---
title: "Chocolate brands in Australia: Which are searched most?"
description: "Compare the chocolate brands people buy. Share of Search among Koko Black, Haigh's Chocolates, Cadbury, Whittaker's, Darrell Lea and Lindt, the chocolate brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-chocolate-brands"
publisher: "Brandwave"
---

# Chocolate brands in Australia: Which are searched most?

Compare the chocolate brands people buy. Share of Search among Koko Black, Haigh's Chocolates, Cadbury, Whittaker's, Darrell Lea and Lindt, the chocolate brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chocolate brands
- **Market**: Australia
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Koko Black, 31.5%

## Which brand is most popular in search among chocolate brands in Australia?

- In September 2026, Koko Black was the most searched among chocolate brands in Australia, with an estimated 33.1K branded searches, 31.5% of all searches for the six we track.
- Haigh's Chocolates is in 2nd place, 14.3 percentage points behind at 17.2%.
- Across the 12 months ending September 2026, Koko Black’s share of searches among chocolate brands in Australia decreased from 34.4% to 31.5%.
- Across the 12 months ending September 2026, Haigh's Chocolates’ share of searches among chocolate brands in Australia decreased from 18.9% to 17.2%.
- Across the 12 months ending September 2026, Cadbury’s share of searches among chocolate brands in Australia increased from 10.3% to 14.1%.
- Across the 12 months ending September 2026, Whittaker's’ share of searches among chocolate brands in Australia increased from 12.6% to 14.1%.
- Across the 12 months ending September 2026, Darrell Lea’s share of searches among chocolate brands in Australia increased from 8.4% to 11.5%.
- Across the 12 months ending September 2026, Lindt’s share of searches among chocolate brands in Australia decreased from 15.4% to 11.5%.
- Across the 12 months ending September 2026, Koko Black’s share of searches among chocolate brands in Australia peaked at 39% in December 2025 and was lowest at 29.3% in August 2026.
- Across the 12 months ending September 2026, Haigh's Chocolates’ share of searches among chocolate brands in Australia peaked at 26.1% in December 2025 and was lowest at 11.4% in June 2026.
- Across the 12 months ending September 2026, Cadbury’s share of searches among chocolate brands in Australia peaked at 19.7% in August 2026 and was lowest at 6.4% in December 2025.
- Across the 12 months ending September 2026, Whittaker's’ share of searches among chocolate brands in Australia peaked at 21.3% in July 2026 and was lowest at 6.4% in December 2025.
- Across the 12 months ending September 2026, Darrell Lea’s share of searches among chocolate brands in Australia peaked at 11.5% in September 2026 and was lowest at 7.8% in December 2025.
- Across the 12 months ending September 2026, Lindt’s share of searches among chocolate brands in Australia peaked at 18.1% in January 2026 and was lowest at 11.5% in September 2026.
- Across the 12 months ending September 2026, Cadbury rose from 5th to 3rd among chocolate brands in Australia.
- Across the 12 months ending September 2026, Darrell Lea rose from 6th to 5th among chocolate brands in Australia.
- Across the 12 months ending September 2026, Lindt fell from 3rd to 6th among chocolate brands in Australia.

## Top chocolate brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Haigh's Chocolates appeared every time. Haigh's Chocolates was recommended most often, coming first in two out of four answers. Cadbury was second, and Koko Black was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Haigh's Chocolates | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Cadbury | 2nd | 1 of 3 | 1 of 1 | 2 of 4 |
| Koko Black | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Darrell Lea | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Lindt | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Whittaker's | 6th | 2 of 3 | 0 of 1 | 2 of 4 |

## Every AI answer about chocolate brands

- Asked ChatGPT "What's the best chocolate brand in Australia?": 1. Haigh's Chocolates, 2. Koko Black, 3. Darrell Lea, 4. Whittaker's
- Asked ChatGPT "Which Australian chocolate brand makes the best gift box?": 1. Haigh's Chocolates, 2. Koko Black
- Asked ChatGPT "What are the most popular chocolate brands in Australia?": 1. Cadbury, 2. Lindt, 3. Darrell Lea, 4. Haigh's Chocolates, 5. Whittaker's
- Searched Google, AI Overview "chocolate": 1. Cadbury, 2. Haigh's Chocolates

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## Compare search popularity between leading brands

- [Koko Black vs Haigh's Chocolates: compare search popularity](/demand/au/compare/haighs-vs-koko-black): 31.5% against 17.2% Share of Search.
- [Koko Black vs Cadbury: compare search popularity](/demand/au/compare/cadbury-vs-koko-black): 31.5% against 14.1% Share of Search.
- [Koko Black vs Whittaker's: compare search popularity](/demand/au/compare/koko-black-vs-whittakers): 31.5% against 14.1% Share of Search.
- [Koko Black vs Darrell Lea: compare search popularity](/demand/au/compare/darrell-lea-vs-koko-black): 31.5% against 11.5% Share of Search.
- [Haigh's Chocolates vs Cadbury: compare search popularity](/demand/au/compare/cadbury-vs-haighs): 17.2% against 14.1% Share of Search.
- [Haigh's Chocolates vs Whittaker's: compare search popularity](/demand/au/compare/haighs-vs-whittakers): 17.2% against 14.1% Share of Search.
- [Haigh's Chocolates vs Darrell Lea: compare search popularity](/demand/au/compare/darrell-lea-vs-haighs): 17.2% against 11.5% Share of Search.
- [Cadbury vs Whittaker's: compare search popularity](/demand/au/compare/cadbury-vs-whittakers): 14.1% Share of Search each.
- [Cadbury vs Darrell Lea: compare search popularity](/demand/au/compare/cadbury-vs-darrell-lea): 14.1% against 11.5% Share of Search.
- [Whittaker's vs Darrell Lea: compare search popularity](/demand/au/compare/darrell-lea-vs-whittakers): 14.1% against 11.5% Share of Search.

## How did search popularity change for Australia chocolate brands in September 2026?

- In September 2026, Haigh's Chocolates overtook Cadbury and Whittaker's to rank 2nd among chocolate brands in Australia, with 17.2% of the searches.
- In September 2026, Darrell Lea overtook Lindt to rank 5th among chocolate brands in Australia, with 11.5% of the searches.
- In September 2026, Koko Black gained share of searches among chocolate brands in Australia, from 29.3% to 31.5%.
- In September 2026, Cadbury lost share of searches among chocolate brands in Australia, from 19.7% to 14.1%.
- In September 2026, Whittaker's lost share of searches among chocolate brands in Australia, from 16% to 14.1%.
- In September 2026, Lindt lost share of searches among chocolate brands in Australia, from 13.1% to 11.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Koko Black | 31.5% | 33.1K | 0.0% | Koko Black |
| 2 | Haigh's Chocolates | 17.2% | 18.1K | +22.3% | Haigh's Chocolates |
| 3 | Cadbury | 14.1% | 14.8K | -33.3% | Cadbury |
| 4 | Whittaker's | 14.1% | 14.8K | -18.2% | Whittaker's |
| 5 | Darrell Lea | 11.5% | 12.1K | +22.2% | Darrell Lea |
| 6 | Lindt | 11.5% | 12.1K | -18.2% | Lindt |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Koko Black | 40.5K | 34.4% | 1 |
| Oct 2025 | Haigh's Chocolates | 22.2K | 18.9% | 2 |
| Oct 2025 | Lindt | 18.1K | 15.4% | 3 |
| Oct 2025 | Whittaker's | 14.8K | 12.6% | 4 |
| Oct 2025 | Cadbury | 12.1K | 10.3% | 5 |
| Oct 2025 | Darrell Lea | 9.9K | 8.4% | 6 |
| Nov 2025 | Koko Black | 60.5K | 35.4% | 1 |
| Nov 2025 | Haigh's Chocolates | 40.5K | 23.7% | 2 |
| Nov 2025 | Lindt | 22.2K | 13% | 3 |
| Nov 2025 | Whittaker's | 18.1K | 10.6% | 4 |
| Nov 2025 | Cadbury | 14.8K | 8.7% | 5 |
| Nov 2025 | Darrell Lea | 14.8K | 8.7% | 6 |
| Dec 2025 | Koko Black | 74K | 39% | 1 |
| Dec 2025 | Haigh's Chocolates | 49.5K | 26.1% | 2 |
| Dec 2025 | Lindt | 27.1K | 14.3% | 3 |
| Dec 2025 | Darrell Lea | 14.8K | 7.8% | 4 |
| Dec 2025 | Cadbury | 12.1K | 6.4% | 5 |
| Dec 2025 | Whittaker's | 12.1K | 6.4% | 6 |
| Jan 2026 | Koko Black | 27.1K | 33.1% | 1 |
| Jan 2026 | Lindt | 14.8K | 18.1% | 2 |
| Jan 2026 | Haigh's Chocolates | 12.1K | 14.8% | 3 |
| Jan 2026 | Cadbury | 9.9K | 12.1% | 4 |
| Jan 2026 | Whittaker's | 9.9K | 12.1% | 5 |
| Jan 2026 | Darrell Lea | 8.1K | 9.9% | 6 |
| Feb 2026 | Koko Black | 33.1K | 36.5% | 1 |
| Feb 2026 | Haigh's Chocolates | 14.8K | 16.3% | 2 |
| Feb 2026 | Lindt | 14.8K | 16.3% | 3 |
| Feb 2026 | Cadbury | 9.9K | 10.9% | 4 |
| Feb 2026 | Whittaker's | 9.9K | 10.9% | 5 |
| Feb 2026 | Darrell Lea | 8.1K | 8.9% | 6 |
| Mar 2026 | Koko Black | 49.5K | 35.4% | 1 |
| Mar 2026 | Haigh's Chocolates | 27.1K | 19.4% | 2 |
| Mar 2026 | Cadbury | 18.1K | 13% | 3 |
| Mar 2026 | Lindt | 18.1K | 13% | 4 |
| Mar 2026 | Darrell Lea | 14.8K | 10.6% | 5 |
| Mar 2026 | Whittaker's | 12.1K | 8.7% | 6 |
| Apr 2026 | Koko Black | 33.1K | 29.8% | 1 |
| Apr 2026 | Cadbury | 18.1K | 16.3% | 2 |
| Apr 2026 | Haigh's Chocolates | 18.1K | 16.3% | 3 |
| Apr 2026 | Lindt | 14.8K | 13.3% | 4 |
| Apr 2026 | Whittaker's | 14.8K | 13.3% | 5 |
| Apr 2026 | Darrell Lea | 12.1K | 10.9% | 6 |
| May 2026 | Koko Black | 33.1K | 34.2% | 1 |
| May 2026 | Cadbury | 14.8K | 15.3% | 2 |
| May 2026 | Whittaker's | 14.8K | 15.3% | 3 |
| May 2026 | Haigh's Chocolates | 12.1K | 12.5% | 4 |
| May 2026 | Lindt | 12.1K | 12.5% | 5 |
| May 2026 | Darrell Lea | 9.9K | 10.2% | 6 |
| Jun 2026 | Koko Black | 27.1K | 31.2% | 1 |
| Jun 2026 | Cadbury | 14.8K | 17.1% | 2 |
| Jun 2026 | Whittaker's | 14.8K | 17.1% | 3 |
| Jun 2026 | Lindt | 12.1K | 13.9% | 4 |
| Jun 2026 | Haigh's Chocolates | 9.9K | 11.4% | 5 |
| Jun 2026 | Darrell Lea | 8.1K | 9.3% | 6 |
| Jul 2026 | Koko Black | 33.1K | 31.8% | 1 |
| Jul 2026 | Whittaker's | 22.2K | 21.3% | 2 |
| Jul 2026 | Cadbury | 14.8K | 14.2% | 3 |
| Jul 2026 | Haigh's Chocolates | 12.1K | 11.6% | 4 |
| Jul 2026 | Lindt | 12.1K | 11.6% | 5 |
| Jul 2026 | Darrell Lea | 9.9K | 9.5% | 6 |
| Aug 2026 | Koko Black | 33.1K | 29.3% | 1 |
| Aug 2026 | Cadbury | 22.2K | 19.7% | 2 |
| Aug 2026 | Whittaker's | 18.1K | 16% | 3 |
| Aug 2026 | Haigh's Chocolates | 14.8K | 13.1% | 4 |
| Aug 2026 | Lindt | 14.8K | 13.1% | 5 |
| Aug 2026 | Darrell Lea | 9.9K | 8.8% | 6 |
| Sep 2026 | Koko Black | 33.1K | 31.5% | 1 |
| Sep 2026 | Haigh's Chocolates | 18.1K | 17.2% | 2 |
| Sep 2026 | Cadbury | 14.8K | 14.1% | 3 |
| Sep 2026 | Whittaker's | 14.8K | 14.1% | 4 |
| Sep 2026 | Darrell Lea | 12.1K | 11.5% | 5 |
| Sep 2026 | Lindt | 12.1K | 11.5% | 6 |

## What is being compared

- **Cadbury**: Measured on the search term “cadbury”.
- **Darrell Lea**: Measured on the search term “darrell lea”.
- **Haigh's Chocolates**: Measured on the search term “haighs”.
- **Koko Black**: Measured on the search term “koko black”.
- **Lindt**: Measured on the search term “lindt”.
- **Whittaker's**: Measured on the search term “whittakers”.

- [Cadbury](/demand/au/brands/cadbury)
- [Darrell Lea](/demand/au/brands/darrell-lea)
- [Haigh's Chocolates](/demand/au/brands/haighs)
- [Koko Black](/demand/au/brands/koko-black)
- [Lindt](/demand/au/brands/lindt)
- [Whittaker's](/demand/au/brands/whittakers)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chocolate brands in Australia?

In September 2026, Koko Black was the most searched among chocolate brands in Australia, with an estimated 33.1K branded searches, 31.5% of all searches for the six we track.

## Cite this page

Brandwave. "Chocolate brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-chocolate-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-chocolate-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.