---
title: "Clothing shops in Australia: Which are searched most?"
description: "Compare the clothing shops Australians buy everyday clothes from, in store and online. Share of Search among Cotton On, Best & Less, Glassons, Uniqlo, Country Road, Zara, H&M, Decjuba, Sportsgirl, Portmans, Jay Jays, Kmart and Target Australia, the clothing shops Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-clothing-shops"
publisher: "Brandwave"
---

# Clothing shops in Australia: Which are searched most?

Compare the clothing shops Australians buy everyday clothes from, in store and online. Share of Search among Cotton On, Best & Less, Glassons, Uniqlo, Country Road, Zara, H&M, Decjuba, Sportsgirl, Portmans, Jay Jays, Kmart and Target Australia, the clothing shops Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Clothing shops
- **Market**: Australia
- **Brands compared**: 13
- **Month measured**: Sep 2026
- **Highest Share of Search**: Cotton On, 18.3%

## Which brand is most popular in search among clothing shops in Australia?

- In September 2026, Cotton On was the most searched among clothing shops in Australia, with an estimated 823K branded searches, 18.3% of all searches for the 13 we track.
- Best & Less is in 2nd place, 3.3 percentage points behind at 15%.
- Across the 12 months ending September 2026, Cotton On’s share of searches among clothing shops in Australia decreased from 22.4% to 18.3%.
- Across the 12 months ending September 2026, Best & Less’ share of searches among clothing shops in Australia increased from 12.3% to 15%.
- Across the 12 months ending September 2026, Glassons’ share of searches among clothing shops in Australia increased from 10.1% to 12.2%.
- Across the 12 months ending September 2026, Decjuba’s share of searches among clothing shops in Australia increased from 4.5% to 5.5%.
- Across the 12 months ending September 2026, Sportsgirl’s share of searches among clothing shops in Australia decreased from 6.8% to 5.5%.
- Across the 12 months ending September 2026, Cotton On’s share of searches among clothing shops in Australia peaked at 22.4% in October 2025 and was lowest at 16.4% in May 2026.
- Across the 12 months ending September 2026, Best & Less’ share of searches among clothing shops in Australia peaked at 15% in September 2026 and was lowest at 10.1% in November 2025.
- Across the 12 months ending September 2026, Glassons’ share of searches among clothing shops in Australia peaked at 12.4% in August 2026 and was lowest at 10.1% in October 2025.
- Across the 12 months ending September 2026, Uniqlo’s share of searches among clothing shops in Australia peaked at 16.8% in July 2026 and was lowest at 12.2% in September 2026.
- Across the 12 months ending September 2026, Country Road’s share of searches among clothing shops in Australia peaked at 12.4% in December 2025 and was lowest at 9.2% in January 2026.
- Across the 12 months ending September 2026, Zara’s share of searches among clothing shops in Australia peaked at 10% in June 2026 and was lowest at 8.2% in September 2026.
- Across the 12 months ending September 2026, H&M’s share of searches among clothing shops in Australia peaked at 7.5% in July 2026 and was lowest at 6% in May 2026.
- Across the 12 months ending September 2026, Decjuba’s share of searches among clothing shops in Australia peaked at 6% in May 2026 and was lowest at 4.5% in October 2025.
- Across the 12 months ending September 2026, Sportsgirl’s share of searches among clothing shops in Australia peaked at 6.8% in December 2025 and was lowest at 4.5% in June 2026.
- Across the 12 months ending September 2026, Portmans’ share of searches among clothing shops in Australia peaked at 4.1% in January 2026 and was lowest at 3% in December 2025.
- Across the 12 months ending September 2026, Jay Jays’ share of searches among clothing shops in Australia peaked at 3% in December 2025 and was lowest at 1.8% in May 2026.
- Across the 12 months ending September 2026, Glassons rose from 5th to 3rd among clothing shops in Australia.
- Across the 12 months ending September 2026, Uniqlo fell from 3rd to 4th among clothing shops in Australia.
- Across the 12 months ending September 2026, Country Road fell from 4th to 5th among clothing shops in Australia.
- Across the 12 months ending September 2026, Decjuba rose from 9th to 8th among clothing shops in Australia.
- Across the 12 months ending September 2026, Sportsgirl fell from 8th to 9th among clothing shops in Australia.
- Across the 12 months ending September 2026, Zara, H&M, Portmans, Jay Jays, Kmart and Target Australia held steady: their share of searches among clothing shops in Australia each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Cotton On vs Best & Less: compare search popularity](/demand/au/compare/best-and-less-vs-cotton-on): 18.3% against 15% Share of Search.
- [Cotton On vs Glassons: compare search popularity](/demand/au/compare/cotton-on-vs-glassons): 18.3% against 12.2% Share of Search.
- [Cotton On vs Uniqlo: compare search popularity](/demand/au/compare/cotton-on-vs-uniqlo): 18.3% against 12.2% Share of Search.
- [Cotton On vs Country Road: compare search popularity](/demand/au/compare/cotton-on-vs-country-road): 18.3% against 10% Share of Search.
- [Best & Less vs Glassons: compare search popularity](/demand/au/compare/best-and-less-vs-glassons): 15% against 12.2% Share of Search.
- [Best & Less vs Uniqlo: compare search popularity](/demand/au/compare/best-and-less-vs-uniqlo): 15% against 12.2% Share of Search.
- [Best & Less vs Country Road: compare search popularity](/demand/au/compare/best-and-less-vs-country-road): 15% against 10% Share of Search.
- [Glassons vs Uniqlo: compare search popularity](/demand/au/compare/glassons-vs-uniqlo): 12.2% Share of Search each.
- [Glassons vs Country Road: compare search popularity](/demand/au/compare/country-road-vs-glassons): 12.2% against 10% Share of Search.
- [Uniqlo vs Country Road: compare search popularity](/demand/au/compare/country-road-vs-uniqlo): 12.2% against 10% Share of Search.

## How did search popularity change for Australia clothing shops in September 2026?

- In September 2026, Best & Less overtook Uniqlo to rank 2nd among clothing shops in Australia, with 15% of the searches.
- In September 2026, Sportsgirl gained share of searches among clothing shops in Australia, from 4.5% to 5.5%.
- In September 2026, Uniqlo lost share of searches among clothing shops in Australia, from 15.2% to 12.2%.
- Zara’s share of searches among clothing shops in Australia has lost ground for 3 months in a row, from 10% to 8.2% in September 2026.
- In September 2026, Glassons rose from 4th to 3rd among clothing shops in Australia.
- Estimated monthly branded searches for Decjuba in Australia rose 22.4% over 12 measured months, from 201K to 246K in September 2026.
- Estimated monthly branded searches for Cotton On in Australia fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
- Estimated monthly branded searches for Target Australia in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cotton On | 18.3% | 823K | 0.0% | Cotton On |
| 2 | Best & Less | 15% | 673K | +22.4% | Best & Less |
| 3 | Glassons | 12.2% | 550K | 0.0% | Glassons |
| 4 | Uniqlo | 12.2% | 550K | -18.3% | Uniqlo |
| 5 | Country Road | 10% | 450K | 0.0% | Country Road |
| 6 | Zara | 8.2% | 368K | 0.0% | Zara |
| 7 | H&M | 6.7% | 301K | 0.0% | H&M |
| 8 | Decjuba | 5.5% | 246K | 0.0% | Decjuba |
| 9 | Sportsgirl | 5.5% | 246K | +22.4% | Sportsgirl |
| 10 | Portmans | 3.7% | 165K | 0.0% | Jay Jays |
| 11 | Jay Jays | 2.4% | 110K | +21.5% | Jay Jays |
| 12 | Kmart | 0.15% | 6.6K | +22.2% | Kmart |
| 13 | Target Australia | 0.05% | 2.4K | +26.3% | Target Australia |

Kmart and Target Australia sell other things too, so only their searches that name this product count here, like “kmart clothing”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cotton On | 1M | 22.4% | 1 |
| Oct 2025 | Best & Less | 550K | 12.3% | 2 |
| Oct 2025 | Uniqlo | 550K | 12.3% | 3 |
| Oct 2025 | Country Road | 450K | 10.1% | 4 |
| Oct 2025 | Glassons | 450K | 10.1% | 5 |
| Oct 2025 | Zara | 368K | 8.3% | 6 |
| Oct 2025 | H&M | 301K | 6.8% | 7 |
| Oct 2025 | Sportsgirl | 301K | 6.8% | 8 |
| Oct 2025 | Decjuba | 201K | 4.5% | 9 |
| Oct 2025 | Portmans | 165K | 3.7% | 10 |
| Oct 2025 | Jay Jays | 110K | 2.5% | 11 |
| Oct 2025 | Kmart | 6.6K | 0.15% | 12 |
| Oct 2025 | Target Australia | 2.9K | 0.07% | 13 |
| Nov 2025 | Cotton On | 1.2M | 22.4% | 1 |
| Nov 2025 | Country Road | 673K | 12.4% | 2 |
| Nov 2025 | Uniqlo | 673K | 12.4% | 3 |
| Nov 2025 | Best & Less | 550K | 10.1% | 4 |
| Nov 2025 | Glassons | 550K | 10.1% | 5 |
| Nov 2025 | Zara | 450K | 8.3% | 6 |
| Nov 2025 | H&M | 368K | 6.8% | 7 |
| Nov 2025 | Sportsgirl | 368K | 6.8% | 8 |
| Nov 2025 | Decjuba | 246K | 4.5% | 9 |
| Nov 2025 | Portmans | 201K | 3.7% | 10 |
| Nov 2025 | Jay Jays | 135K | 2.5% | 11 |
| Nov 2025 | Kmart | 6.6K | 0.12% | 12 |
| Nov 2025 | Target Australia | 2.9K | 0.05% | 13 |
| Dec 2025 | Cotton On | 1.2M | 22.4% | 1 |
| Dec 2025 | Country Road | 673K | 12.4% | 2 |
| Dec 2025 | Uniqlo | 673K | 12.4% | 3 |
| Dec 2025 | Best & Less | 550K | 10.1% | 4 |
| Dec 2025 | Glassons | 550K | 10.1% | 5 |
| Dec 2025 | Zara | 450K | 8.3% | 6 |
| Dec 2025 | H&M | 368K | 6.8% | 7 |
| Dec 2025 | Sportsgirl | 368K | 6.8% | 8 |
| Dec 2025 | Decjuba | 246K | 4.5% | 9 |
| Dec 2025 | Jay Jays | 165K | 3% | 10 |
| Dec 2025 | Portmans | 165K | 3% | 11 |
| Dec 2025 | Kmart | 6.6K | 0.12% | 12 |
| Dec 2025 | Target Australia | 2.4K | 0.04% | 13 |
| Jan 2026 | Cotton On | 823K | 20.5% | 1 |
| Jan 2026 | Uniqlo | 550K | 13.7% | 2 |
| Jan 2026 | Best & Less | 450K | 11.2% | 3 |
| Jan 2026 | Glassons | 450K | 11.2% | 4 |
| Jan 2026 | Country Road | 368K | 9.2% | 5 |
| Jan 2026 | Zara | 368K | 9.2% | 6 |
| Jan 2026 | H&M | 301K | 7.5% | 7 |
| Jan 2026 | Sportsgirl | 246K | 6.1% | 8 |
| Jan 2026 | Decjuba | 201K | 5% | 9 |
| Jan 2026 | Portmans | 165K | 4.1% | 10 |
| Jan 2026 | Jay Jays | 90.5K | 2.3% | 11 |
| Jan 2026 | Kmart | 5.4K | 0.13% | 12 |
| Jan 2026 | Target Australia | 2.4K | 0.06% | 13 |
| Feb 2026 | Cotton On | 673K | 18.4% | 1 |
| Feb 2026 | Uniqlo | 550K | 15% | 2 |
| Feb 2026 | Best & Less | 450K | 12.3% | 3 |
| Feb 2026 | Glassons | 450K | 12.3% | 4 |
| Feb 2026 | Country Road | 368K | 10.1% | 5 |
| Feb 2026 | Zara | 301K | 8.2% | 6 |
| Feb 2026 | H&M | 246K | 6.7% | 7 |
| Feb 2026 | Decjuba | 201K | 5.5% | 8 |
| Feb 2026 | Sportsgirl | 201K | 5.5% | 9 |
| Feb 2026 | Portmans | 135K | 3.7% | 10 |
| Feb 2026 | Jay Jays | 74K | 2% | 11 |
| Feb 2026 | Kmart | 5.4K | 0.15% | 12 |
| Feb 2026 | Target Australia | 2.4K | 0.07% | 13 |
| Mar 2026 | Cotton On | 1M | 21.1% | 1 |
| Mar 2026 | Uniqlo | 673K | 14.2% | 2 |
| Mar 2026 | Best & Less | 550K | 11.6% | 3 |
| Mar 2026 | Glassons | 550K | 11.6% | 4 |
| Mar 2026 | Country Road | 450K | 9.5% | 5 |
| Mar 2026 | Zara | 450K | 9.5% | 6 |
| Mar 2026 | H&M | 301K | 6.4% | 7 |
| Mar 2026 | Decjuba | 246K | 5.2% | 8 |
| Mar 2026 | Sportsgirl | 246K | 5.2% | 9 |
| Mar 2026 | Portmans | 165K | 3.5% | 10 |
| Mar 2026 | Jay Jays | 90.5K | 1.9% | 11 |
| Mar 2026 | Kmart | 6.6K | 0.14% | 12 |
| Mar 2026 | Target Australia | 2.9K | 0.06% | 13 |
| Apr 2026 | Cotton On | 823K | 17.7% | 1 |
| Apr 2026 | Uniqlo | 673K | 14.5% | 2 |
| Apr 2026 | Best & Less | 550K | 11.8% | 3 |
| Apr 2026 | Country Road | 550K | 11.8% | 4 |
| Apr 2026 | Glassons | 550K | 11.8% | 5 |
| Apr 2026 | Zara | 450K | 9.7% | 6 |
| Apr 2026 | H&M | 301K | 6.5% | 7 |
| Apr 2026 | Decjuba | 246K | 5.3% | 8 |
| Apr 2026 | Sportsgirl | 246K | 5.3% | 9 |
| Apr 2026 | Portmans | 165K | 3.5% | 10 |
| Apr 2026 | Jay Jays | 90.5K | 1.9% | 11 |
| Apr 2026 | Kmart | 6.6K | 0.14% | 12 |
| Apr 2026 | Target Australia | 2.9K | 0.06% | 13 |
| May 2026 | Cotton On | 823K | 16.4% | 1 |
| May 2026 | Uniqlo | 823K | 16.4% | 2 |
| May 2026 | Best & Less | 673K | 13.4% | 3 |
| May 2026 | Country Road | 550K | 11% | 4 |
| May 2026 | Glassons | 550K | 11% | 5 |
| May 2026 | Zara | 450K | 9% | 6 |
| May 2026 | Decjuba | 301K | 6% | 7 |
| May 2026 | H&M | 301K | 6% | 8 |
| May 2026 | Sportsgirl | 246K | 4.9% | 9 |
| May 2026 | Portmans | 201K | 4% | 10 |
| May 2026 | Jay Jays | 90.5K | 1.8% | 11 |
| May 2026 | Kmart | 6.6K | 0.13% | 12 |
| May 2026 | Target Australia | 2.9K | 0.06% | 13 |
| Jun 2026 | Cotton On | 823K | 18.3% | 1 |
| Jun 2026 | Uniqlo | 673K | 14.9% | 2 |
| Jun 2026 | Best & Less | 550K | 12.2% | 3 |
| Jun 2026 | Glassons | 550K | 12.2% | 4 |
| Jun 2026 | Country Road | 450K | 10% | 5 |
| Jun 2026 | Zara | 450K | 10% | 6 |
| Jun 2026 | H&M | 301K | 6.7% | 7 |
| Jun 2026 | Decjuba | 246K | 5.5% | 8 |
| Jun 2026 | Sportsgirl | 201K | 4.5% | 9 |
| Jun 2026 | Portmans | 165K | 3.7% | 10 |
| Jun 2026 | Jay Jays | 90.5K | 2% | 11 |
| Jun 2026 | Kmart | 5.4K | 0.12% | 12 |
| Jun 2026 | Target Australia | 1.9K | 0.04% | 13 |
| Jul 2026 | Cotton On | 673K | 16.8% | 1 |
| Jul 2026 | Uniqlo | 673K | 16.8% | 2 |
| Jul 2026 | Best & Less | 550K | 13.7% | 3 |
| Jul 2026 | Glassons | 450K | 11.2% | 4 |
| Jul 2026 | Country Road | 368K | 9.2% | 5 |
| Jul 2026 | Zara | 368K | 9.2% | 6 |
| Jul 2026 | H&M | 301K | 7.5% | 7 |
| Jul 2026 | Decjuba | 201K | 5% | 8 |
| Jul 2026 | Sportsgirl | 201K | 5% | 9 |
| Jul 2026 | Portmans | 135K | 3.4% | 10 |
| Jul 2026 | Jay Jays | 90.5K | 2.3% | 11 |
| Jul 2026 | Kmart | 5.4K | 0.13% | 12 |
| Jul 2026 | Target Australia | 1.9K | 0.05% | 13 |
| Aug 2026 | Cotton On | 823K | 18.6% | 1 |
| Aug 2026 | Uniqlo | 673K | 15.2% | 2 |
| Aug 2026 | Best & Less | 550K | 12.4% | 3 |
| Aug 2026 | Glassons | 550K | 12.4% | 4 |
| Aug 2026 | Country Road | 450K | 10.2% | 5 |
| Aug 2026 | Zara | 368K | 8.3% | 6 |
| Aug 2026 | H&M | 301K | 6.8% | 7 |
| Aug 2026 | Decjuba | 246K | 5.6% | 8 |
| Aug 2026 | Sportsgirl | 201K | 4.5% | 9 |
| Aug 2026 | Portmans | 165K | 3.7% | 10 |
| Aug 2026 | Jay Jays | 90.5K | 2% | 11 |
| Aug 2026 | Kmart | 5.4K | 0.12% | 12 |
| Aug 2026 | Target Australia | 1.9K | 0.04% | 13 |
| Sep 2026 | Cotton On | 823K | 18.3% | 1 |
| Sep 2026 | Best & Less | 673K | 15% | 2 |
| Sep 2026 | Glassons | 550K | 12.2% | 3 |
| Sep 2026 | Uniqlo | 550K | 12.2% | 4 |
| Sep 2026 | Country Road | 450K | 10% | 5 |
| Sep 2026 | Zara | 368K | 8.2% | 6 |
| Sep 2026 | H&M | 301K | 6.7% | 7 |
| Sep 2026 | Decjuba | 246K | 5.5% | 8 |
| Sep 2026 | Sportsgirl | 246K | 5.5% | 9 |
| Sep 2026 | Portmans | 165K | 3.7% | 10 |
| Sep 2026 | Jay Jays | 110K | 2.4% | 11 |
| Sep 2026 | Kmart | 6.6K | 0.15% | 12 |
| Sep 2026 | Target Australia | 2.4K | 0.05% | 13 |

## What is being compared

- **Best & Less**: Measured on the search term “best and less”.
- **Cotton On**: Measured on the search term “cotton on”.
- **Country Road**: Measured on the search term “country road”.
- **Decjuba**: Measured on the search term “decjuba”.
- **Glassons**: Measured on the search term “glassons”.
- **H&M**: Measured on the search term “h&m”.
- **Jay Jays**: Measured on the search term “jay jays”.
- **Kmart**: Measured on the search term “kmart clothing”.
- **Portmans**: Measured on the search term “portmans”.
- **Sportsgirl**: Measured on the search term “sportsgirl”.
- **Target Australia**: Measured on the search term “target clothing”.
- **Uniqlo**: Measured on the search term “uniqlo”.
- **Zara**: Measured on the search term “zara”.

- [Best & Less](/demand/au/brands/best-and-less)
- [Cotton On](/demand/au/brands/cotton-on)
- [Country Road](/demand/au/brands/country-road)
- [Decjuba](/demand/au/brands/decjuba)
- [Glassons](/demand/au/brands/glassons)
- [H&M](/demand/au/brands/h-and-m)
- [Jay Jays](/demand/au/brands/jay-jays)
- [Kmart](/demand/au/brands/kmart-australia)
- [Portmans](/demand/au/brands/portmans)
- [Sportsgirl](/demand/au/brands/sportsgirl)
- [Target Australia](/demand/au/brands/target-australia)
- [Uniqlo](/demand/au/brands/uniqlo)
- [Zara](/demand/au/brands/zara)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among clothing shops in Australia?

In September 2026, Cotton On was the most searched among clothing shops in Australia, with an estimated 823K branded searches, 18.3% of all searches for the 13 we track.

## Cite this page

Brandwave. "Clothing shops in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-clothing-shops

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-clothing-shops. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.