---
title: "Dermatologist skincare brands in Australia: Which are searched most?"
description: "Compare the dermatologist-recommended pharmacy skincare brands Australians buy. Share of Search among La Roche-Posay, CeraVe, Cetaphil, QV Skincare, Avène, Bioderma, Aveeno, Dermal Therapy and Eucerin, the dermatologist skincare brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-dermatologist-skincare-brands"
publisher: "Brandwave"
---

# Dermatologist skincare brands in Australia: Which are searched most?

Compare the dermatologist-recommended pharmacy skincare brands Australians buy. Share of Search among La Roche-Posay, CeraVe, Cetaphil, QV Skincare, Avène, Bioderma, Aveeno, Dermal Therapy and Eucerin, the dermatologist skincare brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dermatologist skincare brands
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: La Roche-Posay, 49.4%

## Which brand is most popular in search among dermatologist skincare brands in Australia?

- In September 2026, La Roche-Posay was the most searched among dermatologist skincare brands in Australia, with an estimated 110K branded searches, 49.4% of all searches for the nine we track.
- CeraVe is in 2nd place, 31.2 percentage points behind at 18.2%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among dermatologist skincare brands in Australia increased from 48.4% to 49.4%.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among dermatologist skincare brands in Australia decreased from 9.7% to 8.1%.
- Across the 12 months ending September 2026, QV Skincare’s share of searches among dermatologist skincare brands in Australia increased from 6.5% to 8.1%.
- Across the 12 months ending September 2026, Avène’s share of searches among dermatologist skincare brands in Australia decreased from 4.3% to 3.6%.
- Across the 12 months ending September 2026, Aveeno’s share of searches among dermatologist skincare brands in Australia decreased from 3.5% to 3%.
- Across the 12 months ending September 2026, Dermal Therapy’s share of searches among dermatologist skincare brands in Australia decreased from 3.5% to 3%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among dermatologist skincare brands in Australia peaked at 55.1% in December 2025 and was lowest at 48% in May 2026.
- Across the 12 months ending September 2026, CeraVe’s share of searches among dermatologist skincare brands in Australia peaked at 21.5% in May 2026 and was lowest at 15.5% in July 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among dermatologist skincare brands in Australia peaked at 9.7% in October 2025 and was lowest at 7.1% in June 2026.
- Across the 12 months ending September 2026, QV Skincare’s share of searches among dermatologist skincare brands in Australia peaked at 8.5% in July 2026 and was lowest at 5.6% in March 2026.
- Across the 12 months ending September 2026, Avène’s share of searches among dermatologist skincare brands in Australia peaked at 4.3% in October 2025 and was lowest at 3.1% in March 2026.
- Across the 12 months ending September 2026, Bioderma rose from 7th to 6th among dermatologist skincare brands in Australia.
- Across the 12 months ending September 2026, Aveeno fell from 6th to 7th among dermatologist skincare brands in Australia.
- Across the 12 months ending September 2026, CeraVe and Eucerin held steady: their share of searches among dermatologist skincare brands in Australia each moved less than 0.5 percentage points.

## Top dermatologist skincare brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, La Roche-Posay and CeraVe were mentioned most often, in four of the five answers. CeraVe was recommended most often, coming first in two out of four answers that gave a list. La Roche-Posay was second, and Cetaphil was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| La Roche-Posay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Cetaphil | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Avène | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| QV Skincare | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Aveeno | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| Dermal Therapy | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Eucerin | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bioderma | 9th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about dermatologist skincare brands

- Asked ChatGPT "Which skincare brand should I use for sensitive skin in Australia?": 1. La Roche-Posay, 2. QV Skincare, 3. CeraVe, 4. Avène, 5. Cetaphil
- Asked ChatGPT "What are the best dermatologist-recommended skincare brands?": 1. La Roche-Posay, 2. CeraVe, 3. Avène, 4. Cetaphil, 5. Eucerin, 6. Bioderma
- Asked ChatGPT "What's the best moisturiser for dry skin?": 1. CeraVe, 2. La Roche-Posay, 3. Dermal Therapy
- Searched Google, AI Overview "moisturiser": 1. CeraVe, 2. Cetaphil, 3. Aveeno
- Searched Google, AI Overview "sensitive skin moisturiser": 1. Aveeno, 2. La Roche-Posay

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [La Roche-Posay vs CeraVe: compare search popularity](/demand/au/compare/cerave-vs-la-roche-posay): 49.4% against 18.2% Share of Search.
- [La Roche-Posay vs Cetaphil: compare search popularity](/demand/au/compare/cetaphil-vs-la-roche-posay): 49.4% against 8.1% Share of Search.
- [La Roche-Posay vs QV Skincare: compare search popularity](/demand/au/compare/la-roche-posay-vs-qv-skincare): 49.4% against 8.1% Share of Search.
- [La Roche-Posay vs Avène: compare search popularity](/demand/au/compare/avene-vs-la-roche-posay): 49.4% against 3.6% Share of Search.
- [CeraVe vs Cetaphil: compare search popularity](/demand/au/compare/cerave-vs-cetaphil): 18.2% against 8.1% Share of Search.
- [CeraVe vs QV Skincare: compare search popularity](/demand/au/compare/cerave-vs-qv-skincare): 18.2% against 8.1% Share of Search.
- [CeraVe vs Avène: compare search popularity](/demand/au/compare/avene-vs-cerave): 18.2% against 3.6% Share of Search.
- [Cetaphil vs QV Skincare: compare search popularity](/demand/au/compare/cetaphil-vs-qv-skincare): 8.1% Share of Search each.
- [Cetaphil vs Avène: compare search popularity](/demand/au/compare/avene-vs-cetaphil): 8.1% against 3.6% Share of Search.
- [QV Skincare vs Avène: compare search popularity](/demand/au/compare/avene-vs-qv-skincare): 8.1% against 3.6% Share of Search.

## How did search popularity change for Australia dermatologist skincare brands in September 2026?

- In September 2026, Eucerin gained share of searches among dermatologist skincare brands in Australia, from 2.4% to 3%.
- In September 2026, Dermal Therapy lost share of searches among dermatologist skincare brands in Australia, from 3.6% to 3%.
- In September 2026, Aveeno rose from 8th to 7th among dermatologist skincare brands in Australia.
- Estimated monthly branded searches for QV Skincare in Australia rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
- Estimated monthly branded searches for Bioderma in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
- Estimated monthly branded searches for CeraVe in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
- Estimated monthly branded searches for La Roche-Posay in Australia rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | La Roche-Posay | 49.4% | 110K | 0.0% | La Roche-Posay |
| 2 | CeraVe | 18.2% | 40.5K | 0.0% | CeraVe |
| 3 | Cetaphil | 8.1% | 18.1K | 0.0% | Cetaphil |
| 4 | QV Skincare | 8.1% | 18.1K | 0.0% | QV Skincare |
| 5 | Avène | 3.6% | 8.1K | 0.0% | Avène |
| 6 | Bioderma | 3.6% | 8.1K | 0.0% | Bioderma |
| 7 | Aveeno | 3% | 6.6K | 0.0% | Aveeno |
| 8 | Dermal Therapy | 3% | 6.6K | -18.5% | Dermal Therapy |
| 9 | Eucerin | 3% | 6.6K | +22.2% | Eucerin |

QV Skincare sells other things too, so only its searches that name this product count here, like “qv cream”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | La Roche-Posay | 90.5K | 48.4% | 1 |
| Oct 2025 | CeraVe | 33.1K | 17.7% | 2 |
| Oct 2025 | Cetaphil | 18.1K | 9.7% | 3 |
| Oct 2025 | QV Skincare | 12.1K | 6.5% | 4 |
| Oct 2025 | Avène | 8.1K | 4.3% | 5 |
| Oct 2025 | Aveeno | 6.6K | 3.5% | 6 |
| Oct 2025 | Bioderma | 6.6K | 3.5% | 7 |
| Oct 2025 | Dermal Therapy | 6.6K | 3.5% | 8 |
| Oct 2025 | Eucerin | 5.4K | 2.9% | 9 |
| Nov 2025 | La Roche-Posay | 110K | 51.6% | 1 |
| Nov 2025 | CeraVe | 40.5K | 19% | 2 |
| Nov 2025 | Cetaphil | 18.1K | 8.5% | 3 |
| Nov 2025 | QV Skincare | 12.1K | 5.7% | 4 |
| Nov 2025 | Avène | 8.1K | 3.8% | 5 |
| Nov 2025 | Aveeno | 6.6K | 3.1% | 6 |
| Nov 2025 | Bioderma | 6.6K | 3.1% | 7 |
| Nov 2025 | Dermal Therapy | 6.6K | 3.1% | 8 |
| Nov 2025 | Eucerin | 4.4K | 2.1% | 9 |
| Dec 2025 | La Roche-Posay | 110K | 55.1% | 1 |
| Dec 2025 | CeraVe | 33.1K | 16.6% | 2 |
| Dec 2025 | Cetaphil | 14.8K | 7.4% | 3 |
| Dec 2025 | QV Skincare | 12.1K | 6.1% | 4 |
| Dec 2025 | Avène | 6.6K | 3.3% | 5 |
| Dec 2025 | Bioderma | 6.6K | 3.3% | 6 |
| Dec 2025 | Dermal Therapy | 6.6K | 3.3% | 7 |
| Dec 2025 | Aveeno | 5.4K | 2.7% | 8 |
| Dec 2025 | Eucerin | 4.4K | 2.2% | 9 |
| Jan 2026 | La Roche-Posay | 110K | 51.6% | 1 |
| Jan 2026 | CeraVe | 40.5K | 19% | 2 |
| Jan 2026 | Cetaphil | 18.1K | 8.5% | 3 |
| Jan 2026 | QV Skincare | 12.1K | 5.7% | 4 |
| Jan 2026 | Bioderma | 8.1K | 3.8% | 5 |
| Jan 2026 | Aveeno | 6.6K | 3.1% | 6 |
| Jan 2026 | Avène | 6.6K | 3.1% | 7 |
| Jan 2026 | Dermal Therapy | 6.6K | 3.1% | 8 |
| Jan 2026 | Eucerin | 4.4K | 2.1% | 9 |
| Feb 2026 | La Roche-Posay | 90.5K | 52.5% | 1 |
| Feb 2026 | CeraVe | 33.1K | 19.2% | 2 |
| Feb 2026 | Cetaphil | 14.8K | 8.6% | 3 |
| Feb 2026 | QV Skincare | 9.9K | 5.7% | 4 |
| Feb 2026 | Avène | 5.4K | 3.1% | 5 |
| Feb 2026 | Bioderma | 5.4K | 3.1% | 6 |
| Feb 2026 | Dermal Therapy | 5.4K | 3.1% | 7 |
| Feb 2026 | Aveeno | 4.4K | 2.6% | 8 |
| Feb 2026 | Eucerin | 3.6K | 2.1% | 9 |
| Mar 2026 | La Roche-Posay | 90.5K | 51.6% | 1 |
| Mar 2026 | CeraVe | 33.1K | 18.9% | 2 |
| Mar 2026 | Cetaphil | 14.8K | 8.4% | 3 |
| Mar 2026 | QV Skincare | 9.9K | 5.6% | 4 |
| Mar 2026 | Bioderma | 6.6K | 3.8% | 5 |
| Mar 2026 | Aveeno | 5.4K | 3.1% | 6 |
| Mar 2026 | Avène | 5.4K | 3.1% | 7 |
| Mar 2026 | Dermal Therapy | 5.4K | 3.1% | 8 |
| Mar 2026 | Eucerin | 4.4K | 2.5% | 9 |
| Apr 2026 | La Roche-Posay | 90.5K | 50.2% | 1 |
| Apr 2026 | CeraVe | 33.1K | 18.4% | 2 |
| Apr 2026 | Cetaphil | 14.8K | 8.2% | 3 |
| Apr 2026 | QV Skincare | 12.1K | 6.7% | 4 |
| Apr 2026 | Avène | 6.6K | 3.7% | 5 |
| Apr 2026 | Bioderma | 6.6K | 3.7% | 6 |
| Apr 2026 | Dermal Therapy | 6.6K | 3.7% | 7 |
| Apr 2026 | Aveeno | 5.4K | 3% | 8 |
| Apr 2026 | Eucerin | 4.4K | 2.4% | 9 |
| May 2026 | La Roche-Posay | 90.5K | 48% | 1 |
| May 2026 | CeraVe | 40.5K | 21.5% | 2 |
| May 2026 | Cetaphil | 14.8K | 7.8% | 3 |
| May 2026 | QV Skincare | 12.1K | 6.4% | 4 |
| May 2026 | Aveeno | 6.6K | 3.5% | 5 |
| May 2026 | Avène | 6.6K | 3.5% | 6 |
| May 2026 | Bioderma | 6.6K | 3.5% | 7 |
| May 2026 | Dermal Therapy | 6.6K | 3.5% | 8 |
| May 2026 | Eucerin | 4.4K | 2.3% | 9 |
| Jun 2026 | La Roche-Posay | 110K | 52.8% | 1 |
| Jun 2026 | CeraVe | 40.5K | 19.5% | 2 |
| Jun 2026 | Cetaphil | 14.8K | 7.1% | 3 |
| Jun 2026 | QV Skincare | 12.1K | 5.8% | 4 |
| Jun 2026 | Aveeno | 6.6K | 3.2% | 5 |
| Jun 2026 | Avène | 6.6K | 3.2% | 6 |
| Jun 2026 | Bioderma | 6.6K | 3.2% | 7 |
| Jun 2026 | Dermal Therapy | 6.6K | 3.2% | 8 |
| Jun 2026 | Eucerin | 4.4K | 2.1% | 9 |
| Jul 2026 | La Roche-Posay | 110K | 51.4% | 1 |
| Jul 2026 | CeraVe | 33.1K | 15.5% | 2 |
| Jul 2026 | Cetaphil | 18.1K | 8.5% | 3 |
| Jul 2026 | QV Skincare | 18.1K | 8.5% | 4 |
| Jul 2026 | Avène | 8.1K | 3.8% | 5 |
| Jul 2026 | Bioderma | 8.1K | 3.8% | 6 |
| Jul 2026 | Aveeno | 6.6K | 3.1% | 7 |
| Jul 2026 | Dermal Therapy | 6.6K | 3.1% | 8 |
| Jul 2026 | Eucerin | 5.4K | 2.5% | 9 |
| Aug 2026 | La Roche-Posay | 110K | 49.3% | 1 |
| Aug 2026 | CeraVe | 40.5K | 18.2% | 2 |
| Aug 2026 | Cetaphil | 18.1K | 8.1% | 3 |
| Aug 2026 | QV Skincare | 18.1K | 8.1% | 4 |
| Aug 2026 | Avène | 8.1K | 3.6% | 5 |
| Aug 2026 | Bioderma | 8.1K | 3.6% | 6 |
| Aug 2026 | Dermal Therapy | 8.1K | 3.6% | 7 |
| Aug 2026 | Aveeno | 6.6K | 3% | 8 |
| Aug 2026 | Eucerin | 5.4K | 2.4% | 9 |
| Sep 2026 | La Roche-Posay | 110K | 49.4% | 1 |
| Sep 2026 | CeraVe | 40.5K | 18.2% | 2 |
| Sep 2026 | Cetaphil | 18.1K | 8.1% | 3 |
| Sep 2026 | QV Skincare | 18.1K | 8.1% | 4 |
| Sep 2026 | Avène | 8.1K | 3.6% | 5 |
| Sep 2026 | Bioderma | 8.1K | 3.6% | 6 |
| Sep 2026 | Aveeno | 6.6K | 3% | 7 |
| Sep 2026 | Dermal Therapy | 6.6K | 3% | 8 |
| Sep 2026 | Eucerin | 6.6K | 3% | 9 |

## What is being compared

- **Aveeno**: Measured on the search term “aveeno”.
- **Avène**: Measured on the search term “avene”.
- **Bioderma**: Measured on the search term “bioderma”.
- **CeraVe**: Measured on the search term “cerave”.
- **Cetaphil**: Measured on the search term “cetaphil”.
- **Dermal Therapy**: Measured on the search term “dermal therapy”.
- **Eucerin**: Measured on the search term “eucerin”.
- **La Roche-Posay**: Measured on the search term “la roche posay”.
- **QV Skincare**: Measured on the search term “qv cream”.

- [Aveeno](/demand/au/brands/aveeno)
- [Avène](/demand/au/brands/avene)
- [Bioderma](/demand/au/brands/bioderma)
- [CeraVe](/demand/au/brands/cerave)
- [Cetaphil](/demand/au/brands/cetaphil)
- [Dermal Therapy](/demand/au/brands/dermal-therapy)
- [Eucerin](/demand/au/brands/eucerin)
- [La Roche-Posay](/demand/au/brands/la-roche-posay)
- [QV Skincare](/demand/au/brands/qv-skincare)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dermatologist skincare brands in Australia?

In September 2026, La Roche-Posay was the most searched among dermatologist skincare brands in Australia, with an estimated 110K branded searches, 49.4% of all searches for the nine we track.

## Cite this page

Brandwave. "Dermatologist skincare brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-dermatologist-skincare-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-dermatologist-skincare-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.