--- title: "Childcare software in Australia: Which are searched most?" description: "Compare the software childcare centres use for enrolments, billing and updates to families. Share of Search among Storypark, OWNA, HubHello, Kidsoft, Xplor Education and Kindyhub, the childcare software Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-childcare-software" publisher: "Brandwave" --- # Childcare software in Australia: Which are searched most? Compare the software childcare centres use for enrolments, billing and updates to families. Share of Search among Storypark, OWNA, HubHello, Kidsoft, Xplor Education and Kindyhub, the childcare software Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Childcare software - **Market**: Australia - **Brands compared**: 6 - **Month measured**: Sep 2026 - **Highest Share of Search**: Storypark, 77.7% ## Which brand is most popular in search among childcare software in Australia? - In September 2026, Storypark was the most searched among childcare software in Australia, with an estimated 246K branded searches, 77.7% of all searches for the six we track. - OWNA is in 2nd place, 69 percentage points behind at 8.8%. - Across the 12 months ending September 2026, HubHello’s share of searches among childcare software in Australia increased from 4.3% to 5.3%. - Across the 12 months ending September 2026, Storypark’s share of searches among childcare software in Australia peaked at 81% in August 2026 and was lowest at 74.6% in November 2025. - Across the 12 months ending September 2026, OWNA’s share of searches among childcare software in Australia peaked at 10.2% in November 2025 and was lowest at 7.3% in December 2025. - Across the 12 months ending September 2026, Kidsoft’s share of searches among childcare software in Australia peaked at 5.6% in January 2026 and was lowest at 3.2% in June 2026. - Across the 12 months ending September 2026, Kindyhub’s share of searches among childcare software in Australia peaked at 3% in November 2025 and was lowest at 1.7% in February 2026. - Across the 12 months ending September 2026, Xplor Education rose from 6th to 5th among childcare software in Australia. - Across the 12 months ending September 2026, Kindyhub fell from 5th to 6th among childcare software in Australia. - Across the 12 months ending September 2026, Storypark, OWNA and Kidsoft held steady: their share of searches among childcare software in Australia each moved less than 0.5 percentage points. ## Top childcare software in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, OWNA appeared every time. OWNA was recommended most often, coming first in two out of four answers that gave a list. Xplor Education was second, and Storypark was third. Kindyhub, which ranked sixth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OWNA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Xplor Education | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Storypark | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | HubHello | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Kidsoft | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kindyhub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about childcare software - Asked ChatGPT "Which childcare management software should my centre use in Australia?": 1. OWNA, 2. Xplor Education, 3. Storypark - Asked ChatGPT "What are the best childcare software platforms in Australia?": 1. Storypark, 2. OWNA, 3. Xplor Education, 4. HubHello, 5. Kidsoft - Asked ChatGPT "What's the best childcare software in Australia for a small long day care centre?": 1. OWNA, 2. Xplor Education, 3. HubHello - Searched Google, AI Overview "childcare app": 1. OWNA - Searched Google, AI Overview "childcare management software": 1. Xplor Education, 2. OWNA, 3. Kidsoft Not named in any answer: Kindyhub. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## Compare search popularity between leading brands - [Storypark vs OWNA: compare search popularity](/demand/au/compare/owna-vs-storypark): 77.7% against 8.8% Share of Search. - [Storypark vs HubHello: compare search popularity](/demand/au/compare/hubhello-vs-storypark): 77.7% against 5.3% Share of Search. - [Storypark vs Kidsoft: compare search popularity](/demand/au/compare/kidsoft-vs-storypark): 77.7% against 3.8% Share of Search. - [Storypark vs Xplor Education: compare search popularity](/demand/au/compare/storypark-vs-xplor-education): 77.7% against 2.3% Share of Search. - [OWNA vs HubHello: compare search popularity](/demand/au/compare/hubhello-vs-owna): 8.8% against 5.3% Share of Search. - [OWNA vs Kidsoft: compare search popularity](/demand/au/compare/kidsoft-vs-owna): 8.8% against 3.8% Share of Search. - [OWNA vs Xplor Education: compare search popularity](/demand/au/compare/owna-vs-xplor-education): 8.8% against 2.3% Share of Search. - [HubHello vs Kidsoft: compare search popularity](/demand/au/compare/hubhello-vs-kidsoft): 5.3% against 3.8% Share of Search. - [HubHello vs Xplor Education: compare search popularity](/demand/au/compare/hubhello-vs-xplor-education): 5.3% against 2.3% Share of Search. - [Kidsoft vs Xplor Education: compare search popularity](/demand/au/compare/kidsoft-vs-xplor-education): 3.8% against 2.3% Share of Search. ## How did search popularity change for Australia childcare software in September 2026? - In September 2026, OWNA gained share of searches among childcare software in Australia, from 7.5% to 8.8%. - In September 2026, HubHello gained share of searches among childcare software in Australia, from 4.5% to 5.3%. - In September 2026, Kidsoft gained share of searches among childcare software in Australia, from 3.2% to 3.8%. - In September 2026, Storypark lost share of searches among childcare software in Australia, from 81% to 77.7%. - Estimated monthly branded searches for Kindyhub in Australia fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. - Estimated monthly branded searches for Xplor Education in Australia fell 16.9% over 12 measured months, from 8.9K to 7.4K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Storypark | 77.7% | 246K | -18.4% | Storypark | | 2 | OWNA | 8.8% | 27.8K | 0.0% | OWNA | | 3 | HubHello | 5.3% | 16.7K | 0.0% | HubHello | | 4 | Kidsoft | 3.8% | 12.1K | 0.0% | Kidsoft | | 5 | Xplor Education | 2.3% | 7.4K | 0.0% | Xplor Education | | 6 | Kindyhub | 2.1% | 6.6K | 0.0% | Kindyhub | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Storypark | 302K | 78.2% | 1 | | Oct 2025 | OWNA | 34K | 8.8% | 2 | | Oct 2025 | HubHello | 16.7K | 4.3% | 3 | | Oct 2025 | Kidsoft | 14.8K | 3.8% | 4 | | Oct 2025 | Kindyhub | 9.9K | 2.6% | 5 | | Oct 2025 | Xplor Education | 8.9K | 2.3% | 6 | | Nov 2025 | Storypark | 247K | 74.6% | 1 | | Nov 2025 | OWNA | 33.7K | 10.2% | 2 | | Nov 2025 | HubHello | 16.7K | 5% | 3 | | Nov 2025 | Kidsoft | 14.8K | 4.5% | 4 | | Nov 2025 | Kindyhub | 9.9K | 3% | 5 | | Nov 2025 | Xplor Education | 8.9K | 2.7% | 6 | | Dec 2025 | Storypark | 247K | 79.4% | 1 | | Dec 2025 | OWNA | 22.6K | 7.3% | 2 | | Dec 2025 | Kidsoft | 14.8K | 4.8% | 3 | | Dec 2025 | HubHello | 13.7K | 4.4% | 4 | | Dec 2025 | Kindyhub | 6.6K | 2.1% | 5 | | Dec 2025 | Xplor Education | 6.3K | 2% | 6 | | Jan 2026 | Storypark | 247K | 76.2% | 1 | | Jan 2026 | OWNA | 28K | 8.6% | 2 | | Jan 2026 | Kidsoft | 18.1K | 5.6% | 3 | | Jan 2026 | HubHello | 16.7K | 5.2% | 4 | | Jan 2026 | Xplor Education | 7.6K | 2.3% | 5 | | Jan 2026 | Kindyhub | 6.6K | 2% | 6 | | Feb 2026 | Storypark | 302K | 78.1% | 1 | | Feb 2026 | OWNA | 34K | 8.8% | 2 | | Feb 2026 | Kidsoft | 18.1K | 4.7% | 3 | | Feb 2026 | HubHello | 16.7K | 4.3% | 4 | | Feb 2026 | Xplor Education | 9.2K | 2.4% | 5 | | Feb 2026 | Kindyhub | 6.6K | 1.7% | 6 | | Mar 2026 | Storypark | 302K | 78.1% | 1 | | Mar 2026 | OWNA | 33.8K | 8.8% | 2 | | Mar 2026 | HubHello | 20K | 5.2% | 3 | | Mar 2026 | Kidsoft | 14.8K | 3.8% | 4 | | Mar 2026 | Xplor Education | 9.2K | 2.4% | 5 | | Mar 2026 | Kindyhub | 6.6K | 1.7% | 6 | | Apr 2026 | Storypark | 247K | 78.4% | 1 | | Apr 2026 | OWNA | 27.7K | 8.8% | 2 | | Apr 2026 | HubHello | 14K | 4.4% | 3 | | Apr 2026 | Kidsoft | 12.1K | 3.8% | 4 | | Apr 2026 | Xplor Education | 7.7K | 2.4% | 5 | | Apr 2026 | Kindyhub | 6.6K | 2.1% | 6 | | May 2026 | Storypark | 302K | 81% | 1 | | May 2026 | OWNA | 27.8K | 7.5% | 2 | | May 2026 | HubHello | 16.7K | 4.5% | 3 | | May 2026 | Kidsoft | 12.1K | 3.2% | 4 | | May 2026 | Xplor Education | 7.7K | 2.1% | 5 | | May 2026 | Kindyhub | 6.6K | 1.8% | 6 | | Jun 2026 | Storypark | 302K | 80.7% | 1 | | Jun 2026 | OWNA | 27.8K | 7.4% | 2 | | Jun 2026 | HubHello | 16.7K | 4.5% | 3 | | Jun 2026 | Kidsoft | 12.1K | 3.2% | 4 | | Jun 2026 | Xplor Education | 8.8K | 2.3% | 5 | | Jun 2026 | Kindyhub | 6.6K | 1.8% | 6 | | Jul 2026 | Storypark | 302K | 81% | 1 | | Jul 2026 | OWNA | 27.7K | 7.4% | 2 | | Jul 2026 | HubHello | 16.7K | 4.5% | 3 | | Jul 2026 | Kidsoft | 12.1K | 3.2% | 4 | | Jul 2026 | Xplor Education | 7.7K | 2.1% | 5 | | Jul 2026 | Kindyhub | 6.6K | 1.8% | 6 | | Aug 2026 | Storypark | 302K | 81% | 1 | | Aug 2026 | OWNA | 27.8K | 7.5% | 2 | | Aug 2026 | HubHello | 16.7K | 4.5% | 3 | | Aug 2026 | Kidsoft | 12.1K | 3.2% | 4 | | Aug 2026 | Xplor Education | 7.4K | 2% | 5 | | Aug 2026 | Kindyhub | 6.6K | 1.8% | 6 | | Sep 2026 | Storypark | 246K | 77.7% | 1 | | Sep 2026 | OWNA | 27.8K | 8.8% | 2 | | Sep 2026 | HubHello | 16.7K | 5.3% | 3 | | Sep 2026 | Kidsoft | 12.1K | 3.8% | 4 | | Sep 2026 | Xplor Education | 7.4K | 2.3% | 5 | | Sep 2026 | Kindyhub | 6.6K | 2.1% | 6 | ## What is being compared - **HubHello**: Measured on the search terms “hubhello” and “hubworks”, summed into one figure. - **Kidsoft**: Measured on the search term “kidsoft”. - **Kindyhub**: Measured on the search term “kindyhub”. - **OWNA**: Measured on the search terms “owna” and “owna app”, summed into one figure. - **Storypark**: Measured on the search terms “storypark” and “storypark app”, summed into one figure. - **Xplor Education**: Measured on the search terms “qikkids”, “xplor home” and “xplor playground”, summed into one figure. - [HubHello](/demand/au/brands/hubhello) - [Kidsoft](/demand/au/brands/kidsoft) - [Kindyhub](/demand/au/brands/kindyhub) - [OWNA](/demand/au/brands/owna) - [Storypark](/demand/au/brands/storypark) - [Xplor Education](/demand/au/brands/xplor-education) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among childcare software in Australia? In September 2026, Storypark was the most searched among childcare software in Australia, with an estimated 246K branded searches, 77.7% of all searches for the six we track. ## Cite this page Brandwave. "Childcare software in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-childcare-software This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-childcare-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.