---
title: "Denim brands in Australia: Which are searched most?"
description: "Compare the jeans and denim brands Australians buy. Share of Search among Levi's, Jeanswest, Nudie Jeans, Ksubi, Abrand, Rolla's, Wrangler, Nobody Denim, Lee, Neuw, Outland Denim and Dr Denim, the denim brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-denim-brands"
publisher: "Brandwave"
---

# Denim brands in Australia: Which are searched most?

Compare the jeans and denim brands Australians buy. Share of Search among Levi's, Jeanswest, Nudie Jeans, Ksubi, Abrand, Rolla's, Wrangler, Nobody Denim, Lee, Neuw, Outland Denim and Dr Denim, the denim brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Denim brands
- **Market**: Australia
- **Brands compared**: 12
- **Month measured**: Sep 2026
- **Highest Share of Search**: Levi's, 34.2%

## Which brand is most popular in search among denim brands in Australia?

- In September 2026, Levi's was the most searched among denim brands in Australia, with an estimated 40.5K branded searches, 34.2% of all searches for the 12 we track.
- Jeanswest is in 2nd place, 21.7 percentage points behind at 12.5%.
- Across the 12 months ending September 2026, Levi's’ share of searches among denim brands in Australia increased from 33.1% to 34.2%.
- Across the 12 months ending September 2026, Jeanswest’s share of searches among denim brands in Australia decreased from 18.2% to 12.5%.
- Across the 12 months ending September 2026, Abrand’s share of searches among denim brands in Australia increased from 5.4% to 8.4%.
- Across the 12 months ending September 2026, Rolla's’ share of searches among denim brands in Australia increased from 5.4% to 6.8%.
- Across the 12 months ending September 2026, Nobody Denim’s share of searches among denim brands in Australia increased from 2.4% to 3%.
- Across the 12 months ending September 2026, Levi's’ share of searches among denim brands in Australia peaked at 38.6% in November 2025 and was lowest at 32.3% in June 2026.
- Across the 12 months ending September 2026, Jeanswest’s share of searches among denim brands in Australia peaked at 19% in January 2026 and was lowest at 12.5% in September 2026.
- Across the 12 months ending September 2026, Nudie Jeans’ share of searches among denim brands in Australia peaked at 15.4% in July 2026 and was lowest at 11% in March 2026.
- Across the 12 months ending September 2026, Ksubi’s share of searches among denim brands in Australia peaked at 11.3% in December 2025 and was lowest at 7.9% in June 2026.
- Across the 12 months ending September 2026, Abrand’s share of searches among denim brands in Australia peaked at 8.4% in September 2026 and was lowest at 5.1% in December 2025.
- Across the 12 months ending September 2026, Rolla's’ share of searches among denim brands in Australia peaked at 7.1% in May 2026 and was lowest at 4.1% in December 2025.
- Across the 12 months ending September 2026, Wrangler’s share of searches among denim brands in Australia peaked at 7% in August 2026 and was lowest at 4.6% in January 2026.
- Across the 12 months ending September 2026, Nobody Denim’s share of searches among denim brands in Australia peaked at 3% in July 2026 and was lowest at 1.8% in December 2025.
- Across the 12 months ending September 2026, Lee’s share of searches among denim brands in Australia peaked at 3.4% in November 2025 and was lowest at 2.4% in September 2026.
- Across the 12 months ending September 2026, Nobody Denim rose from 10th to 8th among denim brands in Australia.
- Across the 12 months ending September 2026, Lee fell from 8th to 9th among denim brands in Australia.
- Across the 12 months ending September 2026, Neuw fell from 9th to 10th among denim brands in Australia.
- Across the 12 months ending September 2026, Nudie Jeans, Ksubi, Wrangler, Outland Denim and Dr Denim held steady: their share of searches among denim brands in Australia each moved less than 0.5 percentage points.

## Top denim brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Levi's was mentioned most often, in three of the five answers. Levi's was recommended most often, coming first in one out of three answers that gave a list. Wrangler was second, and Neuw was third. Jeanswest, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Levi's | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Wrangler | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Neuw | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Nobody Denim | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Abrand | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Rolla's | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Ksubi | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Nudie Jeans | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Outland Denim | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Jeanswest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dr Denim | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about denim brands

- Asked ChatGPT "Which jeans brand should I buy in Australia?": 1. Levi's, 2. Wrangler, 3. Neuw, 4. Rolla's
- Asked ChatGPT "What are the best denim brands in Australia?": 1. Nobody Denim, 2. Neuw, 3. Abrand, 4. Ksubi, 5. Rolla's, 6. Levi's, 7. Outland Denim
- Asked ChatGPT "Which jeans last the longest?": 1. Wrangler, 2. Levi's, 3. Nudie Jeans
- Searched Google, AI Overview "jeans": named none of the brands we track
- Searched Google, AI Overview "womens jeans": 1. Nobody Denim

Not named in any answer: Jeanswest, Lee and Dr Denim.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Levi's vs Jeanswest: compare search popularity](/demand/au/compare/jeanswest-vs-levis): 34.2% against 12.5% Share of Search.
- [Levi's vs Nudie Jeans: compare search popularity](/demand/au/compare/levis-vs-nudie-jeans): 34.2% against 12.5% Share of Search.
- [Levi's vs Ksubi: compare search popularity](/demand/au/compare/ksubi-vs-levis): 34.2% against 10.2% Share of Search.
- [Levi's vs Abrand: compare search popularity](/demand/au/compare/abrand-vs-levis): 34.2% against 8.4% Share of Search.
- [Jeanswest vs Nudie Jeans: compare search popularity](/demand/au/compare/jeanswest-vs-nudie-jeans): 12.5% Share of Search each.
- [Jeanswest vs Ksubi: compare search popularity](/demand/au/compare/jeanswest-vs-ksubi): 12.5% against 10.2% Share of Search.
- [Jeanswest vs Abrand: compare search popularity](/demand/au/compare/abrand-vs-jeanswest): 12.5% against 8.4% Share of Search.
- [Nudie Jeans vs Ksubi: compare search popularity](/demand/au/compare/ksubi-vs-nudie-jeans): 12.5% against 10.2% Share of Search.
- [Nudie Jeans vs Abrand: compare search popularity](/demand/au/compare/abrand-vs-nudie-jeans): 12.5% against 8.4% Share of Search.
- [Ksubi vs Abrand: compare search popularity](/demand/au/compare/abrand-vs-ksubi): 10.2% against 8.4% Share of Search.

## How did search popularity change for Australia denim brands in September 2026?

- In September 2026, Ksubi gained share of searches among denim brands in Australia, from 8.6% to 10.2%.
- In September 2026, Abrand gained share of searches among denim brands in Australia, from 7% to 8.4%.
- In September 2026, Wrangler lost share of searches among denim brands in Australia, from 7% to 5.6%.
- In September 2026, Levi's lost share of searches among denim brands in Australia, from 35.1% to 34.2%.
- Neuw’s share of searches among denim brands in Australia has gained ground for 3 months in a row, from 1.9% to 2.4% in September 2026.
- In September 2026, Nobody Denim rose from 9th to 8th among denim brands in Australia.
- In September 2026, Lee fell from 8th to 9th among denim brands in Australia.
- Estimated monthly branded searches for Rolla's in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Levi's | 34.2% | 40.5K | -18.2% | Levi's |
| 2 | Jeanswest | 12.5% | 14.8K | -18.2% | Jeanswest |
| 3 | Nudie Jeans | 12.5% | 14.8K | -18.2% | Nudie Jeans |
| 4 | Ksubi | 10.2% | 12.1K | 0.0% | Ksubi |
| 5 | Abrand | 8.4% | 9.9K | 0.0% | Abrand |
| 6 | Rolla's | 6.8% | 8.1K | -18.2% | Rolla's |
| 7 | Wrangler | 5.6% | 6.6K | -33.3% | Wrangler |
| 8 | Nobody Denim | 3% | 3.6K | 0.0% | Nobody Denim |
| 9 | Lee | 2.4% | 2.9K | -19.4% | Lee |
| 10 | Neuw | 2.4% | 2.9K | 0.0% | Neuw |
| 11 | Outland Denim | 1.1% | 1.3K | -31.6% | Outland Denim |
| 12 | Dr Denim | 0.84% | 1K | -37.5% | Dr Denim |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Levi's | 40.5K | 33.1% | 1 |
| Oct 2025 | Jeanswest | 22.2K | 18.2% | 2 |
| Oct 2025 | Nudie Jeans | 14.8K | 12.1% | 3 |
| Oct 2025 | Ksubi | 12.1K | 9.9% | 4 |
| Oct 2025 | Abrand | 6.6K | 5.4% | 5 |
| Oct 2025 | Rolla's | 6.6K | 5.4% | 6 |
| Oct 2025 | Wrangler | 6.6K | 5.4% | 7 |
| Oct 2025 | Lee | 3.6K | 2.9% | 8 |
| Oct 2025 | Neuw | 2.9K | 2.4% | 9 |
| Oct 2025 | Nobody Denim | 2.9K | 2.4% | 10 |
| Oct 2025 | Outland Denim | 1.9K | 1.6% | 11 |
| Oct 2025 | Dr Denim | 1.6K | 1.3% | 12 |
| Nov 2025 | Levi's | 60.5K | 38.6% | 1 |
| Nov 2025 | Jeanswest | 22.2K | 14.2% | 2 |
| Nov 2025 | Nudie Jeans | 18.1K | 11.6% | 3 |
| Nov 2025 | Ksubi | 14.8K | 9.5% | 4 |
| Nov 2025 | Abrand | 9.9K | 6.3% | 5 |
| Nov 2025 | Wrangler | 8.1K | 5.2% | 6 |
| Nov 2025 | Rolla's | 6.6K | 4.2% | 7 |
| Nov 2025 | Lee | 5.4K | 3.4% | 8 |
| Nov 2025 | Neuw | 3.6K | 2.3% | 9 |
| Nov 2025 | Nobody Denim | 3.6K | 2.3% | 10 |
| Nov 2025 | Dr Denim | 1.9K | 1.2% | 11 |
| Nov 2025 | Outland Denim | 1.9K | 1.2% | 12 |
| Dec 2025 | Levi's | 49.5K | 37.9% | 1 |
| Dec 2025 | Jeanswest | 18.1K | 13.9% | 2 |
| Dec 2025 | Nudie Jeans | 18.1K | 13.9% | 3 |
| Dec 2025 | Ksubi | 14.8K | 11.3% | 4 |
| Dec 2025 | Abrand | 6.6K | 5.1% | 5 |
| Dec 2025 | Wrangler | 6.6K | 5.1% | 6 |
| Dec 2025 | Rolla's | 5.4K | 4.1% | 7 |
| Dec 2025 | Lee | 3.6K | 2.8% | 8 |
| Dec 2025 | Neuw | 2.9K | 2.2% | 9 |
| Dec 2025 | Nobody Denim | 2.4K | 1.8% | 10 |
| Dec 2025 | Dr Denim | 1.3K | 1% | 11 |
| Dec 2025 | Outland Denim | 1.3K | 1% | 12 |
| Jan 2026 | Levi's | 40.5K | 34.6% | 1 |
| Jan 2026 | Jeanswest | 22.2K | 19% | 2 |
| Jan 2026 | Nudie Jeans | 14.8K | 12.6% | 3 |
| Jan 2026 | Ksubi | 12.1K | 10.3% | 4 |
| Jan 2026 | Abrand | 6.6K | 5.6% | 5 |
| Jan 2026 | Rolla's | 5.4K | 4.6% | 6 |
| Jan 2026 | Wrangler | 5.4K | 4.6% | 7 |
| Jan 2026 | Lee | 2.9K | 2.5% | 8 |
| Jan 2026 | Neuw | 2.4K | 2.1% | 9 |
| Jan 2026 | Nobody Denim | 2.4K | 2.1% | 10 |
| Jan 2026 | Outland Denim | 1.3K | 1.1% | 11 |
| Jan 2026 | Dr Denim | 1K | 0.85% | 12 |
| Feb 2026 | Levi's | 33.1K | 33.3% | 1 |
| Feb 2026 | Jeanswest | 14.8K | 14.9% | 2 |
| Feb 2026 | Nudie Jeans | 12.1K | 12.2% | 3 |
| Feb 2026 | Ksubi | 9.9K | 10% | 4 |
| Feb 2026 | Abrand | 6.6K | 6.6% | 5 |
| Feb 2026 | Wrangler | 6.6K | 6.6% | 6 |
| Feb 2026 | Rolla's | 5.4K | 5.4% | 7 |
| Feb 2026 | Lee | 2.9K | 2.9% | 8 |
| Feb 2026 | Nobody Denim | 2.9K | 2.9% | 9 |
| Feb 2026 | Neuw | 2.4K | 2.4% | 10 |
| Feb 2026 | Outland Denim | 1.6K | 1.6% | 11 |
| Feb 2026 | Dr Denim | 1K | 1% | 12 |
| Mar 2026 | Levi's | 49.5K | 36.9% | 1 |
| Mar 2026 | Jeanswest | 18.1K | 13.5% | 2 |
| Mar 2026 | Nudie Jeans | 14.8K | 11% | 3 |
| Mar 2026 | Ksubi | 12.1K | 9% | 4 |
| Mar 2026 | Abrand | 9.9K | 7.4% | 5 |
| Mar 2026 | Rolla's | 8.1K | 6% | 6 |
| Mar 2026 | Wrangler | 8.1K | 6% | 7 |
| Mar 2026 | Lee | 3.6K | 2.7% | 8 |
| Mar 2026 | Nobody Denim | 3.6K | 2.7% | 9 |
| Mar 2026 | Neuw | 2.9K | 2.2% | 10 |
| Mar 2026 | Outland Denim | 1.9K | 1.4% | 11 |
| Mar 2026 | Dr Denim | 1.6K | 1.2% | 12 |
| Apr 2026 | Levi's | 49.5K | 33.4% | 1 |
| Apr 2026 | Jeanswest | 22.2K | 15% | 2 |
| Apr 2026 | Nudie Jeans | 18.1K | 12.2% | 3 |
| Apr 2026 | Ksubi | 14.8K | 10% | 4 |
| Apr 2026 | Abrand | 9.9K | 6.7% | 5 |
| Apr 2026 | Rolla's | 9.9K | 6.7% | 6 |
| Apr 2026 | Wrangler | 8.1K | 5.5% | 7 |
| Apr 2026 | Lee | 4.4K | 3% | 8 |
| Apr 2026 | Nobody Denim | 4.4K | 3% | 9 |
| Apr 2026 | Neuw | 3.6K | 2.4% | 10 |
| Apr 2026 | Dr Denim | 1.9K | 1.3% | 11 |
| Apr 2026 | Outland Denim | 1.6K | 1.1% | 12 |
| May 2026 | Levi's | 60.5K | 35.4% | 1 |
| May 2026 | Jeanswest | 22.2K | 13% | 2 |
| May 2026 | Nudie Jeans | 22.2K | 13% | 3 |
| May 2026 | Ksubi | 14.8K | 8.7% | 4 |
| May 2026 | Abrand | 12.1K | 7.1% | 5 |
| May 2026 | Rolla's | 12.1K | 7.1% | 6 |
| May 2026 | Wrangler | 9.9K | 5.8% | 7 |
| May 2026 | Lee | 5.4K | 3.2% | 8 |
| May 2026 | Nobody Denim | 4.4K | 2.6% | 9 |
| May 2026 | Neuw | 3.6K | 2.1% | 10 |
| May 2026 | Dr Denim | 1.9K | 1.1% | 11 |
| May 2026 | Outland Denim | 1.9K | 1.1% | 12 |
| Jun 2026 | Levi's | 49.5K | 32.3% | 1 |
| Jun 2026 | Jeanswest | 22.2K | 14.5% | 2 |
| Jun 2026 | Nudie Jeans | 22.2K | 14.5% | 3 |
| Jun 2026 | Abrand | 12.1K | 7.9% | 4 |
| Jun 2026 | Ksubi | 12.1K | 7.9% | 5 |
| Jun 2026 | Rolla's | 9.9K | 6.5% | 6 |
| Jun 2026 | Wrangler | 9.9K | 6.5% | 7 |
| Jun 2026 | Lee | 4.4K | 2.9% | 8 |
| Jun 2026 | Nobody Denim | 4.4K | 2.9% | 9 |
| Jun 2026 | Neuw | 2.9K | 1.9% | 10 |
| Jun 2026 | Dr Denim | 1.9K | 1.2% | 11 |
| Jun 2026 | Outland Denim | 1.6K | 1% | 12 |
| Jul 2026 | Levi's | 49.5K | 34.3% | 1 |
| Jul 2026 | Nudie Jeans | 22.2K | 15.4% | 2 |
| Jul 2026 | Jeanswest | 18.1K | 12.5% | 3 |
| Jul 2026 | Ksubi | 12.1K | 8.4% | 4 |
| Jul 2026 | Abrand | 9.9K | 6.9% | 5 |
| Jul 2026 | Rolla's | 9.9K | 6.9% | 6 |
| Jul 2026 | Wrangler | 8.1K | 5.6% | 7 |
| Jul 2026 | Lee | 4.4K | 3% | 8 |
| Jul 2026 | Nobody Denim | 4.4K | 3% | 9 |
| Jul 2026 | Neuw | 2.9K | 2% | 10 |
| Jul 2026 | Outland Denim | 1.6K | 1.1% | 11 |
| Jul 2026 | Dr Denim | 1.3K | 0.9% | 12 |
| Aug 2026 | Levi's | 49.5K | 35.1% | 1 |
| Aug 2026 | Jeanswest | 18.1K | 12.8% | 2 |
| Aug 2026 | Nudie Jeans | 18.1K | 12.8% | 3 |
| Aug 2026 | Ksubi | 12.1K | 8.6% | 4 |
| Aug 2026 | Abrand | 9.9K | 7% | 5 |
| Aug 2026 | Rolla's | 9.9K | 7% | 6 |
| Aug 2026 | Wrangler | 9.9K | 7% | 7 |
| Aug 2026 | Lee | 3.6K | 2.6% | 8 |
| Aug 2026 | Nobody Denim | 3.6K | 2.6% | 9 |
| Aug 2026 | Neuw | 2.9K | 2.1% | 10 |
| Aug 2026 | Outland Denim | 1.9K | 1.3% | 11 |
| Aug 2026 | Dr Denim | 1.6K | 1.1% | 12 |
| Sep 2026 | Levi's | 40.5K | 34.2% | 1 |
| Sep 2026 | Jeanswest | 14.8K | 12.5% | 2 |
| Sep 2026 | Nudie Jeans | 14.8K | 12.5% | 3 |
| Sep 2026 | Ksubi | 12.1K | 10.2% | 4 |
| Sep 2026 | Abrand | 9.9K | 8.4% | 5 |
| Sep 2026 | Rolla's | 8.1K | 6.8% | 6 |
| Sep 2026 | Wrangler | 6.6K | 5.6% | 7 |
| Sep 2026 | Nobody Denim | 3.6K | 3% | 8 |
| Sep 2026 | Lee | 2.9K | 2.4% | 9 |
| Sep 2026 | Neuw | 2.9K | 2.4% | 10 |
| Sep 2026 | Outland Denim | 1.3K | 1.1% | 11 |
| Sep 2026 | Dr Denim | 1K | 0.84% | 12 |

## What is being compared

- **Abrand**: Measured on the search term “abrand”.
- **Dr Denim**: Measured on the search term “dr denim”.
- **Jeanswest**: Measured on the search term “jeanswest”.
- **Ksubi**: Measured on the search term “ksubi”.
- **Lee**: Measured on the search term “lee jeans”.
- **Levi's**: Measured on the search term “levis”.
- **Neuw**: Measured on the search term “neuw”.
- **Nobody Denim**: Measured on the search term “nobody denim”.
- **Nudie Jeans**: Measured on the search term “nudie jeans”.
- **Outland Denim**: Measured on the search term “outland denim”.
- **Rolla's**: Measured on the search term “rollas jeans”.
- **Wrangler**: Measured on the search term “wrangler jeans”.

- [Abrand](/demand/au/brands/abrand)
- [Dr Denim](/demand/au/brands/dr-denim)
- [Jeanswest](/demand/au/brands/jeanswest)
- [Ksubi](/demand/au/brands/ksubi)
- [Lee](/demand/au/brands/lee-jeans)
- [Levi's](/demand/au/brands/levis)
- [Neuw](/demand/au/brands/neuw)
- [Nobody Denim](/demand/au/brands/nobody-denim)
- [Nudie Jeans](/demand/au/brands/nudie-jeans)
- [Outland Denim](/demand/au/brands/outland-denim)
- [Rolla's](/demand/au/brands/rollas)
- [Wrangler](/demand/au/brands/wrangler)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among denim brands in Australia?

In September 2026, Levi's was the most searched among denim brands in Australia, with an estimated 40.5K branded searches, 34.2% of all searches for the 12 we track.

## Cite this page

Brandwave. "Denim brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-denim-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-denim-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.