---
title: "Coffee machine brands in Australia: Which are searched most?"
description: "Compare the coffee machine brands Australians buy for home. Share of Search among Breville, Ninja, De'Longhi, Smeg, Nespresso, La Marzocco, Philips, Sunbeam, Jura, Gaggia, Rocket Espresso and Lelit, the coffee machine brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-coffee-machine-brands"
publisher: "Brandwave"
---

# Coffee machine brands in Australia: Which are searched most?

Compare the coffee machine brands Australians buy for home. Share of Search among Breville, Ninja, De'Longhi, Smeg, Nespresso, La Marzocco, Philips, Sunbeam, Jura, Gaggia, Rocket Espresso and Lelit, the coffee machine brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Coffee machine brands
- **Market**: Australia
- **Brands compared**: 12
- **Month measured**: Sep 2026
- **Highest Share of Search**: Breville, 28.7%

## Which brand is most popular in search among coffee machine brands in Australia?

- In September 2026, Breville was the most searched among coffee machine brands in Australia, with an estimated 74K branded searches, 28.7% of all searches for the 12 we track.
- Ninja is in 2nd place, 5.2 percentage points behind at 23.5%.
- Across the 12 months ending September 2026, Breville’s share of searches among coffee machine brands in Australia increased from 27.2% to 28.7%.
- Across the 12 months ending September 2026, Ninja’s share of searches among coffee machine brands in Australia increased from 12.2% to 23.5%.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee machine brands in Australia decreased from 27.2% to 19.2%.
- Across the 12 months ending September 2026, Smeg’s share of searches among coffee machine brands in Australia decreased from 8.1% to 7%.
- Across the 12 months ending September 2026, Nespresso’s share of searches among coffee machine brands in Australia decreased from 6.7% to 5.7%.
- Across the 12 months ending September 2026, Philips’ share of searches among coffee machine brands in Australia decreased from 4.5% to 3.1%.
- Across the 12 months ending September 2026, Sunbeam’s share of searches among coffee machine brands in Australia decreased from 4.5% to 3.1%.
- Across the 12 months ending September 2026, Breville’s share of searches among coffee machine brands in Australia peaked at 31.3% in November 2025 and was lowest at 26% in May 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee machine brands in Australia peaked at 27.2% in October 2025 and was lowest at 18.3% in August 2026.
- Across the 12 months ending September 2026, Smeg’s share of searches among coffee machine brands in Australia peaked at 9% in January 2026 and was lowest at 6.9% in July 2026.
- Across the 12 months ending September 2026, Nespresso’s share of searches among coffee machine brands in Australia peaked at 7.5% in February 2026 and was lowest at 5.5% in August 2026.
- Across the 12 months ending September 2026, La Marzocco’s share of searches among coffee machine brands in Australia peaked at 5.9% in April 2026 and was lowest at 3.7% in December 2025.
- Across the 12 months ending September 2026, Philips’ share of searches among coffee machine brands in Australia peaked at 4.5% in October 2025 and was lowest at 2.2% in January 2026.
- Across the 12 months ending September 2026, Sunbeam’s share of searches among coffee machine brands in Australia peaked at 4.9% in January 2026 and was lowest at 3.1% in September 2026.
- Across the 12 months ending September 2026, Ninja rose from 3rd to 2nd among coffee machine brands in Australia.
- Across the 12 months ending September 2026, De'Longhi fell from 2nd to 3rd among coffee machine brands in Australia.
- Across the 12 months ending September 2026, La Marzocco, Jura, Gaggia, Rocket Espresso and Lelit held steady: their share of searches among coffee machine brands in Australia each moved less than 0.5 percentage points.

## Top coffee machine brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Breville and De'Longhi were mentioned most often, in four of the five answers. Breville was recommended most often, coming first in all three answers that gave a list. De'Longhi was second, and Nespresso was third. Ninja, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Breville | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| De'Longhi | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Nespresso | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Sunbeam | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| La Marzocco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Gaggia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Rocket Espresso | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lelit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about coffee machine brands

- Asked ChatGPT "What's the best home coffee machine in Australia?": 1. Breville, 2. De'Longhi
- Asked ChatGPT "Which espresso machine should I buy for home?": 1. Breville
- Asked ChatGPT "Which coffee machine is easiest to use?": 1. Nespresso, 2. De'Longhi
- Searched Google, AI Overview "best coffee machine": 1. Breville, 2. De'Longhi
- Searched Google, AI Overview "coffee machine": 1. Breville, 2. De'Longhi, 3. Nespresso, 4. Sunbeam

Not named in any answer: Ninja, Smeg, La Marzocco, Philips, Jura, Gaggia, Rocket Espresso and Lelit.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Breville vs Ninja: compare search popularity](/demand/au/compare/breville-vs-ninja-kitchen): 28.7% against 23.5% Share of Search.
- [Breville vs De'Longhi: compare search popularity](/demand/au/compare/breville-vs-delonghi): 28.7% against 19.2% Share of Search.
- [Breville vs Smeg: compare search popularity](/demand/au/compare/breville-vs-smeg): 28.7% against 7% Share of Search.
- [Breville vs Nespresso: compare search popularity](/demand/au/compare/breville-vs-nespresso): 28.7% against 5.7% Share of Search.
- [Ninja vs De'Longhi: compare search popularity](/demand/au/compare/delonghi-vs-ninja-kitchen): 23.5% against 19.2% Share of Search.
- [Ninja vs Smeg: compare search popularity](/demand/au/compare/ninja-kitchen-vs-smeg): 23.5% against 7% Share of Search.
- [Ninja vs Nespresso: compare search popularity](/demand/au/compare/nespresso-vs-ninja-kitchen): 23.5% against 5.7% Share of Search.
- [De'Longhi vs Smeg: compare search popularity](/demand/au/compare/delonghi-vs-smeg): 19.2% against 7% Share of Search.
- [De'Longhi vs Nespresso: compare search popularity](/demand/au/compare/delonghi-vs-nespresso): 19.2% against 5.7% Share of Search.
- [Smeg vs Nespresso: compare search popularity](/demand/au/compare/nespresso-vs-smeg): 7% against 5.7% Share of Search.

## How did search popularity change for Australia coffee machine brands in September 2026?

- In September 2026, Breville gained share of searches among coffee machine brands in Australia, from 27.4% to 28.7%.
- In September 2026, Ninja gained share of searches among coffee machine brands in Australia, from 22.4% to 23.5%.
- In September 2026, De'Longhi gained share of searches among coffee machine brands in Australia, from 18.3% to 19.2%.
- In September 2026, Smeg lost share of searches among coffee machine brands in Australia, from 8.2% to 7%.
- In September 2026, La Marzocco lost share of searches among coffee machine brands in Australia, from 5.5% to 4.7%.
- In September 2026, Philips lost share of searches among coffee machine brands in Australia, from 3.7% to 3.1%.
- In September 2026, Sunbeam lost share of searches among coffee machine brands in Australia, from 3.7% to 3.1%.
- Jura’s share of searches among coffee machine brands in Australia has lost ground for 3 months in a row, from 3.1% to 2.6% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Breville | 28.7% | 74K | 0.0% | Breville |
| 2 | Ninja | 23.5% | 60.5K | 0.0% | SharkNinja |
| 3 | De'Longhi | 19.2% | 49.5K | 0.0% | De'Longhi |
| 4 | Smeg | 7% | 18.1K | -18.5% | Smeg |
| 5 | Nespresso | 5.7% | 14.8K | 0.0% | Nespresso |
| 6 | La Marzocco | 4.7% | 12.1K | -18.2% | La Marzocco |
| 7 | Philips | 3.1% | 8.1K | -18.2% | Philips |
| 8 | Sunbeam | 3.1% | 8.1K | -18.2% | Sunbeam |
| 9 | Jura | 2.6% | 6.6K | -18.5% | Jura |
| 10 | Gaggia | 0.93% | 2.4K | 0.0% | Gaggia |
| 11 | Rocket Espresso | 0.74% | 1.9K | -20.8% | Rocket Espresso |
| 12 | Lelit | 0.62% | 1.6K | -15.8% | Breville |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Breville | 60.5K | 27.2% | 1 |
| Oct 2025 | De'Longhi | 60.5K | 27.2% | 2 |
| Oct 2025 | Ninja | 27.1K | 12.2% | 3 |
| Oct 2025 | Smeg | 18.1K | 8.1% | 4 |
| Oct 2025 | Nespresso | 14.8K | 6.7% | 5 |
| Oct 2025 | La Marzocco | 9.9K | 4.5% | 6 |
| Oct 2025 | Philips | 9.9K | 4.5% | 7 |
| Oct 2025 | Sunbeam | 9.9K | 4.5% | 8 |
| Oct 2025 | Jura | 6.6K | 3% | 9 |
| Oct 2025 | Gaggia | 1.9K | 0.85% | 10 |
| Oct 2025 | Rocket Espresso | 1.9K | 0.85% | 11 |
| Oct 2025 | Lelit | 1.3K | 0.58% | 12 |
| Nov 2025 | Breville | 90.5K | 31.3% | 1 |
| Nov 2025 | De'Longhi | 60.5K | 20.9% | 2 |
| Nov 2025 | Ninja | 49.5K | 17.1% | 3 |
| Nov 2025 | Smeg | 22.2K | 7.7% | 4 |
| Nov 2025 | Nespresso | 18.1K | 6.3% | 5 |
| Nov 2025 | La Marzocco | 12.1K | 4.2% | 6 |
| Nov 2025 | Sunbeam | 12.1K | 4.2% | 7 |
| Nov 2025 | Philips | 9.9K | 3.4% | 8 |
| Nov 2025 | Jura | 8.1K | 2.8% | 9 |
| Nov 2025 | Gaggia | 2.4K | 0.83% | 10 |
| Nov 2025 | Lelit | 1.9K | 0.66% | 11 |
| Nov 2025 | Rocket Espresso | 1.9K | 0.66% | 12 |
| Dec 2025 | Breville | 74K | 27.7% | 1 |
| Dec 2025 | De'Longhi | 60.5K | 22.7% | 2 |
| Dec 2025 | Ninja | 49.5K | 18.5% | 3 |
| Dec 2025 | Smeg | 22.2K | 8.3% | 4 |
| Dec 2025 | Nespresso | 18.1K | 6.8% | 5 |
| Dec 2025 | Sunbeam | 12.1K | 4.5% | 6 |
| Dec 2025 | La Marzocco | 9.9K | 3.7% | 7 |
| Dec 2025 | Philips | 8.1K | 3% | 8 |
| Dec 2025 | Jura | 6.6K | 2.5% | 9 |
| Dec 2025 | Gaggia | 2.4K | 0.9% | 10 |
| Dec 2025 | Rocket Espresso | 1.9K | 0.71% | 11 |
| Dec 2025 | Lelit | 1.6K | 0.6% | 12 |
| Jan 2026 | Breville | 60.5K | 30% | 1 |
| Jan 2026 | De'Longhi | 40.5K | 20% | 2 |
| Jan 2026 | Ninja | 33.1K | 16.4% | 3 |
| Jan 2026 | Smeg | 18.1K | 9% | 4 |
| Jan 2026 | Nespresso | 14.8K | 7.3% | 5 |
| Jan 2026 | La Marzocco | 9.9K | 4.9% | 6 |
| Jan 2026 | Sunbeam | 9.9K | 4.9% | 7 |
| Jan 2026 | Jura | 5.4K | 2.7% | 8 |
| Jan 2026 | Philips | 4.4K | 2.2% | 9 |
| Jan 2026 | Gaggia | 1.9K | 0.94% | 10 |
| Jan 2026 | Rocket Espresso | 1.9K | 0.94% | 11 |
| Jan 2026 | Lelit | 1.6K | 0.79% | 12 |
| Feb 2026 | Breville | 49.5K | 30.5% | 1 |
| Feb 2026 | De'Longhi | 33.1K | 20.4% | 2 |
| Feb 2026 | Ninja | 27.1K | 16.7% | 3 |
| Feb 2026 | Nespresso | 12.1K | 7.5% | 4 |
| Feb 2026 | Smeg | 12.1K | 7.5% | 5 |
| Feb 2026 | La Marzocco | 8.1K | 5% | 6 |
| Feb 2026 | Sunbeam | 6.6K | 4.1% | 7 |
| Feb 2026 | Philips | 5.4K | 3.3% | 8 |
| Feb 2026 | Jura | 4.4K | 2.7% | 9 |
| Feb 2026 | Gaggia | 1.6K | 0.99% | 10 |
| Feb 2026 | Rocket Espresso | 1.3K | 0.8% | 11 |
| Feb 2026 | Lelit | 1K | 0.62% | 12 |
| Mar 2026 | Breville | 49.5K | 28.1% | 1 |
| Mar 2026 | De'Longhi | 33.1K | 18.8% | 2 |
| Mar 2026 | Ninja | 33.1K | 18.8% | 3 |
| Mar 2026 | Smeg | 14.8K | 8.4% | 4 |
| Mar 2026 | Nespresso | 12.1K | 6.9% | 5 |
| Mar 2026 | La Marzocco | 9.9K | 5.6% | 6 |
| Mar 2026 | Sunbeam | 8.1K | 4.6% | 7 |
| Mar 2026 | Jura | 5.4K | 3.1% | 8 |
| Mar 2026 | Philips | 5.4K | 3.1% | 9 |
| Mar 2026 | Gaggia | 1.9K | 1.1% | 10 |
| Mar 2026 | Rocket Espresso | 1.6K | 0.91% | 11 |
| Mar 2026 | Lelit | 1.3K | 0.74% | 12 |
| Apr 2026 | Breville | 60.5K | 29.5% | 1 |
| Apr 2026 | De'Longhi | 40.5K | 19.7% | 2 |
| Apr 2026 | Ninja | 40.5K | 19.7% | 3 |
| Apr 2026 | Smeg | 14.8K | 7.2% | 4 |
| Apr 2026 | La Marzocco | 12.1K | 5.9% | 5 |
| Apr 2026 | Nespresso | 12.1K | 5.9% | 6 |
| Apr 2026 | Sunbeam | 8.1K | 3.9% | 7 |
| Apr 2026 | Philips | 6.6K | 3.2% | 8 |
| Apr 2026 | Jura | 5.4K | 2.6% | 9 |
| Apr 2026 | Gaggia | 1.9K | 0.93% | 10 |
| Apr 2026 | Rocket Espresso | 1.6K | 0.78% | 11 |
| Apr 2026 | Lelit | 1.3K | 0.63% | 12 |
| May 2026 | Breville | 60.5K | 26% | 1 |
| May 2026 | De'Longhi | 49.5K | 21.3% | 2 |
| May 2026 | Ninja | 49.5K | 21.3% | 3 |
| May 2026 | Smeg | 18.1K | 7.8% | 4 |
| May 2026 | Nespresso | 14.8K | 6.4% | 5 |
| May 2026 | La Marzocco | 12.1K | 5.2% | 6 |
| May 2026 | Philips | 8.1K | 3.5% | 7 |
| May 2026 | Sunbeam | 8.1K | 3.5% | 8 |
| May 2026 | Jura | 6.6K | 2.8% | 9 |
| May 2026 | Gaggia | 1.9K | 0.82% | 10 |
| May 2026 | Rocket Espresso | 1.9K | 0.82% | 11 |
| May 2026 | Lelit | 1.3K | 0.56% | 12 |
| Jun 2026 | Breville | 74K | 28.1% | 1 |
| Jun 2026 | Ninja | 60.5K | 23% | 2 |
| Jun 2026 | De'Longhi | 49.5K | 18.8% | 3 |
| Jun 2026 | Smeg | 18.1K | 6.9% | 4 |
| Jun 2026 | La Marzocco | 14.8K | 5.6% | 5 |
| Jun 2026 | Nespresso | 14.8K | 5.6% | 6 |
| Jun 2026 | Sunbeam | 9.9K | 3.8% | 7 |
| Jun 2026 | Jura | 8.1K | 3.1% | 8 |
| Jun 2026 | Philips | 8.1K | 3.1% | 9 |
| Jun 2026 | Gaggia | 1.9K | 0.72% | 10 |
| Jun 2026 | Rocket Espresso | 1.9K | 0.72% | 11 |
| Jun 2026 | Lelit | 1.6K | 0.61% | 12 |
| Jul 2026 | Breville | 74K | 28.1% | 1 |
| Jul 2026 | Ninja | 60.5K | 22.9% | 2 |
| Jul 2026 | De'Longhi | 49.5K | 18.8% | 3 |
| Jul 2026 | Smeg | 18.1K | 6.9% | 4 |
| Jul 2026 | La Marzocco | 14.8K | 5.6% | 5 |
| Jul 2026 | Nespresso | 14.8K | 5.6% | 6 |
| Jul 2026 | Sunbeam | 9.9K | 3.8% | 7 |
| Jul 2026 | Jura | 8.1K | 3.1% | 8 |
| Jul 2026 | Philips | 8.1K | 3.1% | 9 |
| Jul 2026 | Gaggia | 2.4K | 0.91% | 10 |
| Jul 2026 | Rocket Espresso | 1.9K | 0.72% | 11 |
| Jul 2026 | Lelit | 1.6K | 0.61% | 12 |
| Aug 2026 | Breville | 74K | 27.4% | 1 |
| Aug 2026 | Ninja | 60.5K | 22.4% | 2 |
| Aug 2026 | De'Longhi | 49.5K | 18.3% | 3 |
| Aug 2026 | Smeg | 22.2K | 8.2% | 4 |
| Aug 2026 | La Marzocco | 14.8K | 5.5% | 5 |
| Aug 2026 | Nespresso | 14.8K | 5.5% | 6 |
| Aug 2026 | Philips | 9.9K | 3.7% | 7 |
| Aug 2026 | Sunbeam | 9.9K | 3.7% | 8 |
| Aug 2026 | Jura | 8.1K | 3% | 9 |
| Aug 2026 | Gaggia | 2.4K | 0.89% | 10 |
| Aug 2026 | Rocket Espresso | 2.4K | 0.89% | 11 |
| Aug 2026 | Lelit | 1.9K | 0.7% | 12 |
| Sep 2026 | Breville | 74K | 28.7% | 1 |
| Sep 2026 | Ninja | 60.5K | 23.5% | 2 |
| Sep 2026 | De'Longhi | 49.5K | 19.2% | 3 |
| Sep 2026 | Smeg | 18.1K | 7% | 4 |
| Sep 2026 | Nespresso | 14.8K | 5.7% | 5 |
| Sep 2026 | La Marzocco | 12.1K | 4.7% | 6 |
| Sep 2026 | Philips | 8.1K | 3.1% | 7 |
| Sep 2026 | Sunbeam | 8.1K | 3.1% | 8 |
| Sep 2026 | Jura | 6.6K | 2.6% | 9 |
| Sep 2026 | Gaggia | 2.4K | 0.93% | 10 |
| Sep 2026 | Rocket Espresso | 1.9K | 0.74% | 11 |
| Sep 2026 | Lelit | 1.6K | 0.62% | 12 |

## What is being compared

- **Breville**: Measured on the search term “breville coffee machine”.
- **De'Longhi**: Measured on the search term “delonghi coffee machine”.
- **Gaggia**: Measured on the search term “gaggia coffee machine”.
- **Jura**: Measured on the search term “jura coffee machine”.
- **La Marzocco**: Measured on the search term “la marzocco”.
- **Lelit**: Measured on the search term “lelit coffee machine”.
- **Nespresso**: Measured on the search term “nespresso coffee machine”.
- **Ninja**: Measured on the search term “ninja coffee machine”.
- **Philips**: Measured on the search term “philips coffee machine”.
- **Rocket Espresso**: Measured on the search term “rocket coffee machine”.
- **Smeg**: Measured on the search term “smeg coffee machine”.
- **Sunbeam**: Measured on the search term “sunbeam coffee machine”.

- [Breville](/demand/au/brands/breville)
- [De'Longhi](/demand/au/brands/delonghi)
- [Gaggia](/demand/au/brands/gaggia)
- [Jura](/demand/au/brands/jura)
- [La Marzocco](/demand/au/brands/la-marzocco)
- [Lelit](/demand/au/brands/lelit)
- [Nespresso](/demand/au/brands/nespresso)
- [Ninja](/demand/au/brands/ninja-kitchen)
- [Philips](/demand/au/brands/philips)
- [Rocket Espresso](/demand/au/brands/rocket-espresso)
- [Smeg](/demand/au/brands/smeg)
- [Sunbeam](/demand/au/brands/sunbeam)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among coffee machine brands in Australia?

In September 2026, Breville was the most searched among coffee machine brands in Australia, with an estimated 74K branded searches, 28.7% of all searches for the 12 we track.

## Cite this page

Brandwave. "Coffee machine brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-coffee-machine-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-coffee-machine-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.