---
title: "Car loan lenders in Australia: Which are searched most?"
description: "Compare the lenders and brokers Australians get car loans from. Share of Search among Money3, Plenti, Driva, Stratton Finance and CarClarity, the car loan lenders Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-car-loan-lenders"
publisher: "Brandwave"
---

# Car loan lenders in Australia: Which are searched most?

Compare the lenders and brokers Australians get car loans from. Share of Search among Money3, Plenti, Driva, Stratton Finance and CarClarity, the car loan lenders Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Car loan lenders
- **Market**: Australia
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Money3, 44.1%

## Which brand is most popular in search among car loan lenders in Australia?

- In September 2026, Money3 was the most searched among car loan lenders in Australia, with an estimated 27.1K branded searches, 44.1% of all searches for the five we track.
- Plenti is in 2nd place, 8 percentage points behind at 36.2%.
- Across the 12 months ending September 2026, Money3’s share of searches among car loan lenders in Australia increased from 43.4% to 44.1%.
- Across the 12 months ending September 2026, Plenti’s share of searches among car loan lenders in Australia increased from 35.6% to 36.2%.
- Across the 12 months ending September 2026, Stratton Finance’s share of searches among car loan lenders in Australia decreased from 7.1% to 5.9%.
- Across the 12 months ending September 2026, Money3’s share of searches among car loan lenders in Australia peaked at 50.2% in December 2025 and was lowest at 37% in July 2026.
- Across the 12 months ending September 2026, Plenti’s share of searches among car loan lenders in Australia peaked at 45.2% in July 2026 and was lowest at 32.5% in November 2025.
- Across the 12 months ending September 2026, Driva’s share of searches among car loan lenders in Australia peaked at 13.2% in September 2026 and was lowest at 10% in December 2025.
- Across the 12 months ending September 2026, Stratton Finance’s share of searches among car loan lenders in Australia peaked at 7.2% in February 2026 and was lowest at 5.5% in December 2025.
- Across the 12 months ending September 2026, Driva and CarClarity held steady: their share of searches among car loan lenders in Australia each moved less than 0.5 percentage points.

## Top car loan lenders in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Stratton Finance was mentioned most often, in two of the five answers. Money3, which ranked first in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Money3 | 0 of 3 | 0 of 2 | 0 of 5 |
| Plenti | 0 of 3 | 1 of 2 | 1 of 5 |
| Driva | 1 of 3 | 0 of 2 | 1 of 5 |
| Stratton Finance | 2 of 3 | 0 of 2 | 2 of 5 |
| CarClarity | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about car loan lenders

- Asked ChatGPT "What's the best car loan lender in Australia?": named none of the brands we track
- Asked ChatGPT "Where can I get the cheapest car loan in Australia?": 1. Stratton Finance
- Asked ChatGPT "Which car finance brokers in Australia are best?": 1. Driva, 2. Stratton Finance, 3. CarClarity
- Searched Google, AI Overview "car loans": 1. Plenti
- Searched Google, AI Overview "car finance": named none of the brands we track

Not named in any answer: Money3.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## Compare search popularity between leading brands

- [Money3 vs Plenti: compare search popularity](/demand/au/compare/money3-vs-plenti): 44.1% against 36.2% Share of Search.
- [Money3 vs Driva: compare search popularity](/demand/au/compare/driva-vs-money3): 44.1% against 13.2% Share of Search.
- [Money3 vs Stratton Finance: compare search popularity](/demand/au/compare/money3-vs-stratton-finance): 44.1% against 5.9% Share of Search.
- [Plenti vs Driva: compare search popularity](/demand/au/compare/driva-vs-plenti): 36.2% against 13.2% Share of Search.
- [Plenti vs Stratton Finance: compare search popularity](/demand/au/compare/plenti-vs-stratton-finance): 36.2% against 5.9% Share of Search.
- [Driva vs Stratton Finance: compare search popularity](/demand/au/compare/driva-vs-stratton-finance): 13.2% against 5.9% Share of Search.

## How did search popularity change for Australia car loan lenders in September 2026?

- In September 2026, Driva gained share of searches among car loan lenders in Australia, from 11% to 13.2%.
- In September 2026, Money3 lost share of searches among car loan lenders in Australia, from 45.2% to 44.1%.
- In September 2026, Plenti lost share of searches among car loan lenders in Australia, from 37.1% to 36.2%.
- Estimated monthly branded searches for CarClarity in Australia fell 33.9% over 12 measured months, from 590 to 390 in September 2026.
- Estimated monthly branded searches for Stratton Finance in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Money3 | 44.1% | 27.1K | 0.0% | Money3 |
| 2 | Plenti | 36.2% | 22.2K | 0.0% | Plenti |
| 3 | Driva | 13.2% | 8.1K | +22.7% | Driva |
| 4 | Stratton Finance | 5.9% | 3.6K | 0.0% | Stratton Finance |
| 5 | CarClarity | 0.64% | 390 | 0.0% | CarClarity |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Money3 | 27.1K | 43.4% | 1 |
| Oct 2025 | Plenti | 22.2K | 35.6% | 2 |
| Oct 2025 | Driva | 8.1K | 13% | 3 |
| Oct 2025 | Stratton Finance | 4.4K | 7.1% | 4 |
| Oct 2025 | CarClarity | 590 | 0.95% | 5 |
| Nov 2025 | Money3 | 33.1K | 48.4% | 1 |
| Nov 2025 | Plenti | 22.2K | 32.5% | 2 |
| Nov 2025 | Driva | 8.1K | 11.8% | 3 |
| Nov 2025 | Stratton Finance | 4.4K | 6.4% | 4 |
| Nov 2025 | CarClarity | 590 | 0.86% | 5 |
| Dec 2025 | Money3 | 33.1K | 50.2% | 1 |
| Dec 2025 | Plenti | 22.2K | 33.6% | 2 |
| Dec 2025 | Driva | 6.6K | 10% | 3 |
| Dec 2025 | Stratton Finance | 3.6K | 5.5% | 4 |
| Dec 2025 | CarClarity | 480 | 0.73% | 5 |
| Jan 2026 | Money3 | 27.1K | 43.4% | 1 |
| Jan 2026 | Plenti | 22.2K | 35.6% | 2 |
| Jan 2026 | Driva | 8.1K | 13% | 3 |
| Jan 2026 | Stratton Finance | 4.4K | 7.1% | 4 |
| Jan 2026 | CarClarity | 590 | 0.95% | 5 |
| Feb 2026 | Money3 | 27.1K | 44.5% | 1 |
| Feb 2026 | Plenti | 22.2K | 36.5% | 2 |
| Feb 2026 | Driva | 6.6K | 10.8% | 3 |
| Feb 2026 | Stratton Finance | 4.4K | 7.2% | 4 |
| Feb 2026 | CarClarity | 590 | 0.97% | 5 |
| Mar 2026 | Money3 | 27.1K | 40.2% | 1 |
| Mar 2026 | Plenti | 27.1K | 40.2% | 2 |
| Mar 2026 | Driva | 8.1K | 12% | 3 |
| Mar 2026 | Stratton Finance | 4.4K | 6.5% | 4 |
| Mar 2026 | CarClarity | 720 | 1.1% | 5 |
| Apr 2026 | Money3 | 27.1K | 44% | 1 |
| Apr 2026 | Plenti | 22.2K | 36% | 2 |
| Apr 2026 | Driva | 8.1K | 13.2% | 3 |
| Apr 2026 | Stratton Finance | 3.6K | 5.8% | 4 |
| Apr 2026 | CarClarity | 590 | 0.96% | 5 |
| May 2026 | Money3 | 27.1K | 43.4% | 1 |
| May 2026 | Plenti | 22.2K | 35.6% | 2 |
| May 2026 | Driva | 8.1K | 13% | 3 |
| May 2026 | Stratton Finance | 4.4K | 7.1% | 4 |
| May 2026 | CarClarity | 590 | 0.95% | 5 |
| Jun 2026 | Money3 | 27.1K | 41.3% | 1 |
| Jun 2026 | Plenti | 27.1K | 41.3% | 2 |
| Jun 2026 | Driva | 6.6K | 10% | 3 |
| Jun 2026 | Stratton Finance | 4.4K | 6.7% | 4 |
| Jun 2026 | CarClarity | 480 | 0.73% | 5 |
| Jul 2026 | Plenti | 27.1K | 45.2% | 1 |
| Jul 2026 | Money3 | 22.2K | 37% | 2 |
| Jul 2026 | Driva | 6.6K | 11% | 3 |
| Jul 2026 | Stratton Finance | 3.6K | 6% | 4 |
| Jul 2026 | CarClarity | 480 | 0.8% | 5 |
| Aug 2026 | Money3 | 27.1K | 45.2% | 1 |
| Aug 2026 | Plenti | 22.2K | 37.1% | 2 |
| Aug 2026 | Driva | 6.6K | 11% | 3 |
| Aug 2026 | Stratton Finance | 3.6K | 6% | 4 |
| Aug 2026 | CarClarity | 390 | 0.65% | 5 |
| Sep 2026 | Money3 | 27.1K | 44.1% | 1 |
| Sep 2026 | Plenti | 22.2K | 36.2% | 2 |
| Sep 2026 | Driva | 8.1K | 13.2% | 3 |
| Sep 2026 | Stratton Finance | 3.6K | 5.9% | 4 |
| Sep 2026 | CarClarity | 390 | 0.64% | 5 |

## What is being compared

- **CarClarity**: Measured on the search term “carclarity”.
- **Driva**: Measured on the search term “driva”.
- **Money3**: Measured on the search term “money3”.
- **Plenti**: Measured on the search term “plenti”.
- **Stratton Finance**: Measured on the search term “stratton finance”.

- [CarClarity](/demand/au/brands/carclarity)
- [Driva](/demand/au/brands/driva)
- [Money3](/demand/au/brands/money3)
- [Plenti](/demand/au/brands/plenti)
- [Stratton Finance](/demand/au/brands/stratton-finance)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among car loan lenders in Australia?

In September 2026, Money3 was the most searched among car loan lenders in Australia, with an estimated 27.1K branded searches, 44.1% of all searches for the five we track.

## Cite this page

Brandwave. "Car loan lenders in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-car-loan-lenders

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-car-loan-lenders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.