--- title: "Black Hawk vs Hill's: Which is searched more in Australia?" description: "Is Black Hawk or Hill's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat food brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-cat-food-brands/compare/black-hawk-vs-hills" publisher: "Brandwave" --- # Black Hawk vs Hill's: Which is searched more in Australia? Is Black Hawk or Hill's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat food brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black Hawk and Hill's - **Competitive set**: Cat food brands - **Market**: Australia - **Month measured**: Sep 2026 - **Black Hawk Share of Search**: 1.7% - **Hill's Share of Search**: 2.3% ## Is Black Hawk or Hill's more popular in search? - In September 2026, Hill's had more branded searches than Black Hawk among cat food brands in Australia. Hill's had about 1,300 branded searches, while Black Hawk had 1,000. Hill's made up 2.3% of all cat food brand searches we track, and Black Hawk accounted for 1.7%. - Hill's was ahead of Black Hawk in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Black Hawk’s share of searches among cat food brands in Australia moved from 2.2% to 1.7%, and its estimated monthly branded searches held steady at 1K. - Across the 12 months ending September 2026, Hill's’ share of searches among cat food brands in Australia moved from 3.5% to 2.3%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top cat food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hill's was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Black Hawk was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hill's was listed before Black Hawk in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Royal Canin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hill's | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Fancy Feast | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Feline Natural | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Black Hawk | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Whiskas | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Advance | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | ZIWI Peak | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Felix | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Dine | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Applaws | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Optimum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cat food brands - Asked ChatGPT "What's the best cat food in Australia?": 1. Hill's, 2. Royal Canin, 3. Advance, 4. Feline Natural, 5. Black Hawk - Asked ChatGPT "Which cat food is best for an indoor cat?": 1. Royal Canin, 2. Hill's, 3. Advance - Asked ChatGPT "What's a good wet food for a fussy cat?": 1. Royal Canin, 2. Fancy Feast, 3. Applaws - Searched Google, AI Overview "cat food": 1. Whiskas, 2. Black Hawk, 3. Royal Canin, 4. Felix, 5. Fancy Feast, 6. Dine, 7. Feline Natural, 8. ZIWI Peak, 9. Hill's - Searched Google, AI Overview "best cat food": 1. Royal Canin, 2. Hill's, 3. ZIWI Peak, 4. Feline Natural, 5. Fancy Feast Not named in any answer: Optimum. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia cat food brands in September 2026? - In September 2026, Black Hawk rose from 11th to 10th among cat food brands in Australia. - Estimated monthly branded searches for Hill's in Australia fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | Black Hawk estimated searches | Black Hawk Share of Search | Black Hawk rank | Hill's estimated searches | Hill's Share of Search | Hill's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 2.2% | 10 | 1.6K | 3.5% | 9 | | Nov 2025 | 1.3K | 2.8% | 9 | 1.3K | 2.8% | 10 | | Dec 2025 | 880 | 1.9% | 11 | 1K | 2.2% | 9 | | Jan 2026 | 1K | 1.9% | 12 | 1.3K | 2.5% | 10 | | Feb 2026 | 1K | 2.2% | 12 | 1.3K | 2.8% | 9 | | Mar 2026 | 1K | 1.9% | 11 | 1.6K | 3% | 8 | | Apr 2026 | 880 | 1.8% | 12 | 1.3K | 2.6% | 9 | | May 2026 | 1K | 1.9% | 11 | 1.3K | 2.5% | 9 | | Jun 2026 | 880 | 1.5% | 11 | 1.3K | 2.2% | 9 | | Jul 2026 | 880 | 1.6% | 11 | 1.3K | 2.4% | 9 | | Aug 2026 | 880 | 1.7% | 11 | 1.3K | 2.5% | 9 | | Sep 2026 | 1K | 1.7% | 10 | 1.3K | 2.3% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Black Hawk’s and Hill's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black Hawk**: Measured on the search term “black hawk cat food”. - **Hill's**: Measured on the search term “hills cat food”. - [Black Hawk profile](/demand/au/brands/black-hawk) - [Hill's profile](/demand/au/brands/hills) - [All cat food brands in Australia](/demand/au/categories/au-cat-food-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black Hawk or Hill's more popular in search? In September 2026, Hill's had more branded searches than Black Hawk among cat food brands in Australia. Hill's had about 1,300 branded searches, while Black Hawk had 1,000. Hill's made up 2.3% of all cat food brand searches we track, and Black Hawk accounted for 1.7%. ## Cite this page Brandwave. "Black Hawk vs Hill's: Which is searched more in Australia?". https://gobrandwave.com/demand/au/categories/au-cat-food-brands/compare/black-hawk-vs-hills This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-cat-food-brands/compare/black-hawk-vs-hills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.