---
title: "Chicken chains in Australia: Which are searched most?"
description: "Compare the fried, roast and charcoal chicken chains people eat at. Share of Search among KFC, Red Rooster, El Jannah, Nando's, Oporto and Chicken Treat, the chicken chains Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-chicken-chains"
publisher: "Brandwave"
---

# Chicken chains in Australia: Which are searched most?

Compare the fried, roast and charcoal chicken chains people eat at. Share of Search among KFC, Red Rooster, El Jannah, Nando's, Oporto and Chicken Treat, the chicken chains Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chicken chains
- **Market**: Australia
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: KFC, 53%

## Which brand is most popular in search among chicken chains in Australia?

- In September 2026, KFC was the most searched among chicken chains in Australia, with an estimated 823K branded searches, 53% of all searches for the six we track.
- Red Rooster is in 2nd place, 40.1 percentage points behind at 13%.
- Across the 12 months ending September 2026, KFC’s share of searches among chicken chains in Australia increased from 47.3% to 53%.
- Across the 12 months ending September 2026, Red Rooster’s share of searches among chicken chains in Australia decreased from 17.3% to 13%.
- Across the 12 months ending September 2026, El Jannah’s share of searches among chicken chains in Australia decreased from 11.5% to 10.6%.
- Across the 12 months ending September 2026, Nando's’ share of searches among chicken chains in Australia decreased from 11.5% to 10.6%.
- Across the 12 months ending September 2026, Oporto’s share of searches among chicken chains in Australia increased from 9.5% to 10.6%.
- Across the 12 months ending September 2026, Chicken Treat’s share of searches among chicken chains in Australia decreased from 2.8% to 2.1%.
- Across the 12 months ending September 2026, KFC’s share of searches among chicken chains in Australia peaked at 53.1% in May 2026 and was lowest at 45.5% in August 2026.
- Across the 12 months ending September 2026, Red Rooster’s share of searches among chicken chains in Australia peaked at 20.3% in August 2026 and was lowest at 13% in September 2026.
- Across the 12 months ending September 2026, El Jannah’s share of searches among chicken chains in Australia peaked at 14.9% in March 2026 and was lowest at 10.1% in July 2026.
- Across the 12 months ending September 2026, Nando's’ share of searches among chicken chains in Australia peaked at 11.9% in January 2026 and was lowest at 10% in March 2026.
- Across the 12 months ending September 2026, Oporto’s share of searches among chicken chains in Australia peaked at 10.6% in September 2026 and was lowest at 7.1% in May 2026.

## Top chicken chains in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, KFC, Red Rooster and Oporto were mentioned most often, in three of the four answers. Red Rooster was recommended most often, coming first in all three answers that gave a list. KFC was second, and Nando's was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Red Rooster | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| KFC | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Nando's | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Oporto | 4th | 3 of 3 | 0 of 1 | 3 of 4 |
| El Jannah | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Chicken Treat | 6th | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about chicken chains

- Asked ChatGPT "Which chicken chain has the best chicken in Australia?": 1. Red Rooster, 2. KFC, 3. Nando's, 4. Oporto
- Asked ChatGPT "What are the best chicken chains in Australia?": 1. Red Rooster, 2. Nando's, 3. KFC, 4. Oporto, 5. El Jannah, 6. Chicken Treat
- Asked ChatGPT "Where can I get good fast food chicken in Australia?": 1. Red Rooster, 2. KFC, 3. Oporto, 4. El Jannah
- Searched Google, AI Overview "fried chicken": named none of the brands we track

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## Compare search popularity between leading brands

- [KFC vs Red Rooster: compare search popularity](/demand/au/compare/kfc-vs-red-rooster): 53% against 13% Share of Search.
- [KFC vs El Jannah: compare search popularity](/demand/au/compare/el-jannah-vs-kfc): 53% against 10.6% Share of Search.
- [KFC vs Nando's: compare search popularity](/demand/au/compare/kfc-vs-nandos): 53% against 10.6% Share of Search.
- [KFC vs Oporto: compare search popularity](/demand/au/compare/kfc-vs-oporto): 53% against 10.6% Share of Search.
- [Red Rooster vs El Jannah: compare search popularity](/demand/au/compare/el-jannah-vs-red-rooster): 13% against 10.6% Share of Search.
- [Red Rooster vs Nando's: compare search popularity](/demand/au/compare/nandos-vs-red-rooster): 13% against 10.6% Share of Search.
- [Red Rooster vs Oporto: compare search popularity](/demand/au/compare/oporto-vs-red-rooster): 13% against 10.6% Share of Search.
- [El Jannah vs Nando's: compare search popularity](/demand/au/compare/el-jannah-vs-nandos): 10.6% Share of Search each.
- [El Jannah vs Oporto: compare search popularity](/demand/au/compare/el-jannah-vs-oporto): 10.6% Share of Search each.
- [Nando's vs Oporto: compare search popularity](/demand/au/compare/nandos-vs-oporto): 10.6% Share of Search each.

## How did search popularity change for Australia chicken chains in September 2026?

- In September 2026, KFC gained share of searches among chicken chains in Australia, from 45.5% to 53%.
- In September 2026, Oporto gained share of searches among chicken chains in Australia, from 9.1% to 10.6%.
- In September 2026, Red Rooster lost share of searches among chicken chains in Australia, from 20.3% to 13%.
- In September 2026, Chicken Treat lost share of searches among chicken chains in Australia, from 2.7% to 2.1%.
- In September 2026, El Jannah lost share of searches among chicken chains in Australia, from 11.2% to 10.6%.
- In September 2026, Nando's lost share of searches among chicken chains in Australia, from 11.2% to 10.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | KFC | 53% | 823K | +22.3% | KFC |
| 2 | Red Rooster | 13% | 201K | -33.2% | Craveable Brands |
| 3 | El Jannah | 10.6% | 165K | 0.0% | El Jannah |
| 4 | Nando's | 10.6% | 165K | 0.0% | Nando's |
| 5 | Oporto | 10.6% | 165K | +22.2% | Craveable Brands |
| 6 | Chicken Treat | 2.1% | 33.1K | -18.3% | Craveable Brands |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KFC | 823K | 47.3% | 1 |
| Oct 2025 | Red Rooster | 301K | 17.3% | 2 |
| Oct 2025 | El Jannah | 201K | 11.5% | 3 |
| Oct 2025 | Nando's | 201K | 11.5% | 4 |
| Oct 2025 | Oporto | 165K | 9.5% | 5 |
| Oct 2025 | Chicken Treat | 49.5K | 2.8% | 6 |
| Nov 2025 | KFC | 1M | 52.2% | 1 |
| Nov 2025 | Red Rooster | 301K | 15.7% | 2 |
| Nov 2025 | El Jannah | 201K | 10.5% | 3 |
| Nov 2025 | Nando's | 201K | 10.5% | 4 |
| Nov 2025 | Oporto | 165K | 8.6% | 5 |
| Nov 2025 | Chicken Treat | 49.5K | 2.6% | 6 |
| Dec 2025 | KFC | 1M | 51% | 1 |
| Dec 2025 | Red Rooster | 301K | 15.3% | 2 |
| Dec 2025 | El Jannah | 246K | 12.5% | 3 |
| Dec 2025 | Nando's | 201K | 10.2% | 4 |
| Dec 2025 | Oporto | 165K | 8.4% | 5 |
| Dec 2025 | Chicken Treat | 49.5K | 2.5% | 6 |
| Jan 2026 | KFC | 823K | 48.8% | 1 |
| Jan 2026 | Red Rooster | 246K | 14.6% | 2 |
| Jan 2026 | El Jannah | 201K | 11.9% | 3 |
| Jan 2026 | Nando's | 201K | 11.9% | 4 |
| Jan 2026 | Oporto | 165K | 9.8% | 5 |
| Jan 2026 | Chicken Treat | 49.5K | 2.9% | 6 |
| Feb 2026 | KFC | 823K | 52.3% | 1 |
| Feb 2026 | Red Rooster | 246K | 15.6% | 2 |
| Feb 2026 | El Jannah | 165K | 10.5% | 3 |
| Feb 2026 | Nando's | 165K | 10.5% | 4 |
| Feb 2026 | Oporto | 135K | 8.6% | 5 |
| Feb 2026 | Chicken Treat | 40.5K | 2.6% | 6 |
| Mar 2026 | KFC | 823K | 49.7% | 1 |
| Mar 2026 | El Jannah | 246K | 14.9% | 2 |
| Mar 2026 | Red Rooster | 246K | 14.9% | 3 |
| Mar 2026 | Nando's | 165K | 10% | 4 |
| Mar 2026 | Oporto | 135K | 8.2% | 5 |
| Mar 2026 | Chicken Treat | 40.5K | 2.4% | 6 |
| Apr 2026 | KFC | 823K | 52.3% | 1 |
| Apr 2026 | Red Rooster | 246K | 15.6% | 2 |
| Apr 2026 | El Jannah | 165K | 10.5% | 3 |
| Apr 2026 | Nando's | 165K | 10.5% | 4 |
| Apr 2026 | Oporto | 135K | 8.6% | 5 |
| Apr 2026 | Chicken Treat | 40.5K | 2.6% | 6 |
| May 2026 | KFC | 823K | 53.1% | 1 |
| May 2026 | Red Rooster | 246K | 15.9% | 2 |
| May 2026 | El Jannah | 165K | 10.6% | 3 |
| May 2026 | Nando's | 165K | 10.6% | 4 |
| May 2026 | Oporto | 110K | 7.1% | 5 |
| May 2026 | Chicken Treat | 40.5K | 2.6% | 6 |
| Jun 2026 | KFC | 823K | 52.3% | 1 |
| Jun 2026 | Red Rooster | 246K | 15.6% | 2 |
| Jun 2026 | El Jannah | 165K | 10.5% | 3 |
| Jun 2026 | Nando's | 165K | 10.5% | 4 |
| Jun 2026 | Oporto | 135K | 8.6% | 5 |
| Jun 2026 | Chicken Treat | 40.5K | 2.6% | 6 |
| Jul 2026 | KFC | 823K | 50.5% | 1 |
| Jul 2026 | Red Rooster | 301K | 18.5% | 2 |
| Jul 2026 | El Jannah | 165K | 10.1% | 3 |
| Jul 2026 | Nando's | 165K | 10.1% | 4 |
| Jul 2026 | Oporto | 135K | 8.3% | 5 |
| Jul 2026 | Chicken Treat | 40.5K | 2.5% | 6 |
| Aug 2026 | KFC | 673K | 45.5% | 1 |
| Aug 2026 | Red Rooster | 301K | 20.3% | 2 |
| Aug 2026 | El Jannah | 165K | 11.2% | 3 |
| Aug 2026 | Nando's | 165K | 11.2% | 4 |
| Aug 2026 | Oporto | 135K | 9.1% | 5 |
| Aug 2026 | Chicken Treat | 40.5K | 2.7% | 6 |
| Sep 2026 | KFC | 823K | 53% | 1 |
| Sep 2026 | Red Rooster | 201K | 13% | 2 |
| Sep 2026 | El Jannah | 165K | 10.6% | 3 |
| Sep 2026 | Nando's | 165K | 10.6% | 4 |
| Sep 2026 | Oporto | 165K | 10.6% | 5 |
| Sep 2026 | Chicken Treat | 33.1K | 2.1% | 6 |

## What is being compared

- **Chicken Treat**: Measured on the search term “chicken treat”.
- **El Jannah**: Measured on the search term “el jannah”.
- **KFC**: Measured on the search term “kfc”.
- **Nando's**: Measured on the search term “nando's”.
- **Oporto**: Measured on the search term “oporto”.
- **Red Rooster**: Measured on the search term “red rooster”.

- [Chicken Treat](/demand/au/brands/chicken-treat)
- [El Jannah](/demand/au/brands/el-jannah)
- [KFC](/demand/au/brands/kfc)
- [Nando's](/demand/au/brands/nandos)
- [Oporto](/demand/au/brands/oporto)
- [Red Rooster](/demand/au/brands/red-rooster)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chicken chains in Australia?

In September 2026, KFC was the most searched among chicken chains in Australia, with an estimated 823K branded searches, 53% of all searches for the six we track.

## Cite this page

Brandwave. "Chicken chains in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-chicken-chains

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-chicken-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.