 7 |
| Feb 2026 | Zimmermann | 33.1K | 5.8% | 8 |
| Feb 2026 | Rebecca Vallance | 27.1K | 4.8% | 9 |
| Feb 2026 | Viktoria & Woods | 27.1K | 4.8% | 10 |
| Feb 2026 | Alémais | 22.2K | 3.9% | 11 |
| Feb 2026 | Sass & Bide | 18.1K | 3.2% | 12 |
| Feb 2026 | Faithfull the Brand | 12.1K | 2.1% | 13 |
| Feb 2026 | Christopher Esber | 9.9K | 1.7% | 14 |
| Feb 2026 | Camilla | 9.7K | 1.7% | 15 |
| Mar 2026 | Aje | 135K | 23% | 1 |
| Mar 2026 | Bec + Bridge | 90.5K | 15.4% | 2 |
| Mar 2026 | Scanlan Theodore | 60.5K | 10.3% | 3 |
| Mar 2026 | Camilla and Marc | 40.5K | 6.9% | 4 |
| Mar 2026 | Shona Joy | 40.5K | 6.9% | 5 |
| Mar 2026 | Zimmermann | 40.5K | 6.9% | 6 |
| Mar 2026 | Sir the Label | 33.1K | 5.6% | 7 |
| Mar 2026 | St. Agni | 33.1K | 5.6% | 8 |
| Mar 2026 | Rebecca Vallance | 27.1K | 4.6% | 9 |
| Mar 2026 | Viktoria & Woods | 27.1K | 4.6% | 10 |
| Mar 2026 | Alémais | 22.2K | 3.8% | 11 |
| Mar 2026 | Faithfull the Brand | 12.1K | 2.1% | 12 |
| Mar 2026 | Sass & Bide | 12.1K | 2.1% | 13 |
| Mar 2026 | Christopher Esber | 9.9K | 1.7% | 14 |
| Mar 2026 | Camilla | 4K | 0.68% | 15 |
| Apr 2026 | Aje | 135K | 23.6% | 1 |
| Apr 2026 | Bec + Bridge | 90.5K | 15.8% | 2 |
| Apr 2026 | Scanlan Theodore | 60.5K | 10.6% | 3 |
| Apr 2026 | Camilla and Marc | 40.5K | 7.1% | 4 |
| Apr 2026 | St. Agni | 40.5K | 7.1% | 5 |
| Apr 2026 | Shona Joy | 33.1K | 5.8% | 6 |
| Apr 2026 | Zimmermann | 33.1K | 5.8% | 7 |
| Apr 2026 | Rebecca Vallance | 27.1K | 4.7% | 8 |
| Apr 2026 | Sir the Label | 27.1K | 4.7% | 9 |
| Apr 2026 | Viktoria & Woods | 27.1K | 4.7% | 10 |
| Apr 2026 | Alémais | 22.2K | 3.9% | 11 |
| Apr 2026 | Sass & Bide | 12.1K | 2.1% | 12 |
| Apr 2026 | Faithfull the Brand | 9.9K | 1.7% | 13 |
| Apr 2026 | Christopher Esber | 8.1K | 1.4% | 14 |
| Apr 2026 | Camilla | 4.9K | 0.86% | 15 |
| May 2026 | Aje | 135K | 23.3% | 1 |
| May 2026 | Bec + Bridge | 90.5K | 15.6% | 2 |
| May 2026 | Scanlan Theodore | 60.5K | 10.5% | 3 |
| May 2026 | Camilla and Marc | 40.5K | 7% | 4 |
| May 2026 | St. Agni | 40.5K | 7% | 5 |
| May 2026 | Zimmermann | 40.5K | 7% | 6 |
| May 2026 | Shona Joy | 33.1K | 5.7% | 7 |
| May 2026 | Rebecca Vallance | 27.1K | 4.7% | 8 |
| May 2026 | Sir the Label | 27.1K | 4.7% | 9 |
| May 2026 | Viktoria & Woods | 27.1K | 4.7% | 10 |
| May 2026 | Alémais | 22.2K | 3.8% | 11 |
| May 2026 | Sass & Bide | 12.1K | 2.1% | 12 |
| May 2026 | Christopher Esber | 9.9K | 1.7% | 13 |
| May 2026 | Faithfull the Brand | 9.9K | 1.7% | 14 |
| May 2026 | Camilla | 2.6K | 0.45% | 15 |
| Jun 2026 | Aje | 135K | 24.2% | 1 |
| Jun 2026 | Bec + Bridge | 74K | 13.3% | 2 |
| Jun 2026 | Scanlan Theodore | 60.5K | 10.8% | 3 |
| Jun 2026 | Shona Joy | 49.5K | 8.9% | 4 |
| Jun 2026 | Camilla and Marc | 40.5K | 7.3% | 5 |
| Jun 2026 | Zimmermann | 40.5K | 7.3% | 6 |
| Jun 2026 | St. Agni | 33.1K | 5.9% | 7 |
| Jun 2026 | Rebecca Vallance | 27.1K | 4.9% | 8 |
| Jun 2026 | Sir the Label | 27.1K | 4.9% | 9 |
| Jun 2026 | Viktoria & Woods | 22.2K | 4% | 10 |
| Jun 2026 | Alémais | 18.1K | 3.2% | 11 |
| Jun 2026 | Faithfull the Brand | 9.9K | 1.8% | 12 |
| Jun 2026 | Sass & Bide | 9.9K | 1.8% | 13 |
| Jun 2026 | Christopher Esber | 8.1K | 1.5% | 14 |
| Jun 2026 | Camilla | 2.3K | 0.41% | 15 |
| Jul 2026 | Aje | 110K | 21.2% | 1 |
| Jul 2026 | Bec + Bridge | 74K | 14.2% | 2 |
| Jul 2026 | Scanlan Theodore | 60.5K | 11.6% | 3 |
| Jul 2026 | Zimmermann | 40.5K | 7.8% | 4 |
| Jul 2026 | Camilla and Marc | 33.1K | 6.4% | 5 |
| Jul 2026 | Shona Joy | 33.1K | 6.4% | 6 |
| Jul 2026 | St. Agni | 33.1K | 6.4% | 7 |
| Jul 2026 | Rebecca Vallance | 27.1K | 5.2% | 8 |
| Jul 2026 | Sir the Label | 27.1K | 5.2% | 9 |
| Jul 2026 | Viktoria & Woods | 27.1K | 5.2% | 10 |
| Jul 2026 | Alémais | 22.2K | 4.3% | 11 |
| Jul 2026 | Faithfull the Brand | 12.1K | 2.3% | 12 |
| Jul 2026 | Sass & Bide | 9.9K | 1.9% | 13 |
| Jul 2026 | Christopher Esber | 8.1K | 1.6% | 14 |
| Jul 2026 | Camilla | 1.9K | 0.36% | 15 |
| Aug 2026 | Aje | 135K | 21.9% | 1 |
| Aug 2026 | Bec + Bridge | 90.5K | 14.7% | 2 |
| Aug 2026 | Scanlan Theodore | 60.5K | 9.8% | 3 |
| Aug 2026 | Shona Joy | 49.5K | 8% | 4 |
| Aug 2026 | Camilla and Marc | 40.5K | 6.6% | 5 |
| Aug 2026 | St. Agni | 40.5K | 6.6% | 6 |
| Aug 2026 | Zimmermann | 40.5K | 6.6% | 7 |
| Aug 2026 | Rebecca Vallance | 33.1K | 5.4% | 8 |
| Aug 2026 | Sir the Label | 33.1K | 5.4% | 9 |
| Aug 2026 | Alémais | 27.1K | 4.4% | 10 |
| Aug 2026 | Viktoria & Woods | 27.1K | 4.4% | 11 |
| Aug 2026 | Faithfull the Brand | 14.8K | 2.4% | 12 |
| Aug 2026 | Christopher Esber | 12.1K | 2% | 13 |
| Aug 2026 | Sass & Bide | 9.9K | 1.6% | 14 |
| Aug 2026 | Camilla | 2.2K | 0.35% | 15 |
| Sep 2026 | Aje | 135K | 21.9% | 1 |
| Sep 2026 | Bec + Bridge | 110K | 17.8% | 2 |
| Sep 2026 | Scanlan Theodore | 60.5K | 9.8% | 3 |
| Sep 2026 | Camilla and Marc | 40.5K | 6.6% | 4 |
| Sep 2026 | Shona Joy | 40.5K | 6.6% | 5 |
| Sep 2026 | Zimmermann | 40.5K | 6.6% | 6 |
| Sep 2026 | Alémais | 33.1K | 5.4% | 7 |
| Sep 2026 | Rebecca Vallance | 33.1K | 5.4% | 8 |
| Sep 2026 | Sir the Label | 33.1K | 5.4% | 9 |
| Sep 2026 | St. Agni | 33.1K | 5.4% | 10 |
| Sep 2026 | Viktoria & Woods | 22.2K | 3.6% | 11 |
| Sep 2026 | Faithfull the Brand | 14.8K | 2.4% | 12 |
| Sep 2026 | Christopher Esber | 9.9K | 1.6% | 13 |
| Sep 2026 | Sass & Bide | 8.1K | 1.3% | 14 |
| Sep 2026 | Camilla | 2.9K | 0.47% | 15 |

## What is being compared

- **Aje**: Measured on the search term “aje”.
- **Alémais**: Measured on the search term “alemais”.
- **Bec + Bridge**: Measured on the search term “bec and bridge”.
- **Camilla**: Measured on the search terms “camilla clothing” and “camilla franks”, summed into one figure.
- **Camilla and Marc**: Measured on the search term “camilla and marc”.
- **Christopher Esber**: Measured on the search term “christopher esber”.
- **Faithfull the Brand**: Measured on the search term “faithfull the brand”.
- **Rebecca Vallance**: Measured on the search term “rebecca vallance”.
- **Sass & Bide**: Measured on the search term “sass and bide”.
- **Scanlan Theodore**: Measured on the search term “scanlan theodore”.
- **Shona Joy**: Measured on the search term “shona joy”.
- **Sir the Label**: Measured on the search term “sir the label”.
- **St. Agni**: Measured on the search term “st agni”.
- **Viktoria & Woods**: Measured on the search term “viktoria and woods”.
- **Zimmermann**: Measured on the search term “zimmermann”.

- [Aje](/demand/au/brands/aje)
- [Alémais](/demand/au/brands/alemais)
- [Bec + Bridge](/demand/au/brands/bec-and-bridge)
- [Camilla](/demand/au/brands/camilla)
- [Camilla and Marc](/demand/au/brands/camilla-and-marc)
- [Christopher Esber](/demand/au/brands/christopher-esber)
- [Faithfull the Brand](/demand/au/brands/faithfull-the-brand)
- [Rebecca Vallance](/demand/au/brands/rebecca-vallance)
- [Sass & Bide](/demand/au/brands/sass-and-bide)
- [Scanlan Theodore](/demand/au/brands/scanlan-theodore)
- [Shona Joy](/demand/au/brands/shona-joy)
- [Sir the Label](/demand/au/brands/sir-the-label)
- [St. Agni](/demand/au/brands/st-agni)
- [Viktoria & Woods](/demand/au/brands/viktoria-and-woods)
- [Zimmermann](/demand/au/brands/zimmermann)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among designer fashion labels in Australia?

In September 2026, Aje was the most searched among designer fashion labels in Australia, with an estimated 135K branded searches, 21.9% of all searches for the 15 we track.

## Cite this page

Brandwave. "Designer fashion labels in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-designer-fashion-labels

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-designer-fashion-labels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.