---
title: "Chewing gum and mint brands in Australia: Which are searched most?"
description: "Compare the chewing gum and breath mint brands Australians pick up at the counter. Share of Search among Mentos, Tic Tac, Extra, Eclipse, Hubba Bubba, Juicy Fruit, Trident and Airwaves, the chewing gum and mint brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-chewing-gum-and-mint-brands"
publisher: "Brandwave"
---

# Chewing gum and mint brands in Australia: Which are searched most?

Compare the chewing gum and breath mint brands Australians pick up at the counter. Share of Search among Mentos, Tic Tac, Extra, Eclipse, Hubba Bubba, Juicy Fruit, Trident and Airwaves, the chewing gum and mint brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chewing gum and mint brands
- **Market**: Australia
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Mentos, 26.3%

## Which brand is most popular in search among chewing gum and mint brands in Australia?

- In September 2026, Mentos was the most searched among chewing gum and mint brands in Australia, with an estimated 8.1K branded searches, 26.3% of all searches for the eight we track.
- Tic Tac is in 2nd place, 4.9 percentage points behind at 21.4%.
- Across the 12 months ending September 2026, Mentos’ share of searches among chewing gum and mint brands in Australia increased from 24.7% to 26.3%.
- Across the 12 months ending September 2026, Tic Tac’s share of searches among chewing gum and mint brands in Australia decreased from 24.7% to 21.4%.
- Across the 12 months ending September 2026, Extra’s share of searches among chewing gum and mint brands in Australia increased from 16.5% to 17.5%.
- Across the 12 months ending September 2026, Eclipse’s share of searches among chewing gum and mint brands in Australia increased from 13.5% to 14.3%.
- Across the 12 months ending September 2026, Hubba Bubba’s share of searches among chewing gum and mint brands in Australia increased from 13.5% to 14.3%.
- Across the 12 months ending September 2026, Mentos’ share of searches among chewing gum and mint brands in Australia peaked at 26.3% in September 2026 and was lowest at 19.1% in April 2026.
- Across the 12 months ending September 2026, Tic Tac’s share of searches among chewing gum and mint brands in Australia peaked at 24.7% in October 2025 and was lowest at 19.1% in April 2026.
- Across the 12 months ending September 2026, Extra’s share of searches among chewing gum and mint brands in Australia peaked at 19.9% in May 2026 and was lowest at 14.7% in December 2025.
- Across the 12 months ending September 2026, Eclipse’s share of searches among chewing gum and mint brands in Australia peaked at 17% in July 2026 and was lowest at 13.2% in May 2026.
- Across the 12 months ending September 2026, Hubba Bubba’s share of searches among chewing gum and mint brands in Australia peaked at 19.1% in April 2026 and was lowest at 13.5% in October 2025.
- Across the 12 months ending September 2026, Juicy Fruit’s share of searches among chewing gum and mint brands in Australia peaked at 4.8% in January 2026 and was lowest at 3.1% in August 2026.
- Across the 12 months ending September 2026, Juicy Fruit, Trident and Airwaves held steady: their share of searches among chewing gum and mint brands in Australia each moved less than 0.5 percentage points.

## Top chewing gum and mint brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Extra was mentioned most often, in three of the four answers. Eclipse was recommended most often, coming first in two out of three answers that gave a list. Extra was second, and Mentos was third. Juicy Fruit, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Eclipse | 1st | 1 of 3 | 1 of 1 | 2 of 4 |
| Extra | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Mentos | 3rd | 1 of 3 | 1 of 1 | 2 of 4 |
| Tic Tac | 4th | 1 of 3 | 1 of 1 | 2 of 4 |
| Trident | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Hubba Bubba | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| Juicy Fruit | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Airwaves | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about chewing gum and mint brands

- Asked ChatGPT "Which chewing gum should I buy?": 1. Extra
- Asked ChatGPT "What are the best chewing gum brands?": 1. Extra, 2. Trident, 3. Mentos, 4. Hubba Bubba
- Asked ChatGPT "What are the best mints for fresh breath?": 1. Eclipse, 2. Tic Tac
- Searched Google, AI Overview "mints": 1. Eclipse, 2. Extra, 3. Mentos, 4. Tic Tac

Not named in any answer: Juicy Fruit and Airwaves.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Mentos vs Tic Tac: compare search popularity](/demand/au/compare/mentos-vs-tic-tac): 26.3% against 21.4% Share of Search.
- [Mentos vs Extra: compare search popularity](/demand/au/compare/extra-vs-mentos): 26.3% against 17.5% Share of Search.
- [Mentos vs Eclipse: compare search popularity](/demand/au/compare/eclipse-vs-mentos): 26.3% against 14.3% Share of Search.
- [Mentos vs Hubba Bubba: compare search popularity](/demand/au/compare/hubba-bubba-vs-mentos): 26.3% against 14.3% Share of Search.
- [Tic Tac vs Extra: compare search popularity](/demand/au/compare/extra-vs-tic-tac): 21.4% against 17.5% Share of Search.
- [Tic Tac vs Eclipse: compare search popularity](/demand/au/compare/eclipse-vs-tic-tac): 21.4% against 14.3% Share of Search.
- [Tic Tac vs Hubba Bubba: compare search popularity](/demand/au/compare/hubba-bubba-vs-tic-tac): 21.4% against 14.3% Share of Search.
- [Extra vs Eclipse: compare search popularity](/demand/au/compare/eclipse-vs-extra): 17.5% against 14.3% Share of Search.
- [Extra vs Hubba Bubba: compare search popularity](/demand/au/compare/extra-vs-hubba-bubba): 17.5% against 14.3% Share of Search.
- [Eclipse vs Hubba Bubba: compare search popularity](/demand/au/compare/eclipse-vs-hubba-bubba): 14.3% Share of Search each.

## How did search popularity change for Australia chewing gum and mint brands in September 2026?

- In September 2026, Extra overtook Eclipse to rank 3rd among chewing gum and mint brands in Australia, with 17.5% of the searches.
- In September 2026, Mentos gained share of searches among chewing gum and mint brands in Australia, from 24.7% to 26.3%.
- In September 2026, Tic Tac gained share of searches among chewing gum and mint brands in Australia, from 20.1% to 21.4%.
- In September 2026, Eclipse lost share of searches among chewing gum and mint brands in Australia, from 16.5% to 14.3%.
- In September 2026, Hubba Bubba lost share of searches among chewing gum and mint brands in Australia, from 16.5% to 14.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mentos | 26.3% | 8.1K | 0.0% | Mentos |
| 2 | Tic Tac | 21.4% | 6.6K | 0.0% | Tic Tac |
| 3 | Extra | 17.5% | 5.4K | 0.0% | Mars |
| 4 | Eclipse | 14.3% | 4.4K | -18.5% | Mars |
| 5 | Hubba Bubba | 14.3% | 4.4K | -18.5% | Mars |
| 6 | Juicy Fruit | 3.2% | 1K | 0.0% | Mars |
| 7 | Trident | 1.6% | 480 | 0.0% | Trident |
| 8 | Airwaves | 1.3% | 390 | 0.0% | Mars |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mentos | 6.6K | 24.7% | 1 |
| Oct 2025 | Tic Tac | 6.6K | 24.7% | 2 |
| Oct 2025 | Extra | 4.4K | 16.5% | 3 |
| Oct 2025 | Eclipse | 3.6K | 13.5% | 4 |
| Oct 2025 | Hubba Bubba | 3.6K | 13.5% | 5 |
| Oct 2025 | Juicy Fruit | 1K | 3.7% | 6 |
| Oct 2025 | Trident | 480 | 1.8% | 7 |
| Oct 2025 | Airwaves | 390 | 1.5% | 8 |
| Nov 2025 | Mentos | 6.6K | 26% | 1 |
| Nov 2025 | Tic Tac | 5.4K | 21.3% | 2 |
| Nov 2025 | Extra | 4.4K | 17.3% | 3 |
| Nov 2025 | Eclipse | 3.6K | 14.2% | 4 |
| Nov 2025 | Hubba Bubba | 3.6K | 14.2% | 5 |
| Nov 2025 | Juicy Fruit | 1K | 3.9% | 6 |
| Nov 2025 | Trident | 480 | 1.9% | 7 |
| Nov 2025 | Airwaves | 320 | 1.3% | 8 |
| Dec 2025 | Mentos | 4.4K | 22.3% | 1 |
| Dec 2025 | Tic Tac | 4.4K | 22.3% | 2 |
| Dec 2025 | Hubba Bubba | 3.6K | 18.2% | 3 |
| Dec 2025 | Eclipse | 2.9K | 14.7% | 4 |
| Dec 2025 | Extra | 2.9K | 14.7% | 5 |
| Dec 2025 | Juicy Fruit | 880 | 4.5% | 6 |
| Dec 2025 | Trident | 390 | 2% | 7 |
| Dec 2025 | Airwaves | 260 | 1.3% | 8 |
| Jan 2026 | Mentos | 4.4K | 21.3% | 1 |
| Jan 2026 | Tic Tac | 4.4K | 21.3% | 2 |
| Jan 2026 | Extra | 3.6K | 17.4% | 3 |
| Jan 2026 | Hubba Bubba | 3.6K | 17.4% | 4 |
| Jan 2026 | Eclipse | 2.9K | 14% | 5 |
| Jan 2026 | Juicy Fruit | 1K | 4.8% | 6 |
| Jan 2026 | Trident | 480 | 2.3% | 7 |
| Jan 2026 | Airwaves | 320 | 1.5% | 8 |
| Feb 2026 | Tic Tac | 5.4K | 24.2% | 1 |
| Feb 2026 | Mentos | 4.4K | 19.7% | 2 |
| Feb 2026 | Eclipse | 3.6K | 16.1% | 3 |
| Feb 2026 | Extra | 3.6K | 16.1% | 4 |
| Feb 2026 | Hubba Bubba | 3.6K | 16.1% | 5 |
| Feb 2026 | Juicy Fruit | 1K | 4.5% | 6 |
| Feb 2026 | Trident | 480 | 2.1% | 7 |
| Feb 2026 | Airwaves | 260 | 1.2% | 8 |
| Mar 2026 | Mentos | 5.4K | 22.4% | 1 |
| Mar 2026 | Tic Tac | 5.4K | 22.4% | 2 |
| Mar 2026 | Extra | 4.4K | 18.2% | 3 |
| Mar 2026 | Eclipse | 3.6K | 14.9% | 4 |
| Mar 2026 | Hubba Bubba | 3.6K | 14.9% | 5 |
| Mar 2026 | Juicy Fruit | 1K | 4.1% | 6 |
| Mar 2026 | Trident | 390 | 1.6% | 7 |
| Mar 2026 | Airwaves | 320 | 1.3% | 8 |
| Apr 2026 | Extra | 4.4K | 19.1% | 1 |
| Apr 2026 | Hubba Bubba | 4.4K | 19.1% | 2 |
| Apr 2026 | Mentos | 4.4K | 19.1% | 3 |
| Apr 2026 | Tic Tac | 4.4K | 19.1% | 4 |
| Apr 2026 | Eclipse | 3.6K | 15.7% | 5 |
| Apr 2026 | Juicy Fruit | 1K | 4.3% | 6 |
| Apr 2026 | Trident | 480 | 2.1% | 7 |
| Apr 2026 | Airwaves | 320 | 1.4% | 8 |
| May 2026 | Mentos | 6.6K | 24.3% | 1 |
| May 2026 | Extra | 5.4K | 19.9% | 2 |
| May 2026 | Tic Tac | 5.4K | 19.9% | 3 |
| May 2026 | Hubba Bubba | 4.4K | 16.2% | 4 |
| May 2026 | Eclipse | 3.6K | 13.2% | 5 |
| May 2026 | Juicy Fruit | 1K | 3.7% | 6 |
| May 2026 | Trident | 480 | 1.8% | 7 |
| May 2026 | Airwaves | 320 | 1.2% | 8 |
| Jun 2026 | Mentos | 5.4K | 21.5% | 1 |
| Jun 2026 | Tic Tac | 5.4K | 21.5% | 2 |
| Jun 2026 | Extra | 4.4K | 17.6% | 3 |
| Jun 2026 | Hubba Bubba | 4.4K | 17.6% | 4 |
| Jun 2026 | Eclipse | 3.6K | 14.4% | 5 |
| Jun 2026 | Juicy Fruit | 1K | 4% | 6 |
| Jun 2026 | Trident | 480 | 1.9% | 7 |
| Jun 2026 | Airwaves | 390 | 1.6% | 8 |
| Jul 2026 | Mentos | 5.4K | 20.9% | 1 |
| Jul 2026 | Tic Tac | 5.4K | 20.9% | 2 |
| Jul 2026 | Eclipse | 4.4K | 17% | 3 |
| Jul 2026 | Extra | 4.4K | 17% | 4 |
| Jul 2026 | Hubba Bubba | 4.4K | 17% | 5 |
| Jul 2026 | Juicy Fruit | 1K | 3.9% | 6 |
| Jul 2026 | Trident | 480 | 1.9% | 7 |
| Jul 2026 | Airwaves | 390 | 1.5% | 8 |
| Aug 2026 | Mentos | 8.1K | 24.7% | 1 |
| Aug 2026 | Tic Tac | 6.6K | 20.1% | 2 |
| Aug 2026 | Eclipse | 5.4K | 16.5% | 3 |
| Aug 2026 | Extra | 5.4K | 16.5% | 4 |
| Aug 2026 | Hubba Bubba | 5.4K | 16.5% | 5 |
| Aug 2026 | Juicy Fruit | 1K | 3.1% | 6 |
| Aug 2026 | Trident | 480 | 1.5% | 7 |
| Aug 2026 | Airwaves | 390 | 1.2% | 8 |
| Sep 2026 | Mentos | 8.1K | 26.3% | 1 |
| Sep 2026 | Tic Tac | 6.6K | 21.4% | 2 |
| Sep 2026 | Extra | 5.4K | 17.5% | 3 |
| Sep 2026 | Eclipse | 4.4K | 14.3% | 4 |
| Sep 2026 | Hubba Bubba | 4.4K | 14.3% | 5 |
| Sep 2026 | Juicy Fruit | 1K | 3.2% | 6 |
| Sep 2026 | Trident | 480 | 1.6% | 7 |
| Sep 2026 | Airwaves | 390 | 1.3% | 8 |

## What is being compared

- **Airwaves**: Measured on the search term “airwaves gum”.
- **Eclipse**: Measured on the search term “eclipse mints”.
- **Extra**: Measured on the search term “extra gum”.
- **Hubba Bubba**: Measured on the search term “hubba bubba”.
- **Juicy Fruit**: Measured on the search term “juicy fruit”.
- **Mentos**: Measured on the search term “mentos”.
- **Tic Tac**: Measured on the search term “tic tac”.
- **Trident**: Measured on the search term “trident gum”.

- [Airwaves](/demand/au/brands/airwaves)
- [Eclipse](/demand/au/brands/eclipse)
- [Extra](/demand/au/brands/extra)
- [Hubba Bubba](/demand/au/brands/hubba-bubba)
- [Juicy Fruit](/demand/au/brands/juicy-fruit)
- [Mentos](/demand/au/brands/mentos)
- [Tic Tac](/demand/au/brands/tic-tac)
- [Trident](/demand/au/brands/trident-gum)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chewing gum and mint brands in Australia?

In September 2026, Mentos was the most searched among chewing gum and mint brands in Australia, with an estimated 8.1K branded searches, 26.3% of all searches for the eight we track.

## Cite this page

Brandwave. "Chewing gum and mint brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-chewing-gum-and-mint-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-chewing-gum-and-mint-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.