---
title: "Coffee chains in Australia: Which are searched most?"
description: "Compare the café chains people buy their coffee from. Share of Search among Starbucks, Zarraffa's Coffee, The Coffee Club, Muffin Break, Campos Coffee, Dôme Café, Merlo Coffee and Gloria Jean's, the coffee chains Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-coffee-chains"
publisher: "Brandwave"
---

# Coffee chains in Australia: Which are searched most?

Compare the café chains people buy their coffee from. Share of Search among Starbucks, Zarraffa's Coffee, The Coffee Club, Muffin Break, Campos Coffee, Dôme Café, Merlo Coffee and Gloria Jean's, the coffee chains Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Coffee chains
- **Market**: Australia
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Starbucks, 54.4%

## Which brand is most popular in search among coffee chains in Australia?

- In September 2026, Starbucks was the most searched among coffee chains in Australia, with an estimated 165K branded searches, 54.4% of all searches for the eight we track.
- Zarraffa's Coffee is in 2nd place, 38.1 percentage points behind at 16.3%.
- Across the 12 months ending September 2026, Starbucks’ share of searches among coffee chains in Australia decreased from 60.9% to 54.4%.
- Across the 12 months ending September 2026, Zarraffa's Coffee’s share of searches among coffee chains in Australia increased from 12.2% to 16.3%.
- Across the 12 months ending September 2026, The Coffee Club’s share of searches among coffee chains in Australia increased from 8.2% to 10.9%.
- Across the 12 months ending September 2026, Muffin Break’s share of searches among coffee chains in Australia increased from 4.5% to 6%.
- Across the 12 months ending September 2026, Campos Coffee’s share of searches among coffee chains in Australia decreased from 5.5% to 4.9%.
- Across the 12 months ending September 2026, Dôme Café’s share of searches among coffee chains in Australia decreased from 6.7% to 4.9%.
- Across the 12 months ending September 2026, Merlo Coffee’s share of searches among coffee chains in Australia increased from 1.6% to 2.2%.
- Across the 12 months ending September 2026, Starbucks’ share of searches among coffee chains in Australia peaked at 66.1% in November 2025 and was lowest at 51.2% in August 2026.
- Across the 12 months ending September 2026, Zarraffa's Coffee’s share of searches among coffee chains in Australia peaked at 18.8% in August 2026 and was lowest at 10.9% in November 2025.
- Across the 12 months ending September 2026, The Coffee Club’s share of searches among coffee chains in Australia peaked at 11.3% in April 2026 and was lowest at 7% in December 2025.
- Across the 12 months ending September 2026, Muffin Break’s share of searches among coffee chains in Australia peaked at 6% in September 2026 and was lowest at 3.8% in February 2026.
- Across the 12 months ending September 2026, Campos Coffee’s share of searches among coffee chains in Australia peaked at 5.9% in June 2026 and was lowest at 3.8% in December 2025.
- Across the 12 months ending September 2026, Dôme Café’s share of searches among coffee chains in Australia peaked at 6.7% in October 2025 and was lowest at 4.3% in May 2026.
- Across the 12 months ending September 2026, Merlo Coffee’s share of searches among coffee chains in Australia peaked at 2.7% in June 2026 and was lowest at 1.6% in October 2025.
- Across the 12 months ending September 2026, Muffin Break rose from 6th to 4th among coffee chains in Australia.
- Across the 12 months ending September 2026, Dôme Café fell from 4th to 6th among coffee chains in Australia.
- Across the 12 months ending September 2026, Gloria Jean's held steady: its share of searches among coffee chains in Australia moved less than 0.5 percentage points.

## Top coffee chains in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, The Coffee Club, Campos Coffee, Dôme Café and Merlo Coffee were mentioned most often, in two of the four answers. Campos Coffee was recommended most often, coming first in two out of three answers that gave a list. Merlo Coffee was second, and Muffin Break and Dôme Café tied for third. Starbucks, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Campos Coffee | 1st | 2 of 3 | 0 of 1 | 2 of 4 |
| Merlo Coffee | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Muffin Break | 3rd | 1 of 3 | 0 of 1 | 1 of 4 |
| Dôme Café | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| The Coffee Club | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Zarraffa's Coffee | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| Gloria Jean's | 7th | 1 of 3 | 0 of 1 | 1 of 4 |
| Starbucks | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about coffee chains

- Asked ChatGPT "Which coffee chain has the best coffee in Australia?": 1. Campos Coffee, 2. Merlo Coffee, 3. Dôme Café
- Asked ChatGPT "What are the best coffee chains in Australia?": 1. Campos Coffee, 2. Merlo Coffee, 3. Dôme Café, 4. Zarraffa's Coffee, 5. The Coffee Club, 6. Gloria Jean's
- Asked ChatGPT "Which café chain in Australia is best for a quick coffee and snack?": 1. Muffin Break, 2. The Coffee Club
- Searched Google, AI Overview "coffee shops": named none of the brands we track

Not named in any answer: Starbucks.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Starbucks vs Zarraffa's Coffee: compare search popularity](/demand/au/compare/starbucks-vs-zarraffas): 54.4% against 16.3% Share of Search.
- [Starbucks vs The Coffee Club: compare search popularity](/demand/au/compare/starbucks-vs-the-coffee-club): 54.4% against 10.9% Share of Search.
- [Starbucks vs Muffin Break: compare search popularity](/demand/au/compare/muffin-break-vs-starbucks): 54.4% against 6% Share of Search.
- [Starbucks vs Campos Coffee: compare search popularity](/demand/au/compare/campos-coffee-vs-starbucks): 54.4% against 4.9% Share of Search.
- [Zarraffa's Coffee vs The Coffee Club: compare search popularity](/demand/au/compare/the-coffee-club-vs-zarraffas): 16.3% against 10.9% Share of Search.
- [Zarraffa's Coffee vs Muffin Break: compare search popularity](/demand/au/compare/muffin-break-vs-zarraffas): 16.3% against 6% Share of Search.
- [Zarraffa's Coffee vs Campos Coffee: compare search popularity](/demand/au/compare/campos-coffee-vs-zarraffas): 16.3% against 4.9% Share of Search.
- [The Coffee Club vs Muffin Break: compare search popularity](/demand/au/compare/muffin-break-vs-the-coffee-club): 10.9% against 6% Share of Search.
- [The Coffee Club vs Campos Coffee: compare search popularity](/demand/au/compare/campos-coffee-vs-the-coffee-club): 10.9% against 4.9% Share of Search.
- [Muffin Break vs Campos Coffee: compare search popularity](/demand/au/compare/campos-coffee-vs-muffin-break): 6% against 4.9% Share of Search.

## How did search popularity change for Australia coffee chains in September 2026?

- In September 2026, Starbucks gained share of searches among coffee chains in Australia, from 51.2% to 54.4%.
- In September 2026, The Coffee Club gained share of searches among coffee chains in Australia, from 10.3% to 10.9%.
- In September 2026, Zarraffa's Coffee lost share of searches among coffee chains in Australia, from 18.8% to 16.3%.
- In September 2026, Campos Coffee lost share of searches among coffee chains in Australia, from 5.6% to 4.9%.
- In September 2026, Dôme Café lost share of searches among coffee chains in Australia, from 5.6% to 4.9%.
- In September 2026, Muffin Break rose from 6th to 4th among coffee chains in Australia.
- Estimated monthly branded searches for Gloria Jean's in Australia fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Starbucks | 54.4% | 165K | 0.0% | Starbucks |
| 2 | Zarraffa's Coffee | 16.3% | 49.5K | -18.2% | Zarraffa's Coffee |
| 3 | The Coffee Club | 10.9% | 33.1K | 0.0% | The Coffee Club |
| 4 | Muffin Break | 6% | 18.1K | 0.0% | Muffin Break |
| 5 | Campos Coffee | 4.9% | 14.8K | -18.2% | Campos Coffee |
| 6 | Dôme Café | 4.9% | 14.8K | -18.2% | Dôme Café |
| 7 | Merlo Coffee | 2.2% | 6.6K | -18.5% | Merlo Coffee |
| 8 | Gloria Jean's | 0.43% | 1.3K | 0.0% | Gloria Jean's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Starbucks | 246K | 60.9% | 1 |
| Oct 2025 | Zarraffa's Coffee | 49.5K | 12.2% | 2 |
| Oct 2025 | The Coffee Club | 33.1K | 8.2% | 3 |
| Oct 2025 | Dôme Café | 27.1K | 6.7% | 4 |
| Oct 2025 | Campos Coffee | 22.2K | 5.5% | 5 |
| Oct 2025 | Muffin Break | 18.1K | 4.5% | 6 |
| Oct 2025 | Merlo Coffee | 6.6K | 1.6% | 7 |
| Oct 2025 | Gloria Jean's | 1.6K | 0.4% | 8 |
| Nov 2025 | Starbucks | 301K | 66.1% | 1 |
| Nov 2025 | Zarraffa's Coffee | 49.5K | 10.9% | 2 |
| Nov 2025 | The Coffee Club | 33.1K | 7.3% | 3 |
| Nov 2025 | Campos Coffee | 22.2K | 4.9% | 4 |
| Nov 2025 | Dôme Café | 22.2K | 4.9% | 5 |
| Nov 2025 | Muffin Break | 18.1K | 4% | 6 |
| Nov 2025 | Merlo Coffee | 8.1K | 1.8% | 7 |
| Nov 2025 | Gloria Jean's | 1.3K | 0.29% | 8 |
| Dec 2025 | Starbucks | 301K | 63.2% | 1 |
| Dec 2025 | Zarraffa's Coffee | 74K | 15.5% | 2 |
| Dec 2025 | The Coffee Club | 33.1K | 7% | 3 |
| Dec 2025 | Dôme Café | 22.2K | 4.7% | 4 |
| Dec 2025 | Campos Coffee | 18.1K | 3.8% | 5 |
| Dec 2025 | Muffin Break | 18.1K | 3.8% | 6 |
| Dec 2025 | Merlo Coffee | 8.1K | 1.7% | 7 |
| Dec 2025 | Gloria Jean's | 1.6K | 0.34% | 8 |
| Jan 2026 | Starbucks | 246K | 60.3% | 1 |
| Jan 2026 | Zarraffa's Coffee | 60.5K | 14.8% | 2 |
| Jan 2026 | The Coffee Club | 33.1K | 8.1% | 3 |
| Jan 2026 | Dôme Café | 22.2K | 5.4% | 4 |
| Jan 2026 | Campos Coffee | 18.1K | 4.4% | 5 |
| Jan 2026 | Muffin Break | 18.1K | 4.4% | 6 |
| Jan 2026 | Merlo Coffee | 8.1K | 2% | 7 |
| Jan 2026 | Gloria Jean's | 1.6K | 0.39% | 8 |
| Feb 2026 | Starbucks | 246K | 62.8% | 1 |
| Feb 2026 | Zarraffa's Coffee | 49.5K | 12.6% | 2 |
| Feb 2026 | The Coffee Club | 33.1K | 8.5% | 3 |
| Feb 2026 | Dôme Café | 22.2K | 5.7% | 4 |
| Feb 2026 | Campos Coffee | 18.1K | 4.6% | 5 |
| Feb 2026 | Muffin Break | 14.8K | 3.8% | 6 |
| Feb 2026 | Merlo Coffee | 6.6K | 1.7% | 7 |
| Feb 2026 | Gloria Jean's | 1.3K | 0.33% | 8 |
| Mar 2026 | Starbucks | 246K | 62.1% | 1 |
| Mar 2026 | Zarraffa's Coffee | 49.5K | 12.5% | 2 |
| Mar 2026 | The Coffee Club | 33.1K | 8.4% | 3 |
| Mar 2026 | Dôme Café | 22.2K | 5.6% | 4 |
| Mar 2026 | Campos Coffee | 18.1K | 4.6% | 5 |
| Mar 2026 | Muffin Break | 18.1K | 4.6% | 6 |
| Mar 2026 | Merlo Coffee | 8.1K | 2% | 7 |
| Mar 2026 | Gloria Jean's | 1.3K | 0.33% | 8 |
| Apr 2026 | Starbucks | 201K | 56% | 1 |
| Apr 2026 | Zarraffa's Coffee | 60.5K | 16.8% | 2 |
| Apr 2026 | The Coffee Club | 40.5K | 11.3% | 3 |
| Apr 2026 | Dôme Café | 18.1K | 5% | 4 |
| Apr 2026 | Campos Coffee | 14.8K | 4.1% | 5 |
| Apr 2026 | Muffin Break | 14.8K | 4.1% | 6 |
| Apr 2026 | Merlo Coffee | 8.1K | 2.3% | 7 |
| Apr 2026 | Gloria Jean's | 1.3K | 0.36% | 8 |
| May 2026 | Starbucks | 201K | 58.4% | 1 |
| May 2026 | Zarraffa's Coffee | 49.5K | 14.4% | 2 |
| May 2026 | The Coffee Club | 33.1K | 9.6% | 3 |
| May 2026 | Campos Coffee | 18.1K | 5.3% | 4 |
| May 2026 | Muffin Break | 18.1K | 5.3% | 5 |
| May 2026 | Dôme Café | 14.8K | 4.3% | 6 |
| May 2026 | Merlo Coffee | 8.1K | 2.4% | 7 |
| May 2026 | Gloria Jean's | 1.3K | 0.38% | 8 |
| Jun 2026 | Starbucks | 165K | 54.2% | 1 |
| Jun 2026 | Zarraffa's Coffee | 49.5K | 16.3% | 2 |
| Jun 2026 | The Coffee Club | 33.1K | 10.9% | 3 |
| Jun 2026 | Campos Coffee | 18.1K | 5.9% | 4 |
| Jun 2026 | Dôme Café | 14.8K | 4.9% | 5 |
| Jun 2026 | Muffin Break | 14.8K | 4.9% | 6 |
| Jun 2026 | Merlo Coffee | 8.1K | 2.7% | 7 |
| Jun 2026 | Gloria Jean's | 1K | 0.33% | 8 |
| Jul 2026 | Starbucks | 165K | 54.2% | 1 |
| Jul 2026 | Zarraffa's Coffee | 49.5K | 16.2% | 2 |
| Jul 2026 | The Coffee Club | 33.1K | 10.9% | 3 |
| Jul 2026 | Muffin Break | 18.1K | 5.9% | 4 |
| Jul 2026 | Campos Coffee | 14.8K | 4.9% | 5 |
| Jul 2026 | Dôme Café | 14.8K | 4.9% | 6 |
| Jul 2026 | Merlo Coffee | 8.1K | 2.7% | 7 |
| Jul 2026 | Gloria Jean's | 1.3K | 0.43% | 8 |
| Aug 2026 | Starbucks | 165K | 51.2% | 1 |
| Aug 2026 | Zarraffa's Coffee | 60.5K | 18.8% | 2 |
| Aug 2026 | The Coffee Club | 33.1K | 10.3% | 3 |
| Aug 2026 | Campos Coffee | 18.1K | 5.6% | 4 |
| Aug 2026 | Dôme Café | 18.1K | 5.6% | 5 |
| Aug 2026 | Muffin Break | 18.1K | 5.6% | 6 |
| Aug 2026 | Merlo Coffee | 8.1K | 2.5% | 7 |
| Aug 2026 | Gloria Jean's | 1.3K | 0.4% | 8 |
| Sep 2026 | Starbucks | 165K | 54.4% | 1 |
| Sep 2026 | Zarraffa's Coffee | 49.5K | 16.3% | 2 |
| Sep 2026 | The Coffee Club | 33.1K | 10.9% | 3 |
| Sep 2026 | Muffin Break | 18.1K | 6% | 4 |
| Sep 2026 | Campos Coffee | 14.8K | 4.9% | 5 |
| Sep 2026 | Dôme Café | 14.8K | 4.9% | 6 |
| Sep 2026 | Merlo Coffee | 6.6K | 2.2% | 7 |
| Sep 2026 | Gloria Jean's | 1.3K | 0.43% | 8 |

## What is being compared

- **Campos Coffee**: Measured on the search term “campos coffee”.
- **Dôme Café**: Measured on the search term “dome cafe”.
- **Gloria Jean's**: Measured on the search terms “gloria jean's” and “gloria jeans”, summed into one figure.
- **Merlo Coffee**: Measured on the search term “merlo coffee”.
- **Muffin Break**: Measured on the search term “muffin break”.
- **Starbucks**: Measured on the search term “starbucks”.
- **The Coffee Club**: Measured on the search term “the coffee club”.
- **Zarraffa's Coffee**: Measured on the search terms “zarraffa's” and “zarraffas”, summed into one figure.

- [Campos Coffee](/demand/au/brands/campos-coffee)
- [Dôme Café](/demand/au/brands/dome-cafe)
- [Gloria Jean's](/demand/au/brands/gloria-jeans)
- [Merlo Coffee](/demand/au/brands/merlo-coffee)
- [Muffin Break](/demand/au/brands/muffin-break)
- [Starbucks](/demand/au/brands/starbucks)
- [The Coffee Club](/demand/au/brands/the-coffee-club)
- [Zarraffa's Coffee](/demand/au/brands/zarraffas)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among coffee chains in Australia?

In September 2026, Starbucks was the most searched among coffee chains in Australia, with an estimated 165K branded searches, 54.4% of all searches for the eight we track.

## Cite this page

Brandwave. "Coffee chains in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-coffee-chains

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-coffee-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.