---
title: "Cider brands in Australia: Which are searched most?"
description: "Compare the cider brands people in Australia drink. Share of Search among Somersby, Rekorderlig, Mercury Cider, Kopparberg, Strongbow, Bulmers and Willie Smith's, the cider brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-cider-brands"
publisher: "Brandwave"
---

# Cider brands in Australia: Which are searched most?

Compare the cider brands people in Australia drink. Share of Search among Somersby, Rekorderlig, Mercury Cider, Kopparberg, Strongbow, Bulmers and Willie Smith's, the cider brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cider brands
- **Market**: Australia
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Somersby, 57.6%

## Which brand is most popular in search among cider brands in Australia?

- In September 2026, Somersby was the most searched among cider brands in Australia, with an estimated 12.1K branded searches, 57.6% of all searches for the seven we track.
- Rekorderlig is in 2nd place, 43.8 percentage points behind at 13.8%.
- Across the 12 months ending September 2026, Somersby’s share of searches among cider brands in Australia decreased from 64.1% to 57.6%.
- Across the 12 months ending September 2026, Rekorderlig’s share of searches among cider brands in Australia increased from 8.2% to 13.8%.
- Across the 12 months ending September 2026, Mercury Cider’s share of searches among cider brands in Australia increased from 8.2% to 9%.
- Across the 12 months ending September 2026, Kopparberg’s share of searches among cider brands in Australia increased from 6.9% to 7.6%.
- Across the 12 months ending September 2026, Strongbow’s share of searches among cider brands in Australia increased from 5.6% to 6.2%.
- Across the 12 months ending September 2026, Willie Smith's’ share of searches among cider brands in Australia decreased from 3.1% to 2.3%.
- Across the 12 months ending September 2026, Somersby’s share of searches among cider brands in Australia peaked at 64.1% in October 2025 and was lowest at 50.2% in December 2025.
- Across the 12 months ending September 2026, Rekorderlig’s share of searches among cider brands in Australia peaked at 14.9% in December 2025 and was lowest at 8.2% in October 2025.
- Across the 12 months ending September 2026, Mercury Cider’s share of searches among cider brands in Australia peaked at 11% in April 2026 and was lowest at 8.1% in November 2025.
- Across the 12 months ending September 2026, Kopparberg’s share of searches among cider brands in Australia peaked at 10% in December 2025 and was lowest at 6.2% in June 2026.
- Across the 12 months ending September 2026, Strongbow’s share of searches among cider brands in Australia peaked at 7.2% in August 2026 and was lowest at 5.4% in June 2026.
- Across the 12 months ending September 2026, Bulmers’ share of searches among cider brands in Australia peaked at 5.4% in December 2025 and was lowest at 3.3% in August 2026.
- Across the 12 months ending September 2026, Willie Smith's’ share of searches among cider brands in Australia peaked at 4.1% in January 2026 and was lowest at 2.2% in August 2026.
- Across the 12 months ending September 2026, Rekorderlig rose from 3rd to 2nd among cider brands in Australia.
- Across the 12 months ending September 2026, Mercury Cider fell from 2nd to 3rd among cider brands in Australia.
- Across the 12 months ending September 2026, Bulmers held steady: its share of searches among cider brands in Australia moved less than 0.5 percentage points.

## Top cider brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Somersby, Strongbow and Willie Smith's were mentioned most often, in three of the four answers. Somersby was recommended most often, coming first in one out of three answers that gave a list. Strongbow was second, and Willie Smith's was third. Kopparberg, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Somersby | 1st | 2 of 3 | 1 of 1 | 3 of 4 |
| Strongbow | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Willie Smith's | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Mercury Cider | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Rekorderlig | 5th | 1 of 3 | 1 of 1 | 2 of 4 |
| Bulmers | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| Kopparberg | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about cider brands

- Asked ChatGPT "What's the best cider in Australia?": 1. Willie Smith's
- Asked ChatGPT "Which Australian cider brands are worth trying?": 1. Mercury Cider, 2. Willie Smith's, 3. Strongbow, 4. Somersby
- Asked ChatGPT "What are the most popular cider brands in Australia?": 1. Somersby, 2. Strongbow, 3. Mercury Cider, 4. Bulmers, 5. Rekorderlig
- Searched Google, AI Overview "best cider australia": 1. Willie Smith's, 2. Somersby, 3. Strongbow, 4. Rekorderlig

Not named in any answer: Kopparberg.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## Compare search popularity between leading brands

- [Somersby vs Rekorderlig: compare search popularity](/demand/au/compare/rekorderlig-vs-somersby): 57.6% against 13.8% Share of Search.
- [Somersby vs Mercury Cider: compare search popularity](/demand/au/compare/mercury-cider-vs-somersby): 57.6% against 9% Share of Search.
- [Somersby vs Kopparberg: compare search popularity](/demand/au/compare/kopparberg-vs-somersby): 57.6% against 7.6% Share of Search.
- [Somersby vs Strongbow: compare search popularity](/demand/au/compare/somersby-vs-strongbow): 57.6% against 6.2% Share of Search.
- [Rekorderlig vs Mercury Cider: compare search popularity](/demand/au/compare/mercury-cider-vs-rekorderlig): 13.8% against 9% Share of Search.
- [Rekorderlig vs Kopparberg: compare search popularity](/demand/au/compare/kopparberg-vs-rekorderlig): 13.8% against 7.6% Share of Search.
- [Rekorderlig vs Strongbow: compare search popularity](/demand/au/compare/rekorderlig-vs-strongbow): 13.8% against 6.2% Share of Search.
- [Mercury Cider vs Kopparberg: compare search popularity](/demand/au/compare/kopparberg-vs-mercury-cider): 9% against 7.6% Share of Search.
- [Mercury Cider vs Strongbow: compare search popularity](/demand/au/compare/mercury-cider-vs-strongbow): 9% against 6.2% Share of Search.
- [Kopparberg vs Strongbow: compare search popularity](/demand/au/compare/kopparberg-vs-strongbow): 7.6% against 6.2% Share of Search.

## How did search popularity change for Australia cider brands in September 2026?

- In September 2026, Somersby gained share of searches among cider brands in Australia, from 54.8% to 57.6%.
- In September 2026, Rekorderlig gained share of searches among cider brands in Australia, from 13.3% to 13.8%.
- In September 2026, Mercury Cider lost share of searches among cider brands in Australia, from 10.5% to 9%.
- In September 2026, Kopparberg lost share of searches among cider brands in Australia, from 8.8% to 7.6%.
- In September 2026, Strongbow lost share of searches among cider brands in Australia, from 7.2% to 6.2%.
- Estimated monthly branded searches for Willie Smith's in Australia fell 33.3% over 12 measured months, from 720 to 480 in September 2026.
- Estimated monthly branded searches for Bulmers in Australia fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Somersby | 57.6% | 12.1K | +22.2% | Somersby |
| 2 | Rekorderlig | 13.8% | 2.9K | +20.8% | DB Breweries |
| 3 | Mercury Cider | 9% | 1.9K | 0.0% | Mercury Cider |
| 4 | Kopparberg | 7.6% | 1.6K | 0.0% | Kopparberg |
| 5 | Strongbow | 6.2% | 1.3K | 0.0% | Strongbow |
| 6 | Bulmers | 3.4% | 720 | +22.0% | Bulmers |
| 7 | Willie Smith's | 2.3% | 480 | +23.1% | Willie Smith's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Somersby | 14.8K | 64.1% | 1 |
| Oct 2025 | Mercury Cider | 1.9K | 8.2% | 2 |
| Oct 2025 | Rekorderlig | 1.9K | 8.2% | 3 |
| Oct 2025 | Kopparberg | 1.6K | 6.9% | 4 |
| Oct 2025 | Strongbow | 1.3K | 5.6% | 5 |
| Oct 2025 | Bulmers | 880 | 3.8% | 6 |
| Oct 2025 | Willie Smith's | 720 | 3.1% | 7 |
| Nov 2025 | Somersby | 12.1K | 60.9% | 1 |
| Nov 2025 | Rekorderlig | 1.9K | 9.6% | 2 |
| Nov 2025 | Kopparberg | 1.6K | 8.1% | 3 |
| Nov 2025 | Mercury Cider | 1.6K | 8.1% | 4 |
| Nov 2025 | Strongbow | 1.3K | 6.5% | 5 |
| Nov 2025 | Bulmers | 880 | 4.4% | 6 |
| Nov 2025 | Willie Smith's | 480 | 2.4% | 7 |
| Dec 2025 | Somersby | 12.1K | 50.2% | 1 |
| Dec 2025 | Rekorderlig | 3.6K | 14.9% | 2 |
| Dec 2025 | Kopparberg | 2.4K | 10% | 3 |
| Dec 2025 | Mercury Cider | 2.4K | 10% | 4 |
| Dec 2025 | Strongbow | 1.6K | 6.6% | 5 |
| Dec 2025 | Bulmers | 1.3K | 5.4% | 6 |
| Dec 2025 | Willie Smith's | 720 | 3% | 7 |
| Jan 2026 | Somersby | 9.9K | 55.8% | 1 |
| Jan 2026 | Mercury Cider | 1.9K | 10.7% | 2 |
| Jan 2026 | Rekorderlig | 1.9K | 10.7% | 3 |
| Jan 2026 | Kopparberg | 1.6K | 9% | 4 |
| Jan 2026 | Strongbow | 1K | 5.6% | 5 |
| Jan 2026 | Bulmers | 720 | 4.1% | 6 |
| Jan 2026 | Willie Smith's | 720 | 4.1% | 7 |
| Feb 2026 | Somersby | 9.9K | 59.4% | 1 |
| Feb 2026 | Kopparberg | 1.6K | 9.6% | 2 |
| Feb 2026 | Mercury Cider | 1.6K | 9.6% | 3 |
| Feb 2026 | Rekorderlig | 1.6K | 9.6% | 4 |
| Feb 2026 | Strongbow | 1K | 6% | 5 |
| Feb 2026 | Bulmers | 590 | 3.5% | 6 |
| Feb 2026 | Willie Smith's | 390 | 2.3% | 7 |
| Mar 2026 | Somersby | 9.9K | 58.6% | 1 |
| Mar 2026 | Kopparberg | 1.6K | 9.5% | 2 |
| Mar 2026 | Mercury Cider | 1.6K | 9.5% | 3 |
| Mar 2026 | Rekorderlig | 1.6K | 9.5% | 4 |
| Mar 2026 | Strongbow | 1K | 5.9% | 5 |
| Mar 2026 | Bulmers | 720 | 4.3% | 6 |
| Mar 2026 | Willie Smith's | 480 | 2.8% | 7 |
| Apr 2026 | Somersby | 9.9K | 57.6% | 1 |
| Apr 2026 | Mercury Cider | 1.9K | 11% | 2 |
| Apr 2026 | Kopparberg | 1.6K | 9.3% | 3 |
| Apr 2026 | Rekorderlig | 1.6K | 9.3% | 4 |
| Apr 2026 | Strongbow | 1K | 5.8% | 5 |
| Apr 2026 | Bulmers | 720 | 4.2% | 6 |
| Apr 2026 | Willie Smith's | 480 | 2.8% | 7 |
| May 2026 | Somersby | 9.9K | 59.6% | 1 |
| May 2026 | Mercury Cider | 1.6K | 9.6% | 2 |
| May 2026 | Rekorderlig | 1.6K | 9.6% | 3 |
| May 2026 | Kopparberg | 1.3K | 7.8% | 4 |
| May 2026 | Strongbow | 1K | 6% | 5 |
| May 2026 | Bulmers | 720 | 4.3% | 6 |
| May 2026 | Willie Smith's | 480 | 2.9% | 7 |
| Jun 2026 | Somersby | 9.9K | 60.9% | 1 |
| Jun 2026 | Rekorderlig | 1.9K | 11.7% | 2 |
| Jun 2026 | Mercury Cider | 1.6K | 9.8% | 3 |
| Jun 2026 | Kopparberg | 1K | 6.2% | 4 |
| Jun 2026 | Strongbow | 880 | 5.4% | 5 |
| Jun 2026 | Bulmers | 590 | 3.6% | 6 |
| Jun 2026 | Willie Smith's | 390 | 2.4% | 7 |
| Jul 2026 | Somersby | 9.9K | 59.4% | 1 |
| Jul 2026 | Rekorderlig | 1.9K | 11.4% | 2 |
| Jul 2026 | Mercury Cider | 1.6K | 9.6% | 3 |
| Jul 2026 | Kopparberg | 1.3K | 7.8% | 4 |
| Jul 2026 | Strongbow | 1K | 6% | 5 |
| Jul 2026 | Bulmers | 590 | 3.5% | 6 |
| Jul 2026 | Willie Smith's | 390 | 2.3% | 7 |
| Aug 2026 | Somersby | 9.9K | 54.8% | 1 |
| Aug 2026 | Rekorderlig | 2.4K | 13.3% | 2 |
| Aug 2026 | Mercury Cider | 1.9K | 10.5% | 3 |
| Aug 2026 | Kopparberg | 1.6K | 8.8% | 4 |
| Aug 2026 | Strongbow | 1.3K | 7.2% | 5 |
| Aug 2026 | Bulmers | 590 | 3.3% | 6 |
| Aug 2026 | Willie Smith's | 390 | 2.2% | 7 |
| Sep 2026 | Somersby | 12.1K | 57.6% | 1 |
| Sep 2026 | Rekorderlig | 2.9K | 13.8% | 2 |
| Sep 2026 | Mercury Cider | 1.9K | 9% | 3 |
| Sep 2026 | Kopparberg | 1.6K | 7.6% | 4 |
| Sep 2026 | Strongbow | 1.3K | 6.2% | 5 |
| Sep 2026 | Bulmers | 720 | 3.4% | 6 |
| Sep 2026 | Willie Smith's | 480 | 2.3% | 7 |

## What is being compared

- **Bulmers**: Measured on the search term “bulmers”.
- **Kopparberg**: Measured on the search term “kopparberg”.
- **Mercury Cider**: Measured on the search term “mercury cider”.
- **Rekorderlig**: Measured on the search term “rekorderlig”.
- **Somersby**: Measured on the search term “somersby”.
- **Strongbow**: Measured on the search term “strongbow”.
- **Willie Smith's**: Measured on the search term “willie smiths cider”.

- [Bulmers](/demand/au/brands/bulmers-cider)
- [Kopparberg](/demand/au/brands/kopparberg)
- [Mercury Cider](/demand/au/brands/mercury-cider)
- [Rekorderlig](/demand/au/brands/rekorderlig)
- [Somersby](/demand/au/brands/somersby)
- [Strongbow](/demand/au/brands/strongbow)
- [Willie Smith's](/demand/au/brands/willie-smiths)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cider brands in Australia?

In September 2026, Somersby was the most searched among cider brands in Australia, with an estimated 12.1K branded searches, 57.6% of all searches for the seven we track.

## Cite this page

Brandwave. "Cider brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-cider-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-cider-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.