---
title: "Cat food brands in Australia: Which are searched most?"
description: "Compare the cat food brands people in Australia buy. Share of Search among Felix, Whiskas, Royal Canin, Dine, Applaws, Fancy Feast, ZIWI Peak, Optimum, Hill's, Black Hawk, Advance and Feline Natural, the cat food brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-cat-food-brands"
publisher: "Brandwave"
---

# Cat food brands in Australia: Which are searched most?

Compare the cat food brands people in Australia buy. Share of Search among Felix, Whiskas, Royal Canin, Dine, Applaws, Fancy Feast, ZIWI Peak, Optimum, Hill's, Black Hawk, Advance and Feline Natural, the cat food brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cat food brands
- **Market**: Australia
- **Brands compared**: 12
- **Month measured**: Sep 2026
- **Highest Share of Search**: Felix, 26.2%

## Which brand is most popular in search among cat food brands in Australia?

- In September 2026, Felix was the most searched among cat food brands in Australia, with an estimated 14.8K branded searches, 26.2% of all searches for the 12 we track.
- Whiskas is in 2nd place, 11.7 percentage points behind at 14.5%.
- Across the 12 months ending September 2026, Felix’s share of searches among cat food brands in Australia increased from 18.3% to 26.2%.
- Across the 12 months ending September 2026, Whiskas’ share of searches among cat food brands in Australia increased from 12.9% to 14.5%.
- Across the 12 months ending September 2026, Royal Canin’s share of searches among cat food brands in Australia decreased from 14.9% to 14.3%.
- Across the 12 months ending September 2026, Dine’s share of searches among cat food brands in Australia decreased from 14.9% to 11.7%.
- Across the 12 months ending September 2026, Applaws’ share of searches among cat food brands in Australia decreased from 14.3% to 10.6%.
- Across the 12 months ending September 2026, Fancy Feast’s share of searches among cat food brands in Australia increased from 8.1% to 9.5%.
- Across the 12 months ending September 2026, Optimum’s share of searches among cat food brands in Australia decreased from 4.3% to 3.4%.
- Across the 12 months ending September 2026, Hill's’ share of searches among cat food brands in Australia decreased from 3.6% to 2.3%.
- Across the 12 months ending September 2026, Whiskas’ share of searches among cat food brands in Australia peaked at 16.6% in April 2026 and was lowest at 12.6% in November 2025.
- Across the 12 months ending September 2026, Royal Canin’s share of searches among cat food brands in Australia peaked at 18.2% in February 2026 and was lowest at 14.1% in June 2026.
- Across the 12 months ending September 2026, Dine’s share of searches among cat food brands in Australia peaked at 21.1% in June 2026 and was lowest at 11.7% in September 2026.
- Across the 12 months ending September 2026, Applaws’ share of searches among cat food brands in Australia peaked at 14.3% in October 2025 and was lowest at 9.1% in June 2026.
- Across the 12 months ending September 2026, Fancy Feast’s share of searches among cat food brands in Australia peaked at 9.5% in September 2026 and was lowest at 7.3% in April 2026.
- Across the 12 months ending September 2026, ZIWI Peak’s share of searches among cat food brands in Australia peaked at 7.1% in January 2026 and was lowest at 4.2% in June 2026.
- Across the 12 months ending September 2026, Optimum’s share of searches among cat food brands in Australia peaked at 4.3% in October 2025 and was lowest at 2.8% in June 2026.
- Across the 12 months ending September 2026, Hill's’ share of searches among cat food brands in Australia peaked at 3.6% in October 2025 and was lowest at 2.3% in December 2025.
- Across the 12 months ending September 2026, Black Hawk’s share of searches among cat food brands in Australia peaked at 2.9% in November 2025 and was lowest at 1.5% in June 2026.
- Across the 12 months ending September 2026, Whiskas rose from 5th to 2nd among cat food brands in Australia.
- Across the 12 months ending September 2026, Dine fell from 2nd to 4th among cat food brands in Australia.
- Across the 12 months ending September 2026, Applaws fell from 4th to 5th among cat food brands in Australia.
- Across the 12 months ending September 2026, ZIWI Peak rose from 8th to 7th among cat food brands in Australia.
- Across the 12 months ending September 2026, Optimum fell from 7th to 8th among cat food brands in Australia.
- Across the 12 months ending September 2026, Black Hawk, Advance and Feline Natural held steady: their share of searches among cat food brands in Australia each moved less than 0.5 percentage points.

## Top cat food brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Royal Canin appeared every time. Royal Canin was recommended most often, coming first in three out of five answers. Hill's was second, and Fancy Feast was third. Optimum, which ranked eighth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Royal Canin | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hill's | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Fancy Feast | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Feline Natural | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Black Hawk | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Whiskas | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Advance | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| ZIWI Peak | 8th | 0 of 3 | 2 of 2 | 2 of 5 |
| Felix | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Dine | 10th | 0 of 3 | 1 of 2 | 1 of 5 |
| Applaws | 11th | 1 of 3 | 0 of 2 | 1 of 5 |
| Optimum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cat food brands

- Asked ChatGPT "What's the best cat food in Australia?": 1. Hill's, 2. Royal Canin, 3. Advance, 4. Feline Natural, 5. Black Hawk
- Asked ChatGPT "Which cat food is best for an indoor cat?": 1. Royal Canin, 2. Hill's, 3. Advance
- Asked ChatGPT "What's a good wet food for a fussy cat?": 1. Royal Canin, 2. Fancy Feast, 3. Applaws
- Searched Google, AI Overview "cat food": 1. Whiskas, 2. Black Hawk, 3. Royal Canin, 4. Felix, 5. Fancy Feast, 6. Dine, 7. Feline Natural, 8. ZIWI Peak, 9. Hill's
- Searched Google, AI Overview "best cat food": 1. Royal Canin, 2. Hill's, 3. ZIWI Peak, 4. Feline Natural, 5. Fancy Feast

Not named in any answer: Optimum.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026.

## Compare search popularity between leading brands

- [Felix vs Whiskas: compare search popularity](/demand/au/compare/felix-cat-food-vs-whiskas): 26.2% against 14.5% Share of Search.
- [Felix vs Royal Canin: compare search popularity](/demand/au/compare/felix-cat-food-vs-royal-canin): 26.2% against 14.3% Share of Search.
- [Felix vs Dine: compare search popularity](/demand/au/compare/dine-cat-food-vs-felix-cat-food): 26.2% against 11.7% Share of Search.
- [Felix vs Applaws: compare search popularity](/demand/au/compare/applaws-vs-felix-cat-food): 26.2% against 10.6% Share of Search.
- [Whiskas vs Royal Canin: compare search popularity](/demand/au/compare/royal-canin-vs-whiskas): 14.5% against 14.3% Share of Search.
- [Whiskas vs Dine: compare search popularity](/demand/au/compare/dine-cat-food-vs-whiskas): 14.5% against 11.7% Share of Search.
- [Whiskas vs Applaws: compare search popularity](/demand/au/compare/applaws-vs-whiskas): 14.5% against 10.6% Share of Search.
- [Royal Canin vs Dine: compare search popularity](/demand/au/compare/dine-cat-food-vs-royal-canin): 14.3% against 11.7% Share of Search.
- [Royal Canin vs Applaws: compare search popularity](/demand/au/compare/applaws-vs-royal-canin): 14.3% against 10.6% Share of Search.
- [Dine vs Applaws: compare search popularity](/demand/au/compare/applaws-vs-dine-cat-food): 11.7% against 10.6% Share of Search.

## How did search popularity change for Australia cat food brands in September 2026?

- In September 2026, Felix gained share of searches among cat food brands in Australia, from 23.2% to 26.2%.
- In September 2026, Fancy Feast gained share of searches among cat food brands in Australia, from 8.4% to 9.5%.
- In September 2026, Applaws gained share of searches among cat food brands in Australia, from 10% to 10.6%.
- In September 2026, Whiskas lost share of searches among cat food brands in Australia, from 15.7% to 14.5%.
- In September 2026, Royal Canin lost share of searches among cat food brands in Australia, from 15.6% to 14.3%.
- In September 2026, Dine lost share of searches among cat food brands in Australia, from 12.7% to 11.7%.
- In September 2026, Black Hawk rose from 11th to 10th among cat food brands in Australia.
- In September 2026, Advance fell from 10th to 11th among cat food brands in Australia.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Felix | 26.2% | 14.8K | +22.3% | Nestlé |
| 2 | Whiskas | 14.5% | 8.2K | 0.0% | Mars |
| 3 | Royal Canin | 14.3% | 8.1K | 0.0% | Mars |
| 4 | Dine | 11.7% | 6.6K | 0.0% | Mars |
| 5 | Applaws | 10.6% | 6K | +15.4% | Applaws |
| 6 | Fancy Feast | 9.5% | 5.4K | +22.7% | Nestlé |
| 7 | ZIWI Peak | 4.2% | 2.4K | 0.0% | ZIWI Peak |
| 8 | Optimum | 3.4% | 1.9K | 0.0% | Mars |
| 9 | Hill's | 2.3% | 1.3K | 0.0% | Hill's |
| 10 | Black Hawk | 1.8% | 1K | +13.6% | Black Hawk |
| 11 | Advance | 1.6% | 880 | -12.0% | Advance |
| — | Feline Natural | — | — | — | K9 Natural |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Felix | 8.1K | 18.3% | 1 |
| Oct 2025 | Dine | 6.6K | 14.9% | 2 |
| Oct 2025 | Royal Canin | 6.6K | 14.9% | 3 |
| Oct 2025 | Applaws | 6.3K | 14.3% | 4 |
| Oct 2025 | Whiskas | 5.7K | 12.9% | 5 |
| Oct 2025 | Fancy Feast | 3.6K | 8.1% | 6 |
| Oct 2025 | Optimum | 1.9K | 4.3% | 7 |
| Oct 2025 | ZIWI Peak | 1.9K | 4.3% | 8 |
| Oct 2025 | Hill's | 1.6K | 3.6% | 9 |
| Oct 2025 | Black Hawk | 1K | 2.3% | 10 |
| Oct 2025 | Advance | 880 | 2% | 11 |
| Oct 2025 | Feline Natural | — | — | — |
| Nov 2025 | Felix | 9.9K | 21.9% | 1 |
| Nov 2025 | Dine | 6.6K | 14.6% | 2 |
| Nov 2025 | Royal Canin | 6.6K | 14.6% | 3 |
| Nov 2025 | Whiskas | 5.7K | 12.6% | 4 |
| Nov 2025 | Applaws | 5.2K | 11.5% | 5 |
| Nov 2025 | Fancy Feast | 3.6K | 8% | 6 |
| Nov 2025 | ZIWI Peak | 2.4K | 5.3% | 7 |
| Nov 2025 | Optimum | 1.6K | 3.5% | 8 |
| Nov 2025 | Black Hawk | 1.3K | 2.9% | 9 |
| Nov 2025 | Hill's | 1.3K | 2.9% | 10 |
| Nov 2025 | Advance | 1K | 2.2% | 11 |
| Nov 2025 | Feline Natural | — | — | — |
| Dec 2025 | Felix | 9.9K | 22.4% | 1 |
| Dec 2025 | Whiskas | 6.7K | 15.1% | 2 |
| Dec 2025 | Dine | 6.6K | 14.9% | 3 |
| Dec 2025 | Royal Canin | 6.6K | 14.9% | 4 |
| Dec 2025 | Applaws | 4.9K | 11.1% | 5 |
| Dec 2025 | Fancy Feast | 3.6K | 8.1% | 6 |
| Dec 2025 | ZIWI Peak | 1.9K | 4.3% | 7 |
| Dec 2025 | Optimum | 1.3K | 2.9% | 8 |
| Dec 2025 | Hill's | 1K | 2.3% | 9 |
| Dec 2025 | Advance | 880 | 2% | 10 |
| Dec 2025 | Black Hawk | 880 | 2% | 11 |
| Dec 2025 | Feline Natural | — | — | — |
| Jan 2026 | Felix | 9.9K | 19.4% | 1 |
| Jan 2026 | Dine | 8.1K | 15.9% | 2 |
| Jan 2026 | Royal Canin | 8.1K | 15.9% | 3 |
| Jan 2026 | Whiskas | 6.7K | 13.2% | 4 |
| Jan 2026 | Applaws | 5.2K | 10.2% | 5 |
| Jan 2026 | Fancy Feast | 4.4K | 8.6% | 6 |
| Jan 2026 | ZIWI Peak | 3.6K | 7.1% | 7 |
| Jan 2026 | Optimum | 1.6K | 3.1% | 8 |
| Jan 2026 | Hill's | 1.3K | 2.6% | 9 |
| Jan 2026 | Advance | 1K | 2% | 10 |
| Jan 2026 | Black Hawk | 1K | 2% | 11 |
| Jan 2026 | Feline Natural | — | — | — |
| Feb 2026 | Felix | 9.9K | 22.3% | 1 |
| Feb 2026 | Royal Canin | 8.1K | 18.2% | 2 |
| Feb 2026 | Whiskas | 5.7K | 12.8% | 3 |
| Feb 2026 | Dine | 5.4K | 12.2% | 4 |
| Feb 2026 | Applaws | 4.2K | 9.5% | 5 |
| Feb 2026 | Fancy Feast | 3.6K | 8.1% | 6 |
| Feb 2026 | ZIWI Peak | 2.9K | 6.5% | 7 |
| Feb 2026 | Hill's | 1.3K | 2.9% | 8 |
| Feb 2026 | Optimum | 1.3K | 2.9% | 9 |
| Feb 2026 | Advance | 1K | 2.3% | 10 |
| Feb 2026 | Black Hawk | 1K | 2.3% | 11 |
| Feb 2026 | Feline Natural | — | — | — |
| Mar 2026 | Felix | 12.1K | 22.8% | 1 |
| Mar 2026 | Dine | 8.1K | 15.3% | 2 |
| Mar 2026 | Royal Canin | 8.1K | 15.3% | 3 |
| Mar 2026 | Whiskas | 7K | 13.2% | 4 |
| Mar 2026 | Applaws | 5.2K | 9.8% | 5 |
| Mar 2026 | Fancy Feast | 4.4K | 8.3% | 6 |
| Mar 2026 | ZIWI Peak | 2.9K | 5.5% | 7 |
| Mar 2026 | Hill's | 1.6K | 3% | 8 |
| Mar 2026 | Optimum | 1.6K | 3% | 9 |
| Mar 2026 | Advance | 1K | 1.9% | 10 |
| Mar 2026 | Black Hawk | 1K | 1.9% | 11 |
| Mar 2026 | Feline Natural | — | — | — |
| Apr 2026 | Felix | 9.9K | 20.1% | 1 |
| Apr 2026 | Whiskas | 8.2K | 16.6% | 2 |
| Apr 2026 | Royal Canin | 8.1K | 16.4% | 3 |
| Apr 2026 | Dine | 6.6K | 13.4% | 4 |
| Apr 2026 | Applaws | 5.2K | 10.6% | 5 |
| Apr 2026 | Fancy Feast | 3.6K | 7.3% | 6 |
| Apr 2026 | ZIWI Peak | 2.9K | 5.9% | 7 |
| Apr 2026 | Optimum | 1.6K | 3.2% | 8 |
| Apr 2026 | Hill's | 1.3K | 2.6% | 9 |
| Apr 2026 | Advance | 1K | 2% | 10 |
| Apr 2026 | Black Hawk | 880 | 1.8% | 11 |
| Apr 2026 | Feline Natural | — | — | — |
| May 2026 | Felix | 9.9K | 19.3% | 1 |
| May 2026 | Whiskas | 8.2K | 16% | 2 |
| May 2026 | Dine | 8.1K | 15.8% | 3 |
| May 2026 | Royal Canin | 8.1K | 15.8% | 4 |
| May 2026 | Applaws | 5.2K | 10.2% | 5 |
| May 2026 | Fancy Feast | 4.4K | 8.6% | 6 |
| May 2026 | ZIWI Peak | 2.4K | 4.7% | 7 |
| May 2026 | Optimum | 1.6K | 3.1% | 8 |
| May 2026 | Hill's | 1.3K | 2.5% | 9 |
| May 2026 | Advance | 1K | 2% | 10 |
| May 2026 | Black Hawk | 1K | 2% | 11 |
| May 2026 | Feline Natural | — | — | — |
| Jun 2026 | Dine | 12.1K | 21.1% | 1 |
| Jun 2026 | Felix | 12.1K | 21.1% | 2 |
| Jun 2026 | Whiskas | 8.2K | 14.3% | 3 |
| Jun 2026 | Royal Canin | 8.1K | 14.1% | 4 |
| Jun 2026 | Applaws | 5.2K | 9.1% | 5 |
| Jun 2026 | Fancy Feast | 4.4K | 7.7% | 6 |
| Jun 2026 | ZIWI Peak | 2.4K | 4.2% | 7 |
| Jun 2026 | Optimum | 1.6K | 2.8% | 8 |
| Jun 2026 | Hill's | 1.3K | 2.3% | 9 |
| Jun 2026 | Advance | 1K | 1.7% | 10 |
| Jun 2026 | Black Hawk | 880 | 1.5% | 11 |
| Jun 2026 | Feline Natural | — | — | — |
| Jul 2026 | Felix | 12.1K | 22.8% | 1 |
| Jul 2026 | Dine | 8.1K | 15.3% | 2 |
| Jul 2026 | Royal Canin | 8.1K | 15.3% | 3 |
| Jul 2026 | Whiskas | 7.9K | 14.9% | 4 |
| Jul 2026 | Applaws | 5.2K | 9.8% | 5 |
| Jul 2026 | Fancy Feast | 4.4K | 8.3% | 6 |
| Jul 2026 | ZIWI Peak | 2.4K | 4.5% | 7 |
| Jul 2026 | Optimum | 1.6K | 3% | 8 |
| Jul 2026 | Hill's | 1.3K | 2.5% | 9 |
| Jul 2026 | Advance | 1K | 1.9% | 10 |
| Jul 2026 | Black Hawk | 880 | 1.7% | 11 |
| Jul 2026 | Feline Natural | — | — | — |
| Aug 2026 | Felix | 12.1K | 23.2% | 1 |
| Aug 2026 | Whiskas | 8.2K | 15.7% | 2 |
| Aug 2026 | Royal Canin | 8.1K | 15.6% | 3 |
| Aug 2026 | Dine | 6.6K | 12.7% | 4 |
| Aug 2026 | Applaws | 5.2K | 10% | 5 |
| Aug 2026 | Fancy Feast | 4.4K | 8.4% | 6 |
| Aug 2026 | ZIWI Peak | 2.4K | 4.6% | 7 |
| Aug 2026 | Optimum | 1.9K | 3.6% | 8 |
| Aug 2026 | Hill's | 1.3K | 2.5% | 9 |
| Aug 2026 | Advance | 1K | 1.9% | 10 |
| Aug 2026 | Black Hawk | 880 | 1.7% | 11 |
| Aug 2026 | Feline Natural | — | — | — |
| Sep 2026 | Felix | 14.8K | 26.2% | 1 |
| Sep 2026 | Whiskas | 8.2K | 14.5% | 2 |
| Sep 2026 | Royal Canin | 8.1K | 14.3% | 3 |
| Sep 2026 | Dine | 6.6K | 11.7% | 4 |
| Sep 2026 | Applaws | 6K | 10.6% | 5 |
| Sep 2026 | Fancy Feast | 5.4K | 9.5% | 6 |
| Sep 2026 | ZIWI Peak | 2.4K | 4.2% | 7 |
| Sep 2026 | Optimum | 1.9K | 3.4% | 8 |
| Sep 2026 | Hill's | 1.3K | 2.3% | 9 |
| Sep 2026 | Black Hawk | 1K | 1.8% | 10 |
| Sep 2026 | Advance | 880 | 1.6% | 11 |
| Sep 2026 | Feline Natural | — | — | — |

## What is being compared

- **Advance**: Measured on the search term “advance cat food”.
- **Applaws**: Measured on the search terms “applaws” and “applaws cat food”, summed into one figure.
- **Black Hawk**: Measured on the search term “black hawk cat food”.
- **Dine**: Measured on the search term “dine cat food”.
- **Fancy Feast**: Measured on the search term “fancy feast”.
- **Feline Natural**: Measured on the search term “feline natural”.
- **Felix**: Measured on the search term “felix cat food”.
- **Hill's**: Measured on the search term “hills cat food”.
- **Optimum**: Measured on the search term “optimum cat food”.
- **Royal Canin**: Measured on the search term “royal canin cat food”.
- **Whiskas**: Measured on the search terms “whiskas” and “whiskas cat food”, summed into one figure.
- **ZIWI Peak**: Measured on the search term “ziwi peak cat food”.

- [Advance](/demand/au/brands/advance-pet)
- [Applaws](/demand/au/brands/applaws)
- [Black Hawk](/demand/au/brands/black-hawk)
- [Dine](/demand/au/brands/dine-cat-food)
- [Fancy Feast](/demand/au/brands/fancy-feast)
- [Feline Natural](/demand/au/brands/feline-natural)
- [Felix](/demand/au/brands/felix-cat-food)
- [Hill's](/demand/au/brands/hills)
- [Optimum](/demand/au/brands/optimum-pet)
- [Royal Canin](/demand/au/brands/royal-canin)
- [Whiskas](/demand/au/brands/whiskas)
- [ZIWI Peak](/demand/au/brands/ziwi-peak)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cat food brands in Australia?

In September 2026, Felix was the most searched among cat food brands in Australia, with an estimated 14.8K branded searches, 26.2% of all searches for the 12 we track.

## Cite this page

Brandwave. "Cat food brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-cat-food-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-cat-food-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.