--- title: "Coffee brands in Australia: Which are searched most?" description: "Compare the coffee bean, ground and instant coffee brands people buy. Share of Search among Nescafé, Campos Coffee, Vittoria Coffee, Toby's Estate, Moccona, Di Mattina, Merlo Coffee, Lavazza, Grinders, International Roast, Robert Timms and Republica, the coffee brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-coffee-brands" publisher: "Brandwave" --- # Coffee brands in Australia: Which are searched most? Compare the coffee bean, ground and instant coffee brands people buy. Share of Search among Nescafé, Campos Coffee, Vittoria Coffee, Toby's Estate, Moccona, Di Mattina, Merlo Coffee, Lavazza, Grinders, International Roast, Robert Timms and Republica, the coffee brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Coffee brands - **Market**: Australia - **Brands compared**: 12 - **Month measured**: Sep 2026 - **Highest Share of Search**: Nescafé, 18.3% ## Which brand is most popular in search among coffee brands in Australia? - In September 2026, Nescafé was the most searched among coffee brands in Australia, with an estimated 16.5K branded searches, 18.3% of all searches for the 12 we track. - Campos Coffee is in 2nd place, 1.9 percentage points behind at 16.4%. - Across the 12 months ending September 2026, Nescafé’s share of searches among coffee brands in Australia increased from 14.6% to 18.3%. - Across the 12 months ending September 2026, Campos Coffee’s share of searches among coffee brands in Australia decreased from 24% to 16.4%. - Across the 12 months ending September 2026, Vittoria Coffee’s share of searches among coffee brands in Australia increased from 13.1% to 16.4%. - Across the 12 months ending September 2026, Toby's Estate’s share of searches among coffee brands in Australia decreased from 16% to 13.4%. - Across the 12 months ending September 2026, Moccona’s share of searches among coffee brands in Australia increased from 5.8% to 9%. - Across the 12 months ending September 2026, Robert Timms’ share of searches among coffee brands in Australia decreased from 1.7% to 0.98%. - Across the 12 months ending September 2026, Nescafé’s share of searches among coffee brands in Australia peaked at 18.4% in May 2026 and was lowest at 13.4% in November 2025. - Across the 12 months ending September 2026, Campos Coffee’s share of searches among coffee brands in Australia peaked at 24% in October 2025 and was lowest at 16.3% in July 2026. - Across the 12 months ending September 2026, Vittoria Coffee’s share of searches among coffee brands in Australia peaked at 16.4% in September 2026 and was lowest at 12.3% in February 2026. - Across the 12 months ending September 2026, Toby's Estate’s share of searches among coffee brands in Australia peaked at 18.4% in February 2026 and was lowest at 12.6% in August 2026. - Across the 12 months ending September 2026, Moccona’s share of searches among coffee brands in Australia peaked at 9% in September 2026 and was lowest at 5% in January 2026. - Across the 12 months ending September 2026, Di Mattina’s share of searches among coffee brands in Australia peaked at 9.2% in January 2026 and was lowest at 6.7% in February 2026. - Across the 12 months ending September 2026, Merlo Coffee’s share of searches among coffee brands in Australia peaked at 9.5% in April 2026 and was lowest at 7.1% in October 2025. - Across the 12 months ending September 2026, Lavazza’s share of searches among coffee brands in Australia peaked at 5.9% in June 2026 and was lowest at 4.2% in April 2026. - Across the 12 months ending September 2026, Nescafé rose from 3rd to 1st among coffee brands in Australia. - Across the 12 months ending September 2026, Campos Coffee fell from 1st to 2nd among coffee brands in Australia. - Across the 12 months ending September 2026, Vittoria Coffee rose from 4th to 3rd among coffee brands in Australia. - Across the 12 months ending September 2026, Toby's Estate fell from 2nd to 4th among coffee brands in Australia. - Across the 12 months ending September 2026, Moccona rose from 7th to 5th among coffee brands in Australia. - Across the 12 months ending September 2026, Di Mattina fell from 5th to 6th among coffee brands in Australia. - Across the 12 months ending September 2026, Merlo Coffee fell from 6th to 7th among coffee brands in Australia. - Across the 12 months ending September 2026, International Roast rose from 11th to 10th among coffee brands in Australia. - Across the 12 months ending September 2026, Robert Timms fell from 10th to 11th among coffee brands in Australia. - Across the 12 months ending September 2026, Lavazza, Grinders and Republica held steady: their share of searches among coffee brands in Australia each moved less than 0.5 percentage points. ## Top coffee brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Lavazza was mentioned most often, in three of the four answers. Lavazza was recommended most often, coming first in one out of two answers that gave a list. Nescafé was second, and Moccona was third. Di Mattina, which ranked sixth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lavazza | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Nescafé | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Moccona | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Vittoria Coffee | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Toby's Estate | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Grinders | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Campos Coffee | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | International Roast | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Robert Timms | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Di Mattina | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Merlo Coffee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Republica | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about coffee brands - Asked ChatGPT "What's the best coffee brand in Australia?": 1. Campos Coffee - Asked ChatGPT "Which coffee beans in Australian supermarkets are best?": 1. Lavazza - Asked ChatGPT "What are the most popular coffee brands in Australia?": 1. Nescafé, 2. Moccona, 3. Vittoria Coffee, 4. Lavazza, 5. Grinders, 6. Campos Coffee, 7. International Roast, 8. Robert Timms - Searched Google, AI Overview "coffee beans": 1. Lavazza, 2. Toby's Estate Not named in any answer: Di Mattina, Merlo Coffee and Republica. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## Compare search popularity between leading brands - [Nescafé vs Campos Coffee: compare search popularity](/demand/au/compare/campos-coffee-vs-nescafe): 18.3% against 16.4% Share of Search. - [Nescafé vs Vittoria Coffee: compare search popularity](/demand/au/compare/nescafe-vs-vittoria-coffee): 18.3% against 16.4% Share of Search. - [Nescafé vs Toby's Estate: compare search popularity](/demand/au/compare/nescafe-vs-tobys-estate): 18.3% against 13.4% Share of Search. - [Nescafé vs Moccona: compare search popularity](/demand/au/compare/moccona-vs-nescafe): 18.3% against 9% Share of Search. - [Campos Coffee vs Vittoria Coffee: compare search popularity](/demand/au/compare/campos-coffee-vs-vittoria-coffee): 16.4% Share of Search each. - [Campos Coffee vs Toby's Estate: compare search popularity](/demand/au/compare/campos-coffee-vs-tobys-estate): 16.4% against 13.4% Share of Search. - [Campos Coffee vs Moccona: compare search popularity](/demand/au/compare/campos-coffee-vs-moccona): 16.4% against 9% Share of Search. - [Vittoria Coffee vs Toby's Estate: compare search popularity](/demand/au/compare/tobys-estate-vs-vittoria-coffee): 16.4% against 13.4% Share of Search. - [Vittoria Coffee vs Moccona: compare search popularity](/demand/au/compare/moccona-vs-vittoria-coffee): 16.4% against 9% Share of Search. - [Toby's Estate vs Moccona: compare search popularity](/demand/au/compare/moccona-vs-tobys-estate): 13.4% against 9% Share of Search. ## How did search popularity change for Australia coffee brands in September 2026? - In September 2026, Nescafé overtook Campos Coffee to become the leader among coffee brands in Australia, with 18.3% of the searches. - In September 2026, Moccona overtook Di Mattina and Merlo Coffee to rank 5th among coffee brands in Australia, with 9% of the searches. - In September 2026, Vittoria Coffee gained share of searches among coffee brands in Australia, from 15.4% to 16.4%. - In September 2026, Toby's Estate gained share of searches among coffee brands in Australia, from 12.6% to 13.4%. - In September 2026, Campos Coffee lost share of searches among coffee brands in Australia, from 18.9% to 16.4%. - In September 2026, Di Mattina lost share of searches among coffee brands in Australia, from 8.4% to 7.3%. - In September 2026, Merlo Coffee lost share of searches among coffee brands in Australia, from 8.4% to 7.3%. - In September 2026, Grinders lost share of searches among coffee brands in Australia, from 4.6% to 4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Nescafé | 18.3% | 16.5K | 0.0% | Nestlé | | 2 | Campos Coffee | 16.4% | 14.8K | -18.2% | Campos Coffee | | 3 | Vittoria Coffee | 16.4% | 14.8K | 0.0% | Vittoria Coffee | | 4 | Toby's Estate | 13.4% | 12.1K | 0.0% | Toby's Estate | | 5 | Moccona | 9% | 8.1K | +22.7% | Moccona | | 6 | Di Mattina | 7.3% | 6.6K | -18.5% | Di Mattina | | 7 | Merlo Coffee | 7.3% | 6.6K | -18.5% | Merlo Coffee | | 8 | Lavazza | 4.9% | 4.4K | 0.0% | Lavazza | | 9 | Grinders | 4% | 3.6K | -18.2% | Grinders | | 10 | International Roast | 1.1% | 1K | 0.0% | Nestlé | | 11 | Robert Timms | 0.98% | 880 | 0.0% | Robert Timms | | 12 | Republica | 0.66% | 590 | -33.0% | Republica | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Campos Coffee | 22.2K | 24% | 1 | | Oct 2025 | Toby's Estate | 14.8K | 16% | 2 | | Oct 2025 | Nescafé | 13.5K | 14.6% | 3 | | Oct 2025 | Vittoria Coffee | 12.1K | 13.1% | 4 | | Oct 2025 | Di Mattina | 6.6K | 7.1% | 5 | | Oct 2025 | Merlo Coffee | 6.6K | 7.1% | 6 | | Oct 2025 | Moccona | 5.4K | 5.8% | 7 | | Oct 2025 | Lavazza | 4.4K | 4.8% | 8 | | Oct 2025 | Grinders | 3.6K | 3.9% | 9 | | Oct 2025 | Robert Timms | 1.6K | 1.7% | 10 | | Oct 2025 | International Roast | 1K | 1.1% | 11 | | Oct 2025 | Republica | 720 | 0.78% | 12 | | Nov 2025 | Campos Coffee | 22.2K | 23.8% | 1 | | Nov 2025 | Toby's Estate | 14.8K | 15.9% | 2 | | Nov 2025 | Nescafé | 12.5K | 13.4% | 3 | | Nov 2025 | Vittoria Coffee | 12.1K | 13% | 4 | | Nov 2025 | Merlo Coffee | 8.1K | 8.7% | 5 | | Nov 2025 | Di Mattina | 6.6K | 7.1% | 6 | | Nov 2025 | Lavazza | 5.4K | 5.8% | 7 | | Nov 2025 | Moccona | 5.4K | 5.8% | 8 | | Nov 2025 | Grinders | 3.6K | 3.9% | 9 | | Nov 2025 | International Roast | 1K | 1.1% | 10 | | Nov 2025 | Republica | 720 | 0.77% | 11 | | Nov 2025 | Robert Timms | 720 | 0.77% | 12 | | Dec 2025 | Campos Coffee | 18.1K | 20.8% | 1 | | Dec 2025 | Toby's Estate | 14.8K | 17% | 2 | | Dec 2025 | Nescafé | 12.5K | 14.4% | 3 | | Dec 2025 | Vittoria Coffee | 12.1K | 13.9% | 4 | | Dec 2025 | Merlo Coffee | 8.1K | 9.3% | 5 | | Dec 2025 | Di Mattina | 6.6K | 7.6% | 6 | | Dec 2025 | Lavazza | 4.4K | 5.1% | 7 | | Dec 2025 | Moccona | 4.4K | 5.1% | 8 | | Dec 2025 | Grinders | 3.6K | 4.1% | 9 | | Dec 2025 | International Roast | 1K | 1.2% | 10 | | Dec 2025 | Robert Timms | 720 | 0.83% | 11 | | Dec 2025 | Republica | 590 | 0.68% | 12 | | Jan 2026 | Campos Coffee | 18.1K | 20.5% | 1 | | Jan 2026 | Toby's Estate | 14.8K | 16.7% | 2 | | Jan 2026 | Nescafé | 12.5K | 14.1% | 3 | | Jan 2026 | Vittoria Coffee | 12.1K | 13.7% | 4 | | Jan 2026 | Di Mattina | 8.1K | 9.2% | 5 | | Jan 2026 | Merlo Coffee | 8.1K | 9.2% | 6 | | Jan 2026 | Lavazza | 4.4K | 5% | 7 | | Jan 2026 | Moccona | 4.4K | 5% | 8 | | Jan 2026 | Grinders | 3.6K | 4.1% | 9 | | Jan 2026 | International Roast | 880 | 1% | 10 | | Jan 2026 | Republica | 720 | 0.81% | 11 | | Jan 2026 | Robert Timms | 720 | 0.81% | 12 | | Feb 2026 | Campos Coffee | 18.1K | 22.5% | 1 | | Feb 2026 | Toby's Estate | 14.8K | 18.4% | 2 | | Feb 2026 | Nescafé | 11.7K | 14.6% | 3 | | Feb 2026 | Vittoria Coffee | 9.9K | 12.3% | 4 | | Feb 2026 | Merlo Coffee | 6.6K | 8.2% | 5 | | Feb 2026 | Di Mattina | 5.4K | 6.7% | 6 | | Feb 2026 | Moccona | 4.4K | 5.5% | 7 | | Feb 2026 | Grinders | 3.6K | 4.5% | 8 | | Feb 2026 | Lavazza | 3.6K | 4.5% | 9 | | Feb 2026 | International Roast | 1K | 1.2% | 10 | | Feb 2026 | Robert Timms | 720 | 0.9% | 11 | | Feb 2026 | Republica | 590 | 0.73% | 12 | | Mar 2026 | Campos Coffee | 18.1K | 20.8% | 1 | | Mar 2026 | Toby's Estate | 14.8K | 17% | 2 | | Mar 2026 | Nescafé | 12.5K | 14.4% | 3 | | Mar 2026 | Vittoria Coffee | 12.1K | 13.9% | 4 | | Mar 2026 | Merlo Coffee | 8.1K | 9.3% | 5 | | Mar 2026 | Di Mattina | 6.6K | 7.6% | 6 | | Mar 2026 | Lavazza | 4.4K | 5.1% | 7 | | Mar 2026 | Moccona | 4.4K | 5.1% | 8 | | Mar 2026 | Grinders | 3.6K | 4.1% | 9 | | Mar 2026 | International Roast | 880 | 1% | 10 | | Mar 2026 | Robert Timms | 880 | 1% | 11 | | Mar 2026 | Republica | 590 | 0.68% | 12 | | Apr 2026 | Campos Coffee | 14.8K | 17.4% | 1 | | Apr 2026 | Toby's Estate | 14.8K | 17.4% | 2 | | Apr 2026 | Nescafé | 13.5K | 15.9% | 3 | | Apr 2026 | Vittoria Coffee | 12.1K | 14.2% | 4 | | Apr 2026 | Merlo Coffee | 8.1K | 9.5% | 5 | | Apr 2026 | Di Mattina | 6.6K | 7.8% | 6 | | Apr 2026 | Moccona | 5.4K | 6.4% | 7 | | Apr 2026 | Grinders | 3.6K | 4.2% | 8 | | Apr 2026 | Lavazza | 3.6K | 4.2% | 9 | | Apr 2026 | International Roast | 1K | 1.2% | 10 | | Apr 2026 | Republica | 720 | 0.85% | 11 | | Apr 2026 | Robert Timms | 720 | 0.85% | 12 | | May 2026 | Campos Coffee | 18.1K | 19.1% | 1 | | May 2026 | Nescafé | 17.5K | 18.4% | 2 | | May 2026 | Toby's Estate | 14.8K | 15.6% | 3 | | May 2026 | Vittoria Coffee | 12.1K | 12.7% | 4 | | May 2026 | Di Mattina | 8.1K | 8.5% | 5 | | May 2026 | Merlo Coffee | 8.1K | 8.5% | 6 | | May 2026 | Moccona | 5.4K | 5.7% | 7 | | May 2026 | Lavazza | 4.4K | 4.6% | 8 | | May 2026 | Grinders | 3.6K | 3.8% | 9 | | May 2026 | International Roast | 1K | 1.1% | 10 | | May 2026 | Republica | 1K | 1.1% | 11 | | May 2026 | Robert Timms | 880 | 0.93% | 12 | | Jun 2026 | Campos Coffee | 18.1K | 19.9% | 1 | | Jun 2026 | Nescafé | 15.3K | 16.8% | 2 | | Jun 2026 | Toby's Estate | 12.1K | 13.3% | 3 | | Jun 2026 | Vittoria Coffee | 12.1K | 13.3% | 4 | | Jun 2026 | Di Mattina | 8.1K | 8.9% | 5 | | Jun 2026 | Merlo Coffee | 8.1K | 8.9% | 6 | | Jun 2026 | Lavazza | 5.4K | 5.9% | 7 | | Jun 2026 | Moccona | 5.4K | 5.9% | 8 | | Jun 2026 | Grinders | 3.6K | 4% | 9 | | Jun 2026 | International Roast | 1K | 1.1% | 10 | | Jun 2026 | Republica | 880 | 0.97% | 11 | | Jun 2026 | Robert Timms | 880 | 0.97% | 12 | | Jul 2026 | Nescafé | 16.5K | 18.2% | 1 | | Jul 2026 | Campos Coffee | 14.8K | 16.3% | 2 | | Jul 2026 | Vittoria Coffee | 14.8K | 16.3% | 3 | | Jul 2026 | Toby's Estate | 12.1K | 13.3% | 4 | | Jul 2026 | Di Mattina | 8.1K | 8.9% | 5 | | Jul 2026 | Merlo Coffee | 8.1K | 8.9% | 6 | | Jul 2026 | Moccona | 5.4K | 6% | 7 | | Jul 2026 | Lavazza | 4.4K | 4.9% | 8 | | Jul 2026 | Grinders | 3.6K | 4% | 9 | | Jul 2026 | International Roast | 1K | 1.1% | 10 | | Jul 2026 | Republica | 1K | 1.1% | 11 | | Jul 2026 | Robert Timms | 880 | 0.97% | 12 | | Aug 2026 | Campos Coffee | 18.1K | 18.9% | 1 | | Aug 2026 | Nescafé | 16.5K | 17.2% | 2 | | Aug 2026 | Vittoria Coffee | 14.8K | 15.4% | 3 | | Aug 2026 | Toby's Estate | 12.1K | 12.6% | 4 | | Aug 2026 | Di Mattina | 8.1K | 8.4% | 5 | | Aug 2026 | Merlo Coffee | 8.1K | 8.4% | 6 | | Aug 2026 | Moccona | 6.6K | 6.9% | 7 | | Aug 2026 | Grinders | 4.4K | 4.6% | 8 | | Aug 2026 | Lavazza | 4.4K | 4.6% | 9 | | Aug 2026 | International Roast | 1K | 1% | 10 | | Aug 2026 | Republica | 880 | 0.92% | 11 | | Aug 2026 | Robert Timms | 880 | 0.92% | 12 | | Sep 2026 | Nescafé | 16.5K | 18.3% | 1 | | Sep 2026 | Campos Coffee | 14.8K | 16.4% | 2 | | Sep 2026 | Vittoria Coffee | 14.8K | 16.4% | 3 | | Sep 2026 | Toby's Estate | 12.1K | 13.4% | 4 | | Sep 2026 | Moccona | 8.1K | 9% | 5 | | Sep 2026 | Di Mattina | 6.6K | 7.3% | 6 | | Sep 2026 | Merlo Coffee | 6.6K | 7.3% | 7 | | Sep 2026 | Lavazza | 4.4K | 4.9% | 8 | | Sep 2026 | Grinders | 3.6K | 4% | 9 | | Sep 2026 | International Roast | 1K | 1.1% | 10 | | Sep 2026 | Robert Timms | 880 | 0.98% | 11 | | Sep 2026 | Republica | 590 | 0.66% | 12 | ## What is being compared - **Campos Coffee**: Measured on the search term “campos coffee”. - **Di Mattina**: Measured on the search term “dimattina coffee”. - **Grinders**: Measured on the search term “grinders coffee”. - **International Roast**: Measured on the search term “international roast”. - **Lavazza**: Measured on the search term “lavazza”. - **Merlo Coffee**: Measured on the search term “merlo coffee”. - **Moccona**: Measured on the search term “moccona”. - **Nescafé**: Measured on the search terms “nescafe” and “nescafe gold”, summed into one figure. - **Republica**: Measured on the search term “republica coffee”. - **Robert Timms**: Measured on the search term “robert timms”. - **Toby's Estate**: Measured on the search term “tobys estate”. - **Vittoria Coffee**: Measured on the search term “vittoria coffee”. - [Campos Coffee](/demand/au/brands/campos-coffee) - [Di Mattina](/demand/au/brands/di-mattina-coffee) - [Grinders](/demand/au/brands/grinders-coffee) - [International Roast](/demand/au/brands/international-roast) - [Lavazza](/demand/au/brands/lavazza) - [Merlo Coffee](/demand/au/brands/merlo-coffee) - [Moccona](/demand/au/brands/moccona) - [Nescafé](/demand/au/brands/nescafe) - [Republica](/demand/au/brands/republica-coffee) - [Robert Timms](/demand/au/brands/robert-timms) - [Toby's Estate](/demand/au/brands/tobys-estate) - [Vittoria Coffee](/demand/au/brands/vittoria-coffee) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among coffee brands in Australia? In September 2026, Nescafé was the most searched among coffee brands in Australia, with an estimated 16.5K branded searches, 18.3% of all searches for the 12 we track. ## Cite this page Brandwave. "Coffee brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-coffee-brands This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-coffee-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.