---
title: "Cat litter brands in Australia: Which are searched most?"
description: "Compare the cat litter brands people in Australia buy. Share of Search among Breeder's Choice, Ever Clean, Oz-Pet and Catsan, the cat litter brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-cat-litter-brands"
publisher: "Brandwave"
---

# Cat litter brands in Australia: Which are searched most?

Compare the cat litter brands people in Australia buy. Share of Search among Breeder's Choice, Ever Clean, Oz-Pet and Catsan, the cat litter brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cat litter brands
- **Market**: Australia
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Breeder's Choice, 65.5%

## Which brand is most popular in search among cat litter brands in Australia?

- In September 2026, Breeder's Choice was the most searched among cat litter brands in Australia, with an estimated 6.6K branded searches, 65.5% of all searches for the four we track.
- Ever Clean is in 2nd place, 52.6 percentage points behind at 12.9%.
- Across the 12 months ending September 2026, Breeder's Choice’s share of searches among cat litter brands in Australia decreased from 76.1% to 65.5%.
- Across the 12 months ending September 2026, Ever Clean’s share of searches among cat litter brands in Australia increased from 11.5% to 12.9%.
- Across the 12 months ending September 2026, Oz-Pet’s share of searches among cat litter brands in Australia increased from 5.5% to 12.9%.
- Across the 12 months ending September 2026, Catsan’s share of searches among cat litter brands in Australia increased from 6.8% to 8.7%.
- Across the 12 months ending September 2026, Ever Clean’s share of searches among cat litter brands in Australia peaked at 14.3% in November 2025 and was lowest at 11.4% in March 2026.
- Across the 12 months ending September 2026, Oz-Pet’s share of searches among cat litter brands in Australia peaked at 13.1% in August 2026 and was lowest at 5.5% in March 2026.
- Across the 12 months ending September 2026, Catsan’s share of searches among cat litter brands in Australia peaked at 8.7% in September 2026 and was lowest at 6.5% in November 2025.
- Across the 12 months ending September 2026, Oz-Pet rose from 4th to 3rd among cat litter brands in Australia.
- Across the 12 months ending September 2026, Catsan fell from 3rd to 4th among cat litter brands in Australia.

## Top cat litter brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Breeder's Choice and Ever Clean were mentioned most often, in two of the five answers. Oz-Pet, which ranked third in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Breeder's Choice | 1 of 3 | 1 of 2 | 2 of 5 |
| Ever Clean | 2 of 3 | 0 of 2 | 2 of 5 |
| Oz-Pet | 0 of 3 | 0 of 2 | 0 of 5 |
| Catsan | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about cat litter brands

- Asked ChatGPT "What's the best cat litter in Australia?": 1. Ever Clean
- Asked ChatGPT "Which cat litter controls smell best?": 1. Ever Clean, 2. Catsan
- Asked ChatGPT "What's the best natural cat litter?": 1. Breeder's Choice
- Searched Google, AI Overview "cat litter": 1. Breeder's Choice
- Searched Google, AI Overview "best cat litter": named none of the brands we track

Not named in any answer: Oz-Pet.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026.

## Compare search popularity between leading brands

- [Breeder's Choice vs Ever Clean: compare search popularity](/demand/au/compare/breeder-s-choice-vs-ever-clean): 65.5% against 12.9% Share of Search.
- [Breeder's Choice vs Oz-Pet: compare search popularity](/demand/au/compare/breeder-s-choice-vs-oz-pet): 65.5% against 12.9% Share of Search.
- [Breeder's Choice vs Catsan: compare search popularity](/demand/au/compare/breeder-s-choice-vs-catsan): 65.5% against 8.7% Share of Search.
- [Ever Clean vs Oz-Pet: compare search popularity](/demand/au/compare/ever-clean-vs-oz-pet): 12.9% Share of Search each.
- [Ever Clean vs Catsan: compare search popularity](/demand/au/compare/catsan-vs-ever-clean): 12.9% against 8.7% Share of Search.
- [Oz-Pet vs Catsan: compare search popularity](/demand/au/compare/catsan-vs-oz-pet): 12.9% against 8.7% Share of Search.

## How did search popularity change for Australia cat litter brands in September 2026?

- In September 2026, Catsan gained share of searches among cat litter brands in Australia, from 7.3% to 8.7%.
- In September 2026, Breeder's Choice lost share of searches among cat litter brands in Australia, from 66.5% to 65.5%.
- Estimated monthly branded searches for Oz-Pet in Australia rose 170.8% over 12 measured months, from 480 to 1.3K in September 2026.
- Estimated monthly branded searches for Ever Clean in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Breeder's Choice | 65.5% | 6.6K | 0.0% | Breeder's Choice |
| 2 | Ever Clean | 12.9% | 1.3K | 0.0% | Ever Clean |
| 3 | Oz-Pet | 12.9% | 1.3K | 0.0% | Oz-Pet |
| 4 | Catsan | 8.7% | 880 | +22.2% | Mars |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Breeder's Choice | 6.6K | 76.1% | 1 |
| Oct 2025 | Ever Clean | 1K | 11.5% | 2 |
| Oct 2025 | Catsan | 590 | 6.8% | 3 |
| Oct 2025 | Oz-Pet | 480 | 5.5% | 4 |
| Nov 2025 | Breeder's Choice | 6.6K | 72.7% | 1 |
| Nov 2025 | Ever Clean | 1.3K | 14.3% | 2 |
| Nov 2025 | Catsan | 590 | 6.5% | 3 |
| Nov 2025 | Oz-Pet | 590 | 6.5% | 4 |
| Dec 2025 | Breeder's Choice | 5.4K | 71.2% | 1 |
| Dec 2025 | Ever Clean | 1K | 13.2% | 2 |
| Dec 2025 | Catsan | 590 | 7.8% | 3 |
| Dec 2025 | Oz-Pet | 590 | 7.8% | 4 |
| Jan 2026 | Breeder's Choice | 6.6K | 75.2% | 1 |
| Jan 2026 | Ever Clean | 1K | 11.4% | 2 |
| Jan 2026 | Catsan | 590 | 6.7% | 3 |
| Jan 2026 | Oz-Pet | 590 | 6.7% | 4 |
| Feb 2026 | Breeder's Choice | 5.4K | 72.3% | 1 |
| Feb 2026 | Ever Clean | 1K | 13.4% | 2 |
| Feb 2026 | Catsan | 590 | 7.9% | 3 |
| Feb 2026 | Oz-Pet | 480 | 6.4% | 4 |
| Mar 2026 | Breeder's Choice | 6.6K | 75% | 1 |
| Mar 2026 | Ever Clean | 1K | 11.4% | 2 |
| Mar 2026 | Catsan | 720 | 8.2% | 3 |
| Mar 2026 | Oz-Pet | 480 | 5.5% | 4 |
| Apr 2026 | Breeder's Choice | 6.6K | 75% | 1 |
| Apr 2026 | Ever Clean | 1K | 11.4% | 2 |
| Apr 2026 | Catsan | 720 | 8.2% | 3 |
| Apr 2026 | Oz-Pet | 480 | 5.5% | 4 |
| May 2026 | Breeder's Choice | 6.6K | 71.7% | 1 |
| May 2026 | Ever Clean | 1.3K | 14.1% | 2 |
| May 2026 | Catsan | 720 | 7.8% | 3 |
| May 2026 | Oz-Pet | 590 | 6.4% | 4 |
| Jun 2026 | Breeder's Choice | 6.6K | 71.7% | 1 |
| Jun 2026 | Ever Clean | 1.3K | 14.1% | 2 |
| Jun 2026 | Catsan | 720 | 7.8% | 3 |
| Jun 2026 | Oz-Pet | 590 | 6.4% | 4 |
| Jul 2026 | Breeder's Choice | 8.1K | 73.6% | 1 |
| Jul 2026 | Ever Clean | 1.3K | 11.8% | 2 |
| Jul 2026 | Oz-Pet | 880 | 8% | 3 |
| Jul 2026 | Catsan | 720 | 6.5% | 4 |
| Aug 2026 | Breeder's Choice | 6.6K | 66.5% | 1 |
| Aug 2026 | Ever Clean | 1.3K | 13.1% | 2 |
| Aug 2026 | Oz-Pet | 1.3K | 13.1% | 3 |
| Aug 2026 | Catsan | 720 | 7.3% | 4 |
| Sep 2026 | Breeder's Choice | 6.6K | 65.5% | 1 |
| Sep 2026 | Ever Clean | 1.3K | 12.9% | 2 |
| Sep 2026 | Oz-Pet | 1.3K | 12.9% | 3 |
| Sep 2026 | Catsan | 880 | 8.7% | 4 |

## What is being compared

- **Breeder's Choice**: Measured on the search term “breeders choice cat litter”.
- **Catsan**: Measured on the search term “catsan”.
- **Ever Clean**: Measured on the search term “ever clean cat litter”.
- **Oz-Pet**: Measured on the search term “oz pet cat litter”.

- [Breeder's Choice](/demand/au/brands/breeder-s-choice)
- [Catsan](/demand/au/brands/catsan)
- [Ever Clean](/demand/au/brands/ever-clean)
- [Oz-Pet](/demand/au/brands/oz-pet)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cat litter brands in Australia?

In September 2026, Breeder's Choice was the most searched among cat litter brands in Australia, with an estimated 6.6K branded searches, 65.5% of all searches for the four we track.

## Cite this page

Brandwave. "Cat litter brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-cat-litter-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-cat-litter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.