---
title: "Credit cards in Australia: Which are searched most?"
description: "Compare the banks and card issuers people in Australia get credit cards from. Share of Search among St.George, Bankwest, CommBank, ANZ, Latitude, NAB, Westpac, Coles and American Express, the credit cards Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-credit-cards"
publisher: "Brandwave"
---

# Credit cards in Australia: Which are searched most?

Compare the banks and card issuers people in Australia get credit cards from. Share of Search among St.George, Bankwest, CommBank, ANZ, Latitude, NAB, Westpac, Coles and American Express, the credit cards Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Credit cards
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: St.George, 50.5%

## Which brand is most popular in search among credit cards in Australia?

- In September 2026, St.George was the most searched among credit card brands in Australia, with an estimated 376K branded searches, 50.5% of all searches for the nine we track.
- Bankwest is in 2nd place, 22.4 percentage points behind at 28.1%.
- Across the 12 months ending September 2026, St.George’s share of searches among credit cards in Australia decreased from 54.4% to 50.5%.
- Across the 12 months ending September 2026, Bankwest’s share of searches among credit cards in Australia decreased from 30.1% to 28.1%.
- Across the 12 months ending September 2026, CommBank’s share of searches among credit cards in Australia increased from 2.7% to 4.4%.
- Across the 12 months ending September 2026, ANZ’s share of searches among credit cards in Australia increased from 2.7% to 3.6%.
- Across the 12 months ending September 2026, Latitude’s share of searches among credit cards in Australia increased from 2.2% to 3.6%.
- Across the 12 months ending September 2026, NAB’s share of searches among credit cards in Australia increased from 2.2% to 3.6%.
- Across the 12 months ending September 2026, Westpac’s share of searches among credit cards in Australia increased from 1.8% to 3%.
- Across the 12 months ending September 2026, Coles’ share of searches among credit cards in Australia decreased from 3.2% to 2.4%.
- Across the 12 months ending September 2026, St.George’s share of searches among credit cards in Australia peaked at 59.2% in December 2025 and was lowest at 49.5% in August 2026.
- Across the 12 months ending September 2026, Bankwest’s share of searches among credit cards in Australia peaked at 30.5% in November 2025 and was lowest at 25.8% in January 2026.
- Across the 12 months ending September 2026, CommBank’s share of searches among credit cards in Australia peaked at 5.3% in August 2026 and was lowest at 2.3% in May 2026.
- Across the 12 months ending September 2026, ANZ’s share of searches among credit cards in Australia peaked at 3.6% in September 2026 and was lowest at 2.3% in April 2026.
- Across the 12 months ending September 2026, Latitude’s share of searches among credit cards in Australia peaked at 3.9% in July 2026 and was lowest at 2.2% in October 2025.
- Across the 12 months ending September 2026, NAB’s share of searches among credit cards in Australia peaked at 3.6% in September 2026 and was lowest at 1.9% in December 2025.
- Across the 12 months ending September 2026, Coles’ share of searches among credit cards in Australia peaked at 3.2% in October 2025 and was lowest at 1.9% in February 2026.
- Across the 12 months ending September 2026, CommBank rose from 5th to 3rd among credit cards in Australia.
- Across the 12 months ending September 2026, Latitude rose from 6th to 5th among credit cards in Australia.
- Across the 12 months ending September 2026, NAB rose from 7th to 6th among credit cards in Australia.
- Across the 12 months ending September 2026, Westpac rose from 8th to 7th among credit cards in Australia.
- Across the 12 months ending September 2026, Coles fell from 3rd to 8th among credit cards in Australia.
- Across the 12 months ending September 2026, American Express held steady: its share of searches among credit cards in Australia moved less than 0.5 percentage points.

## Top credit cards in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, American Express was mentioned most often, in four of the five answers. American Express was recommended most often, coming first in one out of three answers that gave a list. Coles was second, and ANZ was third. St.George, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| American Express | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Coles | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| ANZ | 3rd | 0 of 3 | 1 of 2 | 1 of 5 |
| CommBank | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Westpac | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Latitude | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| NAB | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| St.George | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bankwest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about credit cards

- Asked ChatGPT "What's the best credit card in Australia?": 1. American Express, 2. Coles
- Asked ChatGPT "Which credit card should I get with no annual fee?": 1. Coles, 2. American Express
- Asked ChatGPT "What's the best rewards credit card in Australia?": 1. American Express
- Searched Google, AI Overview "credit card": named none of the brands we track
- Searched Google, AI Overview "credit cards australia": 1. ANZ, 2. CommBank, 3. Westpac, 4. Latitude, 5. NAB, 6. American Express

Not named in any answer: St.George and Bankwest.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026.

## Compare search popularity between leading brands

- [St.George vs Bankwest: compare search popularity](/demand/au/compare/bankwest-vs-st-george-bank): 50.5% against 28.1% Share of Search.
- [St.George vs CommBank: compare search popularity](/demand/au/compare/commbank-vs-st-george-bank): 50.5% against 4.4% Share of Search.
- [St.George vs ANZ: compare search popularity](/demand/au/compare/anz-vs-st-george-bank): 50.5% against 3.6% Share of Search.
- [St.George vs Latitude: compare search popularity](/demand/au/compare/latitude-credit-cards-vs-st-george-bank): 50.5% against 3.6% Share of Search.
- [Bankwest vs CommBank: compare search popularity](/demand/au/compare/bankwest-vs-commbank): 28.1% against 4.4% Share of Search.
- [Bankwest vs ANZ: compare search popularity](/demand/au/compare/anz-vs-bankwest): 28.1% against 3.6% Share of Search.
- [Bankwest vs Latitude: compare search popularity](/demand/au/compare/bankwest-vs-latitude-credit-cards): 28.1% against 3.6% Share of Search.
- [CommBank vs ANZ: compare search popularity](/demand/au/compare/anz-vs-commbank): 4.4% against 3.6% Share of Search.
- [CommBank vs Latitude: compare search popularity](/demand/au/compare/commbank-vs-latitude-credit-cards): 4.4% against 3.6% Share of Search.
- [ANZ vs Latitude: compare search popularity](/demand/au/compare/anz-vs-latitude-credit-cards): 3.6% Share of Search each.

## How did search popularity change for Australia credit cards in September 2026?

- In September 2026, St.George gained share of searches among credit cards in Australia, from 49.5% to 50.5%.
- In September 2026, CommBank lost share of searches among credit cards in Australia, from 5.3% to 4.4%.
- In September 2026, Coles lost share of searches among credit cards in Australia, from 2.9% to 2.4%.
- ANZ’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 2.3% to 3.6% in September 2026.
- NAB’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 2.3% to 3.6% in September 2026.
- Westpac’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 1.9% to 3% in September 2026.
- Estimated monthly branded searches for Latitude in Australia rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026.
- Estimated monthly branded searches for American Express in Australia fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | St.George | 50.5% | 376K | +0.4% | St.George |
| 2 | Bankwest | 28.1% | 209K | -0.9% | Bankwest |
| 3 | CommBank | 4.4% | 33.1K | -18.3% | Commonwealth Bank |
| 4 | ANZ | 3.6% | 27.1K | 0.0% | ANZ Bank New Zealand Limited |
| 5 | Latitude | 3.6% | 27.1K | 0.0% | Latitude Financial |
| 6 | NAB | 3.6% | 27.1K | 0.0% | National Australia Bank |
| 7 | Westpac | 3% | 22.2K | 0.0% | Westpac New Zealand Limited |
| 8 | Coles | 2.4% | 18.1K | -18.5% | Coles Group |
| 9 | American Express | 0.59% | 4.4K | -18.5% | American Express |

CommBank, ANZ and 3 other brands sell other things too, so only their searches that name this product count here, like “commbank credit card”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | St.George | 454K | 54.4% | 1 |
| Oct 2025 | Bankwest | 251K | 30.1% | 2 |
| Oct 2025 | Coles | 27.1K | 3.2% | 3 |
| Oct 2025 | ANZ | 22.2K | 2.7% | 4 |
| Oct 2025 | CommBank | 22.2K | 2.7% | 5 |
| Oct 2025 | Latitude | 18.1K | 2.2% | 6 |
| Oct 2025 | NAB | 18.1K | 2.2% | 7 |
| Oct 2025 | Westpac | 14.8K | 1.8% | 8 |
| Oct 2025 | American Express | 6.6K | 0.79% | 9 |
| Nov 2025 | St.George | 454K | 55.1% | 1 |
| Nov 2025 | Bankwest | 251K | 30.5% | 2 |
| Nov 2025 | ANZ | 22.2K | 2.7% | 3 |
| Nov 2025 | CommBank | 22.2K | 2.7% | 4 |
| Nov 2025 | Coles | 18.1K | 2.2% | 5 |
| Nov 2025 | Latitude | 18.1K | 2.2% | 6 |
| Nov 2025 | NAB | 18.1K | 2.2% | 7 |
| Nov 2025 | Westpac | 14.8K | 1.8% | 8 |
| Nov 2025 | American Express | 5.4K | 0.65% | 9 |
| Dec 2025 | St.George | 454K | 59.2% | 1 |
| Dec 2025 | Bankwest | 205K | 26.8% | 2 |
| Dec 2025 | ANZ | 18.1K | 2.4% | 3 |
| Dec 2025 | Coles | 18.1K | 2.4% | 4 |
| Dec 2025 | CommBank | 18.1K | 2.4% | 5 |
| Dec 2025 | Latitude | 18.1K | 2.4% | 6 |
| Dec 2025 | NAB | 14.8K | 1.9% | 7 |
| Dec 2025 | Westpac | 14.8K | 1.9% | 8 |
| Dec 2025 | American Express | 5.4K | 0.7% | 9 |
| Jan 2026 | St.George | 455K | 56.6% | 1 |
| Jan 2026 | Bankwest | 208K | 25.8% | 2 |
| Jan 2026 | ANZ | 27.1K | 3.4% | 3 |
| Jan 2026 | CommBank | 27.1K | 3.4% | 4 |
| Jan 2026 | Latitude | 22.2K | 2.8% | 5 |
| Jan 2026 | NAB | 22.2K | 2.8% | 6 |
| Jan 2026 | Coles | 18.1K | 2.3% | 7 |
| Jan 2026 | Westpac | 18.1K | 2.3% | 8 |
| Jan 2026 | American Express | 6.6K | 0.82% | 9 |
| Feb 2026 | St.George | 454K | 58% | 1 |
| Feb 2026 | Bankwest | 206K | 26.3% | 2 |
| Feb 2026 | ANZ | 22.2K | 2.8% | 3 |
| Feb 2026 | CommBank | 22.2K | 2.8% | 4 |
| Feb 2026 | NAB | 22.2K | 2.8% | 5 |
| Feb 2026 | Latitude | 18.1K | 2.3% | 6 |
| Feb 2026 | Westpac | 18.1K | 2.3% | 7 |
| Feb 2026 | Coles | 14.8K | 1.9% | 8 |
| Feb 2026 | American Express | 5.4K | 0.69% | 9 |
| Mar 2026 | St.George | 454K | 54% | 1 |
| Mar 2026 | Bankwest | 251K | 29.9% | 2 |
| Mar 2026 | Latitude | 27.1K | 3.2% | 3 |
| Mar 2026 | ANZ | 22.2K | 2.6% | 4 |
| Mar 2026 | CommBank | 22.2K | 2.6% | 5 |
| Mar 2026 | NAB | 22.2K | 2.6% | 6 |
| Mar 2026 | Coles | 18.1K | 2.2% | 7 |
| Mar 2026 | Westpac | 18.1K | 2.2% | 8 |
| Mar 2026 | American Express | 5.4K | 0.64% | 9 |
| Apr 2026 | St.George | 454K | 58.6% | 1 |
| Apr 2026 | Bankwest | 205K | 26.5% | 2 |
| Apr 2026 | Latitude | 27.1K | 3.5% | 3 |
| Apr 2026 | ANZ | 18.1K | 2.3% | 4 |
| Apr 2026 | CommBank | 18.1K | 2.3% | 5 |
| Apr 2026 | NAB | 18.1K | 2.3% | 6 |
| Apr 2026 | Coles | 14.8K | 1.9% | 7 |
| Apr 2026 | Westpac | 14.8K | 1.9% | 8 |
| Apr 2026 | American Express | 4.4K | 0.57% | 9 |
| May 2026 | St.George | 454K | 58.4% | 1 |
| May 2026 | Bankwest | 206K | 26.5% | 2 |
| May 2026 | ANZ | 22.2K | 2.9% | 3 |
| May 2026 | Latitude | 22.2K | 2.9% | 4 |
| May 2026 | Coles | 18.1K | 2.3% | 5 |
| May 2026 | CommBank | 18.1K | 2.3% | 6 |
| May 2026 | NAB | 18.1K | 2.3% | 7 |
| May 2026 | Westpac | 14.8K | 1.9% | 8 |
| May 2026 | American Express | 4.4K | 0.57% | 9 |
| Jun 2026 | St.George | 454K | 58.6% | 1 |
| Jun 2026 | Bankwest | 205K | 26.5% | 2 |
| Jun 2026 | Latitude | 27.1K | 3.5% | 3 |
| Jun 2026 | ANZ | 18.1K | 2.3% | 4 |
| Jun 2026 | CommBank | 18.1K | 2.3% | 5 |
| Jun 2026 | NAB | 18.1K | 2.3% | 6 |
| Jun 2026 | Coles | 14.8K | 1.9% | 7 |
| Jun 2026 | Westpac | 14.8K | 1.9% | 8 |
| Jun 2026 | American Express | 4.4K | 0.57% | 9 |
| Jul 2026 | St.George | 372K | 53.5% | 1 |
| Jul 2026 | Bankwest | 205K | 29.5% | 2 |
| Jul 2026 | Latitude | 27.1K | 3.9% | 3 |
| Jul 2026 | ANZ | 18.1K | 2.6% | 4 |
| Jul 2026 | Coles | 18.1K | 2.6% | 5 |
| Jul 2026 | CommBank | 18.1K | 2.6% | 6 |
| Jul 2026 | NAB | 18.1K | 2.6% | 7 |
| Jul 2026 | Westpac | 14.8K | 2.1% | 8 |
| Jul 2026 | American Express | 4.4K | 0.63% | 9 |
| Aug 2026 | St.George | 375K | 49.5% | 1 |
| Aug 2026 | Bankwest | 211K | 27.9% | 2 |
| Aug 2026 | CommBank | 40.5K | 5.3% | 3 |
| Aug 2026 | ANZ | 27.1K | 3.6% | 4 |
| Aug 2026 | Latitude | 27.1K | 3.6% | 5 |
| Aug 2026 | NAB | 27.1K | 3.6% | 6 |
| Aug 2026 | Coles | 22.2K | 2.9% | 7 |
| Aug 2026 | Westpac | 22.2K | 2.9% | 8 |
| Aug 2026 | American Express | 5.4K | 0.71% | 9 |
| Sep 2026 | St.George | 376K | 50.5% | 1 |
| Sep 2026 | Bankwest | 209K | 28.1% | 2 |
| Sep 2026 | CommBank | 33.1K | 4.4% | 3 |
| Sep 2026 | ANZ | 27.1K | 3.6% | 4 |
| Sep 2026 | Latitude | 27.1K | 3.6% | 5 |
| Sep 2026 | NAB | 27.1K | 3.6% | 6 |
| Sep 2026 | Westpac | 22.2K | 3% | 7 |
| Sep 2026 | Coles | 18.1K | 2.4% | 8 |
| Sep 2026 | American Express | 4.4K | 0.59% | 9 |

## What is being compared

- **American Express**: Measured on the search term “american express australia”.
- **ANZ**: Measured on the search term “anz credit card”.
- **Bankwest**: Measured on the search terms “bankwest” and “bankwest credit card”, summed into one figure.
- **Coles**: Measured on the search term “coles credit card”.
- **CommBank**: Measured on the search term “commbank credit card”.
- **Latitude**: Measured on the search term “latitude credit card”.
- **NAB**: Measured on the search term “nab credit card”.
- **St.George**: Measured on the search terms “st george bank” and “st george credit card”, summed into one figure.
- **Westpac**: Measured on the search term “westpac credit card”.

- [American Express](/demand/au/brands/american-express)
- [ANZ](/demand/au/brands/anz)
- [Bankwest](/demand/au/brands/bankwest)
- [Coles](/demand/au/brands/coles)
- [CommBank](/demand/au/brands/commbank)
- [Latitude](/demand/au/brands/latitude-credit-cards)
- [NAB](/demand/au/brands/nab-bank)
- [St.George](/demand/au/brands/st-george-bank)
- [Westpac](/demand/au/brands/westpac)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among credit cards in Australia?

In September 2026, St.George was the most searched among credit card brands in Australia, with an estimated 376K branded searches, 50.5% of all searches for the nine we track.

## Cite this page

Brandwave. "Credit cards in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-credit-cards

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-credit-cards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.