---
title: "Car insurance brands in Australia: Which are searched most?"
description: "Compare the brands that sell comprehensive and third-party car insurance. Share of Search among Budget Direct, AAMI, NRMA Insurance, Youi, Allianz, Bingle, RACV and ROLLiN', the car insurance brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-car-insurance-brands"
publisher: "Brandwave"
---

# Car insurance brands in Australia: Which are searched most?

Compare the brands that sell comprehensive and third-party car insurance. Share of Search among Budget Direct, AAMI, NRMA Insurance, Youi, Allianz, Bingle, RACV and ROLLiN', the car insurance brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Car insurance brands
- **Market**: Australia
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Budget Direct, 40.1%

## Which brand is most popular in search among car insurance brands in Australia?

- In September 2026, Budget Direct was the most searched among car insurance brands in Australia, with an estimated 368K branded searches, 40.1% of all searches for the eight we track.
- AAMI is in 2nd place, 13.3 percentage points behind at 26.8%.
- Across the 12 months ending September 2026, Budget Direct’s share of searches among car insurance brands in Australia increased from 38.4% to 40.1%.
- Across the 12 months ending September 2026, AAMI’s share of searches among car insurance brands in Australia increased from 25.7% to 26.8%.
- Across the 12 months ending September 2026, NRMA Insurance’s share of searches among car insurance brands in Australia decreased from 14.1% to 9.9%.
- Across the 12 months ending September 2026, Youi’s share of searches among car insurance brands in Australia decreased from 11.5% to 9.9%.
- Across the 12 months ending September 2026, Allianz’s share of searches among car insurance brands in Australia increased from 4.2% to 6.6%.
- Across the 12 months ending September 2026, Budget Direct’s share of searches among car insurance brands in Australia peaked at 43.3% in April 2026 and was lowest at 36.4% in December 2025.
- Across the 12 months ending September 2026, AAMI’s share of searches among car insurance brands in Australia peaked at 27.9% in July 2026 and was lowest at 23.6% in April 2026.
- Across the 12 months ending September 2026, NRMA Insurance’s share of searches among car insurance brands in Australia peaked at 16.7% in November 2025 and was lowest at 9.9% in September 2026.
- Across the 12 months ending September 2026, Youi’s share of searches among car insurance brands in Australia peaked at 11.6% in January 2026 and was lowest at 8.4% in July 2026.
- Across the 12 months ending September 2026, Allianz’s share of searches among car insurance brands in Australia peaked at 6.6% in September 2026 and was lowest at 4.1% in November 2025.
- Across the 12 months ending September 2026, Bingle’s share of searches among car insurance brands in Australia peaked at 4.5% in June 2026 and was lowest at 3.3% in November 2025.
- Across the 12 months ending September 2026, Bingle, RACV and ROLLiN' held steady: their share of searches among car insurance brands in Australia each moved less than 0.5 percentage points.

## Top car insurance brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Budget Direct and Youi were mentioned most often, in four of the five answers. Budget Direct was recommended most often, coming first in one out of four answers that gave a list. AAMI was second, and Youi was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Budget Direct | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| AAMI | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Youi | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| NRMA Insurance | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| ROLLiN' | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Bingle | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| RACV | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Allianz | 8th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about car insurance brands

- Asked ChatGPT "Which car insurance company should I use in Australia?": 1. AAMI, 2. Budget Direct, 3. RACV, 4. Allianz, 5. NRMA Insurance, 6. Youi, 7. Bingle
- Asked ChatGPT "What are the best car insurance brands in Australia?": 1. Youi, 2. Budget Direct, 3. AAMI, 4. Bingle, 5. NRMA Insurance, 6. ROLLiN'
- Asked ChatGPT "What's the best comprehensive car insurance in Australia for a young driver?": 1. ROLLiN', 2. Budget Direct, 3. AAMI, 4. Youi
- Searched Google, AI Overview "car insurance": named none of the brands we track
- Searched Google, AI Overview "compare car insurance": 1. Budget Direct, 2. NRMA Insurance, 3. Youi, 4. Bingle

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Budget Direct vs AAMI: compare search popularity](/demand/au/compare/aami-vs-budget-direct): 40.1% against 26.8% Share of Search.
- [Budget Direct vs NRMA Insurance: compare search popularity](/demand/au/compare/budget-direct-vs-nrma-insurance): 40.1% against 9.9% Share of Search.
- [Budget Direct vs Youi: compare search popularity](/demand/au/compare/budget-direct-vs-youi): 40.1% against 9.9% Share of Search.
- [Budget Direct vs Allianz: compare search popularity](/demand/au/compare/allianz-au-vs-budget-direct): 40.1% against 6.6% Share of Search.
- [AAMI vs NRMA Insurance: compare search popularity](/demand/au/compare/aami-vs-nrma-insurance): 26.8% against 9.9% Share of Search.
- [AAMI vs Youi: compare search popularity](/demand/au/compare/aami-vs-youi): 26.8% against 9.9% Share of Search.
- [AAMI vs Allianz: compare search popularity](/demand/au/compare/aami-vs-allianz-au): 26.8% against 6.6% Share of Search.
- [NRMA Insurance vs Youi: compare search popularity](/demand/au/compare/nrma-insurance-vs-youi): 9.9% Share of Search each.
- [NRMA Insurance vs Allianz: compare search popularity](/demand/au/compare/allianz-au-vs-nrma-insurance): 9.9% against 6.6% Share of Search.
- [Youi vs Allianz: compare search popularity](/demand/au/compare/allianz-au-vs-youi): 9.9% against 6.6% Share of Search.

## How did search popularity change for Australia car insurance brands in September 2026?

- In September 2026, Allianz gained share of searches among car insurance brands in Australia, from 4.6% to 6.6%.
- In September 2026, Youi gained share of searches among car insurance brands in Australia, from 8.4% to 9.9%.
- In September 2026, Budget Direct lost share of searches among car insurance brands in Australia, from 41.8% to 40.1%.
- In September 2026, AAMI lost share of searches among car insurance brands in Australia, from 27.9% to 26.8%.
- Estimated monthly branded searches for ROLLiN' in Australia rose 30% over 12 measured months, from 11K to 14.3K in September 2026.
- Estimated monthly branded searches for NRMA Insurance in Australia fell 33% over 12 measured months, from 135K to 90.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Budget Direct | 40.1% | 368K | 0.0% | Budget Direct |
| 2 | AAMI | 26.8% | 246K | 0.0% | Suncorp |
| 3 | NRMA Insurance | 9.9% | 90.5K | 0.0% | IAG |
| 4 | Youi | 9.9% | 90.5K | +22.3% | Youi |
| 5 | Allianz | 6.6% | 60.5K | +49.4% | Allianz |
| 6 | Bingle | 3.6% | 33.1K | 0.0% | Suncorp |
| 7 | RACV | 1.6% | 14.8K | 0.0% | RACV |
| 8 | ROLLiN' | 1.6% | 14.3K | 0.0% | ROLLiN' Insurance |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Budget Direct | 368K | 38.4% | 1 |
| Oct 2025 | AAMI | 246K | 25.7% | 2 |
| Oct 2025 | NRMA Insurance | 135K | 14.1% | 3 |
| Oct 2025 | Youi | 110K | 11.5% | 4 |
| Oct 2025 | Allianz | 40.5K | 4.2% | 5 |
| Oct 2025 | Bingle | 33.1K | 3.5% | 6 |
| Oct 2025 | RACV | 14.8K | 1.5% | 7 |
| Oct 2025 | ROLLiN' | 11K | 1.1% | 8 |
| Nov 2025 | Budget Direct | 368K | 37.2% | 1 |
| Nov 2025 | AAMI | 246K | 24.9% | 2 |
| Nov 2025 | NRMA Insurance | 165K | 16.7% | 3 |
| Nov 2025 | Youi | 110K | 11.1% | 4 |
| Nov 2025 | Allianz | 40.5K | 4.1% | 5 |
| Nov 2025 | Bingle | 33.1K | 3.3% | 6 |
| Nov 2025 | RACV | 14.8K | 1.5% | 7 |
| Nov 2025 | ROLLiN' | 11K | 1.1% | 8 |
| Dec 2025 | Budget Direct | 301K | 36.4% | 1 |
| Dec 2025 | AAMI | 201K | 24.3% | 2 |
| Dec 2025 | NRMA Insurance | 135K | 16.3% | 3 |
| Dec 2025 | Youi | 90.5K | 10.9% | 4 |
| Dec 2025 | Allianz | 40.5K | 4.9% | 5 |
| Dec 2025 | Bingle | 33.1K | 4% | 6 |
| Dec 2025 | RACV | 14.8K | 1.8% | 7 |
| Dec 2025 | ROLLiN' | 11K | 1.3% | 8 |
| Jan 2026 | Budget Direct | 368K | 38.9% | 1 |
| Jan 2026 | AAMI | 246K | 26% | 2 |
| Jan 2026 | NRMA Insurance | 110K | 11.6% | 3 |
| Jan 2026 | Youi | 110K | 11.6% | 4 |
| Jan 2026 | Allianz | 49.5K | 5.2% | 5 |
| Jan 2026 | Bingle | 33.1K | 3.5% | 6 |
| Jan 2026 | RACV | 18.1K | 1.9% | 7 |
| Jan 2026 | ROLLiN' | 11.7K | 1.2% | 8 |
| Feb 2026 | Budget Direct | 368K | 40.7% | 1 |
| Feb 2026 | AAMI | 246K | 27.2% | 2 |
| Feb 2026 | NRMA Insurance | 90.5K | 10% | 3 |
| Feb 2026 | Youi | 90.5K | 10% | 4 |
| Feb 2026 | Allianz | 49.5K | 5.5% | 5 |
| Feb 2026 | Bingle | 33.1K | 3.7% | 6 |
| Feb 2026 | RACV | 14.8K | 1.6% | 7 |
| Feb 2026 | ROLLiN' | 11.7K | 1.3% | 8 |
| Mar 2026 | Budget Direct | 368K | 38.7% | 1 |
| Mar 2026 | AAMI | 246K | 25.9% | 2 |
| Mar 2026 | NRMA Insurance | 110K | 11.6% | 3 |
| Mar 2026 | Youi | 110K | 11.6% | 4 |
| Mar 2026 | Allianz | 49.5K | 5.2% | 5 |
| Mar 2026 | Bingle | 40.5K | 4.3% | 6 |
| Mar 2026 | RACV | 14.8K | 1.6% | 7 |
| Mar 2026 | ROLLiN' | 11.7K | 1.2% | 8 |
| Apr 2026 | Budget Direct | 368K | 43.3% | 1 |
| Apr 2026 | AAMI | 201K | 23.6% | 2 |
| Apr 2026 | NRMA Insurance | 90.5K | 10.6% | 3 |
| Apr 2026 | Youi | 90.5K | 10.6% | 4 |
| Apr 2026 | Allianz | 40.5K | 4.8% | 5 |
| Apr 2026 | Bingle | 33.1K | 3.9% | 6 |
| Apr 2026 | RACV | 14.8K | 1.7% | 7 |
| Apr 2026 | ROLLiN' | 11.7K | 1.4% | 8 |
| May 2026 | Budget Direct | 368K | 41% | 1 |
| May 2026 | AAMI | 246K | 27.4% | 2 |
| May 2026 | NRMA Insurance | 90.5K | 10.1% | 3 |
| May 2026 | Youi | 90.5K | 10.1% | 4 |
| May 2026 | Allianz | 40.5K | 4.5% | 5 |
| May 2026 | Bingle | 33.1K | 3.7% | 6 |
| May 2026 | RACV | 14.8K | 1.6% | 7 |
| May 2026 | ROLLiN' | 14.3K | 1.6% | 8 |
| Jun 2026 | Budget Direct | 368K | 40.7% | 1 |
| Jun 2026 | AAMI | 246K | 27.2% | 2 |
| Jun 2026 | NRMA Insurance | 90.5K | 10% | 3 |
| Jun 2026 | Youi | 90.5K | 10% | 4 |
| Jun 2026 | Allianz | 40.5K | 4.5% | 5 |
| Jun 2026 | Bingle | 40.5K | 4.5% | 6 |
| Jun 2026 | RACV | 14.8K | 1.6% | 7 |
| Jun 2026 | ROLLiN' | 14.3K | 1.6% | 8 |
| Jul 2026 | Budget Direct | 368K | 41.8% | 1 |
| Jul 2026 | AAMI | 246K | 27.9% | 2 |
| Jul 2026 | NRMA Insurance | 90.5K | 10.3% | 3 |
| Jul 2026 | Youi | 74K | 8.4% | 4 |
| Jul 2026 | Allianz | 40.5K | 4.6% | 5 |
| Jul 2026 | Bingle | 33.1K | 3.8% | 6 |
| Jul 2026 | RACV | 14.8K | 1.7% | 7 |
| Jul 2026 | ROLLiN' | 14.3K | 1.6% | 8 |
| Aug 2026 | Budget Direct | 368K | 41.8% | 1 |
| Aug 2026 | AAMI | 246K | 27.9% | 2 |
| Aug 2026 | NRMA Insurance | 90.5K | 10.3% | 3 |
| Aug 2026 | Youi | 74K | 8.4% | 4 |
| Aug 2026 | Allianz | 40.5K | 4.6% | 5 |
| Aug 2026 | Bingle | 33.1K | 3.8% | 6 |
| Aug 2026 | RACV | 14.8K | 1.7% | 7 |
| Aug 2026 | ROLLiN' | 14.3K | 1.6% | 8 |
| Sep 2026 | Budget Direct | 368K | 40.1% | 1 |
| Sep 2026 | AAMI | 246K | 26.8% | 2 |
| Sep 2026 | NRMA Insurance | 90.5K | 9.9% | 3 |
| Sep 2026 | Youi | 90.5K | 9.9% | 4 |
| Sep 2026 | Allianz | 60.5K | 6.6% | 5 |
| Sep 2026 | Bingle | 33.1K | 3.6% | 6 |
| Sep 2026 | RACV | 14.8K | 1.6% | 7 |
| Sep 2026 | ROLLiN' | 14.3K | 1.6% | 8 |

## What is being compared

- **AAMI**: Measured on the search term “aami”.
- **Allianz**: Measured on the search term “allianz car insurance”.
- **Bingle**: Measured on the search term “bingle”.
- **Budget Direct**: Measured on the search term “budget direct”.
- **NRMA Insurance**: Measured on the search term “nrma insurance”.
- **RACV**: Measured on the search term “racv insurance”.
- **ROLLiN'**: Measured on the search terms “rollin car insurance” and “rollin insurance”, summed into one figure.
- **Youi**: Measured on the search term “youi”.

- [AAMI](/demand/au/brands/aami)
- [Allianz](/demand/au/brands/allianz-au)
- [Bingle](/demand/au/brands/bingle)
- [Budget Direct](/demand/au/brands/budget-direct)
- [NRMA Insurance](/demand/au/brands/nrma-insurance)
- [RACV](/demand/au/brands/racv)
- [ROLLiN'](/demand/au/brands/rollin-insurance)
- [Youi](/demand/au/brands/youi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among car insurance brands in Australia?

In September 2026, Budget Direct was the most searched among car insurance brands in Australia, with an estimated 368K branded searches, 40.1% of all searches for the eight we track.

## Cite this page

Brandwave. "Car insurance brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-car-insurance-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-car-insurance-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.