---
title: "Deodorant brands in Australia: Which are searched most?"
description: "Compare the deodorant brands Australians buy. Share of Search among No Pong, Dove, Lynx, MooGoo, Nivea, Old Spice, Rexona, Native, Mitchum, Sukin and Black Chicken, the deodorant brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-deodorant-brands"
publisher: "Brandwave"
---

# Deodorant brands in Australia: Which are searched most?

Compare the deodorant brands Australians buy. Share of Search among No Pong, Dove, Lynx, MooGoo, Nivea, Old Spice, Rexona, Native, Mitchum, Sukin and Black Chicken, the deodorant brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Deodorant brands
- **Market**: Australia
- **Brands compared**: 11
- **Month measured**: Sep 2026
- **Highest Share of Search**: No Pong, 22%

## Which brand is most popular in search among deodorant brands in Australia?

- In September 2026, No Pong was the most searched among deodorant brands in Australia, with an estimated 12.1K branded searches, 22% of all searches for the 11 we track.
- Dove is in 2nd place, 4 percentage points behind at 18%.
- Across the 12 months ending September 2026, No Pong’s share of searches among deodorant brands in Australia decreased from 32.2% to 22%.
- Across the 12 months ending September 2026, Dove’s share of searches among deodorant brands in Australia increased from 14.4% to 18%.
- Across the 12 months ending September 2026, Lynx’s share of searches among deodorant brands in Australia increased from 11.7% to 14.7%.
- Across the 12 months ending September 2026, MooGoo’s share of searches among deodorant brands in Australia increased from 6.3% to 12%.
- Across the 12 months ending September 2026, Nivea’s share of searches among deodorant brands in Australia increased from 7.8% to 9.8%.
- Across the 12 months ending September 2026, Native’s share of searches among deodorant brands in Australia decreased from 5.2% to 2.9%.
- Across the 12 months ending September 2026, Mitchum’s share of searches among deodorant brands in Australia decreased from 3.5% to 2.4%.
- Across the 12 months ending September 2026, Sukin’s share of searches among deodorant brands in Australia decreased from 1.9% to 1.3%.
- Across the 12 months ending September 2026, No Pong’s share of searches among deodorant brands in Australia peaked at 35.9% in February 2026 and was lowest at 22% in September 2026.
- Across the 12 months ending September 2026, Dove’s share of searches among deodorant brands in Australia peaked at 18% in September 2026 and was lowest at 12.6% in March 2026.
- Across the 12 months ending September 2026, Lynx’s share of searches among deodorant brands in Australia peaked at 17% in December 2025 and was lowest at 10.6% in January 2026.
- Across the 12 months ending September 2026, MooGoo’s share of searches among deodorant brands in Australia peaked at 12.4% in August 2026 and was lowest at 6.1% in December 2025.
- Across the 12 months ending September 2026, Nivea’s share of searches among deodorant brands in Australia peaked at 9.8% in September 2026 and was lowest at 6.9% in November 2025.
- Across the 12 months ending September 2026, Old Spice’s share of searches among deodorant brands in Australia peaked at 9.2% in December 2025 and was lowest at 5.7% in January 2026.
- Across the 12 months ending September 2026, Rexona’s share of searches among deodorant brands in Australia peaked at 8.7% in June 2026 and was lowest at 6.1% in December 2025.
- Across the 12 months ending September 2026, Native’s share of searches among deodorant brands in Australia peaked at 6.3% in April 2026 and was lowest at 2.9% in September 2026.
- Across the 12 months ending September 2026, Mitchum’s share of searches among deodorant brands in Australia peaked at 3.5% in October 2025 and was lowest at 2% in June 2026.
- Across the 12 months ending September 2026, MooGoo rose from 7th to 4th among deodorant brands in Australia.
- Across the 12 months ending September 2026, Nivea fell from 4th to 5th among deodorant brands in Australia.
- Across the 12 months ending September 2026, Old Spice fell from 5th to 6th among deodorant brands in Australia.
- Across the 12 months ending September 2026, Rexona fell from 6th to 7th among deodorant brands in Australia.
- Across the 12 months ending September 2026, Black Chicken held steady: its share of searches among deodorant brands in Australia moved less than 0.5 percentage points.

## Top deodorant brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, no Pong, MooGoo and Rexona were mentioned most often, in three of the five answers. No Pong was recommended most often, coming first in one out of four answers that gave a list. MooGoo was second, and Rexona was third. Lynx, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| No Pong | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| MooGoo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Rexona | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Nivea | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitchum | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Sukin | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Black Chicken | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Dove | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Lynx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Old Spice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Native | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about deodorant brands

- Asked ChatGPT "Which deodorant should I buy in Australia?": 1. Rexona
- Asked ChatGPT "What are the best deodorant brands in Australia?": 1. Rexona, 2. Mitchum, 3. No Pong, 4. MooGoo, 5. Dove
- Asked ChatGPT "What's the best natural deodorant that actually works?": 1. MooGoo, 2. No Pong, 3. Black Chicken
- Searched Google, AI Overview "deodorant": 1. Nivea, 2. Rexona
- Searched Google, AI Overview "natural deodorant": 1. No Pong, 2. MooGoo, 3. Sukin

Not named in any answer: Lynx, Old Spice and Native.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [No Pong vs Dove: compare search popularity](/demand/au/compare/dove-vs-no-pong): 22% against 18% Share of Search.
- [No Pong vs Lynx: compare search popularity](/demand/au/compare/lynx-vs-no-pong): 22% against 14.7% Share of Search.
- [No Pong vs MooGoo: compare search popularity](/demand/au/compare/moogoo-vs-no-pong): 22% against 12% Share of Search.
- [No Pong vs Nivea: compare search popularity](/demand/au/compare/nivea-vs-no-pong): 22% against 9.8% Share of Search.
- [Dove vs Lynx: compare search popularity](/demand/au/compare/dove-vs-lynx): 18% against 14.7% Share of Search.
- [Dove vs MooGoo: compare search popularity](/demand/au/compare/dove-vs-moogoo): 18% against 12% Share of Search.
- [Dove vs Nivea: compare search popularity](/demand/au/compare/dove-vs-nivea): 18% against 9.8% Share of Search.
- [Lynx vs MooGoo: compare search popularity](/demand/au/compare/lynx-vs-moogoo): 14.7% against 12% Share of Search.
- [Lynx vs Nivea: compare search popularity](/demand/au/compare/lynx-vs-nivea): 14.7% against 9.8% Share of Search.
- [MooGoo vs Nivea: compare search popularity](/demand/au/compare/moogoo-vs-nivea): 12% against 9.8% Share of Search.

## How did search popularity change for Australia deodorant brands in September 2026?

- In September 2026, Dove gained share of searches among deodorant brands in Australia, from 15.2% to 18%.
- In September 2026, Lynx gained share of searches among deodorant brands in Australia, from 12.4% to 14.7%.
- In September 2026, Nivea gained share of searches among deodorant brands in Australia, from 8.2% to 9.8%.
- In September 2026, Rexona gained share of searches among deodorant brands in Australia, from 6.7% to 8%.
- In September 2026, No Pong lost share of searches among deodorant brands in Australia, from 27.7% to 22%.
- In September 2026, Native lost share of searches among deodorant brands in Australia, from 4.5% to 2.9%.
- Estimated monthly branded searches for MooGoo in Australia rose 127.6% over 12 measured months, from 2.9K to 6.6K in September 2026.
- Estimated monthly branded searches for Old Spice in Australia rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | No Pong | 22% | 12.1K | -18.2% | No Pong |
| 2 | Dove | 18% | 9.9K | +22.2% | Unilever |
| 3 | Lynx | 14.7% | 8.1K | +22.7% | Unilever |
| 4 | MooGoo | 12% | 6.6K | 0.0% | MooGoo |
| 5 | Nivea | 9.8% | 5.4K | +22.7% | Nivea |
| 6 | Old Spice | 8% | 4.4K | 0.0% | Procter & Gamble |
| 7 | Rexona | 8% | 4.4K | +22.2% | Unilever |
| 8 | Native | 2.9% | 1.6K | -33.3% | Procter & Gamble |
| 9 | Mitchum | 2.4% | 1.3K | 0.0% | Mitchum |
| 10 | Sukin | 1.3% | 720 | 0.0% | Sukin |
| 11 | Black Chicken | 1.1% | 590 | +22.9% | Black Chicken |

Sukin sells other things too, so only its searches that name this product count here, like “sukin deodorant”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | No Pong | 14.8K | 32.2% | 1 |
| Oct 2025 | Dove | 6.6K | 14.4% | 2 |
| Oct 2025 | Lynx | 5.4K | 11.7% | 3 |
| Oct 2025 | Nivea | 3.6K | 7.8% | 4 |
| Oct 2025 | Old Spice | 3.6K | 7.8% | 5 |
| Oct 2025 | Rexona | 3.6K | 7.8% | 6 |
| Oct 2025 | MooGoo | 2.9K | 6.3% | 7 |
| Oct 2025 | Native | 2.4K | 5.2% | 8 |
| Oct 2025 | Mitchum | 1.6K | 3.5% | 9 |
| Oct 2025 | Sukin | 880 | 1.9% | 10 |
| Oct 2025 | Black Chicken | 590 | 1.3% | 11 |
| Nov 2025 | No Pong | 18.1K | 34.5% | 1 |
| Nov 2025 | Dove | 8.1K | 15.4% | 2 |
| Nov 2025 | Lynx | 6.6K | 12.6% | 3 |
| Nov 2025 | MooGoo | 3.6K | 6.9% | 4 |
| Nov 2025 | Nivea | 3.6K | 6.9% | 5 |
| Nov 2025 | Old Spice | 3.6K | 6.9% | 6 |
| Nov 2025 | Rexona | 3.6K | 6.9% | 7 |
| Nov 2025 | Native | 2.4K | 4.6% | 8 |
| Nov 2025 | Mitchum | 1.3K | 2.5% | 9 |
| Nov 2025 | Sukin | 880 | 1.7% | 10 |
| Nov 2025 | Black Chicken | 720 | 1.4% | 11 |
| Dec 2025 | No Pong | 14.8K | 31% | 1 |
| Dec 2025 | Lynx | 8.1K | 17% | 2 |
| Dec 2025 | Dove | 6.6K | 13.8% | 3 |
| Dec 2025 | Old Spice | 4.4K | 9.2% | 4 |
| Dec 2025 | Nivea | 3.6K | 7.5% | 5 |
| Dec 2025 | MooGoo | 2.9K | 6.1% | 6 |
| Dec 2025 | Rexona | 2.9K | 6.1% | 7 |
| Dec 2025 | Native | 1.9K | 4% | 8 |
| Dec 2025 | Mitchum | 1.3K | 2.7% | 9 |
| Dec 2025 | Sukin | 720 | 1.5% | 10 |
| Dec 2025 | Black Chicken | 480 | 1% | 11 |
| Jan 2026 | No Pong | 18.1K | 35.6% | 1 |
| Jan 2026 | Dove | 8.1K | 15.9% | 2 |
| Jan 2026 | Lynx | 5.4K | 10.6% | 3 |
| Jan 2026 | MooGoo | 3.6K | 7.1% | 4 |
| Jan 2026 | Nivea | 3.6K | 7.1% | 5 |
| Jan 2026 | Rexona | 3.6K | 7.1% | 6 |
| Jan 2026 | Old Spice | 2.9K | 5.7% | 7 |
| Jan 2026 | Native | 2.4K | 4.7% | 8 |
| Jan 2026 | Mitchum | 1.6K | 3.1% | 9 |
| Jan 2026 | Sukin | 1K | 2% | 10 |
| Jan 2026 | Black Chicken | 590 | 1.2% | 11 |
| Feb 2026 | No Pong | 18.1K | 35.9% | 1 |
| Feb 2026 | Dove | 6.6K | 13.1% | 2 |
| Feb 2026 | Lynx | 5.4K | 10.7% | 3 |
| Feb 2026 | Nivea | 4.4K | 8.7% | 4 |
| Feb 2026 | MooGoo | 3.6K | 7.1% | 5 |
| Feb 2026 | Rexona | 3.6K | 7.1% | 6 |
| Feb 2026 | Native | 2.9K | 5.8% | 7 |
| Feb 2026 | Old Spice | 2.9K | 5.8% | 8 |
| Feb 2026 | Mitchum | 1.3K | 2.6% | 9 |
| Feb 2026 | Sukin | 880 | 1.7% | 10 |
| Feb 2026 | Black Chicken | 720 | 1.4% | 11 |
| Mar 2026 | No Pong | 18.1K | 34.6% | 1 |
| Mar 2026 | Dove | 6.6K | 12.6% | 2 |
| Mar 2026 | Lynx | 6.6K | 12.6% | 3 |
| Mar 2026 | Nivea | 4.4K | 8.4% | 4 |
| Mar 2026 | MooGoo | 3.6K | 6.9% | 5 |
| Mar 2026 | Old Spice | 3.6K | 6.9% | 6 |
| Mar 2026 | Rexona | 3.6K | 6.9% | 7 |
| Mar 2026 | Native | 2.9K | 5.5% | 8 |
| Mar 2026 | Mitchum | 1.3K | 2.5% | 9 |
| Mar 2026 | Sukin | 880 | 1.7% | 10 |
| Mar 2026 | Black Chicken | 720 | 1.4% | 11 |
| Apr 2026 | No Pong | 14.8K | 32.3% | 1 |
| Apr 2026 | Dove | 6.6K | 14.4% | 2 |
| Apr 2026 | Lynx | 5.4K | 11.8% | 3 |
| Apr 2026 | MooGoo | 3.6K | 7.8% | 4 |
| Apr 2026 | Nivea | 3.6K | 7.8% | 5 |
| Apr 2026 | Old Spice | 3.6K | 7.8% | 6 |
| Apr 2026 | Native | 2.9K | 6.3% | 7 |
| Apr 2026 | Rexona | 2.9K | 6.3% | 8 |
| Apr 2026 | Mitchum | 1K | 2.2% | 9 |
| Apr 2026 | Sukin | 880 | 1.9% | 10 |
| Apr 2026 | Black Chicken | 590 | 1.3% | 11 |
| May 2026 | No Pong | 14.8K | 30.3% | 1 |
| May 2026 | Dove | 6.6K | 13.5% | 2 |
| May 2026 | Lynx | 5.4K | 11.1% | 3 |
| May 2026 | MooGoo | 4.4K | 9% | 4 |
| May 2026 | Nivea | 4.4K | 9% | 5 |
| May 2026 | Old Spice | 4.4K | 9% | 6 |
| May 2026 | Rexona | 3.6K | 7.4% | 7 |
| May 2026 | Native | 2.9K | 5.9% | 8 |
| May 2026 | Mitchum | 1K | 2% | 9 |
| May 2026 | Sukin | 720 | 1.5% | 10 |
| May 2026 | Black Chicken | 590 | 1.2% | 11 |
| Jun 2026 | No Pong | 14.8K | 29.4% | 1 |
| Jun 2026 | Dove | 8.1K | 16.1% | 2 |
| Jun 2026 | Lynx | 5.4K | 10.7% | 3 |
| Jun 2026 | MooGoo | 5.4K | 10.7% | 4 |
| Jun 2026 | Old Spice | 4.4K | 8.7% | 5 |
| Jun 2026 | Rexona | 4.4K | 8.7% | 6 |
| Jun 2026 | Nivea | 3.6K | 7.2% | 7 |
| Jun 2026 | Native | 1.9K | 3.8% | 8 |
| Jun 2026 | Mitchum | 1K | 2% | 9 |
| Jun 2026 | Sukin | 720 | 1.4% | 10 |
| Jun 2026 | Black Chicken | 590 | 1.2% | 11 |
| Jul 2026 | No Pong | 12.1K | 26.2% | 1 |
| Jul 2026 | Dove | 8.1K | 17.5% | 2 |
| Jul 2026 | Lynx | 5.4K | 11.7% | 3 |
| Jul 2026 | MooGoo | 4.4K | 9.5% | 4 |
| Jul 2026 | Nivea | 4.4K | 9.5% | 5 |
| Jul 2026 | Old Spice | 3.6K | 7.8% | 6 |
| Jul 2026 | Rexona | 3.6K | 7.8% | 7 |
| Jul 2026 | Native | 2.4K | 5.2% | 8 |
| Jul 2026 | Mitchum | 1K | 2.2% | 9 |
| Jul 2026 | Sukin | 880 | 1.9% | 10 |
| Jul 2026 | Black Chicken | 390 | 0.84% | 11 |
| Aug 2026 | No Pong | 14.8K | 27.7% | 1 |
| Aug 2026 | Dove | 8.1K | 15.2% | 2 |
| Aug 2026 | Lynx | 6.6K | 12.4% | 3 |
| Aug 2026 | MooGoo | 6.6K | 12.4% | 4 |
| Aug 2026 | Nivea | 4.4K | 8.2% | 5 |
| Aug 2026 | Old Spice | 4.4K | 8.2% | 6 |
| Aug 2026 | Rexona | 3.6K | 6.7% | 7 |
| Aug 2026 | Native | 2.4K | 4.5% | 8 |
| Aug 2026 | Mitchum | 1.3K | 2.4% | 9 |
| Aug 2026 | Sukin | 720 | 1.3% | 10 |
| Aug 2026 | Black Chicken | 480 | 0.9% | 11 |
| Sep 2026 | No Pong | 12.1K | 22% | 1 |
| Sep 2026 | Dove | 9.9K | 18% | 2 |
| Sep 2026 | Lynx | 8.1K | 14.7% | 3 |
| Sep 2026 | MooGoo | 6.6K | 12% | 4 |
| Sep 2026 | Nivea | 5.4K | 9.8% | 5 |
| Sep 2026 | Old Spice | 4.4K | 8% | 6 |
| Sep 2026 | Rexona | 4.4K | 8% | 7 |
| Sep 2026 | Native | 1.6K | 2.9% | 8 |
| Sep 2026 | Mitchum | 1.3K | 2.4% | 9 |
| Sep 2026 | Sukin | 720 | 1.3% | 10 |
| Sep 2026 | Black Chicken | 590 | 1.1% | 11 |

## What is being compared

- **Black Chicken**: Measured on the search term “black chicken deodorant”.
- **Dove**: Measured on the search term “dove deodorant”.
- **Lynx**: Measured on the search term “lynx deodorant”.
- **Mitchum**: Measured on the search term “mitchum”.
- **MooGoo**: Measured on the search term “moogoo deodorant”.
- **Native**: Measured on the search term “native deodorant”.
- **Nivea**: Measured on the search term “nivea deodorant”.
- **No Pong**: Measured on the search term “no pong”.
- **Old Spice**: Measured on the search term “old spice”.
- **Rexona**: Measured on the search term “rexona”.
- **Sukin**: Measured on the search term “sukin deodorant”.

- [Black Chicken](/demand/au/brands/black-chicken)
- [Dove](/demand/au/brands/dove)
- [Lynx](/demand/au/brands/lynx)
- [Mitchum](/demand/au/brands/mitchum)
- [MooGoo](/demand/au/brands/moogoo)
- [Native](/demand/au/brands/native)
- [Nivea](/demand/au/brands/nivea)
- [No Pong](/demand/au/brands/no-pong)
- [Old Spice](/demand/au/brands/old-spice)
- [Rexona](/demand/au/brands/rexona)
- [Sukin](/demand/au/brands/sukin)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among deodorant brands in Australia?

In September 2026, No Pong was the most searched among deodorant brands in Australia, with an estimated 12.1K branded searches, 22% of all searches for the 11 we track.

## Cite this page

Brandwave. "Deodorant brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-deodorant-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-deodorant-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.