---
title: "Dental chains in Australia: Which are searched most?"
description: "Compare the dental clinic chains people go to for checkups and treatment. Share of Search among Bupa Dental, Pacific Smiles Dental, Smile Solutions and Maven Dental, the dental chains Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-dental-chains"
publisher: "Brandwave"
---

# Dental chains in Australia: Which are searched most?

Compare the dental clinic chains people go to for checkups and treatment. Share of Search among Bupa Dental, Pacific Smiles Dental, Smile Solutions and Maven Dental, the dental chains Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dental chains
- **Market**: Australia
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Bupa Dental, 57.9%

## Which brand is most popular in search among dental chains in Australia?

- In September 2026, Bupa Dental was the most searched among dental chains in Australia, with an estimated 33.1K branded searches, 57.9% of all searches for the four we track.
- Pacific Smiles Dental is in 2nd place, 36.7 percentage points behind at 21.2%.
- Across the 12 months ending September 2026, Bupa Dental’s share of searches among dental chains in Australia increased from 54.3% to 57.9%.
- Across the 12 months ending September 2026, Pacific Smiles Dental’s share of searches among dental chains in Australia decreased from 29.7% to 21.2%.
- Across the 12 months ending September 2026, Smile Solutions’ share of searches among dental chains in Australia increased from 7.2% to 11.5%.
- Across the 12 months ending September 2026, Maven Dental’s share of searches among dental chains in Australia increased from 8.9% to 9.4%.
- Across the 12 months ending September 2026, Bupa Dental’s share of searches among dental chains in Australia peaked at 59.2% in March 2026 and was lowest at 53.2% in January 2026.
- Across the 12 months ending September 2026, Pacific Smiles Dental’s share of searches among dental chains in Australia peaked at 30.1% in December 2025 and was lowest at 20.6% in August 2026.
- Across the 12 months ending September 2026, Smile Solutions’ share of searches among dental chains in Australia peaked at 13.8% in August 2026 and was lowest at 6% in December 2025.
- Across the 12 months ending September 2026, Maven Dental’s share of searches among dental chains in Australia peaked at 10.6% in January 2026 and was lowest at 7.9% in March 2026.
- Across the 12 months ending September 2026, Smile Solutions rose from 4th to 3rd among dental chains in Australia.
- Across the 12 months ending September 2026, Maven Dental fell from 3rd to 4th among dental chains in Australia.

## Top dental chains in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Pacific Smiles Dental was mentioned most often, in three of the four answers. Pacific Smiles Dental was recommended most often, coming first in one out of three answers that gave a list. Bupa Dental was second, and Maven Dental was third. Smile Solutions, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Pacific Smiles Dental | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Bupa Dental | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Maven Dental | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Smile Solutions | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about dental chains

- Asked ChatGPT "Which dental chain should I go to in Australia?": 1. Pacific Smiles Dental, 2. Bupa Dental
- Asked ChatGPT "What are the best dental clinic chains in Australia?": 1. Bupa Dental, 2. Pacific Smiles Dental, 3. Maven Dental
- Asked ChatGPT "Which dental chain in Australia has the best value for a checkup and clean?": 1. Maven Dental, 2. Pacific Smiles Dental
- Searched Google, AI Overview "cheap dentist": named none of the brands we track

Not named in any answer: Smile Solutions.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Bupa Dental vs Pacific Smiles Dental: compare search popularity](/demand/au/compare/bupa-dental-vs-pacific-smiles): 57.9% against 21.2% Share of Search.
- [Bupa Dental vs Smile Solutions: compare search popularity](/demand/au/compare/bupa-dental-vs-smile-solutions): 57.9% against 11.5% Share of Search.
- [Bupa Dental vs Maven Dental: compare search popularity](/demand/au/compare/bupa-dental-vs-maven-dental): 57.9% against 9.4% Share of Search.
- [Pacific Smiles Dental vs Smile Solutions: compare search popularity](/demand/au/compare/pacific-smiles-vs-smile-solutions): 21.2% against 11.5% Share of Search.
- [Pacific Smiles Dental vs Maven Dental: compare search popularity](/demand/au/compare/maven-dental-vs-pacific-smiles): 21.2% against 9.4% Share of Search.
- [Smile Solutions vs Maven Dental: compare search popularity](/demand/au/compare/maven-dental-vs-smile-solutions): 11.5% against 9.4% Share of Search.

## How did search popularity change for Australia dental chains in September 2026?

- In September 2026, Bupa Dental gained share of searches among dental chains in Australia, from 56.4% to 57.9%.
- In September 2026, Pacific Smiles Dental gained share of searches among dental chains in Australia, from 20.6% to 21.2%.
- In September 2026, Smile Solutions lost share of searches among dental chains in Australia, from 13.8% to 11.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bupa Dental | 57.9% | 33.1K | 0.0% | Bupa |
| 2 | Pacific Smiles Dental | 21.2% | 12.1K | 0.0% | Pacific Smiles Dental |
| 3 | Smile Solutions | 11.5% | 6.6K | -18.5% | Smile Solutions |
| 4 | Maven Dental | 9.4% | 5.4K | 0.0% | Maven Dental |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bupa Dental | 33.1K | 54.3% | 1 |
| Oct 2025 | Pacific Smiles Dental | 18.1K | 29.7% | 2 |
| Oct 2025 | Maven Dental | 5.4K | 8.9% | 3 |
| Oct 2025 | Smile Solutions | 4.4K | 7.2% | 4 |
| Nov 2025 | Bupa Dental | 40.5K | 58.2% | 1 |
| Nov 2025 | Pacific Smiles Dental | 18.1K | 26% | 2 |
| Nov 2025 | Maven Dental | 6.6K | 9.5% | 3 |
| Nov 2025 | Smile Solutions | 4.4K | 6.3% | 4 |
| Dec 2025 | Bupa Dental | 33.1K | 55% | 1 |
| Dec 2025 | Pacific Smiles Dental | 18.1K | 30.1% | 2 |
| Dec 2025 | Maven Dental | 5.4K | 9% | 3 |
| Dec 2025 | Smile Solutions | 3.6K | 6% | 4 |
| Jan 2026 | Bupa Dental | 33.1K | 53.2% | 1 |
| Jan 2026 | Pacific Smiles Dental | 18.1K | 29.1% | 2 |
| Jan 2026 | Maven Dental | 6.6K | 10.6% | 3 |
| Jan 2026 | Smile Solutions | 4.4K | 7.1% | 4 |
| Feb 2026 | Bupa Dental | 33.1K | 57.4% | 1 |
| Feb 2026 | Pacific Smiles Dental | 14.8K | 25.6% | 2 |
| Feb 2026 | Maven Dental | 5.4K | 9.4% | 3 |
| Feb 2026 | Smile Solutions | 4.4K | 7.6% | 4 |
| Mar 2026 | Bupa Dental | 40.5K | 59.2% | 1 |
| Mar 2026 | Pacific Smiles Dental | 18.1K | 26.5% | 2 |
| Mar 2026 | Maven Dental | 5.4K | 7.9% | 3 |
| Mar 2026 | Smile Solutions | 4.4K | 6.4% | 4 |
| Apr 2026 | Bupa Dental | 33.1K | 57.4% | 1 |
| Apr 2026 | Pacific Smiles Dental | 14.8K | 25.6% | 2 |
| Apr 2026 | Maven Dental | 5.4K | 9.4% | 3 |
| Apr 2026 | Smile Solutions | 4.4K | 7.6% | 4 |
| May 2026 | Bupa Dental | 33.1K | 57.4% | 1 |
| May 2026 | Pacific Smiles Dental | 14.8K | 25.6% | 2 |
| May 2026 | Maven Dental | 5.4K | 9.4% | 3 |
| May 2026 | Smile Solutions | 4.4K | 7.6% | 4 |
| Jun 2026 | Bupa Dental | 33.1K | 58.2% | 1 |
| Jun 2026 | Pacific Smiles Dental | 14.8K | 26% | 2 |
| Jun 2026 | Maven Dental | 5.4K | 9.5% | 3 |
| Jun 2026 | Smile Solutions | 3.6K | 6.3% | 4 |
| Jul 2026 | Bupa Dental | 33.1K | 55.3% | 1 |
| Jul 2026 | Pacific Smiles Dental | 14.8K | 24.7% | 2 |
| Jul 2026 | Smile Solutions | 6.6K | 11% | 3 |
| Jul 2026 | Maven Dental | 5.4K | 9% | 4 |
| Aug 2026 | Bupa Dental | 33.1K | 56.4% | 1 |
| Aug 2026 | Pacific Smiles Dental | 12.1K | 20.6% | 2 |
| Aug 2026 | Smile Solutions | 8.1K | 13.8% | 3 |
| Aug 2026 | Maven Dental | 5.4K | 9.2% | 4 |
| Sep 2026 | Bupa Dental | 33.1K | 57.9% | 1 |
| Sep 2026 | Pacific Smiles Dental | 12.1K | 21.2% | 2 |
| Sep 2026 | Smile Solutions | 6.6K | 11.5% | 3 |
| Sep 2026 | Maven Dental | 5.4K | 9.4% | 4 |

## What is being compared

- **Bupa Dental**: Measured on the search term “bupa dental”.
- **Maven Dental**: Measured on the search term “maven dental”.
- **Pacific Smiles Dental**: Measured on the search term “pacific smiles”.
- **Smile Solutions**: Measured on the search term “smile solutions”.

- [Bupa Dental](/demand/au/brands/bupa-dental)
- [Maven Dental](/demand/au/brands/maven-dental)
- [Pacific Smiles Dental](/demand/au/brands/pacific-smiles)
- [Smile Solutions](/demand/au/brands/smile-solutions)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dental chains in Australia?

In September 2026, Bupa Dental was the most searched among dental chains in Australia, with an estimated 33.1K branded searches, 57.9% of all searches for the four we track.

## Cite this page

Brandwave. "Dental chains in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-dental-chains

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-dental-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.